Back To The Future: The Musical heads to Broadway on June 23, 2023 starring Roger Bart and Hugh Coles at the Winter Garden Theatre.
Where we’re going, we don’t need roads!
Lead producer Colin Ingram together with Robert Zemeckis and Bob Gale, the creators of the Back to the Future film trilogy, are thrilled to celebrate:
“Back to the Future Day”
…by announcing the Broadway premiere of the 2022 Olivier Award-winning Best New Musical, BACK TO THE FUTURE: The Musical.
Starring:
Tony Award winner Roger Bart
WhatsOnStage Award winner Hugh Coles
Starring Tony Award winner Roger Bart as “Doc Brown” and Olivier Award nominee and WhatsOnStage Award winner Hugh Coles as “George McFly,” reprising their acclaimed performances from the original West End production
BACK TO THE FUTURE: The Musical officially opens Thursday, August 3, 2023
BACK TO THE FUTURE: The Musical begins performances Friday, June 30, 2023 and officially opens Thursday, August 3, 2023 at Broadway’s Winter Garden Theatre (1634 Broadway).
Based on the Universal Pictures/Amblin Entertainment film, BACK TO THE FUTURE: The Musical has a book by Bob Gale, new music and lyrics by Emmy and Grammy Award-winning Alan Silvestri and six-time Grammy Award-winning Glen Ballard, with additional songs from the film including “The Power of Love” and “Johnny B. Goode.”
Bob Gale is the co-creator and co-writer of the Back to the Future film trilogy and Alan Silvestri composed the iconic film score for the series.
BACK TO THE FUTURE: The Musical is directed by Tony Award winner John Rando and features a multi-Tony and Olivier Award-winning design team that includes Tim Hatley (set and costume design), Tim Lutkin and Hugh Vanstone (lighting),Gareth Owen (sound) and Finn Ross (video), with choreography by Chris Bailey, musical supervision and arrangements by Nick Finlow, illusions by Chris Fisher, orchestrations by Ethan Popp and Bryan Crook, dance arrangements by David Chase, music direction by Ted Arthur and casting by Tara Rubin. Hugh Coles is appearing with the support of Actors’ Equity Association. The Producers gratefully acknowledge Actors’ Equity Association for its assistance with this production.
BACK TO THE FUTURE: The Musical Fans, who signed up for priority ticket information and received a special access code via email, have early access to tickets now through Sunday, October 23 at 11:59PM.
American Express Pre-Sale begins now, providing American Express® Card Members with access to tickets before the general public, now through Friday, October 28 at 9:59AM ET by clicking HERE.
Marty McFly is a rock ‘n’ roll teenager who is accidentally transported back to 1955 in a time-travelling DeLorean invented by his friend, Dr. Emmett Brown. But before he can return to 1985, Marty must make sure his high school-aged parents fall in love in order to save his own existence.
Bob Gale said:
“To paraphrase Marty McFly,
you guys are ready for this, and your kids are gonna love it (too)!
If Bob Zemeckis and I time traveled back to 1980 and told our younger selves that the script they were struggling to write would become a Broadway musical 43 years later, they’d kick us out of their office and call us crazy. Well, sometimes, crazy ideas give birth to great entertainment, and now Bob and I are eager to share our musical vision with New York audiences. The London production exceeded our original expectations on every level, and we’re certain the Broadway version, anchored by the brilliantly talented Roger Bart and Hugh Coles, along with the fantastic songs by Alan Silvestri and Glen Ballard, will be even better. Regardless of whether you’ve seen the original film, Back to the Future: The Musical, with its outstanding performances and incredible stagecraft, will delight and enthrall you, your kids, your parents, and everyone you know!”
Alan Silvestri and Glen Ballard said, “It all began for us with the story and characters that made Back To The Future a much beloved, cinematic classic. The magic of musical theatre presented us with the possibility of adding new dimension and depth to our familiar Hill Valley residents. Through song and dance their innermost thoughts, hopes, and dreams are now revealed. It’s a story first told in 1985, that traveled back to 1955, and will now be told in 2023 in New York City. We are thrilled and excited to invite you to join us on this epic journey through time. ‘Where we’re going’ . . . is Broadway!!”
