KLYR Rum Makes a Splash in Manhattan at their First Ever Bespoke NYC Tasting
On March 27 KLYR Rum hosted their first-ever Manhattan event at New York’s Cad & The Dandy Penthouse showroom to showcase their line of rums to a crowd of NYC’s mixology, nightlife and style scene.
The event was jam-packed.
The stylish crowd gathered to meet the founders, hear their story and of course, taste their canned cocktails. Just like a well-balanced cocktail, all three parts were mixed impressively.

KLYR Rum Makes a Splash in Manhattan
KLYR Rum Cocktails
Their cocktails are dangerously clean. They chose to make purity their guide and as a result they created a rum that ‘drinks like a vodka’ — the result is an excellent mixing partner for ice, soda, or a touch of fruit.
KLYR Water
The 99 calorie KLYR Water is made with natural flavors. Pretty classic tasting notes, with a very clean and crisp taste.
It’s a versatile cocktail that can be an easy-drink happy hour go-to or dressed-up for an elegant black-tie evening. Another good sign: 4.5% ABV.
KLYR Krush
Their KLYR Krush is a bit more. More flavor, more character, more fun. Its flavor is a gush of exotic sun-ripened oranges. Sweet, surprising, refreshing. Again: 4.5% ABV.
The Krush is an easy rooftop treat this spring and summer. It’s what I would pass around to my friends hanging out on our building’s rooftop after brunch on a Sunday Funday.

KLYR Rum Makes a Splash in Manhattan
KLYR Rum Team
Adam Lehrhaupt, Amish Patel, and Neil Kahrim started out as easy rum drinkers. Let’s be honest, most of us can relate as rum is easy to drink. But as they got deeper into appreciating the spirit, they started to tinker. With flavor, with health benefits, with mixers. They wanted a result that was purer.
To do that, they realized they had to produce their own.
A fun, but expensive hobby that has now been launched into a profitable endeavor beyond their wildest expectations – and they’re just getting started.
At the beginning, the team’s mission was very straightforward. They wanted Lexi Close, KLYR’s master distiller, to try as many versions as it took to fine-tune the perfect ratio of sugar, water, and yeast.
And now their next step is getting KLYR Rum into everyone’s hands for a taste.
The only problem with that, based on the crowd at this event, is no one just wanted one taste. They go back for a second, a third, and so. Again, it’s easy to drink.
KLYR Rum Story
KLYR Rum set out to disrupt the industry by redefining what rum can be. A revolutionary distillation process that will make the most avid vodka, gin and whiskey lovers say, ‘yes please’.
Holding on to the body of an aged rum, add the smoothness and easy drinking of a vodka. The result is a rum that is refreshingly different from shelf after shelf of countless other rums out there.
At twelve times distilled and filtered eighteen times, KLYR is an innovative, fresh take on rum that speaks to American ingenuity. KLYR Rum has zero grams of sugar, zero grams of carbohydrates, and it’s lower in calories than other, more sugary rums.

New York’s Cad & The Dandy‘s location was a perfect host for the evening
New York’s Cad & The Dandy
New York’s Cad & The Dandy‘s location was a perfect host for the evening as they cater to those who appreciate style while working with a budget.
They provide beautifully crafted bespoke suits at highly competitive prices. Offering the finest in construction, with a full floating canvass, intermediate toile fittings and detailed hand finishing, this is the custom suit that every man wants. Available at all their locations – Savile Row, the City of London, Stockholm and New York – their highly skilled tailors deliver the best in hand crafted bespoke tailoring.
For more on KLYR Rum
For more on New York’s Cad & The Dandy
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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.
Hailee Steinfeld falls in love with flavor
Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.
This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.

Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail
To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.
Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail,
so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”
Hailee Steinfeld
co-founder
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.
To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.
Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita
100% Tequila, 100% Angel Margarita.
Angel Margarita stands out with its high standards of craftsmanship and tradition:
- Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
- Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
- Each 12 oz can is 6% ABV and is gluten-free
- Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
- Retail = $14.99 / 4-pack, $28.99 / 8-pack variety
About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.
About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.
About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.
Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.

Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.

The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.

The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.

