Mayenda Introduces Reposado Double Cask, A First-of-its-kind Aged Sipping Tequila Infused with Roasted Agave & Agave Miel
Mayenda, the sipping tequila that goes two steps above, today introduces its newest offering, Mayenda Tequila Reposado Double Cask.
Mayenda Reposado is a sophisticated evolution of Mayenda Blanco
Mayenda Reposado is a sophisticated evolution of Mayenda Blanco — the first tequila made using the brand’s signature process of infusing the finest tequila with both roasted agave and agave miel (honey) before the final distillation step.
This naturally deepens the notes of fresh roasted agave and adds herbal complexity with only three ingredients: Blue Weber agave, yeast, and water.
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For Mayenda Reposado Double Cask, the tequila is then aged for six months in a mix of American and European Oak, showcasing Mayenda’s continued commitment to developing innovative tequilas that stand apart from others on the market today.
This elegant sipping tequila will be available in the U.S. and Mexico beginning June 2024.
“With Mayenda Blanco, we knew we had unlocked new possibilities for expressing deeper flavors of the agave, thanks to the two extra steps in our signature process; yet it still felt like we had only scratched the surface of what was possible,” said Jesus Susunaga, Maestro Tequilero at Casa San Nicolás. “When developing our Reposado, we decided to employ a double cask maturation and longer aging process. This resulted in an exceptionally smooth and balanced, aged tequila that maintains the soul of our beloved Blanco.”
Mayenda’s Signature Process: Every Mayenda Tequila is made at Casa San Nicolás (NOM: 1440) in the highlands of Jalisco, using only mature 100% blue weber agave. Mayenda starts the same way as other premium tequilas, but the magic is in the two extra steps. Maestro Tequilero Susunaga and his team steep (or infuse) roasted agave and then agave miel from the cooking process just before the last distillation step. This naturally captures fresh roasted agave notes and herbal complexity that are typically lost in the tequila-making process, creating a soulful sipping tequila with a honeyed and multi-dimensional flavor profile.
Double Cask Aging in American & European Oak: For Mayenda Reposado Double Cask, Mayenda Blanco is then aged in the finest American and European Oak barrels. Each barrel type enhances the opposing characteristics of the other — one barrel adds impact while the other softens. The dry, spicy and earthy profile of cinnamon, chamomile and red apple in the European Oak is expertly balanced with the rich, fresh, sweeter notes of butterscotch, honeycomb and vanilla in the American Oak.
A Longer (6 Month) Aging Process: While most Reposado Tequilas are aged two to three months, the aging for Mayenda Reposado Double Cask is extended to a minimum of six months to impart the optimal amount of flavor from each cask. A longer aging time brings a more sophisticated, multi-layered and refined flavor profile.
Artful Master Blending: Careful to keep the essence of Mayenda Blanco in every sip, Maestro Tequilero Jesus Susunaga and his team of experts at Casa San Nicolás carefully blend every drop of Mayenda Tequila to ensure the highest quality of consistency, flavor, texture and refinement. Jesus’s extensive experience blending some of the finest aged spirits around the globe has helped him master this delicate craft and pioneer a new type of tequila in Mayenda.
Mayenda Reposado Double Cask may be enjoyed neat or in elevated cocktails such as a Morita Martini or Elevated Paloma. For recipes, visit mayendatequila.com.
Mayenda Reposado Double Cask will be available at select retailers in the United States for SRP $75USD per 750 mL bottle and in Mexico for $1,445 Pesos. Please sip responsibly.
Follow them on social media @mayendatequila and visit their website Mayendatequila.com
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Jérôme Peschard Leads Vietnam Art Renaissance, Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.
On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.
The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.
The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.
Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.
This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.
“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard
“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza
ABOUT SOFITEL SAIGON PLAZA:
Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.
ABOUT JÉRÔME PESCHARD:
Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.
Join Us MidTown NYC for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Join Us for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff.
But despite its huge popularity, most people don’t know much about it.
And there is much more to Prosecco than many people are aware.
”My objective is to
clarify the critical differences
between the original ancient Conegliano Valdobbiadene Prosecco and
the DOC Prosecco that was enacted in 2010.”
Alan Tardi
New York Wine Studio
Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations.
Prosecco DOC
One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.
Conegliano Valdobbiadene Prosecco DOCG
Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.
Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).
In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010.
But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.
Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!
Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.
List of Wines
- Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
- Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
- Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI*
- Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
- Superiore di Cartizze Brut DOCG — RUGGERI*
- Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
- Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
- Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
- Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*
*Shipped directly from the winery in Italy
Find more information and buy tickets at New York Wine Studio or at the link below.
https://www.newyorkwinestudio.com/original-prosecco
Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel
Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel.
