Paso Robles’ Serial Wines Expands with Flavor and Filmmaking as ‘Official Wine’ at The San Diego International Film Festival
SERIAL WINES, PASO ROBLES FURTHER EXPANDS WITH TWO NEW BLENDS
Serial Wines, within the John Anthony Wine & Spirits portfolio, introduces two new wines in this series of winesshowcasing the exciting and fast-growing Paso Robles AVA: NEW Serial White Blend and NEW Serial Red Blend.
This extension of the Serial Wines collection comes days following the company’s announcement of expansion plans under the new name of John Anthony Wine & Spirits by Founder and CEO, John Anthony Truchard.
Paso Robles’ Serial Wines at San Diego International Film Festival
The two new blends join Serial Paso Robles Cabernet Sauvignon already in distribution, plus a series of exclusive, AVA-designate and single-vineyard, direct-to-consumer offerings The new blends have been crafted to showcase the incredible biodiversity from Paso Robles—America’s favorite wine region (source: USAToday 2023).
“Creating Serial, a series of wines from the Paso Robles AVA,
has been a very exciting journey since our inaugural release in 2017.
This region has earned its place on the world-class wine stage with outstanding quality and value and we’ve seen demand sky rocket,”
John Anthony Truchard
Founder and CEO
John Anthony Wine & Spirits
“Adding new Serial White Blend and Serial Red Blend to Serial Cabernet really leans into the diverse terroir that Paso has to offer with unique, interesting, and unexpected blends that have exceptional depth and complexity. Exploring and investing in this fast-growing wine region has been rewarding and it was wonderful to see the reception to these wines at the Food & Wine Classic in Aspen—some of the world’s most discerning wine lovers.”
The new 2023 Serial White Blend…is lively, lush, and layered
The new 2023 Serial White Blend, Paso Robles is lively, lush, and layered featuring Chardonnay supported by Viognier, Clairette Blanche, and Albariño.
Refreshingly acidic with a richness that lingers, this White Blend offers round flavors of lemon meringue, white peach, ripe pear, and marmalade, accented with a touch of marzipan on the finish. Gratifyingly complex and balanced, this wine was aged on neutral French oak with a kiss of lightly-toasted Acacia.
2021 Serial Red Blend…melds power with elegance for depth and richness
The Bordeaux-Rhône style 2021 Serial Red Blend is a dynamite blend of Cabernet Sauvignon, Petit Sirah, Syrah, Tempranillo, and Grenache that melds power with elegance for depth and richness. Aged in a blend of French and American oak, this wine boasts explosive flavors of raspberry, strawberry crumble, and vanilla with notes of cedar and fresh leather on a sumptuous finish.
“Serial Wines are made in partnership
with several, small Paso Robles growers across Districts and sub-AVAs that I’ve known, or met through friends of friends
from when I first started my career here,”
Jeff Kandarian
Executive Winemaker
John Anthony Wine & Spirits
“The Serial Tasting Lounge opened in 2022 with multiple District and Vineyard-Designates and it’s become a destination to enjoy the diversity of this winegrowing region right in the heart of downtown Paso Robles. For the new Serial White Blend and Serial Red Blend, we sourced multiple varietals from several growers across the region, as well as our own estate. These new wines will be available nationally, so for those who have yet to visit here, they are an exceptional way to experience Paso’s stunning terroir.”
Paso Robles’ Serial Wines as ‘Official Wine’ at The San Diego International Film Festival
Debuted at the 2024 Food & Wine Classic in Aspen last week, the two new blends have unique, original-art labels in contrast to the sleek, matte-black label on Serial Cabernet Sauvignon. The complex and evocative artwork on the new blends reflects the nuances and detail of these wines.
The Serial White Blend label depicts a young woman partially shrouded in fog with breaking clouds, alluding to Paso’s cooler microclimates where the grapes were sourced.
Gracing the Serial Red Blend, a Royal Stag stands stalwart in the pouring rain, symbolizing the regality of the Cabernet Sauvignon grape that anchors this blend and the fertility of the vineyards from which grapes were sourced.
Official Wine Sponsor of The San Diego International Film Festival
Alongside the expansion of the Serial Wines collection, the brand also announces a new partnership with The San Diego International Film Festival as Official Wine Sponsor. Celebrating over 20 years as a premier event on the international film festival circuit, the festival will take place October 16th to 20th, 2024, with pre-festival Film Insider Series events June through August, hosting over 10,000 discerning film lovers in Balboa Park and La Jolla.
“The Serial brand has a lot of layers—from Executive Winemaker Jeff Kandarian’s deep knowledge from his early career in the Paso Robles AVA, to the artistry of the wines showcasing tiny vineyards, and the complexity and versatility of the wines themselves,” said Sarah Montague, Chief Marketing Officer, John Anthony Wine & Spirits.
