NYC wants to “Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years
“Taste of a Kiss” World’s #1 limoncello Pallini Celebrates 150 Years
Pallini Limoncello, the world’s #1 limoncello, is celebrating a milestone in style with the launch of its new global campaign, “Taste of a Kiss.” This exciting campaign, which marks the brand’s 150th anniversary, invites connoisseurs and newcomers alike to rediscover the magic behind Pallini’s beloved limoncello.
Crafted with passion and kissed by the Amalfi sun, Pallini Limoncello has long been a symbol of Italian craftsmanship and flavor. The new campaign highlights the brand’s timeless appeal, from its roots in traditional craftsmanship to its place in modern mixology. Whether enjoyed in its purest form or used as a base for creative cocktails, Pallini Limoncello remains the perfect spirit for any occasion.
For New Yorkers with a taste for both heritage and innovation, “Taste of a Kiss” is more than just a slogan—it’s an invitation to savor the essence of Italy, captured in every refreshing sip of Pallini Limoncello.
Pallini Limoncello’s “Taste of a Kiss”: A Yearlong Celebration of Italian Passion and Flavor
As part of its 150th anniversary celebrations, Pallini Limoncello is rolling out its creative campaign centerpiece, “What Does a Kiss Taste Like.” This captivating initiative will run throughout 2025, bringing the story of Pallini’s rich heritage and vibrant Italian flavor to life through digital storytelling, influencer collaborations, and curated lifestyle content that embraces the heart and soul of Italy. It’s a celebration of passion, craftsmanship, and the timeless joy that comes from savoring Pallini Limoncello.
Founded in 1875, Pallini remains a proud, family-owned brand, now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With over 15 years of experience at the company, including her role as Director and Head of Production, Micaela brings a wealth of expertise to her leadership. Holding a Doctoral Degree in Chemistry, she also becomes the first woman to lead Pallini, guiding the brand through this historic milestone with a vision that honors both tradition and innovation.
For New Yorkers who appreciate Italian craftsmanship, Pallini Limoncello’s latest campaign promises to transport you to the Amalfi coast with every sip, offering a taste of Italy’s sun-kissed flavors and timeless charm. Keep an eye out for the campaign’s vibrant content throughout the year—it’s sure to be a true celebration of both flavor and family legacy.
“This campaign is a love letter to our Italian roots,”
Micaela Pallini
“It reflects everything Pallini stands for – joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world’s leading limoncello is both humbling and exhilarating.” The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.
The Pallini Spritz Takes Center Stage in New Campaign, Becoming a Seasonal Favorite
As part of Pallini Limoncello’s new “Taste of a Kiss” campaign, the spotlight is on the Pallini Spritz—now one of the top three spritz-style cocktails served across the U.S. With its elegant, light, and refreshingly simple recipe (3 parts Prosecco, 2 parts Pallini Limoncello, 1 part water, served over ice in a large wine glass), the Pallini Spritz has quickly become a go-to drink for both bar scenes and at-home gatherings, especially during the warmer months.
As the drink continues to rise in popularity, Pallini is helping to fuel its momentum with strategic retail cross-merchandising initiatives. The goal? To encourage consumers in New York and beyond to bring the spritz ritual into their own homes, elevating everyday occasions with this effortlessly stylish cocktail.
Whether you’re enjoying a sunset on a rooftop or hosting a dinner party, the Pallini Spritz is the perfect companion—elegant, easy to prepare, and a true celebration of Italian summer in every sip. Look out for Pallini’s in-store promotions, making it easier than ever to enjoy this delicious, refreshing cocktail wherever you are.
Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. “Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal,” said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. “We’re excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders.”
Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.