MC Petey Majik hosted the 2-day Vietnam Cocktail Festival 2024 June 14-15 celebrating with flavor, masterclasses, magic, competition. Tracie May captured it all.
Photos courtesy of Nick Middleton @glam.foodbev
A spectacular 2-day summer celebration, welcomed over 1000 cocktail enthusiasts and connoisseurs alike to the iconic Sheraton Saigon Grand Opera Hotel.
The vibrant cocktail carnival featured a dazzling array of over 130 cocktails from 36 premium global spirits, liqueurs and mixer brands.
A gathering of Vietnam’s top mixologists, innovative concoctions were expertly mixed by a combination of the country’s most respected bartenders and up-and-coming talents.
Cocktail Carnival part of Vietnam Cocktail Festival 2024
At the heart of the festival was a showcase of Vietnam’s craftsmanship and creativity, where seasoned mixologists flexed their skills to craft tantalizing libations.
From classic cocktails with a Vietnamese twist to avant-garde creations pushing the boundaries of flavor, each drink was a testament to the artistry and innovation within Vietnam’s ever-growing cocktail scene.
For guests inspired to continue the cocktail adventure at home, Mercantile Vietnam provided the option for attendees to purchase a bottle of their favorite brand from the event and have it shipped directly to their door.
Entertainment Extravaganza
The event’s charismatic MC Petey Majik led the carnival atmosphere and captivated the audience with a spellbinding magic show accompanied by igniting cocktail flaring performances from the talented Chương and Phước.
On Friday, the stage was taken over with a charismatic live performance from Vietnam’s premier DJ and saxophone duo Omar and Pierre. The party continued Saturday with the contagious energy of DJ PIA.
Interactive Masterclasses and Exclusive Tasting Room
For spirits connoisseurs the festival also offered a wealth of knowledge with 4 optional interactive masterclasses hosted per day, where industry experts from Lady Triệu, Bruichladdich, Jose Cuervo, Highland Park and Lý Gia Viên shared their craft and insights with eager participants.
Luxury spirits aficionados could enhance their experience further and purchase tickets to enter the event’s Exclusive Room, featuring personalized tastings from 8 of the world’s super and ultra-premium brands, with a combined retail price of over 600 Million VND.
Competitive Spirit
One of the highlights of the festival was the highly anticipated Best Cocktail, Best Bartender and Best Brand Competitions with guests encouraged to vote for their favorites.
Bartenders from across the country battled it out for top honors.
With precision, flair, and a dash of showmanship, contestants dazzled spectators with their signature creations, showcasing the ingenuity and talent within Vietnam’s cocktail community.
On Saturday 15th June, the 2024 winners were announced: Mai Thanh Phong’s “Banh Mi Saigon” cocktail, made with Matusalem Rum, won Best Cocktail.
Nguyen Tuan Cuong, who works at Yugen Bar and is sponsored by Shanky’s Whip, was named Best Bartender. Also, Jägermeister was awarded Best Brand of the event.
Cultural Fusion
Beyond the cocktails themselves, the festival served as a social celebration of cultural fusion, from modern Vietnamese influences to global trends, the event highlighted the diverse tapestry of brands and the pioneering people shaping the country’s dynamic cocktail scene.
Vietnam’s Cocktail Revolution
As the final glasses were raised and the last drops were savored, the Vietnam Cocktail Festival 2024 left an indelible mark on the hearts and palates of all those who attended. With its vibrant energy, innovative spirit, and unwavering passion for mixology, the festival has undoubtedly cemented its place as a must-attend event on the global cocktail calendar, promising even more excitement and inspiration in the years to come.
Cheers to the next chapter of Vietnam’s cultural cocktail revolution!
Awards were announced on Saturday, June 15th, at 8 PM
Best Cocktail of the Event 2024
- Cocktail Name: Bánh Mì Sài Gòn
- Bartender Name: Mai Thanh Phong
- Brand Name: Matusalem Rum
- Bar Name: Madam Kew Bar
Best Bartender of the Event 2024
- Bartender’s Name: Nguyen Tuan Cuong
- Brand Name: Shanky’s Whip
- Bar Name: Yugen Bar
Best Brand of the Event 2024
- Brand Name: Jägermeister
Participating Brands:
- Large Exhibitors: Lady Triệu, Jose Cuervo, Cointreau
- Medium Exhibitors: Bushmills, Naked Malt, Kaibutsu, 1800, Campari, RCR Crystalleria Italiana.