Image Courtesy of Freepik
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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RuPaul, World Of Wonder Get ‘Dry and Dirty’ this January with HOUSEOFLOVE Cocktails, Mocktails
RuPaul gets ‘Dry and Dirty’ this January with HOUSEOFLOVE Cocktails, Canned Mocktails
World Of Wonder and RuPaul Unveil New HOUSEOFLOVE Premium Canned Mocktails AND Cocktails for a ‘Dry and Dirty’ January
World of Wonder and RuPaul, the multiple Emmy-award winning team behind the “RuPaul’s Drag Race” global franchise, are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.
Inspired by RuPaul’s culture-shaping “Drag Race” franchise
Inspired by the culture-shaping “Drag Race” franchise, the new HOUSEOFLOVE cocktails and mocktails are launching this month, January 2024, just in time for Season 16 of RuPaul’s Drag Race.
The new flavors include two low ABV, 100 cal selections alongside a 0% ABV mocktail to serve the growing demands driven by Gen Z and millennial consumers. The non-alcoholic sector is expected to grow to $30 billion in 2025, according to Global Market Insights.
HouseofLove Cocktail Flavors
In true Drag form, the brand is debuting its beverages with a “dry and dirty campaign,” bringing irreverence into the wellness trend with a line up of mouthwatering new flavors.
Vodka Soda Citrus
Vodka Soda Citrus: This perfect vodka soda, bursting with citrusy goodness, is made with premium vodka, lime juice, and natural flavors. (100 cal, 4% ABV)
Passion Fruit Margarita
Passion Fruit Margarita: Made with Authentic Tequila and natural Passion Fruit flavor, this margarita pairs well with tropical vacations, forgetting your ex-boyfriend, and nights out with your best Judys. (100 cal, 4% ABV)
Totally Tropical Mocktail
Totally Tropical Mocktail: This tropical mocktail, featuring natural guava, passion fruit, and citrus flavors, is the one – totally. Best paired with valley girl energy and long walks on the beach. Ru’s new HOUSEOFLOVE fav!
“We are pleased as punch to provide even more delicious offerings from the HOUSEOFLOVE!…”
“…After selling out the product at DragCon LA, we wanted to meet the demand for both mocktails and lower-calorie options. HOUSEOFLOVE pairs best with season 16 of RuPaul’s Drag Race – cheers!” said World of Wonder co-founders Fenton Bailey and Randy Barbato.
HOUSEOFLOVE Cocktail Love
Built on the cult following of the brand, HOUSEOFLOVE will be debuting and sampling flavors at RuPaul’s Drag Race viewing parties and bars across NY, NJ, LA, Chicago, Vegas, and available for purchase at local retailers.
HOUSEOFLOVE cocktails and mocktails are available for purchase in fine liquor stores in major markets across the US, and direct to consumer at houseoflovecocktails.com.
About World of Wonder
World of Wonder (WOW) has reshaped international pop culture, earning 30 Emmys, inspiring two Oscars, creating global network WOW Presents Plus across 190 territories, and bringing drag culture to the world stage via RuPaul’s Drag Race and DragCon.
WOW’s pioneering television portfolio includes other smash-hit franchises like Million Dollar Listing. Their film division WOW Docs produces groundbreaking documentaries including Mapplethorpe: Look at the Pictures, Party Monster, and The Eyes of Tammy Faye.
WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events. Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety’s Reality TV Impact Report and Hollywood Reporter’s Most Powerful Producers in Unscripted.
Honors for their trailblazing work include the IDA Pioneer Award, Realscreen’s Global 100 list, Banff’s Impact Award, and the OUT 100. In 2022, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company’s World’s 50 Most Innovative Companies.
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NYC Discovers Aphrodise Sparkling Wine, Taste Before Your next Party, Frank Schilling Reveals
NYC Discover Aphrodise Sparkling Wine, You should taste Before Your next Party, Frank Schilling Reveals
Whether it’s a wedding, party, or just drinks with dinner. We want taste. Maybe we want a few drinks. We also want to protect ourselves from tomorrow’s hangover.
It’s hard to find a drink that can take day to night quite like a Greek rosé and Aphrodise wants to prove it to you.
Frank Schilling, Co-Founder of Aphrodise
Today’s conversation with Frank Schilling from Aphrodise has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Our audience is foodies. We’re wine lovers. What’s the most important message today you want to share with an audience of foodies and wine lovers?
Frank Schilling:
I’m an Epicurean myself. I don’t have a lot of pretense around my love of food and wine, I just love great food and wine and I’ve tasted so many great things.