Lead Producer Colin Ingram said, “After playing for two years in London and winning the Laurence Olivier Award for Best New Musical, we are thrilled to be bringing BACK TO THE FUTURE: The Musical to Broadway where we see it as its natural home. Marty, Doc and everyone in Hill Valley will be living on Broadway and 50th Street for hopefully many years to come and we look forward to entertaining and thrilling audiences with this moving and spectacular musical version of the much beloved film. I’m delighted to be bringing Tony Award winner Roger Bart back to Broadway and introduce Olivier Award nominee Hugh Coles as George McFly who have enthralled audiences in London.”
Additional casting will be announced shortly.
The critically acclaimed West End production of BACK TO THE FUTURE: The Musical has been seen by more than half a million people to date, broken Adelphi Theatre box office records and recently extended to July 23, 2023. The production has gone on to win the Best New Musical Olivier Award as well as multiple WhatsOnStage Awards and a Broadway World Award for Best New Musical. BACK TO THE FUTURE: The Musical had its world premiere at the Manchester Opera House on March 11, 2020 and officially opened in London on September 13, 2021.
The Original Cast Recording of BACK TO THE FUTURE: The Musical is available now from Sony Masterworks Broadway in all formats, including vinyl. (https://soundtracks.lnk.to/BTTFAlbum)
Back to the Future the movie was released in 1985, starring Michael J. Fox as “Marty McFly” and Christopher Lloyd as “Dr Emmett Brown.” The film grossed $360.6 million at the box office worldwide and the total box office for all three films in the Back to the Future franchise was $936.6 million (over $1.8 billion in today’s money).
BACK TO THE FUTURE: The Musical is produced by Colin Ingram, Donovan Mannato, Tom Viertel/ Steven Baruch/ Marc Routh/ Richard Frankel, Hunter Arnold, Gavin Kalin, Playing Field, Robert L. Hutt, Ivy Herman/Hallee Adelman, Teresa Tsai, Bob McLynn, Kimberly Magarro, Crush Music, Universal Theatrical Group, Sony Masterworks, Augury, Robert Zemeckis, Bob Gale, in association with Neil Gooding Productions, Ricardo Marques, James L. Nederlander.
Follow BACK TO THE FUTURE: THE MUSICIAL at @bttfbway on Facebook, Twitter & Instagram.
Big Papi’s New York Debut: David Ortiz’s Dominican Ozama Rum Lands in Manhattan With Bold Flavor and Cultural Swagger
In a city that appreciates craftsmanship, culture, and a killer cocktail, there’s a new player on the scene ready to disrupt bar menus from Brooklyn rooftops to Central Park South. Hall-of-Fame legend David “Big Papi” Ortiz—yes, that David Ortiz—is officially entering the world of fine spirits with the launch of Ozama Rum, a 100% Dominican-made, ultra-premium rum that’s already turning heads in the five boroughs.
Far more than just a celebrity vanity label, Ozama Rum is a deeply personal project rooted in Ortiz’s Dominican heritage, shaped by tradition, and tailored for modern palates. Named after the Ozama River in Santo Domingo, the spirit is crafted from start to finish in the Dominican Republic, earning the prestigious Ron Dominicano designation that certifies its authenticity.
“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” said Ortiz. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”
Ozama Rum: Where Craft Meets Culture in a Bottle
Available in three expressions, Ozama Rum brings a polished Dominican sensibility to Manhattan’s world-class cocktail scene—whether you’re sipping at Bemelmans, lounging at Soho House, or unwinding in a Brooklyn brownstone. Each expression is aged for at least a year in oak barrels and bottled on the island, delivering a terroir-driven taste of the Caribbean with unmistakable sophistication.
Ozama Blanco: Bright, citrus-forward, and kissed with white pepper, this platinum-hued rum is clean yet complex. Ideal for refreshing cocktails in Greenwich Village patios or summer spritzes on the rooftop at Le Bain.
Ozama Añejo: Smooth and refined, this copper-colored beauty delivers layers of vanilla, toffee, and a subtle note of chocolate—perfect for pairing with dessert at Eleven Madison Park or sipping solo in a Chelsea loft.
Ozama Gran Añejo: Rich and elegant, with aromas of honey, dates, candied fruits, and fine wood. This is a sipping rum made for slow conversations in the Upper East Side, where the bottle becomes the centerpiece.
Price points are as approachable as the flavor profiles—ranging from $25 to $40 for 700ml—making Ozama accessible luxury in every sense.