- Small Exhibitors: Kurayoshi Matsui, Duncan taylor, Lark Distillery, Hangar 1 Vodka, Maestro Dobel, Bruichladdich Distillery Company, Passoa, The Botanist, No3 London Dry Gin, Dictador The Arthouse Spirit Brand, Colombian Gin, Stranger & Sons Gin, Fernet Branca, Espolon Tequila, Michter’s, Shanky’s Whip, Gran Centenario Tequila, Jägermeister, The Kyoto, Drumshanbo Gunpowder Irish Gin, Matusalem, Brookies Byron Gin, Ly Gia Vien, Torani, Fentimans, Mercantile.
Participating Bars (in collaboration with brands):
- Kraken x The Dot Bar
- Sexton x Dram Bar
- Wild Turkey x Lost Birds Bar
- Glenrothes x Firkin Bar
Master Classes: Lady Trieu, Bruichladich, Jose Cuervo, Ly Gia Vien, Highland Park
Photos courtesy of Nick Middleton @glam.foodbev
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“Brown sugar, chocolate, raisins, and cinnamon – Big, bold, packed with flavor” – Bourbon Podcast announces 2023 Whiskey of the Year
“Brown sugar, chocolate, raisins, and cinnamon – Big, bold, packed with flavor” – Bourbon Podcast announces 2023 Whiskey of the Year
“Big, bold, packed with flavor” – Bourbon Podcast announces 2023 Whiskey of the Year
After sampling over 100 whiskeys in 2023, Bourbon Podcast announced its 2023 Whiskey of the Year: Garrison Brothers Cowboy Bourbon®.
The highly anticipated 2023 release of Garrison Brothers Cowboy Bourbon® was limited to 9,600 bottles coming in at 140.9 proof.
Cowboy Bourbon® is bottled at cask strength, uncut and unfiltered, providing a unique flavor that is distinctly Garrison Brothers and unapologetically Texas.
“The 2023 release of Cowboy Bourbon® really stood out to us,”
Joe Nassif
co-host of Bourbon Podcast
“It is a big, bold, hazmat bourbon that is packed with flavor. It tastes like a dessert in a glass, with notes of brown sugar, chocolate, raisins, and cinnamon.”
Each barrel of Cowboy Bourbon® was hand-selected by Master Distiller Donnis Todd and stashed away in Garrison Brothers’ barrel barns for at least six years.
The process and high heat in Texas allows the bourbon to soak in even more flavor and texture, resulting in an incredible product. “Cowboy 2013, the first Cowboy ever released, put Garrison Brothers and Texas on the bourbon map,” said Donnis Todd, Master Distiller, Garrison Brothers Distillery. “It’s an honor a decade after the first release having the 2023 Cowboy named as the 2023 Whiskey of the Year,” Todd said.
Founded in 2005, Garrison Brothers Distillery is located in Hye, Texas. In 2006, the distillery was granted the first stiller’s permit for bourbon outside of Kentucky and Tennessee, which makes it the oldest legal bourbon distillery in Texas.
In addition to 2023 Whiskey of the Year, Bourbon Podcast announced the following 2023 Honorable Mention Whiskeys:
2XO Gem of Kentucky, 108 Proof, MSRP $199
Old Forester The President’s Choice, Barrel #30, 117 Proof, MSRP $189
Russell Reserve 13, Batch 4, 114.8 Proof, MSRP $150
Old Fitzgerald Bottled-in-Bond 10 year (Spring 2023), 100 Proof, MSRP $140
Angel’s Envy Cask Strength Rye, 114.4 Proof, MSRP $270
Elijah Craig Barrel Strength (C923), 133 Proof, MSRP $70
Elijah Craig Barrel Strength (B523), 124.2 Proof, MSRP $70
Garrison Brothers Balmorhea, 115 Proof, MSRP $180
Michter’s 10 Year Single Barrel Bourbon, Barrel #23G2651, 94.4 Proof, $185 MSRP
George T. Stagg, 135 Proof, MSRP: $125Bourbon Podcast is the premier podcast for whiskey enthusiasts, consistently ranking in the Top 10 of Apple Podcasts in the United States in the hobbies category. Bourbon Podcast has thousands of weekly subscribers made up of whiskey enthusiasts and industry insiders. With over 60,000 followers on social media, Bourbon Podcast has distinguished itself as one of the top sources for news and reviews of whiskey in the United States.
For more information: www.bourbonpodcast.com
Instagram: @bourbonpodcast
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Perfect Wines for Summer, Wine Experts Mike DeSimone, Jeff Jenssen’s new book White Wine Book, available on Amazon now
Perfect Wines for Summer, Wine Pro’s Mike DeSimone and Jeff Jenssen’s new book White Wine Book, available on Amazon now.
Summertime is hot weather, light meals and playing outside. All of which pair incredibly well with white wines.
That’s why Mike DeSimone and Jeff Jenssen decided to write a book featuring 1000s of white wine grapes that wine lovers should try. Some are very common, some are very obscure. But they’re all worth a taste – seriously.