“So as we looked for a platform that shared Serial’s values of curiosity, discovery, community, and sensory storytelling, film festivals emerged as a perfect fit. We are honored to pour our wines for San Diego International Film Festival goers, celebrate the power of film with every pour, and amplify the enjoyment of every story told with these exceptional wines. ”
To celebrate this exciting partnership, Serial Wines and San Diego International Film Festival are hosting a thrilling opportunity for wine and film aficionados to enter for a chance to win a trip to the October festival. One lucky winner could win a round-trip airfare for two to San Diego, hotel accommodations, and two four-day passes to the San Diego International Film Festival.
For more information about Serial’s series of outstanding Paso Robles wines and how to stock them please visit SerialWines.com/Trade.
Experience the Serial Tasting Lounge in downtown Paso Robles or meet us at The San Diego International Film Festival, and learn about other upcoming events at SerialWines.com.
Follow @SerialWines on Facebook and Instagram for Paso Robles wine news from Serial and more chances to win.
About Serial Wines Serial Wines is a series of wines sourced from across the diverse Paso Robles AVA and its 11 Districts, conceived in 2015 by Vintner, John Anthony Truchard and produced by Executive Winemaker, Jeff Kandarian—who started his career in Paso Robles and has a deep understanding of its terroir.
Working with like-minded, meticulous winegrowers, the Serial Wines collection includes: varietal-specific, nuanced blends, AVA-designate, and single-vineyard releases which express the best of the region.
Part of the John Anthony Wine & Spirits portfolio, Serial Cabernet Sauvignon and NEW Serial White Blend and Serial Red Blend are available at fine wine retailers. An extended selection of limited releases can be purchased online through the winery at SerialWines.com and at the stunning Serial Wines Tasting Lounge within the Historic Odd Fellows Building, downtown Paso Robles—named USA Today‘s 10Best new wineries in 2022.
About The San Diego International Film Festival The San Diego International Film Festival is the region’s premier film event and one of the leading stops on the independent festival circuit. The Festival offers a totally unique film experience; including world premieres, never before seen studio releases and the best in independent filmmaking.
About John Anthony Wine & Spirits John Anthony Wine & Spirits, established by Founder and CEO John Anthony Truchard includes John Anthony Vineyards, Serial Wines, Weather Wines, and JaM Cellars. John Anthony Vineyards produces exclusive wines created from small vineyard sites in Oak Knoll District, Carneros, Calistoga and Coombsville regions, all available in the winery’s downtown Napa Tasting Lounge.
Serial Wines is a curated collection of wines from Paso Robles and beyond—lush, and vibrant, sourced from exceptional vineyards in this exciting wine region. Weather Wines is a collection of Burgundian varietal wines grown in their most-perfect microclimates and highlighting the dynamic relationship between vines, terroir, and the elements.
JaM Cellars was founded in 2009 in response to the downturn in the economy and experienced triple-digit growth in its early years by offering wines made in the tradition of great California winemaking at accessible sub $20 price points.
Today, Butter Chardonnay from JaM Cellars is the #2 selling Chardonnay above $13 in the U.S. (source: Nielsen scan data 2024).
NYC take a Weekend trip Tasting Bourbons?This Fredericksburg Virgina Bed & Breakfast Might Be Your Dream Visit, Owen King from Ironclad Distillery shares Delicious Details
Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room.
Ironclad Inn is the first B & B & B – Bed & Breakfast & Bourbon Tasting Room
Today’s conversation with Distiller Owen King from Ironclad Distillery has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Owen King, Ironclad Distillery
Joe Winger:
A lot of really cool things are happening right now. I want to jump into your tasting room, the distillery, we’ll get into bourbon tastings in a few minutes.
But first and foremost, what’s the most important thing with Ironclad right now for you?
Owen King:
The most important thing about Ironclad for me right now is the same thing it’s always been, trying to make the best bourbon we can.
The other thing is spreading the word about our bed and breakfast; and bourbon. It’s a bed and breakfast in Fredericksburg that when you’re there, you can drink bourbon.
Ironclad’s famous Old Fashioned cocktail
We make a lot of old fashions there and we always have all these leftover oranges. Now the perfect thing is in the morning you have fresh squeezed orange juice from our [leftover] old fashions.
It’s really working double duty now.
Besides that I just love the fact that we can now expand our distillery up to Fredericksburg. So we can have more people try our bourbon and enjoy our bourbon, which is the goal.
Joe Winger:
Getting to know you before you jump into Ironclad, I want to use the word “were”, you were a football player and cooking changed your life.
Tell us more about your cooking. Was there a special dish that enhanced your life?
Owen King:
I’m Italian. So obviously with the Italian genes, we share our love through food. Growing up I cooked a lot.
When I went to college [I cooked]for my teammates. I’d make dinner for everyone. So when we decided to open the bourbon distillery, I figured, I know how to cook. I think I could probably figure out how to make bourbon.
I know flavors. I know how things go well together. I think I have a pretty decent palette.
So putting all those things together to make a great bourbon was the goal.
Food is one of those things where you never stop improving. I feel the same about bourbon.
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Joe Winger:
Is there a favorite dish?
Owen King:
Breaded chicken cutlets and spaghetti.
