Izzy Metz and Annie Jorgensen Celebrated National Cereal Day, Cereal pop with Fruity Pebbles launch event at Black Tap
Last night at Black Tap Herald Square in NYC, Cereal Pop celebrated the launch of their new flavors timed to National Cereal Day.
Reality TV star Annie Jorgensen snacks on Cereal Pop with FRUITY PEBBLES® at Black Tap
Cereal Pop with FRUITY PEBBLES® cereal
Cereal Pop made with COCOA PEBBLES® cereal
Foodies, influencers and fans of the innovative popcorn brand came out to enjoy delicious custom CrazyShakes™ featuring the two new popcorn flavors from SNAX-Sational Brands.
Guests such as Izzy Metz and Annie Jorgensen indulged in the Cereal Pop Chocolate and Bam Bam CrazyShakes™; milkshakes covered in cereal pop made with FRUITY PEBBLES® and COCOA PEBBLES®. DJ REIGN spun pop hits and kept the party going. Cereal pop joins candy pop and cookie pop as the newest flavor addition to the premiere popcorn brand sold at Walmart and Sam’s Club nationwide.
Custom Cereal Pop Milkshakes on the menu:
Cereal Pop Chocolate CrazyShake™
1. A milkshake with Chocolate Shake base and Chocolate frosted rim covered in Cereal Pop COCOA PEBBLES®, topped with two chocolate brownies with whipped cream, COCOA PEBBLES® & delicious chocolate drizzle .
Cereal Pop Bam Bam CrazyShake™
2. Vanilla & Fruity Pebbles Shake base with Vanilla frosted rim covered with Cereal Pop FRUITY PEBBLES®, FRUITY PEBBLES® cereal rice krispy treat & strawberry pop tart & Laffy taffy. Topped with whipped cream, FRUITY PEBBLES® & a cherry on top.
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Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.
Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.
The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.
The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.
Image Courtesy of Freepik
Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell
Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell in Dry Creek Valley, Sonoma County.
The team at Dancing Wines is developing a collection of sensory brands that celebrate life through taste, touch and aroma – inspiring you to find your inner dance and show the world what truly moves you.
Dancing Wines’ red wine trio includes Old Vine, Duo and Estate — three limited-release wines made from hand-picked grapes that showcase the full breadth of the Dancing estate.
Lauren Russell (L) and Cynthia Russell (R) from Dancing Wines Credit: https://instagram.com/DancingSonoma
Today’s conversation with the dynamic Mother / Daughter team Cynthia and Lauren Russell from Dancing Wines ha been edited for length and clarity.
For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: What is the most important message you’d like to share today?
Lauren Russell: I think one of them is dancing is art and art is life.
Another is love needs no explanation. I think really the thread between those is we’re trying to create a product and an experience that brings people together and invites them to find their inner dance, which is something we say a lot.
So we want to encourage people to find their unique rhythms. And wine is also really lovely because it is a vehicle that brings people together to enjoy a moment and diverse people together.
I think my Mom [Cynthia] can speak to this as well, but one of the things we thought about when first exploring wine was just how daunting the whole atmosphere is around the consumption of it and the buying and using all the right adjectives.
Especially for my generation I feel like there’s a bit of a learning curve. So I think one thing we really want people to take away from the brand is just like, just enjoy it. Love needs no explanation and you can’t drink wine when your mouth is full of adjectives. We’ve created a great wine just for you to be able to enjoy and to describe however you want and enjoy whenever you want.
Source: WeAreDancing.com
Cynthia: Yeah, I think the measures we created we have a beautiful heritage property that the soil and the climate create this great wine. And me being of an older generation where wine was very intimidating, even though I know a lot about it.
And drinking it for a very long time. I’ve lived in France. I’ve lived in California. It’s still when you order in a restaurant, you’re scared. Do I know enough? I’m going to be embarrassed. Is this the right pairing? And what the good news is that wine making in the world has become so sophisticated that if you are buying wine from a place that is special, including all.
Sonoma or France or Italy, the wines are good, they’re really good and all you have to do is be comfortable with yourself and enjoying it. And so that’s what we’re trying to do is take a product that has thousands of years of history as being a part of our culture and make you comfortable with just having fun, enjoying it and celebrating what wine can do to bring people together.
Source: WeAreDancing.com
Joe Winger: You have a really unique story that you restored a vineyard up in Dry Creek. Can you talk about experience and what you learned from the restoration?