A New Spirit for a City of Tastemakers
New York is no stranger to premium spirits. But Ozama enters the market at a moment when consumer interest in rum is booming. According to Global View Research, the global rum market was valued at $11.77 billion in 2022 and is projected to grow 5.6% annually through 2030. That growth is driven by a shift toward artisanal, culturally rooted spirits—just the kind of origin story Manhattan drinkers crave.
And Ortiz isn’t just lending his name. The former MLB star partnered closely with a team of Dominican artisans and Abbott Wolfe, CEO of Drink2Success, to bring this vision to life.
“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” said Wolfe.
Giving Back, the Dominican Way
Ozama Rum’s purpose doesn’t stop at the bottle. Two percent of the brand’s profits will go toward cleaning up the Ozama River and supporting underserved communities along its banks. It’s a gesture that feels at home in a city that values global citizenship and local impact.
Where to Find Ozama in New York City
Available now online at drinkozama.com, Ozama is rolling out this summer at select retailers, bars, and restaurants across Manhattan and Brooklyn. Early interest from high-end mixologists in Tribeca, Williamsburg, and the Upper West Side suggests Ozama will quickly find a place among New York’s finest pours.
Whether it’s mixed into a refined mojito at Dante, poured neat at Maison Premiere, or offered as a pairing in the city’s growing number of Afro-Caribbean culinary spots, Ozama is a rum built for New York sophistication—with a heartbeat from the Dominican Republic.
Final Pour: The Big Apple Meets Big Papi
In a town where everything is fast, curated, and fueled by narrative, Ozama Rum offers something deeper—a bottle with a backstory, a cultural anchor, and the kind of authenticity that New Yorkers respect.
As Ortiz says, “They say that perfection doesn’t exist, but you can get close to it.”
And here in Manhattan, close to perfect is more than enough reason to raise your glass.
Taraji P. Henson Brings Her Moscato for with Manhattan NYC Magic to the High Seas with Princess Cruises
Broadway lights, Harlem hustle, and now—Taraji P. Henson’s Moscato on the open ocean.
The Emmy-nominated, Oscar-nodded powerhouse and entrepreneur has teamed up with Princess Cruises to bring her celebrated Seven Daughters Moscato to the brand’s exclusive Love Lines Premium Liquors Collection. And while Taraji’s roots are D.C. born, New Yorkers know she’s always brought a Manhattan-level boldness to everything she touches—whether it’s a red carpet or a wine glass.
“Seven Daughters is more than just a bottle of wine; it’s a celebration in a glass,” Henson shared. “Our Moscato is inviting, refreshing, and perfect for moments of connection which is what makes this partnership with Princess Cruises so amazing. Now we can experience this feeling with people from around the world, whether they’re toasting under the stars or relaxing on the open sea.”
That connection is something every New Yorker craves—especially when escaping the city’s breakneck pace for a well-earned recharge. With Princess Cruises offering sailings from the Brooklyn Cruise Terminal, it’s never been easier to trade the city skyline for an ocean horizon—glass of Henson’s Moscato in hand.
Featuring notes of tropical fruit and honeysuckle, Seven Daughters offers the kind of bright, celebratory flavor that fits perfectly between a jazz brunch in the West Village and a rooftop toast in Midtown. Now, thanks to Princess Cruises, it’s also a go-to at sea.
“Princess Cruises is committed to curating distinctive, high-quality experiences for our guests, and Seven Daughters aligns seamlessly with that vision,” said Sami Kohen, Vice President of Food and Beverage at Princess Cruises. “Taraji’s Moscato reflects a bold yet approachable style that we know our guests will love.”
Henson’s wine joins an all-star lineup of bottles in the Love Lines Premium Liquors Collection, which includes Jason Momoa and Blaine Halvorson’s Meili Vodka, Camila and Matthew McConaughey’s Pantalones Organic Tequila, Blake Lively’s Betty Booze and Betty Buzz, Liev Schreiber’s Sláinte Irish Whiskey, Jason Aldean’s Melarosa wines, Romero Britto’s Love Prosecco, and Kylie Minogue’s No Alcohol Sparkling Rosé.
But Henson’s addition feels especially New York in spirit—sophisticated, stylish, and full of character. For city dwellers looking to trade the subway for a stateroom, Seven Daughters is an invitation to unwind without leaving the energy behind.