Today Mike DeSimone and Jeff Jenssen sat down (over zoom) for a conversation about wine, travel, food and more!
Note: the below interview has been edited for length and clarity. The full interview is available on YouTube, with clips in this article.
We’re talking about your new book “White Wine” today, available now on Amazon and we have a lot of questions. But first, welcome to the conversation and thank you both for being here.
Thank you. Thank you. We’re thrilled to be here.
For anyone who’s new to wine, these two are absolute wine GOATs. They’re the experts. They’ve written some great books in the past, and their new book is absolutely amazing. Over the past week I’ve had the chance to show it to a lot of people in my life and what I’ve loved about it is everybody from the wine geek all the way down to people who are barely wine drinkers, have all found really interesting reasons to love the book.
In the book you mention the word “invitation” several times. You include casual tasting instructions, the food pairing index, the white wine checklist. You do such a good job of making the wine approachable.
How important was it when you were building this book, the idea of making it approachable?
Wine always is very mysterious to people. And it doesn’t have to be. We really believe it. It’s kind of like our mantra. Open up a bottle of wine, sit around a table together, and there’s some conviviality and communal, you know, and, and communality in that bottle. So when you sit down in a circle and you’re having a glass of wine together, all of a sudden, we’re not so different.
So one of the things that we really wanted to speak to is to make wine approachable. One of things I really appreciate what you just said, is that people from all levels, from wine geeks to wine novices, we specifically set out to write this book with enough information that the geek will be really happy and enough information to intrigue the novice to wanna learn more.
We’ve always said this is the kind of book that you would buy for your Dad who happens to like wine, or you would buy it for yourself or buy it for a girlfriend or a buddy that wants to learn more about wine.
But I will tell you that we’ve been honored; our last book, Red Wine (amazon.com), was actually suggested reading list for people who were studying to become Masters of Wine. So we wrote this book with that idea in mind because we’d like this book to be a reference for Master of Wine students.
I think a lot of people may not realize just how much wine you might taste in an average year.
When we are tasting wine, whether it’s for a book like this and we’re trying to decide what gets include, or when we’re writing our articles, it’s very easy for us to open up 30 bottles in a day.
But there’s also traveling, going to wine regions, and walking into a winery and visiting four wineries a day where people can pour you anywhere between 3 or 4, up to 20 glasses.
One of the things that we have to make a distinction is how much wine do we taste and how much wine do we drink.
Because when we taste wine, we may open 30 bottles, but you just have a sip, you swirl it around your mouth, you get your impression, and then you spit it out. So you can actually taste 30 or 40 wines in one sitting. The alcohol that you actually absorb in your mouth is probably equal to one glass of wine.
We really have to maintain our wits about us when we’re writing books and tasting notes. And then out of those 30 wines, we’ll choose one or two to put in the fridge and drink with dinner.
So the difference between drinking the wine and tasting the wine is a big difference. Our neighbors absolutely love us because we have these bottles with [2 inches] out of it and put the cork back in and give it to them. So they’re very, very happy. But I think one of the things that we had to do for this book is taste.
There’s about 2,000 recommended wines. I’m gonna say we we tasted close to 5,000 [wines]. Not everything made the cut.
That’s incredible. So speaking of those 5,000, how do we prevent palette fatigue?
One thing for both of us is we both drink sparkling water.
Also, we eat very simple things just to clear the palette, wipe some of the tannins from it. We’ll eat sliced baguette or plain water crackers. That kind of thing. Also, try to break it up. Don’t drink the same style of wine over and over, because you’ll stop noticing the subtleties between them.
It’s training too. I can’t run a marathon tomorrow because I haven’t trained for a marathon, but I can taste 30 wines or 40 wines tomorrow because I’ve trained my palette to discern the differences. So it’s kind of like an athlete, it has to do with training to prevent fatigue.
So staying on the idea of tasting for a second, how do we talk to a winemaker? Any tips for a less-experienced wine drinker?
One of the first, and an easy question to ask, is how much did you make of this wine? Because that actually gives you an indication of how special the wine is, right? If somebody says, ‘Oh, we make a million bottles of this every year.’ Maybe it’s not so special.
If they say, ‘Oh, we only made 2,000 bottles of this and it comes from one special vineyard, that sometimes opens up the question of how special it is.
Another question is, if it’s a blend, if it doesn’t say on the bottle that it’s Chardonnay or Pinot Grigio, and you just know that it’s a white wine, you can ask what grapes are in this.