Cynthia: We lucked out. It was a Covid purchase. We spent a lot of time as a family together in very small confined spaces drinking a lot of wine.
We [thought we] might end up needing a place where we have more outdoor space and can be together. So we bought this property more as a farm and then discovered that it was a unique part of the world.
Zinfandel grapes have been growing in this small region for over 150 years.
It was called America’s grape back in the time I think [the] 1850s. Okay, we have these vineyards. They’re really old.
There was one owner at this property for 60 years, an older Italian gentleman. And a lot of the area is multi generation, fourth generation Italian families who came over and cultivated this grape.
We never intended to make wine and yet we were scared to let this history and heritage die.
So we took classes and tried to figure out, can we make wine?
It’d be such a shame to let this history go in this special place.
We made a great discovery, which was that you don’t have to be an expert on wine. You just have to have great soil and a great climate.
Then we launched from there.
Source: WeAreDancing.com
Lauren: We’re always towing the line between the respective tradition and traditional winemaking and the land and all of the old vines and creating something new.
She [Mom, Cynthia] always brings a lens of respect for the older generation and ways of life and what wine has meant to her throughout her life.
I’m always pushing the other direction. We always land somewhere in the middle.
You’ll see that in the brands, it has really playful branding and packaging. But, our winemaking is a bit more traditional. We’re a sustainable vineyard but we have old vines and we respect what the land has to offer and what it’s been offering in that region for a long time.
It creates a better product and brand for us because we get to cater to both audiences.
Credit: https://instagram.com/DancingSonoma
Joe Winger: You have a collection of sensory brands. Can you talk about what that collection is, what inspired the idea, and what we should be looking for?
Lauren: All of the products have been and will be inspired by the backdrop of the vineyard.
When we talk about wine, we talk about this kind of multi sensory experience, whether that’s aroma or where you’re having it, who you’re enjoying it with.
We came into wine knowing that it was going to be not just about taste or smell, but about the holistic experience of what wine could do for someone.
Sort of the thread between all of our products are taste, touch and smell. Again, like finding your inner dance and allowing you to express your personality.
We’re launching a trio of fragrances, which are loosely inspired by the terroir and the vineyard.
Cynthia: We have a fresh perspective on Sonoma. Every time we arrive, we have this nose full of these incredible senses:, the smell of moss, crushed grapes, barrel, fire and oak.
Yeah. So we’re like, wow. Every time we arrive, we’re like, wow, this is really cool.
This is so distinct and unique and just elevates your experience of being there.
We are going to bring more experiences to the brand when we can, like having an artist in residence, creating visually beautiful contributions.
We have an art collection there that inspired us to bring art to the brand. It’s largely from a diverse group of artists from the West Coast who are very colorful and young and also push boundaries. So our idea with the senses is like we’re trying to This is a brand that you enter into our world and you get to experience people and life in a way that’s very unique and bold and
Credit: https://instagram.com/DancingSonoma
Joe Winger: What are both of your backgrounds outside of wine?
Lauren: I was raised in Connecticut and went to Dartmouth for undergrad, was a creative non-fiction writer, so always had that storytelling bent.
After school, I worked at a lot of businesses in marketing. Uber Eats, Refinery29, right before the pandemic, I worked for AB and Bev that was my first kind of foray into alcohol.
Then during COVID, I got my MBA at Columbia. We all got this massive reset of our priorities. I come from an entrepreneurial family. This opportunity arose
Cynthia: We’re a family who really believes in experiences. I have dabbled in many different areas. I went to Scripps college. I actually was a dance major until I was not. I became an international relations major. I lived in France for a while. Then moved to New York City and worked for JP Morgan trading stock, money market securities.
I didn’t find that was my passion, so I went to Harvard Business School and I got a master’s in business. Then I worked for American Express where I started a weekend travel program. It was a little startup within the travel segment of American Express. I got my “sea legs” of starting a business.
I quit that business because I had kids, then I started my own mail order company then I decided again, that maybe I needed a little more education.
I went back and got a doctorate at Columbia in organizational leadership.
I have a consulting firm on the side where I consult leaders and organizations about how to handle complex challenges in a complex world.
So my daughter [Lauren] gets through business school and we decide to marry all these wonderful experiences together and create something really new and unique.
Credit: https://instagram.com/DancingSonoma
Joe Winger: Let’s talk about your wines.
Lauren: We launched with our rosé which is really beautiful. It’s an intentional rosé. From our Primitivo grapes and we harvested them early and intentionally for rosé.