I’m a character who hasn’t had a meal at home in 22 years. As an internet entrepreneur, I used to work, literally seven days a week for many years and eating out was my escape from my work because it’s the one place my laptop and phone couldn’t rule the day, or the moment.
For me, eating out was that escape and that vacation of the moment.
I created a life around dining out probably like many of your listeners or viewers. And I have a deep well of respect for great food and wine and also for the people who admire it and chase it, it’s a, it’s one of the great things in life.
I’m always stunned by people who don’t truly love food. I feel like they’re missing something and leaving part of life on the table.
Discovering Aphrodise sparkling wine
Joe Winger:
You have this new discovery. Let’s talk a little bit about Aphrodise. Tell me about how you discovered the grape varietal?
Frank Schilling:
I’m a wine lover. I tasted my way through Bordeaux and Burgundy.
All the way through, I could never really tell a Merlot from a Cab. I’d be lying to you if I said I knew what a Nebbiolo or a Valpolicella was and how all those grapes differed from each other.
I do enjoy great brands of wine. I do understand the difference between years and what impacts a year.
But when I was building [my restaurant] it was COVID. I was doing some fingertip math and I realized we’re gonna have to start bringing over a lot of sparkling [wine] for mimosas and for brunch. It was 300 seat restaurant, two seatings, 600 seats on a brunch [shift].
You start to do the math and you realize, “Wow, 52 weekends a year, bottomless mimosas. I’m going to need about 3,000 bottles of wine per quarter of champagne. So let’s go out and get some. We live on an island and supply chain management wasn’t really an option.
So we started to taste through different varieties of champagne.
I came to discover what Tom Cruise did in [the movie] “Cocktail”, which is, champagne is like perfume going down, but like sewage on the way back.
It comes from a well meant place, not mean spirited towards the great region of Champagne.
Joining the Aphrodise sparkling wine party
It’s just the nature of Champenois produced wine and that Chardonnay grape that makes a beautiful champagne is such that you just can’t consume a lot of it in the heat or humidity in the sun.
Traditional Champagne vs Aphrodise Sparkling Wine
It just isn’t the type of forgiving libation that lets you function afterwards and you don’t feel good.
The yeast isn’t good for a lot of people. Not everybody’s impacted the same way but, a large portion of the population doesn’t do well with champagne and heat in sunlight as a day drink.
The recovery profile isn’t something that people look forward to.
Aphrodise from the grape varietal called Xenomavro
I discovered that I’d had that problem myself for years. The yeast wasn’t working for me.
So when I discovered Aphrodise, it was a grape varietal called Xenomavro.
A high altitude grape, Greece’s most noble grape.
It’s a very forgiving drink. In a sparkling format, it’s something you can drink in the heat, it’s something you can drink in larger quantities, I can tell you that the recovery profile, for me and for many others, is exceptionally good.
Meaning you can drink a lot of it and bounce back and go again.
As a wine producer, that’s music to your ears. But it’s also nice knowing I’m making people feel better. I’m not putting something in the market that’s going to make you feel sick after overconsumption.
At a party enjoying Aphrodise Sparkling Wine
Joe Winger:
Just to give a little backstory. Frank, I hope you’ll talk to us a little bit about one of your first adventures. You mentioned you’re an internet entrepreneur, you had some success with website domains.
Can you explain a little bit about that and maybe a lesson you learned from that journey?
Frank Schilling:
It’s a lesson that some of your listeners and viewers probably have some experience with.
I registered a domain name back in the dot com era. Then I registered 2 [dot com names], then 10 and I got some generic names like wine.com , cars.com. Names like those.
I started to realize, wow, these names have value.
I wound up registering a lot of generic names and then I had difficulty managing them because in those early days of the Internet, it was all very unwieldy. The infrastructure for managing those names.
So I created a lot of that management infrastructure. Then in the process, grew that business over a 20 year horizon and wound up selling the 3 companies that comprised that enterprise to a company called GoDaddy, which we’ve probably all heard of.
So some of their infrastructure was my infrastructure and is now their infrastructure.
To the extent you like the new GoDaddy offering for managing domain names, you’re welcome, for the small part I played in helping that become a reality.
In the old days, I was traveling a lot. I had an office in Manchester in the United Kingdom, one in Newport beach in California and my main office here in the Cayman Islands. I would travel between the offices, New York, Miami and many other cities, just for work all around the world.