But people who visit wineries should ask questions. Take that as an opportunity to learn. Read the book White Wine, get some knowledge, and then you go to a winery, go out to California, go to New York State, go wherever you go, and visit a winery and talk to the winemaker and talk to the people who are responsible for making the wine. They’re very generous with their time. They want you to be informed and they want you to enjoy their wine. So do your homework and then learn some more in person, and then go back and read our book again, because you’ll learn a little bit more.
Your White Wine book is a mammoth undertaking. There’s a lot of information in there. How did you create all of this?
I think actually we were lucky in that we’d already written Red Wine. We worked with our publisher. We actually walked in, knowing that some of our prior books were a little bit text heavy, and said, ‘Hey, we want to do some graphics. For the flavor profile, there might be a picture of a peach and a rose and a lemon. For the food pairing, you’ll see a little plate of pasta and a pig and a steak.’
We worked with the same editor again. We had the structure already so that was a blessing.
When our editor came to us and said we want to publish this book, we were so excited. But then we looked at each other and said, we don’t have a lot of time to write this book. Let’s let, how, how are we gonna do this? You know? So we divided and conquered.
If you love wine, you’re gonna love this book, whether you’re a novice or above.
My old boss used to tease me because back then I enjoyed white more than red. Why doesn’t white get the respect that red does?
You know, you’re very right. We had to fight for this book.
I’m an equal opportunity white wine and red wine drinker and rose, because there are wines for different occasions. Sometimes when you’re having a big heavy steak, you want a red wine, but a lot of times we’re trying to eat lighter, more vegetables, lighter cuisine. It’s summertime now. Lighter white wines really go with those foods.
There’s so many grapes in this book. Is there one lesser-known grape that you want the world to know about because it’s an amazing discovery?
We have a holiday coming up this weekend. By the time this is posted, it will just have passed. This coming Sunday is International Pošip Day, and Pošip is a wine from coastal Croatia. It grows in Dalmatia and on some of the islands. It’s this wonderful, delightful, fresh, crisp, citrusy white grape from Croatia that we don’t see a lot of in the US. It’s in more major urban markets. It’d really worthy of attention.
Were there any unexpected surprises as you created this book?
When we did Red Wine, we did single varieties and regional blend styles, like Rioja which can have three or four different grapes in a bottle and Bordeaux can be up to six different grapes. That actually includes sparkling wine we covered in Red wine.
We covered only nine regional blend styles and 41 single varieties in White Wine. I just did account. I believe we have 14 regional right grape styles. So things like White Bordeaux, White Rioja fall under a style that’s not necessarily one grape.
Is there a message that you haven’t been asked that you would love to share with a wine loving audience?
You can always learn something. Keep learning, keep asking questions.
Sometimes there are some really interesting questions that people come up with.
We are wine experts, we’re authors of six wine books now. We write for different publications. We’re mast head at two different magazines, so we really kind of know what we’re talking about, but we don’t know everything.
So, being able to understand that and admit that, wine is a continuous, ongoing journey and learning about wine is what makes it very exciting. So I’m really happy to have been on the journey so far and I hope have a lot more years on this journey to learn more about wines I’ve never tried.
So thank you so much for your time. Tell us where to find you, where to follow you, your social media websites.
We are on Facebook and on Instagram as World Wine Guys. We have a website, www.WorldWineGuys.com for a lot of our articles and videos we’ve done over the last 13 -14 years.
Go to www amazon.com and put in three words, white wine book, it’ll pop up.
And then as you scroll down under, ‘Usually bought together.’ It’s our white wine book and our Red Wine book.
We have some friends that have written some great books, Wine Folly, Jancis Robinson.
We’re not the beginning and the end of wine knowledge. There are so many of our colleagues that we respect deeply. So there’s a lot to learn from everybody.
All I can say is that’s what we’d like for people to learn more, enjoy wine, open a bottle of wine with your family and friends and you know, we kind of drop all of our guards, we drop all of our pretenses and the world will be a lot better place.
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The Future of Food is Getting “Better Better” thanks to WhatIf Foods and Chris Langwallner
The Future of food is getting “Better Better” thanks to WhatIf Foods and Chris Langwallner.
WhatIF Foods believes in a better better.
Tasty, delicious foods that are better for our bodies, better for our taste buds and farmer buds alike. Better for degraded lands, our eco-systems and naturally… better for cows.
Today I had the chance to have a conversation (via zoom) with WhatIF Food’s Chris Langwallner to talk about inspiration, their foods, their flavors and the science and technology making it all happen.
This conversation has been edited for length and clarity. For the full conversation visit our YouTube channel.
Today we are here with Chris Langwallner from What If Foods. Thanks for joining us today.
Absolute pleasure. I cannot thank you enough. It’s fantastic to be here and letting our story get out a little bit. So thank you very much. I’m excited because it’s gonna be a lot of fun.