It has this really beautiful distinct, watermelon, almost Jolly Rancher aroma, and it’s really playful and full, but also dry. And it’s been a really big hit so that was a fun debut for us.
We just launched our trio of reds, and what makes them unique goes into the story about the restoration of the vineyard.
We’re still learning our land and learning from it.
We chose to harvest from different blocks and treat the wines in a similar fashion and bottle them separately to see what personalities they expressed.
One is the Old Vine Zinfandel, which is from our oldest head trained vines which is the deepest, moodiest, richest wine. It’s really lovely.
Credit: https://instagram.com/DancingSonoma
Then we have an estate wine, which is actually from Primitivo, a different word for Zinfandel. That one is a bit lighter.
Then we have a third, a duo which is a blend of both. And so it’s really helped us to understand. And they are quite different.
They’re obviously all Zinfandels in their expressions, but they’re all quite different.
People say Zinfandel is like a map of the land and I think that’s really true here. Which is super cool.
But we have two forthcoming sparkling wines because I think it really speaks to our ethos about being playful and to my generation.
Cynthia: It’s really fun for us because being on the East coast, Zinfandel is a really unknown varietal and we think it’s underrated. Californians know it’s been around for a long time. It has a lot of possibilities with food. And so what we’re trying to do is bring to light this really good wine and do it in a slightly different way.
We pick ours earlier, trying to have it be less jammy, juicy, heavy; lighter, less alcoholic than some of the more traditional Zinfandels that are on our street.
That’s really trying to address the changes consumer changes.
Our wines are chillable, super easy to eat with most any food, especially ethnic food, spicy food.
2022 was our first vintage. 2023 is already in barrels and we’ll be bottling that in probably in March. But it’s going to be a little different because the climate was different that year.
The rosé was just a fluke. Our winemaker wanted to try a Zinfandel rosé. Most people love it. It’s so distinct and unique.
Our 24 Rosé will come out in March. The reds will come out in the early summer. We’re going to bottle the sparkling in January, but that will be at least a year until you’ll see that. The pétillant naturel will probably be launching at about the same time as the rosé
Credit: https://instagram.com/DancingSonoma
Lauren: What’s fun about having both an early release sparkling and a [second, additional] later release [sparkling wine] one is going to be lighter, more effervescent, maybe geared towards the younger generation and the other will have that toastier champagne flavor.
Joe Winger: Do you have a favorite wine and food pairing?
Lauren: This one’s so hard. Rosé and oysters or any seafood is just awesome. Sparkling wine and a burger is one of my favorites.
In terms of red, when I think of Zinfandel, it’s Thanksgiving foods. It speaks to the hominess in our story. Bringing everyone around the table. Kind of experiential pairing.
Cynthia: Yeah, that resonates with me.
We have a lot of ethnic food, so it holds up really well to spice, to sweet and sour, salty and sweet. So it’s great with Indian food, Mexican food. Apples in your pork chops.
A burgundy is usually killed instantly by those kinds of flavors. It’s too fragile.
[Ours] is not fragile, but it still has so many nice aromas and flavors to enhance whatever you’re eating.
Lauren: It’s great with pizza. Pizza and a nice glass of Zinfandel
Source: WeAreDancing.com
Joe Winger: What’s something magical about Sonoma that you learned through this journey?
Lauren: True of both Zinfandel and Sonoma it always has this underdog energy to Napa. One of the hidden gems, we wake up really early and drive to the Redwood forest to watch the sun rise through the trees.
We eat a burrito because we have terrible burritos in New York.
There’s an amazing food community, 3 Michelin star restaurant, chefs, farm to table.
Cynthia: The distinct part of Sonoma is how important nature is to everyone there. It’s not just about wine. It’s incredible nature.
We both traveled a lot, lived in a lot of places. I’ve never seen such natural beauty in such a small area.
Lauren: That’s what the idea of our products is too. We have to bring people here in some way, differently than just having them taste the wine.
So as many dimensions as we can bring people into that realm to experience [00:29:00] that it’s like definitely the dream.
Joe Winger: Whether it’s social media, website, or other ways, what are the best ways for our audience to find and follow Dancing Wine?
Lauren: We have our website, which is wearedancing.com. We also are on Instagram, which is at DancingSonoma.
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1,000+ Artisanal Food, Beverage for Fancy Food Show from around the World to Vegas Jan 21-23!