That is how it started. Then I was like “I really like cheese.” Maybe I could put cheese in with the breadcrumbs and then do that. Then I started expanding. Chicken Parm. Making my own sauce. Thinking I could add something here to make that better.
It’s the same way I look at bourbon.
Thinking, “I like what this person’s doing. Let me see what they’re doing. I can build off that to make it work on my own.”
Creating my own recipes, going from there, just continually tweaking little things here and there.
We’ll make a 5% difference, maybe a 10% difference.
For most people when we think of bourbon, we don’t always think of Virginia as the first choice. What would surprise us most about coming down to Virginia for a bourbon tasting and staying the night?
Ironclad Distillery
Owen King:
If you’re coming down to Virginia, you have to remember Virginia is the birthplace of American spirits. The first place spirits were made in the new colonies, in the new world, was here in Virginia.
The first corn liquor which would eventually become bourbon, was made in Virginia.
You can also talk about Elijah Craig, who was from Fairfax County, Virginia, before he moved out to Kentucky.
On top of that, Kentucky wasn’t a state until 1793. Evan Williams was doing distillation in 1783, and at that point Kentucky was still Virginia.
The birthplace of bourbon is right here in Virginia.
I’ve been to Kentucky a lot. They talk about the birthplace of bourbon being there in Kentucky.
Maybe the territory it’s in was Kentucky, but it was still Virginia at the time.
Whenever someone comes by, I can tell them the history of actual bourbon, where you’re gonna get the whole story, not just the fantasized story that you get in Kentucky.
Joe Winger:
I’m incredibly glad you just shared that.
Let’s talk about The Ironclad Bed and Breakfast now. The bourbon tasting room, the event space.
Owen King:
We wanted to spread our bourbon out around the state. We’ve always really liked Fredericksburg. It’s a beautiful town. It’s got a ton of history to it.
Nothing goes better with bourbon than a good story.
So we can always tell our history while drinking. So with our bed and breakfast, we looked at what the bigger guys were doing. A lot of them were starting to have these places where you could stay [the night] and get an experience to go along with it.
We really wanted to spread our Ironclad experience.
We have a tasting room. It’s beautifully decorated by my sister. We’ve got a bottle shop where you can pick up pretty much every one of our bourbons that are available. We’ve got a bar so you can try it from our seasonal cocktail menus where we change it five times a year.
We have a winter, a fall, a spring, summer [menu].Then a holiday menu as well.
No matter what time of year you’re there, you’re trying something that’s going to go well seasonally.
Everyone likes seasonal drinks. You don’t want to drink in the fall, what you’d drink in the summer.
We always have an old fashioned and it’s a damn good old fashioned.
Then we also have an event space. We have weddings. We’ve had 50th birthday parties.
Ironclad Inn wedding and special events
We’ve had any event that you want to tie into with our bourbon or just if you want a beautiful event space in a building that was built in 1793 we have that as a great option.
It’s a really cool spot that you can go and see and experience.
It’s something we want to share, our love for bourbon with everyone.
Whether you’re here in Newport News or in Fredericksburg, you’ll get a King family member there to tell you our story and tell you all about our bourbon and show you around.
Ironclad Bottled-in-Bond Straight Bourbon Whiskey
Joe Winger:
Outstanding. Let’s get to the tasty part now. You have several amazing bottles. When someone comes to your tasting room this weekend, what should they be looking forward to?
Owen King:
We do a few bottle releases that are once a year for us. One of my favorites.
A five year, three barrel blend of three 30 gallon barrels. Bottle of Bond.
The history alone is one of my favorite things to talk about. In 1897 the federal government stepped in because there was people dying from drinking bad whiskey.
They stepped in to “certify” everything in there.
“If you bottle it at four years old and at 100 proof, we will claim that this is a bottle and bond bourbon certified” by the federal government that it is safe to drink.
That story alone is one of my favorites of bourbon lore.
We just want to make sure that we do that every year that we can.
It’s absolutely one of my favorite bourbons. It’s our four grain mash bill. 70% corn 10% wheat, 10% rye, 10% malted barley.
So with the corn and the wheat, it adds a nice sweetness to it. But then the rye is there to kind of balance that whole thing out. Before it gets [to be] a very sweet bourbon, it balances out, a little baking spice, maybe even some clove, maybe a little black pepper.
Absolutely delicious. But this is a cast finish, not a flavored bourbon. So we’re not adding maple syrup to it. People who drink it might think it’s going to be super sweet and not going to like it. Because they don’t like maple syrup.
This is my version of drinking maple syrup responsibly and not getting diabetes.
After we empty our barrels, we give them to a maple syrup producer in upstate New York. He’ll age his maple syrup using our bourbon barrels.
By doing that through transference, there’s about a gallon of bourbon stuck in the staves of the wood. So when he puts a new liquid in there, that maple syrup is going to absorb into the wood and that bourbon is going to come back out.
Now his maple syrup is picking up that beautiful bourbon flavor and we are picking up all that maple syrup flavor into the wood.
When he brings those barrels back down to us, we put our aged bourbon back in there and we let him finish in there for about three to six months.