Enjoying Aphrodise Sparkling Wine
At the beginning of COVID that all came to a grinding halt. I sold those businesses and decided that with my love of food, if I was going to stay in the Cayman Islands, I realized I’m gonna have to eat at home more and I realized, the offerings of restaurants wasn’t the depth was hoping for.
So I built the restaurant, as a result of that that then led to Aphrodise.
Joe Winger:
I love the full circle of it.
Since we’ve mentioned the restaurant once or twice. Can we hear more about your restaurant Mykonos Cayman?
Frank Schilling:
Sure. During COVID lockdowns, there was a new plaza going in on the beach and I had mentally designed a restaurant years ago, but sold the real estate for it.
So when I saw the plaza going up, I was crestfallen. These guys built my dream on their land. My fantasy of what a place would look like. But then I was happy to learn that the plaza was a strata titled affair. It wasn’t owned by one conglomerate.
So I bought into that plaza so I could control the real estate. Then once I had the real estate I did a sort of “money no object” fit out that left a very residential-looking restaurant really quite beautiful.
I love the culture of Greece and I love the idea of the long lunch and the lack of pretense in the party and [being] all welcoming, with children, grownups will dance on the table and get really carried away.
The kids are running around. It’s all very loving and family oriented.
Whereas, Ibiza is a little more drug fueled and party, ragey and a little more intense.
I loved the soulful day party of Greece. We’re on an island and the Greeks are on islands. So I thought how nice it would be to bring some of that to my reserved island here in Grand Cayman. Grand Cayman is more of a place you quietly go to escape and enjoy the beach and family.
It’s not really a St. Bart’s where you go to seek out a great party. I always hoped that there’d be room for at least one place like they have in St. Bart’s here.
So I built a really big place, 320 seats, super residential, relaxed, welcoming, But completely devoid of pretense. You can come in, flip flops and shorts, or you can come in a beautiful gown as we’d hope in the evening.
But we don’t have a lot of structure and posture around it. We want you to feel free when you come. So that, I built that venue here, and you can see it online.
It’s called Mykonos Cayman. We have an Instagram where people can learn about the restaurant.
When you come, please come for a glass of Aphrodise on me. Mention Frank said I could have a glass of Aphrodise
Joe Winger:
You introduced Aphrodise at the Las Vegas Wedding Show. How did it go? Why do you think Aphrodise is the best drink to have at a wedding?
Frank Schilling:
It’s the color of love. It’s a beautiful color of red.
We took it to the wedding show because I thought that wedding planners would share the same pain point that I discovered as a restaurateur. Which is, if you want to buy a bottle of great champagne, easy, you go to the liquor store.
But when you start getting up there and you need 100 cases for an event or a series of events, getting that quantity consistently and getting a good product is actually quite difficult. And expensive.
So we thought we’d introduce Aphrodise.
Knowing that we could go directly to the wedding planners and help their fulfillment and execution and deliver a better product.
Something that people could really lavish in the heat or at an after party where you’re really enjoying the bubbly and then feel better in the morning. That was really the goal.
My first champagne experience was at a wedding and I drank a little too much. For the next day or two, I was laid up.
So we try to bring something to market that is good for people or at least makes them feel good in the moment and helps them recover.
We had a line all day. I poured a 5,000 servings of Aphrodise that day. People loved it.
Let me tell you, that’s a lot of work, opening bottles. It looks very glamorous. But when you’re really going at velocity, my hands hurt at the end of the day.
We got a lot of upstart business out of that. People were like, “Wow, this stuff is actually quite good.’
Joe Winger:
Let’s talk about flavor profile.
Pouring out 5,000 samples, what’s the most common feedback we get about the flavor, aroma, the mouthfeel, what are we experiencing?
Frank Schilling:
So when you sip a drink and you talk about mouthfeel or we have a glass of wine or champagne and you have a sip and there’s a little bit of a yeasty, gamey after taste.
For some people in red wine, it can be somewhat desirable.
In champagne, unfortunately it stays with it as well.
When you’re having champagne, which is more of a celebratory libation, that’s not a desirable quality. You want to have something that finishes clean in your mouth.
If you have lots of sips, you’re going to get a good buzz. You want to be able to recover quickly and elegantly without that headache that comes from the yeast and all those elements that bring its flavor.