We’re talking about plant-based foods, we’re talking about planet based foods and for a “better-better” world. I’m hoping you’ll clarify that for us.
I look forward to it. Yes, it’s all about a planet based food company. It’s all about regenerating. It’s all about reconnecting to communities, restoring the greater land, and making sure that we are replenishing the nutrients we need on a day-to-day basis.
What inspired you to get into plant-based food?
To be honest with you, as a planet based company I think what really inspired me to get into a better way of doing things is actually a call out of my grandfather.
He has been always saying, leave this planet a better world than how you found it. When I was a young boy, I couldn’t understand. It was too abstract. I couldn’t really get my head around. But as I was then working in the industry for 20, 25 years you look behind the scenes, and you see how food is being manufactured on large scale and how profitability over shadows a lot of decision making.
And on the other flip side of the coin, there is a community out there, about 2.6 billion people. This planet makes a direct income or an indirect income from farming activities. And the vast majority, more than two thirds of these people are the poorest of the poor. And we are leaving them behind. And that’s not fair to them because what we have on the plates has been harvested by them.
They take care of their land. And if we leave them behind in the current state of affairs We’ll see many tears in their eyes. And it doesn’t have to be that way. It can be totally different. And hence my strife was really to look at the planetary health and its affairs as well as humanity overall.
And thinking about that must be a better way of doing things and how can we improve it, not incrementally, but really make a system change. And here we are basically inspired by my grandfather.
On your website, you take some very science-based heavy content and you make it fun and easy. Talk about that process.
It’s a team effort. Honestly, there’s a huge team behind the scenes that works tirelessly on improving our communication and our style and our tone. But the essence of it all is that we understand that Gen Zs and today’s youth are essentially those consumer groups that are on this planet.
Probably the first sort of generation that is fully educated in sustainability. And they have their ability today by one click of a button to really look behind the scenes and understand whether or not there is BS or whether or not there’s transparency, there’s honesty, and there is a different approach to things.
So that is one aspect of things. So we wanted to really make sure we are speaking to the youth on this planet. The second aspect of it all is that, You open your social media feeds today, or you open a media channel, you switch on your television and you are bombarded with bad news, after bad news.
And quite frankly, I have worked in universities and with students and I have been shocked by the fact that people, young guys, talk to me, ‘Hey, I don’t care about sustainability. I don’t care about our planet because it’s so crappy. Everything is so bad. I might as well just enjoy the time span I have on this planet.’
And I was shocked in contrast to what my grandfather told me. Today’s youth, some of them, not all, a fraction of them think like that. Or in other words I met this young girl and she says, I don’t know if I want to have children. Because I don’t know whether or not I would like to give birth to people that then inherit a planet that is so hot.
And all of that together was just making me restless and I wanted to really change things and and take this finite time span that I have on this planet to try as hard as I possibly can to leave it better than I found it. And that’s what I strive for. Hence we’re speaking with a fun and engaging voice.
We are speaking with colors and we are speaking with cartoons so that we basically get this heavy message across in an uplifting way and saying, Hey, you can be part of something. That actually does the opposite. It’s not grim. Yes. If we change, we can make this. We’re a better place and here we are.
Thanks for the call out. The credit goes to my team.
As we segue into the products themselves, what I wanna highlight is this BamNut Is that the nickname for the Bambara Groundnut?
Yeah, so we came up with Bamnut as a short version, as an acronym for the Bambara Ground Nut, which in reality is a legume, a legume that helps us fix nitrogen organically in soils that are essentially degraded and left behind by intensive agriculture.
The Bamnut word came about in Singapore. We actually did not quite know when we started using it. We didn’t quite know how the Americans would pronounce it. And then we found out, alright, it’s the Bamnut. So it all turned out to be so witty and entertaining and just perfect fit for a “better, better” to be honest.
Because that’s a main ingredient in all of your food. Let’s talk about what is a BamNut. Why is it magical and unique?
I was walking through the world of agro food over the past 20 years, and I’ve always been hugely concerned about the massive speed of land degradation, particularly on arid land.
And that’s getting accelerated because of climate change; and the weather is changing; and the rains and the monsoons are not hitting regularly anymore. So it becomes increasingly more difficult to plant, the planting season to make sure that you are having the seeds in the ground before the rains hit them and so on and so forth.
So it becomes really challenging for folks. So land turpitation has always been a huge concern of mine because another, on the flip side of that, we are losing about 25 soccer fields worth of arid land every minute, while at the very same minute, the same amount of primary forests have been cut down.
So if you compare and contrast these two figures, what it tells me is that in order to make way for the old food industry, we actually cut primary forest and we leave land behind. And that is the wrong thing to do. That is one aspect of things.