After we take the bourbon out, it’s now got this beautiful, mild sweetness, but it’s got that hint of maple syrup at the end.
I always say, I don’t want it to be maple syrup with a hint of bourbon. I want it to be bourbon with a hint of maple syrup, which I think it absolutely is.
Ironclad Missouri Toasted Oak Cask
Joe Winger:
The maple syrup is so subtle, almost a tertiary flavor to it.
This is a double oak bourbon. With double oaking, what you’re going to do is exactly how it sounds.
You’re going to go from one new charred oak barrel. But instead of a second new charred oak barrel, we’re going to go to a lightly toasted barrel.
So my analogy for this is you’re sitting at a campfire and you’ve got a marshmallow. You’re roasting your marshmallow over the flame and it gets burnt. It catches on fire. So now you’ve got that roasted marshmallow where you’re still gonna eat it because it’s a roasted marshmallow.
So you eat it and it’s still sweet. But it’s got that sort of maybe a bitter acrid note just cause you burnt those sugars. You haven’t toasted them.
Now you take another marshmallow. You’re a little more patient this time. You’re going to stick it down in the coals and you’ll slowly rotate it until you’ve got that perfectly golden brown marshmallow.
When you taste it, it’s now twice as sweet because you just caramelize those sugars as opposed to burning them.
It’s the same with a charred oak barrel to a toasted oak barrel. With that charring of those oaks, you’re gonna you’re still gonna have that sweetness. We’re amplifying that sweetness with the toasting of the oak.
With this one you get those softer vanilla flavors like toasted marshmallow. You get a cookie dough flavor, maybe it’s raw cookie dough without the chocolate chips.
Joe Winger:
That’s amazing. mmIs there an extra bottle when I come down there, I’m in the tasting room, another good bottle we should ask for?
Owen King:
Another one that we have right now that is a very limited run. Very small release is our blueberry mead cask finish.
We give our barrels to a meadery in Williamsburg, Virginia and they make this blueberry honey mead. So now they have this bourbon barrel aged blueberry mead. And when they’re done with them, they give them back to us.
You’re not necessarily overwhelmed with [a] heavy blueberry flavor but it opens up to this really nice fruitiness and then like a fermented honey flavor on the front end.
It’s so unique, but it’s great neat on the rocks.
Joe Winger:
If we come down for the weekend, we visit the distillery in Newport News. What’s a tour like?
Owen King:
If people aren’t the biggest bourbon drinker, I want you to walk away saying, “Okay, I found something that is made with bourbon that I like.”
We are a distillery that only makes bourbon.
I want to make sure that everyone who comes here has something they can enjoy. This isn’t an uppity bourbon bar.
I want someone to come and be able to say, I’m not the biggest bourbon fan. What kind of cocktails do you have?” We always have a cocktail on every single menu that’s open for everyone.
Everyone’s going to love it and whether you’re a big bourbon fan or not. We just really want to be accommodating. We want to be a fun place for everyone to hang out.
We want to tell our story, the history of the Ironclad ships. Go through our distillery tour, we’ll show you that. If you want to know the history of Fredericksburg, or the history of What the bed and breakfast is we’ll tell you that.
Nothing pairs better with bourbon than a good story. And we really care about spreading that word.
Joe Winger:
Whether it’s a romantic getaway, a weekend getaway, why choose your bed and breakfast instead of a hotel?
Owen King:
While we’ve only had it a short time. But we’ve been adding things here and there. You’re going to get a fresh orange juice in the morning, made with the oranges that we used for our old fashions [last night].
We have our barrel aged maple syrup for your pancakes. So you’re going to have that maple syrup with a hint of bourbon.
Ironclad Inn
We really drive home that it’s a bed breakfast and bourbon experience. Get immersed in the bourbon culture. That’s our goal.
Joe Winger:
Any favorite bourbon and food pairings?
Owen King:
Bourbon’s wonderful for food pairings.
We’ve gone from pasta pairings to pizza pairings. Anything that’s fatty is a perfect pairing. Pork belly with a cherry reduction over top of it with one of our bourbons straight
We have this bourbon cream, Buzz’s Bourbon Cream, where it’s made with our small batch bourbon that’s infused with coffee beans, cacao nibs, and vanilla beans. That one over vanilla ice cream is perfection.
You’re adding a little booze, some coffee, a little bit of chocolate.
You take a bite and all of a sudden you had three scoops and it’s gone 30 seconds later.
Joe Winger:
What’s the best way to learn more about Ironclad Distillery and Ironclad Inn?
Mayenda Introduces Reposado Double Cask, A First-of-its-kind Aged Sipping Tequila Infused with Roasted Agave & Agave Miel
Mayenda, the sipping tequila that goes two steps above, today introduces its newest offering, Mayenda Tequila Reposado Double Cask.
Mayenda Reposado is a sophisticated evolution of Mayenda Blanco
Mayenda Reposado is a sophisticated evolution of Mayenda Blanco — the first tequila made using the brand’s signature process of infusing the finest tequila with both roasted agave and agave miel (honey) before the final distillation step.