1,000+ Artisanal Food, Beverage Fancy Food Show — around the World are coming to Las Vegas Jan 21-23! Specialty Food Association’s 48th Winter Fancy Food Show
The Specialty Food Association’s 48th Winter Fancy Food Show will showcase thousands of artisanal products from more than 1,200 domestic and global specialty food and beverage makers and manufacturers.
1,000+ Artisanal Food, Beverage from around the World are coming to Las Vegas Jan 21-23! Specialty Food Association’s 48th Winter Fancy Food Show
Taking place across three days (January 21-23) at the Las Vegas Convention Center, the Show also features a variety of networking and educational events.
“The 2024 Winter Fancy Food Show marks the beginning of the food industry’s annual cycle
a pivotal gathering where innovation meets opportunity,”
SFA President Bill Lynch
“This show is not just an event; it’s the epicenter of culinary creativity and business acumen where makers launch and buyers discover the latest products and trends that will shape the new year.”
Show attendees will experience:
- Artisanal food and beverage products from 1,200+ exhibitors.
- Product pavilions dedicated to the hottest categories including Plant Based, Deli, Bakery/Confectionery/Snacks & Sweets, Beverage.
- International Pavilions from Canada, China, Italy, France, Greece, Morocco, Spain, and partner country, Japan.
- State and Regional Pavilions including Mississippi, New York, WUSATA.
- Diversity Pavilion, with a nine-company cohort from (included): Barlow’s, Frescos Naturales, Funky Mello, Grumpy Ginger, Krack’d Snacks, Myles Comfort Foods, Sobo, Todo Verde, TUYYO.
- Pop Up Pavilions including the Confectionery, Snack, and Bakery Pavilion Pop Up: Fancy a Bite?, and the Beverage Pavilion Pop Up: Flights of Fancy.
- NEW NOW NEXT Pavilion featuring Incubators and Startups.
- Insight into the hottest trends in specialty food courtesy of the SFA Trendspotter Panel: Patsy Ramirez-Arroyo, food and sustainability consultant, PG Consulting Group, LLC; Jenn de la Vega, chef, stylist, cookbook author, trends expert, Randwiches; Jonathan Deutsch, Professor and Director, Drexel Food Lab; Jeanette Donnarumma, producer, cook, recipe developer/tester, food lover, content creator, party-planner; Thomas Joseph, EVP, Culinary, Martha Stewart Living Omnimedia and Sur la Table; Gary FX LaMorte, chef, consultant, and founder, Honest Hospitality; Sarah Lohman, culinary historian, author, and public speaker; Chef Clara Park, claraparkcooks.com, chef, teacher, consultant, and writer; Wendy Robinson, Senior Buyer, Market Hall Foods; Kantha Shelke, Ph.D., CFS, IFT Fellow, Corvus Blue LLC; Cathy Strange, Ambassador of Food Culture, Whole Foods; V. Sheree Williams, Publisher, Cuisine Noir, and Founder, Global Food and Drink Initiative.
- SFA Junior Trendspotter Panel – UNLV William F. Harrah College of Hospitality under the guidance of Joseph Lema, Ph.D. Professor/Ph.D. Coordinator, Seyhmus Baloglu, Ph.D. Professor/Associate Dean of Research.
- The Winter Fancy Food Show is open only to qualified members of the specialty food trade, industry affiliates, and media. For more information, please click here.
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $194 billion specialty food industry.
Representing more than 3,000 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity.
- SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972.
- The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today’s Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.
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NYC is getting a Coffee and Margarita Upgrade! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023
Yum! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023
Say yes if you love coffee. Say yes again if you love cocktails. Say yes a third time if you love ‘em, but wanna be healthier and save some money.
If you said yes to *any* of the above, you’re going to want to listen, because we just had twenty minutes with the woman who makes all those things happen for you.
This week at ExpoWest 2023 Jordan’s Skinny Mixes has a lot to share!
Jordan’s Skinny Mixes Margaritas
Their Naturally Sweetened line of margarita mixes is made with real lime juice and sweetened with agave and contains 75 % less sugar and calories than other leading brands. The four margarita mixes flavors are Classic, Peach, Spicy, and Strawberry Key Lime, and they do not contain any artificial sweeteners, flavors, or colors.
Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha
Their natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha, for your coffee, tea, protein shakes, baking, or just about anything.