So the taste of Aphrodise is a very clean mouthfeel and it finishes with a light crisp apple or cherry. Some people taste strawberry.
It’s a small bubble. Very light charmat, produced in small vats, a naturally produced bubbly effect. It lives in tanks for 3 months and it gains its bubbly in a natural way.
A little more expensive to produce that way. Prosecco, for example, will carbonate. They’ll add carbonation just like you would to a can of soda.
We don’t carbonate. We allow the bubbly to form naturally through the fermentation process, which is how it should be.
Co-Founders of Aphrodise Sparkling Wine
Joe Winger:
When it comes to food and wine pairing. What would be your favorite dish to pair with a glass of Aphrodise?
Frank Schilling:
Aphrodise is literally the only thing that I drink, and I’m crestfallen when I can’t find it.
It’s a dark rosé so it goes nicely with meat – a burger or a steak. Chicken or fish. It’s also a great dessert drink.
I like Aphrodise as a warmup libation and as an after dinner, like celebratory drink if you’re having a party, there’s an after party.
Joe Winger:
You’ve done a lot in your life. You’ve had a lot of adventures, a lot of successes.
Any inspiration or lessons you can share with the audience?
Frank Schilling:
The answer is love for people and love for living your best life, love for conviviality. I have a lot of love for the people that I encountered that have helped me in my journey. Those who’ve just been a part of my life, there for a season or there for a reason, as the saying goes, I try to embrace everybody.
See the good in everybody. There are people you click with more than other people. I say yes to everything unless it hurts me. I have a real lust for life and a good energy level.
Joe Winger:
If you’re loving Frank’s energy and his positivity, you wrote an amazing book. Would you mind giving us a summary of the book and what it was like writing it?
Frank Schilling:
It’s called Omnia Vincent: the universe wants you to win.
I wrote the book as I’d sold my businesses. It was during COVID lockdowns and everybody was [going through a] “The end of the world” mood type thing at that time.
You write a book like this for your grandchildren. If one day they want to know more about grandpa and did our success come from or where did our financial wealth come from?
It’s nice for them to know a little about the person who tried hard and maybe you can see something in yourself. So I really wrote it for my future ancestors.
I want to be the guy who left something for the grandkids and great grandkids to understand a little about my brain. And it’s really just written in short micro chapters.
Joe Winger:
Because you’re an epicurean, if you’re going to have any plate for dinner tonight, what would it be and why?
Frank Schilling:
Tonight I’m actually feeling a Pittsburgh style steak, seared on the outside. I haven’t had good red meat in about a week, and we just got some A5 Wagyu at the restaurant Our chef is a butcher and he’s also a certified Angus ambassador. So he gets great cuts.
We do a beautiful short rib burger, which is really lean short rib again on the outside with a bit of a char finish. We have a charcoal grill inside the restaurant, which is beautiful.
Joe Winger:
Thank you so much for your time. If someone wants to learn more, what are the best ways to find and follow websites, social media for Aphrodise?
Frank Schilling:
DrinkAphrodise on Instagram and the website DrinkAphrodise.com
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New York Wine Studio starts classes this October in NYC, with Wine Expert Alan Tardi
New York Wine Studio starts classes this October in NYC, Wine Expert Alan Tardi reveals why you need to Enroll
He’s worked as a chef, a restaurateur, a sommelier, a consultant to some of New York City’s biggest and best fine dining restaurants. He’s also written for magazines and publications, such as Wine Spectator, Wine and Spirits, Decanter, of course, the New York Times.
Today Wine Expert Alan Tardi visits us for a conversation about NYC, restaurants, Italian wine and his new classes starting this fall (October) at New York Wine Studio.
As a get to know you question for everyone out there who loves food and wine and spirits, but they don’t necessarily know your background so much.
You’ve been in the wine world, the hospitality world, the restaurant world for many years. Tell us about a celebration in your life that inspired you to join these industries?
Alan: Sure. First I should say that, when you introduced me, you said I was a chef and a restaurateur and all that’s true. But before I was a chef, I was a cook. And actually before I was a cook, I was a dishwasher. I took a little bit of a break from college and went to Europe and traveled around and then came back and wanted to come visit my sister in New York City.
And so I did. And I ended up staying. And at a certain point, I thought okay, I’m going to go back and finish my undergraduate degree, but I also want to get a job. So I walked into a place that could have been a shoe store or whatever. A gas station. But it happened to be a restaurant.