As Strategic Advisor and Creative Collaborator, Henson has helped shape every aspect of the wine’s personality, much like she’s done with her most iconic roles. And just like New York, this Moscato is lively, expressive, and impossible to ignore.
Whether you’re a downtown art dealer, an Upper East Side socialite, or a Brooklyn creative looking to unplug, a Princess cruise with a glass of Taraji’s Moscato might be just the blend of luxury and leisure you didn’t know you needed.
So the next time you’re booking a departure from NYC, remember: this isn’t just another cruise. It’s a chance to sip something special—with a side of Taraji—and toast to life beyond the grid.
Find out more about the Love Lines Premium Liquors Collection and upcoming sailings at www.princess.com.
WWE and Seagrams Just Dropped Boozy, Slam-Worthy Drinks—And Manhattan Is the First Stop
NEW YORK, NY — In a city where everything moves faster, hits harder, and parties louder, WWE is making its boldest off-the-top-rope move yet—launching its first-ever ready-to-drink alcoholic beverage right here in the heart of Manhattan.
WWE and Seagram’s Escapes Spiked just announced a multi-year partnership that’s as wild as a Hell in a Cell match in Madison Square Garden. The result? A brand-new, wrestling-themed lineup of flavored malt beverages, designed for fans who live big and drink bold.
And New York, you’re first in line. From East Village rooftops to uptown bodegas, the Seagram’s Escapes Spiked WWE Series is already popping up across the five boroughs—just in time to raise a can and body slam the summer heat.
The Big Apple Meets the Big Elbow
This isn’t just a licensing deal. It’s a cultural collision between two icons—WWE, the global entertainment empire born in gritty arenas, and Seagram’s, a brand rooted in fun, flavor, and that “no apologies” energy New Yorkers know best.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO Group Holdings, WWE’s parent company. “And let’s be honest—there’s no better place to launch than NYC.”
Flavor That Hits Like a Superkick
The new Spiked series isn’t here to sip quietly—it’s here to stand on tables in the Meatpacking District and shout “Let’s get ready to rumble!” at rush hour. The three debut flavors bring serious personality:
Rumble Punch™ – A remix of the fan-favorite Jamaican Me Happy, this tropical knockout blends strawberry, watermelon, lemon, and guava. Perfect for rooftop hangs in SoHo or post-work drinks on the Hudson.
Pineapple Powerhouse™ – With bold pineapple, cherry, and lime, this can packs all the energy of a 2 a.m. dance floor in Hell’s Kitchen.
Slammin’ Blueberry™ – A clean one-two punch of blueberry and lemon, tailor-made for chill park days at Bryant Park or Union Square pre-games.
All three flavors are now stocked across Manhattan—from your corner deli on Lexington to upscale liquor boutiques in the West Village.
WWE Superstars Coming to a Bodega Near You?
This isn’t just about what’s in the can. As an Official Partner of WWE, Seagram’s Escapes Spiked will be front and center at major WWE events—Money in the Bank®, SummerSlam®, and Survivor Series®—and heavily featured in exclusive digital content starring your favorite Superstars.
But NYC gets something even better: in-person appearances from WWE Superstars at select retailers across the city. Think autograph signings, selfie ops, and unexpected encounters with wrestling royalty at your go-to wine shop in the East 60s or downtown bodega.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global—and very NYC-centric—fanbase,” said Jaime Polisoto, brand director for Seagram’s Escapes. “Our sales team is amped to bring Superstars directly into the city to meet fans where they live.”
From MSG to Madison Ave—This Is New York’s Drink of the Summer
If there was ever a city made for this kind of crossover, it’s NYC. From the gritty legacy of wrestling nights at Madison Square Garden to the rooftop bar culture that defines Manhattan summers, Seagram’s Escapes Spiked WWE Series is built for the urban fight fan, the flavor chaser, and anyone who wants to sip something loud while living larger.
So next time you’re grabbing a six-pack for a rooftop party in Williamsburg, pregaming before a Barclays event, or just need something cold to crush after a subway grind—grab a can and drink like a champion.
Because this summer in NYC, the most electrifying drinks in entertainment have officially entered the ring.