The other aspect of things is I had once the fantastic opportunity to have an interview with Dr. Roy Steiner of the Rockefeller Foundation. And he gave a casual shoutout and he said, nowhere in the world do we produce and consume enough legumes. And I was thinking, why does he say that? But then it’s quite obvious if you think it through, because we are depending so much on crops that the land that basically holds the crops is deprived from organic nitrogen fixing crops like the legumes, and in the absence of nitrogen being fixed through the legumes, we throw endless amounts of synthetic fertilizers on the ground in order to make up for it.
That’s an aspect of things that also worried me. But today the input costs have gone through the roof is it unravels all over the world and it has gotten more and more expensive to do so the degrading of land in one pocket, I was basically going through my work with that sort of lens.
Then there’s this whole water issue. We are big time irrigating crops, but what does that do? It just slows down the loss of water tables because the moment we take water out of the ground, the water tables are collapsing. I have numbers for that. I had a business in India a long time ago, and it used to be 30 meters, and today it’s probably 90 to 120 meters.
So water is basically a huge issue. There was another lens through which I looked at, and then I was at a conference in Jakarta, and I happened to run into a scientist. He said to me that he works on the Bambara groundnut. It’s a complete crop. I thought, “Oh, that’s interesting. So what does that mean?”
And I started to really explore that much more deeper. And a complete crop turns out to be essentially a crop that has all micronutrients in the sort of right balance that we need. On top of it, it has all nine essential amino acids that we need. It has rich fatty acids, quality fatty acids, as well as car complex carbohydrates. So fiber.
You remember the forgotten macronutrient fibers for our microbiomes? So I got really inspired. So I looked up the amino acid profile and I saw it is rich in plutonic acid or spartic acid. So these are very cool amino acids in terms of generating nice flavors. And off I was; I organized the first couple of five kilos and the trial started, and that’s years and years ago.
In the meantime, the Bambara groundnut actually taught us a few lessons because it’s a very hearty nut and it really takes an effort to make cool products outta it.
It’s called a complete product, is that correct?
A complete food. A complete crop or complete food crop.
Right now all of the products on your website are based from BamNut. I see Bam Nut milk. I see noodles with seasonings, and then there’s bundles and swag and all kinds of delicious things.
In the future, are we expanding that beyond or what’s the scope?
We would love to explore new categories as we build our business. There are so many occasions throughout the day where we can actually incorporate the bambara ground in exciting products, and we look forward to doing that.
Our focus right now is definitely our milk portfolio. It’s a wonderful product. I encourage everybody to have a little taste and Judge for yourself. We have a client in Los Angeles, a coffee roaster, who said ‘This is the closest thing to cow milk that I’ve ever seen in plant-based milk.’
We call it planet based milk. I have to say again, shout out to my team in the R&D side of things because they have established a wonderful product essentially with just three ingredients: that’s water, the bambara groundnut, not coconut oil. The rest is essentially technology behind the scenes that actually makes it foam nicely, very stable foam, small bubbles. So you can do latte art.
Our Airy [flavor] is essentially the one that I would use for a nice drink, like a shake.
In between there is the Every Day [flavor] that goes essentially into my cereal in the morning.
What are the flavors?
Today we are in the market with three different products.
The first one in a slightly black sort of packaging is the Barista. It has the richest mouthfeel. It is the creamiest. We have designed it to perform fantastic or be able to perform fantastic latte art. So it really goes into the cappuccino sort of an experience rather nicely.
I personally take it also for Boba tea. I might as well use the bambara groundnut and foam it up.
I have my little trick with the barista. I actually froth it in the frother and I put my espresso shot into the frother with the barista together. So I froth it together. But that is just me. I just like it that way.
Then we have the purple package, which is our Everyday. My wife uses it in baking. We do make cakes, like traditional Austria style, and we totally use only the Everyday [flavor] for that.
Friends of mine [pour] it into their cereals in the morning. It’s a little bit richer, earthy, nutty in character because we do tend to roast the nuts a little bit stronger in the process of making it.
Last but not least, we have our Airy [flavor], which is the lightest one of it all. It is the mint colored package. It is the one that people take into milkshakes and protein shakes.
Let’s move on to Noodles
We wanted to create technologies that help us regenerate what’s broken. And today a large portion of all ramen that is being consumed on a day-to-day basis globally is deep fried in palm oil. Palm oil leaves huge banks of land degraded behind, particularly after the third cycle of palm plantations being grown.
We see the aftermath of the palm plantation industry essentially now in Southeast Asia. Therefore we were alerted when we started this project to basically say no to frying and no to deep frying and no, to essentially dehydrating instant noodles or ramen using that sort of process.