Mayenda Introduces Reposado Double Cask, A First-of-its-kind Aged Sipping Tequila
This naturally deepens the notes of fresh roasted agave and adds herbal complexity with only three ingredients: Blue Weber agave, yeast, and water.
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For Mayenda Reposado Double Cask, the tequila is then aged for six months in a mix of American and European Oak, showcasing Mayenda’s continued commitment to developing innovative tequilas that stand apart from others on the market today.
This elegant sipping tequila will be available in the U.S. and Mexico beginning June 2024.
“With Mayenda Blanco, we knew we had unlocked new possibilities for expressing deeper flavors of the agave, thanks to the two extra steps in our signature process; yet it still felt like we had only scratched the surface of what was possible,” said Jesus Susunaga, Maestro Tequilero at Casa San Nicolás. “When developing our Reposado, we decided to employ a double cask maturation and longer aging process. This resulted in an exceptionally smooth and balanced, aged tequila that maintains the soul of our beloved Blanco.”
Mayenda’s Signature Process: Every Mayenda Tequila is made at Casa San Nicolás (NOM: 1440) in the highlands of Jalisco, using only mature 100% blue weber agave. Mayenda starts the same way as other premium tequilas, but the magic is in the two extra steps. Maestro Tequilero Susunaga and his team steep (or infuse) roasted agave and then agave miel from the cooking process just before the last distillation step. This naturally captures fresh roasted agave notes and herbal complexity that are typically lost in the tequila-making process, creating a soulful sipping tequila with a honeyed and multi-dimensional flavor profile.
Double Cask Aging in American & European Oak: For Mayenda Reposado Double Cask, Mayenda Blanco is then aged in the finest American and European Oak barrels. Each barrel type enhances the opposing characteristics of the other — one barrel adds impact while the other softens. The dry, spicy and earthy profile of cinnamon, chamomile and red apple in the European Oak is expertly balanced with the rich, fresh, sweeter notes of butterscotch, honeycomb and vanilla in the American Oak.
A Longer (6 Month) Aging Process: While most Reposado Tequilas are aged two to three months, the aging for Mayenda Reposado Double Cask is extended to a minimum of six months to impart the optimal amount of flavor from each cask. A longer aging time brings a more sophisticated, multi-layered and refined flavor profile.
Artful Master Blending: Careful to keep the essence of Mayenda Blanco in every sip, Maestro Tequilero Jesus Susunaga and his team of experts at Casa San Nicolás carefully blend every drop of Mayenda Tequila to ensure the highest quality of consistency, flavor, texture and refinement. Jesus’s extensive experience blending some of the finest aged spirits around the globe has helped him master this delicate craft and pioneer a new type of tequila in Mayenda.
Mayenda Reposado Double Cask may be enjoyed neat or in elevated cocktails such as a Morita Martini or Elevated Paloma. For recipes, visit mayendatequila.com.
Mayenda Reposado Double Cask will be available at select retailers in the United States for SRP $75USD per 750 mL bottle and in Mexico for $1,445 Pesos. Please sip responsibly.
NYC Discover Aphrodise Sparkling Wine, You should taste Before Your next Party, Frank Schilling Reveals
Whether it’s a wedding, party, or just drinks with dinner. We want taste. Maybe we want a few drinks. We also want to protect ourselves from tomorrow’s hangover.
It’s hard to find a drink that can take day to night quite like a Greek rosé and Aphrodise wants to prove it to you.
Frank Schilling, Co-Founder of Aphrodise
Today’s conversation with Frank Schilling from Aphrodise has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Our audience is foodies. We’re wine lovers. What’s the most important message today you want to share with an audience of foodies and wine lovers?
Frank Schilling:
I’m an Epicurean myself. I don’t have a lot of pretense around my love of food and wine, I just love great food and wine and I’ve tasted so many great things.
I’m a character who hasn’t had a meal at home in 22 years. As an internet entrepreneur, I used to work, literally seven days a week for many years and eating out was my escape from my work because it’s the one place my laptop and phone couldn’t rule the day, or the moment.
For me, eating out was that escape and that vacation of the moment.
I created a life around dining out probably like many of your listeners or viewers. And I have a deep well of respect for great food and wine and also for the people who admire it and chase it, it’s a, it’s one of the great things in life.
I’m always stunned by people who don’t truly love food. I feel like they’re missing something and leaving part of life on the table.
Discovering Aphrodise sparkling wine
Joe Winger:
You have this new discovery. Let’s talk a little bit about Aphrodise. Tell me about how you discovered the grape varietal?
Frank Schilling:
I’m a wine lover. I tasted my way through Bordeaux and Burgundy.
All the way through, I could never really tell a Merlot from a Cab. I’d be lying to you if I said I knew what a Nebbiolo or a Valpolicella was and how all those grapes differed from each other.
I do enjoy great brands of wine. I do understand the difference between years and what impacts a year.
But when I was building [my restaurant] it was COVID. I was doing some fingertip math and I realized we’re gonna have to start bringing over a lot of sparkling [wine] for mimosas and for brunch. It was 300 seat restaurant, two seatings, 600 seats on a brunch [shift].