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com
Steeped Coffee’s pre-portioned, eco-friendly coffee bags allow you to steep a farm-to-cup brew nearly anywhere, sans the machine, waste, or harmful chemicals found in powdered coffee. No need to give up high-end coffee. With a Steeped Coffee Bag and a little bit of patience, your great-tasting, ethically-sourced glass of cold summer happiness is just a few minutes away.
Steeped, Inc. is all about premium coffee with a conscious. Its proprietary single-serve brewing system features Steeped Coffee Packs (think tea bags for coffee) to deliver locally-sourced and roasted micro-batch coffee one delicious cup at a time. Nitro-sealed to preserve freshness, Steeped Coffee Packs are made with renewable and compostable materials and presented in recyclable packaging.
How to make the perfect Steeped Iced Coffee
The award-winning coffee experts at Steeped Coffee have some tips on preparing the perfect iced coffee. The secret to a classic iced coffee, says the Steeped team, is a well-crafted coffee concentrate. A good concentrate is also the basis for many other refreshing coffee drinks we associate with summer sipping.
Read on for tantalizing recipes!
How to make the perfect Steeped Iced Coffee Concentrate
For each serving, you’ll need
1 Steeped Coffee Pack
1 10 oz. mug
Filtered water
Directions
Heat filtered water to 205 degrees, or just below boiling
Place Steeped Bag at bottom of mug
Pour hot water over Steeped Bag until the mug is half full
Use string to dunk Steeped Bag 20 to 30 times over 1 minute
Leaving the Steeped Bag in, let the coffee steep for 5 to 7 minutes or more to taste
Remove Steeped Bag
Tips
To serve a crowd, make multiple batches of Concentrate. Store leftover Concentrate in the fridge.
Freeze Steeped coffee in ice cube trays. Use coffee cubes instead of regular ice cubes to avoid diluting your beverage.
Everyone knows the best way to enjoy iced coffee is through a straw. Be kind to the environment – buy reusable, dishwasher-safe metal straws!
Now it’s time to win summer with basic Steeped Iced Coffee and 6 decadent variations.
Steeped Iced Coffee
For each serving, you’ll need
1 serving of Steeped Iced Coffee Concentrate (see above)
1 10-oz. glass
Ice
Optional: sugar and creamer or dairy substitute such as unsweetened almond milk
Directions
Fill the glass to the top with ice
Slowly pour the Steeped Coffee Concentrate into the glass
Optional: top off with your favorite sweetener, creamer or dairy substitute to taste. Stir and enjoy.
Steeped Iced Latte
You’ll need
Steeped Iced Coffee Concentrate (see above)
Milk
Cocktail shaker
Ice
Optional: sweetener or flavored coffee syrup to taste
Directions
Fill cocktail shaker with ice.
Add 1 part Steeped Ice Coffee Concentrate and 1 part milk.
Sweeten to taste, or replace sugar with flavored coffee syrup to make Vanilla Latte, Caramel Latte, etc.
Shake until foamy
Pour into a glass filled with ice
Steeped Blended (Frappuccino-Style) Coffee
You’ll need
Steeped Iced Coffee Concentrate (see above)
Milk
Blender
Ice
Whipped cream
Optional: sweetener or flavored coffee syrup to taste (see above)
Directions
Prepare as for Latte, but whir in a blender instead of a cocktail shaker.
Top with whipped cream to taste.
Steeped Iced Mocha
You’ll need
1 serving of Steeped Iced Coffee Concentrate (see above)
Good quality chocolate syrup
Ice
Milk or cream to taste
Whipped cream
Directions
Prepare basic Steeped Iced Coffee as above
Pour over ice
Stir in chocolate syrup and milk or cream to taste
Top with whipped cream to taste
Steeped Vietnamese Iced Coffee
You’ll need
1 serving of Steeped Iced Coffee Concentrate
Sweetened condensed milk
Ice
Directions
Prepare basic Steeped Iced Coffee as above, omitting sugar and creamer.
Stir in sweetened condensed milk to taste.
Pour into tall glass over ice.
Steeped Thai Iced Coffee
You’ll need
Extra-strong Steeped Iced Coffee Concentrate (allow bag to steep a few extra minutes)
Sweetened condensed milk OR evaporated milk OR half-and-half
Ice
Ground cardamom
Directions
Prepare basic Steeped Iced Coffee as above.
Pour into tall glass over ice.
Top with your choice of sweetened condensed milk, evaporated milk, or half-and-half, but DO NOT STIR. Sweeten to taste.