One of the new, the first restaurants in this area called Tribeca, when it was just starting to take shape and walked in there and said, ‘Hey, I’m looking for a job.’
The person who was in the back that they sent me back to talk to in the kitchen was washing the dishes. And he said, Yeah, I’m the owner. You want to wash dishes? Yeah, sure.
So I started washing dishes there in this restaurant. And then after a while I would, I became a bus boy on the floor. Then when I would come into work, oftentimes the kitchen was a little bit behind. So I would help them out. I ended up going to the kitchen while I was going to school at the same time.
For me, it was a job and while I was going to college in the village after my classes in the evening, I found this tiny little restaurant on Greenwich Avenue in the village called Chez Brigitte.
It was like a counter basically, they had two little tables on the side, but there was a counter there with maybe eight seats. And there was this French woman named Brigitte who was cooking food back there. I started to go there, so I didn’t go home by myself and have supper.
I started to get half bottles of wine from a nearby wine shop and took it to this place, Chez Brigitte. I spoke French. I was talking to the woman cooking there.That was a celebration for me, and I was there all by myself. I would go there after, after my schooling before I went back home.
So that was like a celebration. I would go there two or three times a week. And that was my own sort of really like dining. But it was very casual. It was an open kitchen. But that was my celebration factor. And then after I finished my degree I thought I’m actually into cooking.
I was cooking in this restaurant in Tribeca. And so I went and knocked on the door of a little restaurant in Soho, which was called Chanterelle. It was a legendary restaurant for about 25 years. And the woman, the manager, the wife of the chef, Karen Weltuck, and David Weltuck was a chef.
She hired me. I was the third person. Before that, there were two people in the kitchen. I became the third person in the kitchen doing Garde Manger. Then after six or nine months, I was promoted to he sous chef. So I went from a Garde Manger to the sous chef in this really legendary restaurant.
So that was my celebration.
The fact that you grew up behind the scenes in the back of the house makes me curious.
For a couple – whether it’s a date night, an anniversary or a business dinner,
do you have any tips for how to take that fine dining experience and make it really truly memorable
Alan: First of all, we talk about fine dining. To me, sometimes you have the best experiences in a very simple, very unpretentious place. When I was working at Chanterelle, I was there for a little over three years. Every August, the restaurant would close for the month and most of the staff would go off on a gastronomic tour.
I went with some of my colleagues to France two years in a row. We would go through all the three star Michelin restaurants. At that time, you had to write a letter in French asking for a reservation at a certain time.
You had to reserve ahead of time because you had three star Michelin restaurants, highly sought after. Three or four days a week we would be eating in these fancy restaurants, sometimes lunch and dinner. It’s crazy. But there would be the down days too, right?
When you’re just traveling somewhere, you’re going to a different part. Some of these meals were amazing, that it was a whole new world for me. You get the menu, all the service and the cheese and the wines and everything. It was a great experience.
On the off days, you would just find a place to eat. And sometimes we would go to a little aubergine. I remember one in Normandy, walking into this place. It was just a few doors down from where we were staying overnight, waiting for our next kind of big meal. We went to this little aubergine and they had the most banal dish, trout almondine, right?
Trout almondine. It was in Normandy, however. There were women in the kitchen, not men, and usually in these three star restaurants, it was all male at that point.
I realized that some of those down meal nights and simple places, they had no stars at all. You had amazing food.
The meals were on the same par as some of the best three Michelin restaurants I had. So that was an important distinction for me to make. When you’re talking about how to really create – whether it’s in a very simple environment or kind of more fancy – how to really make it special. I think it has genuinity.
Just being what you are and trying to take care of your guests as best as you possibly can. That can really make it very special. You need to have good food, you need to have good wine, you need to have good service. All of those factors play in. But the most important thing is really trying to take care of your customer.
And I think you can do the same thing at home, your customers, whoever’s coming to your home and you’re going to offer them something and you want to try to make it as special as you can, even if it’s just hamburgers, but that can be really great and memorable.
We’re going to stick with the restaurant for a second, but move toward the wine list.
What are some tips for someone who wants to have a nice bottle out at dinner and they just don’t even know where to start?
Alan: That’s a great question. When I had my restaurant I decided to take a certain approach to the wine program, which was to find the best regional wines that would really best accompany the food.