You start to do the math and you realize, “Wow, 52 weekends a year, bottomless mimosas. I’m going to need about 3,000 bottles of wine per quarter of champagne. So let’s go out and get some. We live on an island and supply chain management wasn’t really an option.
So we started to taste through different varieties of champagne.
I came to discover what Tom Cruise did in [the movie] “Cocktail”, which is, champagne is like perfume going down, but like sewage on the way back.
It comes from a well meant place, not mean spirited towards the great region of Champagne.
Joining the Aphrodise sparkling wine party
It’s just the nature of Champenois produced wine and that Chardonnay grape that makes a beautiful champagne is such that you just can’t consume a lot of it in the heat or humidity in the sun.
Traditional Champagne vs Aphrodise Sparkling Wine
It just isn’t the type of forgiving libation that lets you function afterwards and you don’t feel good.
The yeast isn’t good for a lot of people. Not everybody’s impacted the same way but, a large portion of the population doesn’t do well with champagne and heat in sunlight as a day drink.
The recovery profile isn’t something that people look forward to.
Aphrodise from the grape varietal called Xenomavro
I discovered that I’d had that problem myself for years. The yeast wasn’t working for me.
So when I discovered Aphrodise, it was a grape varietal called Xenomavro.
A high altitude grape, Greece’s most noble grape.
It’s a very forgiving drink. In a sparkling format, it’s something you can drink in the heat, it’s something you can drink in larger quantities, I can tell you that the recovery profile, for me and for many others, is exceptionally good.
Meaning you can drink a lot of it and bounce back and go again.
As a wine producer, that’s music to your ears. But it’s also nice knowing I’m making people feel better. I’m not putting something in the market that’s going to make you feel sick after overconsumption.
At a party enjoying Aphrodise Sparkling Wine
Joe Winger:
Just to give a little backstory. Frank, I hope you’ll talk to us a little bit about one of your first adventures. You mentioned you’re an internet entrepreneur, you had some success with website domains.
Can you explain a little bit about that and maybe a lesson you learned from that journey?
Frank Schilling:
It’s a lesson that some of your listeners and viewers probably have some experience with.
I registered a domain name back in the dot com era. Then I registered 2 [dot com names], then 10 and I got some generic names like wine.com , cars.com. Names like those.
I started to realize, wow, these names have value.
I wound up registering a lot of generic names and then I had difficulty managing them because in those early days of the Internet, it was all very unwieldy. The infrastructure for managing those names.
So I created a lot of that management infrastructure. Then in the process, grew that business over a 20 year horizon and wound up selling the 3 companies that comprised that enterprise to a company called GoDaddy, which we’ve probably all heard of.
So some of their infrastructure was my infrastructure and is now their infrastructure.
To the extent you like the new GoDaddy offering for managing domain names, you’re welcome, for the small part I played in helping that become a reality.
In the old days, I was traveling a lot. I had an office in Manchester in the United Kingdom, one in Newport beach in California and my main office here in the Cayman Islands. I would travel between the offices, New York, Miami and many other cities, just for work all around the world.
Enjoying Aphrodise Sparkling Wine
At the beginning of COVID that all came to a grinding halt. I sold those businesses and decided that with my love of food, if I was going to stay in the Cayman Islands, I realized I’m gonna have to eat at home more and I realized, the offerings of restaurants wasn’t the depth was hoping for.
So I built the restaurant, as a result of that that then led to Aphrodise.
Joe Winger:
I love the full circle of it.
Since we’ve mentioned the restaurant once or twice. Can we hear more about your restaurant Mykonos Cayman?
Frank Schilling:
Sure. During COVID lockdowns, there was a new plaza going in on the beach and I had mentally designed a restaurant years ago, but sold the real estate for it.
So when I saw the plaza going up, I was crestfallen. These guys built my dream on their land. My fantasy of what a place would look like. But then I was happy to learn that the plaza was a strata titled affair. It wasn’t owned by one conglomerate.
So I bought into that plaza so I could control the real estate. Then once I had the real estate I did a sort of “money no object” fit out that left a very residential-looking restaurant really quite beautiful.
I love the culture of Greece and I love the idea of the long lunch and the lack of pretense in the party and [being] all welcoming, with children, grownups will dance on the table and get really carried away.
The kids are running around. It’s all very loving and family oriented.
Whereas, Ibiza is a little more drug fueled and party, ragey and a little more intense.
I loved the soulful day party of Greece. We’re on an island and the Greeks are on islands. So I thought how nice it would be to bring some of that to my reserved island here in Grand Cayman. Grand Cayman is more of a place you quietly go to escape and enjoy the beach and family.
It’s not really a St. Bart’s where you go to seek out a great party. I always hoped that there’d be room for at least one place like they have in St. Bart’s here.
So I built a really big place, 320 seats, super residential, relaxed, welcoming, But completely devoid of pretense. You can come in, flip flops and shorts, or you can come in a beautiful gown as we’d hope in the evening.