Sprinkle with ground cardamom
Steeped Spiked Iced Coffee
You’ll need
Steeped Iced Coffee Concentrate (see above)
Liqueur of your choice: hazelnut, orange, Irish cream, amaretto, etc.
Ice
Sweetener or creamer (optional)
Directions
Prepare basic Steeped Iced Coffee as above.
Pour into tall glass over ice.
Stir in 1 shot of liqueur.
Sweeten and top with creamer to taste. Stir and enjoy.
Steeped Coffee focuses on every detail from farm-to-cup and beyond
Steeped, Inc. based in Santa Cruz, California, is a Certified B Corp and Benefit Corporation focused on every detail from farm-to-cup and beyond, to bring people the most convenient, quality, ethically sourced, and sustainably packaged products available.
Steeped is the new standard in coffee helping to make quality coffee more accessible through its proprietary technology and Steeped Brewing Method that is licensed to over 450 of the top specialty roasters around the globe. Steeped delivers 100% freshly roasted, precision ground, and nitro-sealed specialty coffee pre-portioned within Steeped Full Immersion Filters.
Steeped Coffee is the simplest way to make a perfect cup of coffee by just adding water, with no machine needed. Welcome to Coffee Simplified.
Steeped Coffee is available through KeHE, as well as on Amazon with Prime Free Delivery, at premium supermarkets, luxury hotels, and offices with craft coffee and at-home services.
When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business.But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Ready for your ‘Chocolate Epiphany’ ? Honeymoon Chocolates wants to help.
Have you ever felt better after a good meal? The flavors that linger. The euphoria that captures your attention. You’re inspired. You can’t help but smile.
Today we’re talking with Honeymoon Chocolates’ Cam Loyet.
You use the phrase ‘Chocolate Epiphany’. What does it mean to you?
So up in Bloomington, Illinois, where Hayley and I met there’s a restaurant called the Epiphany Farms it’s farm to table. It’s expensive because you’re getting the highest quality meal. We were only college students. So we really couldn’t afford it, except for once a year. Every meal I had there, I had what seemed like this Epiphany with food where everything tasted better than any meal I’d had in the last 4 weeks. It was just incredible and we hope that you know our chocolate can do that for our customers.
It’s this experience where only a single bite can tide you over or a little bit goes a long way, because not only was the flavor so incredible, but it lasts 5 or 10 minutes, the flavor in your mouth just lingers.
That’s where “Chocolate Epiphany“ comes from being sweetened with honey. It doesn’t have to be sweetened with cane sugar.
Honey is as local as it gets and it’s as unrefined as it gets with the sweetener completely untouched, raw unfiltered honey.
A lot of our competitors use coconut, sugar, monk fruit or stevia, and those are all processed ingredients, one way or another. Even cane sugar is processed.
So we’re doing our best to create this experience through chocolate and communicate with our customers; and hopefully it becomes an epiphany in the process.
Honeymoon chocolate is a love story, a health story, a delicious flavor, story and an environmental story. What else can we add to that?
It’s definitely a love story, my girlfriend at the time, now my wife; we met at Illinois Wesleyan University, and started this crazy business of sweetening chocolate with local honey. Yes, we need chocolate with local honey. And it’s a bittersweet journey. We instantly found out all of the trials and tribulations of owning our own business.
Also the cocoa supply chain. It’s a lot like the diamond industry where there’s a lot of slave labor and a lot of issues with those who really do all the hard work and effort. There’s a lot of effect we can have as we scale.
Yeah, a love story. It’s sweet. It’s romantic. That’s one of the main reasons why we named it Honeymoon Chocolates because it always has its place at romantic events.
We do our best to attract those who want to gift our product. A lot of our customers do gift our chocolate.
It’s environmental as well. It’s all compostable packaging. We have a goal of using only clean energy in the future, but again, it continues to be bitter sweet because chocolate is a very power hungry industry. It takes a lot of effort and energy to manufacture chocolate. It takes a lot of effort and energy just to get the cocoa here.
There’s a lot of effort in our industry to be transparent on the energy that is being used in the emissions and our goals to be a bit more transparent on that as well. But we do our best.
I never want our Honeymoon Chocolates wrapper to be out on the streets blowing in the wind without the ability to biodegrade or compost. So we go a little bit more a little bit above and beyond.