Many of them were wines that people were unfamiliar with, they were just not among the top 10 that people would go to automatically. This is some years ago when a lot of the wine lists in the restaurant were the most famous ones you see all over the place because people are comfortable with that. So sometimes it threw people off and they would ask questions. What is that? Don’t you have this other one that’s very popular and all over the place?
No, but we have this and – we didn’t always say this – but it’s actually much better and it costs less.
So people would try it. They would take a leap of faith and for the most part they always loved the wines, and they went very well with their food. Not only was I the chef and the owner but I was also the sommelier as well.
We tried to train the staff very well about the wines and inform them. We had monthly tastings with them so they could taste the wines.
If people were really interested, I would come out of the kitchen and explain, make a suggestion based on what they said they liked. Sometimes it’s very difficult for people to explain what they want, so you have to read into that a little bit, but it’s something that really worked.
I know you love Italian wine, you’re an expert in Italian wine. Are there some Italian wine regions that deserve more attention?
Alan: Absolutely. I love wine from all over the place. Initially I spent time in France, delving into the wine regions there and they’re amazing and superb. When I was working at Chanterelle after the two first years going to France and the three Michelin restaurants, the third year I said maybe I’ll go to Italy and just try that out.
When I actually went there, it totally blew my mind. We rented a little house outside of Siena and explored the area. We went to a fantastic restaurant and it’s still in existence, La Chiusa, in a tiny little village called Montefollonico.
That really blew my mind completely. Because it was in an old olive oil mill, outside of this tiny little village up in the hills. The food was both very traditional and also very kind of cutting edge. They were trying to expand a little bit, but there was a really great balance of that. I actually went back there to do a stage, a summer stage working in the kitchen.
What really blew my mind was the fact that everything there was local. It was right, very close to Montepulciano and I would go walk in the vineyards. A lot of the food they got was made from grapes in the vineyards outside the restaurant. And the cheese was the pecorino.
The cheeses in Tuscany were made locally and everything was from that particular area. This was long before farm to table.
So it was a tremendous experience and that was just the beginning because Italy has 20 different regions, each one of them very different.
We think of Italy’s being old, the ancient Romans and the Etruscans. That’s true. But Italy is a country just a little bit more than a hundred years old. 150 years old. It was formed in 1861 bringing together the Italy that was once where it was fragmented after the fall of the Roman Empire.
Up until that point, you had all these different city states that had their own language, their own identity, their own cuisine, their own architecture. And while it’s been now collected into one country, each region is very independent and different from one another.
It’s changing a little bit now. At one point the dialects were very strong. When I moved to Piemonte. In the village where I lived for over 12 years, when I moved there in 2003, most of the people – who are over 50 years old, spoke Piedmontese as their first language. They had gone to school, so they learned Italian, but they spoke Piedmontese whenever they could.
In Italy there’s an incredible diversity of different places within the country. And it goes into the wine. The wines are very different. The grape variety, there are more grape varieties in Italy than most any other place.
I appreciate how you fit all these areas together: the wine, the food, the identity of the people themselves. When people Google you, they can find a lot. Your videos, your books, your webinars.
What do you think is a tip to being a great speaker when it comes to food, wine, travel, these types of genres?
Alan: I feel like I’m very humble, especially when you’re talking about wine, there’s always something new to learn and it never really stops. So I’m learning too, as I go along..
I approach it as I want to learn about something myself. Then I want to explain it and talk about it to other people and fill them in on it as well, because it’s exciting for me it might be also interesting and exciting for other people.
The other thing is really trying to share that information in a meaningful way. I’m not trying to be an expert. I just want to share that excitement that I’ve felt myself.
Tell me how your background and the learning we’re talking about informed your decision to launch the New York Wine studio?
Alan: As you alluded to, I’ve been teaching for quite a while. All these things just happened almost organically. I didn’t say I’m going to become a restaurateur or a chef. I just started. From there, I really got interested in wine because there’s a very strong correlation between wine and food.
I got really interested in wine. I was doing a lot of panel tasting with Wine and Spirits magazine, whose office was very close to my restaurant. Josh Green, the editor there and a friend of mine for quite a while. At one point he said, Hey, do you want to write an article? I said, sure. So I started writing for them a lot and it just went into other venues as well.