But we don’t have a lot of structure and posture around it. We want you to feel free when you come. So that, I built that venue here, and you can see it online.
It’s called Mykonos Cayman. We have an Instagram where people can learn about the restaurant.
When you come, please come for a glass of Aphrodise on me. Mention Frank said I could have a glass of Aphrodise
Joe Winger:
You introduced Aphrodise at the Las Vegas Wedding Show. How did it go? Why do you think Aphrodise is the best drink to have at a wedding?
Frank Schilling:
It’s the color of love. It’s a beautiful color of red.
We took it to the wedding show because I thought that wedding planners would share the same pain point that I discovered as a restaurateur. Which is, if you want to buy a bottle of great champagne, easy, you go to the liquor store.
But when you start getting up there and you need 100 cases for an event or a series of events, getting that quantity consistently and getting a good product is actually quite difficult. And expensive.
So we thought we’d introduce Aphrodise.
Knowing that we could go directly to the wedding planners and help their fulfillment and execution and deliver a better product.
Something that people could really lavish in the heat or at an after party where you’re really enjoying the bubbly and then feel better in the morning. That was really the goal.
My first champagne experience was at a wedding and I drank a little too much. For the next day or two, I was laid up.
So we try to bring something to market that is good for people or at least makes them feel good in the moment and helps them recover.
We had a line all day. I poured a 5,000 servings of Aphrodise that day. People loved it.
Let me tell you, that’s a lot of work, opening bottles. It looks very glamorous. But when you’re really going at velocity, my hands hurt at the end of the day.
We got a lot of upstart business out of that. People were like, “Wow, this stuff is actually quite good.’
Joe Winger:
Let’s talk about flavor profile.
Pouring out 5,000 samples, what’s the most common feedback we get about the flavor, aroma, the mouthfeel, what are we experiencing?
Frank Schilling:
So when you sip a drink and you talk about mouthfeel or we have a glass of wine or champagne and you have a sip and there’s a little bit of a yeasty, gamey after taste.
For some people in red wine, it can be somewhat desirable.
In champagne, unfortunately it stays with it as well.
When you’re having champagne, which is more of a celebratory libation, that’s not a desirable quality. You want to have something that finishes clean in your mouth.
If you have lots of sips, you’re going to get a good buzz. You want to be able to recover quickly and elegantly without that headache that comes from the yeast and all those elements that bring its flavor.
So the taste of Aphrodise is a very clean mouthfeel and it finishes with a light crisp apple or cherry. Some people taste strawberry.
It’s a small bubble. Very light charmat, produced in small vats, a naturally produced bubbly effect. It lives in tanks for 3 months and it gains its bubbly in a natural way.
A little more expensive to produce that way. Prosecco, for example, will carbonate. They’ll add carbonation just like you would to a can of soda.
We don’t carbonate. We allow the bubbly to form naturally through the fermentation process, which is how it should be.
Co-Founders of Aphrodise Sparkling Wine
Joe Winger:
When it comes to food and wine pairing. What would be your favorite dish to pair with a glass of Aphrodise?
Frank Schilling:
Aphrodise is literally the only thing that I drink, and I’m crestfallen when I can’t find it.
It’s a dark rosé so it goes nicely with meat – a burger or a steak. Chicken or fish. It’s also a great dessert drink.
I like Aphrodise as a warmup libation and as an after dinner, like celebratory drink if you’re having a party, there’s an after party.
Joe Winger:
You’ve done a lot in your life. You’ve had a lot of adventures, a lot of successes.
Any inspiration or lessons you can share with the audience?
Frank Schilling:
The answer is love for people and love for living your best life, love for conviviality. I have a lot of love for the people that I encountered that have helped me in my journey. Those who’ve just been a part of my life, there for a season or there for a reason, as the saying goes, I try to embrace everybody.
See the good in everybody. There are people you click with more than other people. I say yes to everything unless it hurts me. I have a real lust for life and a good energy level.
Joe Winger:
If you’re loving Frank’s energy and his positivity, you wrote an amazing book. Would you mind giving us a summary of the book and what it was like writing it?
Frank Schilling:
It’s called Omnia Vincent: the universe wants you to win.
I wrote the book as I’d sold my businesses. It was during COVID lockdowns and everybody was [going through a] “The end of the world” mood type thing at that time.
You write a book like this for your grandchildren. If one day they want to know more about grandpa and did our success come from or where did our financial wealth come from?
It’s nice for them to know a little about the person who tried hard and maybe you can see something in yourself. So I really wrote it for my future ancestors.
I want to be the guy who left something for the grandkids and great grandkids to understand a little about my brain. And it’s really just written in short micro chapters.
Joe Winger:
Because you’re an epicurean, if you’re going to have any plate for dinner tonight, what would it be and why?
Frank Schilling:
Tonight I’m actually feeling a Pittsburgh style steak, seared on the outside. I haven’t had good red meat in about a week, and we just got some A5 Wagyu at the restaurant Our chef is a butcher and he’s also a certified Angus ambassador. So he gets great cuts.