So we invented a technology that actually took that sort of challenge away. We invented an industrial scale air frying technology. Once you actually don’t fry anymore, you save about 20% of the space because 20% of palm oil is [based] in the noodle product of classic ramen. That’s what it absorbs in the frying process.
So if you don’t deep fry, you save 20%. Now nutrients will survive. Now colors may survive. Then we replaced all the palm oil with the Bambara.
We started to actually say, how can we bring color and different flavors and textures on the plates of consumers? And we created these four different products with the four different colors, which is essentially the black one, which is charcoal driven, moringa is green, pumpkin is orange and the original is yellow.
So four different options, all the same philosophy.
The backbone of making it is the same, but then we add different nutrients to it to have fun, and then we add fancy seasonings to it, which makes just a nice flavor experience as well.
Our audience is passionate, hungry, curious, foodies. What does it actually taste like?
I’m extremely proud of our Noodles because even without the seasonings, you can cook them up and eat them and you will have a wonderful experience.
Try and contrast that with other ramen that you find in the market, and you will come back to our offering immediately because they’re just tasting nice.
So our starting point of then adding the seasonings to it, like hot and spicy, or the mushrooms is an easy undertaking. It is actually an easy sort of concept to work with because if you have a neutral and nice taste to start with from the noodle base, you can build interesting flavor profiles on top.
Rather than having to use heavy flavors to mask off-flavor from a product base, or not so nice processes or even crappy raw materials. We don’t have that challenge.
We also decided very early on to keep the salt at a minimum to stay away from any flavor enhancers. No MSG, we’ve tried to keep it as clean as we possibly can.
We’ve tried to use as much spice as we can access. No flavoring and stuff like that. I’ve been in that industry for over 20 years. We thought let’s stay honest, to the product as well, to the noodles as well. And that has been a fantastic journey.
Our “Original, is a hot and sweet, hot and spicy pairing. In Southeast Asia, it’s based on wok cooking. That’s my personal favorite. I eat it on salads with a little bit of a balsamico dressing
We have with Sesame Garlic, many kids who go for a green one.
Pumpkin with the traditional Indian curry offer a great pairing. Watch out, it comes hot and spicy. Typical Indian flavors.
Last but not least is our charcoal with mushrooms. It’s fantastic for, if you go out to have a beer and come home and wanna have a bite, go for it. It’s a good one.
How did you decide which flavors to choose? Was it a lot of trial and error?
There’s a lot of trial and error. There’s a lot of pairing up with our noodles.
What we have tried to do is really look into what are the best pairings for these sort of flavors.
From that point of view, we also wanted to stay with our seasonings. We wanted to stay essentially planet based. None of our ingredients have any animal derived products in it.
You look at the charcoal, you cook it up, you eat it, you give it to a chef, let him experiment around.
We had a Spanish chef take our charcoal and put it into a paella. All of a sudden there was a totally different sort of recipe.
The way we actually derived the final products has also a lot to do with people that actually use it day-to-day in the kitchen and learn from them.
What’s the future of WhatIf foods?
We are going to enter new categories of food and we are gonna expand our existing categories with new products.
But I probably would love to use the opportunity to take you along on a more philosophical sort of journey for WhatIf foods and what comes hopefully in the next couple of years to come, because I think we have a better opportunity that needs doubling down now.
What I’m talking about is really the cost of the way we are making everything right from originating bambara groundnut, with partnering farming communities in all parts of Ghana. Encouraging them, making the ingredients ourselves, and then making the food applications, making the food, and then basically taking it to retail all the way through to Manhattan and other parts of the US.
So it’s that entire regenerative value chain that we have created and what that actually represents to us is an opportunity to really explore the intersection between soil health and restoring the soil that has been once degraded from intensive agriculture.
It is that intersection of renewable energy because the Bambara groundnut now grows in a shell and hence the shell has energy in there and can be used in order to fire up essentially for power.
If you do that smartly, you generate biochar. With biochar, you then actually sequester carbon from the atmosphere into the soils permanently for hundreds, if not a thousand years to come.
And last but not least, another intersection is wellbeing for consumers. We call them “Better Believers” as well as farming communities because we work with them directly.
We are proud of the fact that we have increased profit, not income; profit of farmers who work with us by 300%.
At 2.5 acres, these farmers are permanently uplifted above the poverty line. That’s the intersection we really wanna double down to. Again, soil health, renewable energy, carbon sequestration.
Well-being for both the better believers as consumers, as well as the farming communities. Its possible and we’re looking forward to doing that on a large scale. If we wanna fulfill the demand that we hopefully can create, then we will probably need about 20,000 farmers to do that in the next five to ten years to come.
And then generate all the energy that we need internally to be there for carbon zero. Even further carbon or maybe even participate in the carbon market through certificates. That’s our next challenge. That’s where we wanna go.
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