Jordan’s Skinny Mixes was founded in 2009 by female entrepreneur Jordan Engelhardt. The beverage brand was created with the simple desire to enjoy a margarita that wasn’t loaded with sugar and empty calories. Now with over 100 products, this female-led team is on a mission to craft beverages that cut the sugar and keep the fun from coffee ‘til cocktails.
Skinny Mixes can now be found in over 13,000 specialty retail locations across the United States, Canada, Australia, and Europe, including Target stores, Skinnymixes.com, and Amazon.
Jordan Engelhardt is an impressive person, so when I had the chance to meet up and have a conversation, it was an easy yes.
Just to give us some background, what were you up to before launching back in 2009?
Back in 2009 I was a recent college graduate working in real estate as an appraiser. I launched this product [Jordan’s Skinny Mixes] right when the recession was basically at its peak. It had just started and the market crashed pretty heavily in Florida where I was living at the time.
So I found myself without work, and this idea that I felt pretty strongly about.
What are some of the biggest changes you’ve navigated in the industry over those 10 years?
Oh, there’s been a lot. The world has evolved much more to natural products, which is why we’re here at Expo West as we just have launched our new natural line so this is pretty big for us.
Also, the customization of flavors over the years have just gotten more and more prevalent.
Millennials, and the population in general, really like the variety of flavors, and being able to customize everything. And then Covid really drove at-home consumption of coffee. So I think all of those trends over the last 10 years have really helped drive this company’s growth.
When Covid forced everyone to stay home, did that become a “lucky opportunity” for the business and boost at-home coffee drinking?
It was certainly fortunate in some ways, but in many other ways [not as much]. We were selling to many grocery accounts. We’re selling to a lot of specialty stores which had no choice but to close their doors. So we lost quite a bit of distribution during that time, but were able to make up for it online [with website e-commerce]. So [with market] penetration and trying to drive consumer growth, in that capacity, yes, it was fortunate. But it was also a little bit scary [for us], like many other businesses at the same time.
What is the biggest misconception in general about skinny mixes?
People don’t necessarily understand the versatility of our syrup and how you can not only use it for coffee, but you can use it for baking and protein shakes, and just anything.
Flavored syrups are great for iced teas. You can simply just add a dash to water and transform your water.
Once we got the samples this week, the amount of random things we’ve tried [the skinny mixes] with just to see how it’d go.
I love it! It’s part of the fun and part of the great relationship we have with our consumers. They
have so much fun experimenting and making these recipes, and then including us on that.
So [experimenting with the syrups on different foods] just became a benefit over the years. It’s certainly something we think about now.
We have this really amazing closed Facebook group that has really active members. It’s called “Skinny mixes. Share your recipe”. You can see the amount of creativity that our users come up with and then they share their recipes.
One person put it with sweet potatoes, they used it on egg sandwiches. Interesting wild things that you would never think about.
Can you share a little bit about the inspiration behind the line and how you develop the flavors?
Yes, of course. We have a great relationship with our consumers, and they asked for it. When they ask, we listen. We do a lot of innovation. We launch a lot of flavors.
So that’s where it came from and it’s really done. We’ve gotten into Target with this line. We take a lot of pride in listening to what our customers want, and this is what they wanted
What’s the development process like for these flavors?
We have several partnerships with different food labs and beverage labs. We start by verbally explaining to them what we’re looking for. We have a big panel at our company and we just do a lot of tasting. It often takes quite a bit of time because we take a lot of pride in making sure it tastes exactly what we were visualizing.
We can come up with anything from “Mermaid” to “Unicorn”. The different food labs across the country are amazing and they make it happen.
It’s a slow, methodical approach. Then we have a larger tasting panel and we keep going until we find just the right mix.
That’s incredible. What’s the timeline from concept to finished product?
It varies widely. It could take a couple of months or it could take over a year. Probably on average, about 4 to 6 months.
Do you ever try to create flavors and they don’t end up working out?
Oh, it happens all the time, especially in the beginning. We’re innovating constantly. Trends change fairly quickly. We’ve been fortunate with a robust website where we can test things quite easily and pivot.
Are there any teases as to what flavors might be next?
Well at the show we’re launching our naturally sweetened flavors. French vanilla, caramel, peppermint, mocha and pumpkin spice. Maybe some new seasonal offerings after that. We’re constantly innovating, constantly looking at new categories.
Switching over to coffee, what inspired you to launch coffee syrups?
12 years ago the company started with cocktail mixes. With the popularity of Starbucks and people going through the drive through and having what they thought was guilt-free drinks but was not necessarily guilt free.