Teaching is the same thing. I started giving presentations at wine conferences like Society of Wine Educators annual conference I started teaching around 2015 for the Wine Scholar Guild. I was teaching for about six years.
I’ve been doing it in many different forms. Italian Wine Scholar. French Wine Scholar and Spanish Wine Scholar as well.
I thought maybe it would be a good idea to offer this program, the IWS, Italian Wine Scholar program, in New York City. No one is doing it here. Why? Why is that? So rather than doing it online, I thought it would be really great to do it in person. Where you can actually interact with the students that are there rather than just having them in the background on a computer from many different places in the world.
So I wanted to offer that along with wine because that’s a very important component. Obviously, if you’re talking about wine and explaining different Appalachians and different growing areas and different winemaking traditions, it’s good to be tasting the wines while you’re learning about that.
I came across a place that was willing to host these presentations, a beautiful wine tasting area, right in midtown Manhattan, close to Grand Central.
In addition to the Italian Wine Scholar Program, to start things up, do four individual classes that are theme oriented.
Is it fall and spring, or what’s the schedule?
Alan: Right now we’re going to be starting this fall beginning in October, I want to ease into it. I’m not loading up an entire schedule of things, but I’m going to be offering part one of the Italian Wine Scholar program, because There are two parts to this certification program.
The first part of the Italian Wine Scholar program will be this fall. Six 3-hour sessions live in-person with wine once a week during October and November.
Then to add something else, in the evenings, we’ll be doing four courses. One in October, two in November, and one in December. Two hour courses with wine, as well, and they’re not regionally driven, they’re thematically driven.
The first theme class is going to be: the many faces of Sangiovese because Sangiovese is a grape variety, Italy’s most widely planted grape variety, and of course it’s very closely tied to Tuscany, where there are at least five major appalachians that really focus on that grape variety.So we’ll be showcasing 10 different San Gervasio based wines. Five of them from Tuscany and then other San Gervasio based wines from other regions that, that really featured that like Umbria and Marche and even up in the north, Romagna, which is part of the Emilia Romagna region. Emilia and Romagna are completely different places.
There will also be individual classes on volcanic wines, Appassimento wines, which are wines that are made from grapes that have undergone this drying process.
Then also sparkling wines, which I’m a big fan of. My second book was about champagne and I’m really deeply into champagne. It’s going to involve sparkling wines from three different countries.
It sounds like this might be the most in-depth Italian class you can find in Manhattan.
Alan: To be careful, I would say it is “one of”, the most comprehensive program in Italian wine anywhere.
This program has not, has never been offered in New York City. It’s kind of a first time for that. It’s very comprehensive. It covers all 20 regions, all of the significant Appalachians and there are many of them.
All of the significant diverse grape varieties and I say significant because it might even be a little bit more now in the Italian National Register of Grape Varieties. Many people think that there are more than 2,000 different grape varieties. They just haven’t been genetically defined before.
Because it’s so deep with knowledge, it’s great for trade. New York City is a huge foodie and restaurant dining scene.
Alan: If you want to have all these post nominal certifications, that’s good. Nothing wrong with that. The most important thing, however, of course is knowledge and understanding. that you can use if you’re in the trade.
The understanding, the awareness of wine that you can then transmit to your customers in a restaurant or to your customers in a wine shop where you’re selling to.
It’s a very comprehensive program, but you don’t have to be in the trade to do it. There are a lot of people who are just really fascinated and interested in wine. This is certainly a great comprehensive program for people who just are really fascinated by Italian wine and they want to learn more about it.
What are the goals for the New York Wine Studio? What’s the future for you? What’s the future for the studio itself?
Alan: For me, it’s this and I’m very excited about it. I like this sort of counterpoint between the really focused credential certification course with an exam at the end, and then the other ones that are more mixing it up and comparing / contrasting these different wine regions.
Next spring I plan to do Italian Wine Scholar Part Two. There’s also an introductory course, used to be called Italian Prep, now I think it’s called Italian Essentials. It is for people who aren’t ready to jump into a whole certification program with all that detail, but it’s an introduction to Italian wine.
I would also love to do the French Wine Scholar, along with some additional classes in the evening.
Tell us where we can find more. Websites? Social Media?
Alan: Check out the website www.NewYorkWineStudio.com. It talks about the programs, the IWS program with the schedule mapped out and the four individual classes.
There’s also an email there, info@NewYorkWineStudio.
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