They didn’t realize how many calories they are consuming with their Frappuccino or their latte.
It immediately seemed like another way to really help people not have such a sugar laden beverage every single day.
That’s why the coffee syrup was developed. Since cocktail mixes are so seasonal, coffee syrup is something that consumers consume daily. So it was a natural extension for the product line with the coffee syrup
You have some new coffee flavors launching as well
Listening to the trends and looking at the popularity of the most popular flavors just through our [tasting] panel. and you know, just having a great team that’s out and about, and looking at menus, and using some common sense, if you will, and reading up on trends, it’s then a 3 prong process.
You’re getting a lot of positive attention at ExpoWest. What in your opinion, makes for a successful trade show?
Taking the step to take the risk to be there and have your branding there; and be open to meeting consumers and buyers in the trade. We try to make it fun. So we serve cocktails, and we’re going to be serving espresso Martinis today. Yesterday we served Margaritas, and we had a speakeasy happy hour. It helps people really understand the brand, and come by and see us. I think that’s most important, really put your brand out there and your brand’s personality and just have fun with it.
Can you talk a little bit about the mission behind Jordan’s Skinny Mixes?
Our mission summarized is crafting beverages that cut the sugar and keep the fun for a healthier, more flavorful lifestyle and to make everyday moments simply sweeter.
What is your biggest call to action for the audience?
I’d love the consumers to experiment at home. I’d love for them to make their latte at home. Make that morning coffee at home. So many people will say it’s going to be a better experience.
Try our products. You’re going to save calories. You’re going to save time. You’re going to save money.
Shop Jordan’s Skinny Mixes products online and view recipes at https://www.skinnymixes.com/
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‘Let’s Tell the Truth about Kosher Wine’ Gabriel Geller visits to reveal his favorite wines for Passover
‘Let’s Tell the Truth about Kosher Wine’ Gabriel Geller visits to reveal his favorite wines for Passover.
Passover is almost here, starting on April 5. Today we are talking with wine reviewer and Kosher.com expert Gabriel Geller about the truth of Kosher wine.
And well… A lot of people are mis-informed. We have Gabriel to make it all easier.
Passover is coming up. So what is wine’s role in Passover?
Wow! So of course you know, it really depends who you are talking to.
If you talk to the more Orthodox Jews, they’re gonna say they want wine that comes from Israel. Something that’s affordable, and that’s easy to drink, and that’s red.
The rest of us have the custom that, specifically, for Passover there’s the 4 cups of wine at night.
They want a red wine and they want something that’s easy to drink, because there are 4 cups that you have to drink during that meal. They want something that they can drink easily and quickly. So something that’s not too tannic or acidic, something that’s really not too expensive, because they need a lot of it. They’re gonna have a lot of friends.
Then we can talk to people who are not as strictly observant.
They’re just looking for good wine. They know that they need to have 4 cups of wine for the seder, so some will say “let’s try 4 different wines, any type.” Others will say “Well, maybe let’s have a wine that will pair well with what I’m going to serve as the meal.”
And so you’re gonna have a really wide variety of requests from different people. So I usually try to address every segment of the market.
Let’s talk about Kosher wine. What’s difference between Kosher wine and other wines?
Okay. So for that I’m going to pick up this bottle [he holds a Drappier Champagne]. This is a very nice bottle of champagne. If you look at the front label and at the back label. Now you go into a wine store that you know sells a pretty good champagne, whether you’re looking for the kosher version of it or not.
You’re not going to see any difference between the two [bottles], except for this little symbol here, which means orthodox.
You need the name of the Kosher agency that certifies that.
That’s why this is kosher.
There’s the kosher version and non-kosher version. The difference between the two [bottles], besides the symbol on the label is the fact that from the moment the grapes are crushed coming from the vineyard, to when the wine is sealed, and all that it’s set up to serve, and Jews who handle the hands on the process.
Everything else is exactly the same.
The fermentation, the acidity, the secondary fermentation; and that goes for every single kosher wine. The only difference in terms of process and ingredients. The process itself has to be done by observant jews and that’s that’s pretty much it.
Of course the ingredients should be kosher, but that’s usually the case. You know there’s some fining agents that sometimes can be non-kosher. That’s very rare. I would say that 95%, maybe even more, of all wine produced in the world do not have any non kosher ingredients. It’s really about who handles the process.
Gabriel’s choice: Carmel Volcano Merlot 2020
Shop more of Gabriel Geller’s wine advice here.