We do a beautiful short rib burger, which is really lean short rib again on the outside with a bit of a char finish. We have a charcoal grill inside the restaurant, which is beautiful.
Joe Winger:
Thank you so much for your time. If someone wants to learn more, what are the best ways to find and follow websites, social media for Aphrodise?
Frank Schilling:
DrinkAphrodise on Instagram and the website DrinkAphrodise.com
NYC is in Love with “Rich caramel and vanilla”, “Black peppercorn”, “lingering notes of baking spice” Knob Creek Anncs 10 Year Old Rye Whiskey
Knob Creek 10 Year Old Rye Whiskey.
Made pre-Prohibition style, Knob Creek 10 Year Old Rye is carefully crafted and patiently aged for a decade in deeply charred barrels delivering a full-bodied rye whiskey.
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Knob Creek 10 Year Old Rye is carefully crafted and patiently aged for a decade
This extra-aged rye whiskey demonstrates Knob Creek’s® unwavering commitment to craftsmanship and bringing whiskey enthusiasts full-flavored whiskey, while expanding its rye portfolio.
Knob Creek’s unwavering commitment to craftsmanship
“Whiskey enthusiasts know when they’re drinking our whiskey,
it’s aged to perfection
and crafted with exceptional full flavor.
We’re excited to bring an extra-aged rye whiskey with even more robust flavors from a decade of aging in our barrels,”
Freddie Noe,
Eighth Generation Master Distiller.
“When my grandfather created Knob Creek® over 30 years ago, he set out with the intention to craft a premium whiskey without shortcuts, and we’re excited to continue his legacy – I know he’d love it, just like our fans will.”
Since the inaugural launch of Knob Creek® Straight Rye Whiskey in 2012, Knob Creek® has consistently been at the forefront of the rye category. Knob Creek® 10 Year Old Rye boasts a bold and complex flavor profile, capturing the essence of Knob Creek’s® traditional rye while delivering deeper notes of rich caramel, creamy vanilla, and robust oak and char notes imparted by additional years spent aging in the barrel.
Knob Creek® 10 Year Old Rye Whiskey is bottled with the following characteristics:
Proof: 100
Color: Tawny with waves of copper
Aroma: Rich caramel and vanilla, deep rye spice, and dried apple
Taste: Black peppercorn, creamy vanilla and caramel, and hints of deep oak and char
Finish: Smooth, lingering notes of baking spice
Knob Creek® 10 Year Old Rye is now available nationwide with a suggested retail price of $69.99 for a 750mL bottle. Enjoy Knob Creek® 10 Year Old Rye neat, on the rocks or in a cocktail of your choice.
For more information about Knob Creek® 10 Year Old Rye Whiskey and Knob Creek’s® award-winning* bourbon and rye portfolios,
About Knob Creek® Bourbon Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon to its portfolio, launched two limited releases, Knob Creek® 15 Year Old Bourbon and Knob Creek® 18 Year Old Bourbon, and announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey.
About Suntory Global Spirits As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.
When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business.But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
“Exhilarating and Breathtaking” Eve Bushman Covers Riesling in Germany’s Mosel Region
I found myself describing the experience as both exhilarating and breathtaking, and these two words have now taken on a new meaning for me, probably forever. Raimund added to my thoughts when he said that here, we “always sit in the green.”
Middle Mosel, aka Mittelmosel, wine region of Germany / Photo credit: Ed Bushman
Have you been to the Middle Mosel, aka Mittelmosel, wine region of Germany? I had learned about the area, saw photos of the steep vineyards and their ancient stone sundials dating back hundreds of years, during a tasting with Raimund Prum from S.A. Pruem many years ago. Fast forward to this year, and we planned our first trip there, where we stayed at the S.A. Pruem guesthouse and visited with Raimund again! We also toured and tasted with Eifel-Pfieffer, C.A.Immich-Batterieberg, Villa Huesgen and Dr. Pauly-Bergweiler.
A sundial in their vineyards / Photo credit: Ed Bushman
Know before you go: Rieslings are not all sweet! They range from bone dry to sweet. And though “Riesling is King” in the Mosel we enjoyed sparkling wines and rose, as well as Pinot Noir during our tastings. Not all wineries are in Bernkastel-Kues, many are in towns all roughly within 30 minutes of each other.
Wineries to Tour and Taste
S.A. Pruem: We must start with this winery as they are the reason we traveled to the Mosel for wine. I had met Raimund Prum in 2013 when he led a class for Ian Blackburn of Learn About Wine. Fast forward to this past May 2024, when I finally got to see Raimund again – this time at his home and winery. Raimund inherited the 800-year-old family winery in 1971 and has “expanded from 8.6 acres to 27.9 acres.”
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His family had used money that they made from their apple farms to fund their wine growing business. Back in those days 100% of the people living in the area worked in the wine industry according to Raimund. Nowadays young people may leave, but they come back.
Raimund is a busy man, representing the winery almost all over the world. But he doesn’t do this alone. Raimund’s wife Pirjo, a WSET Diploma graduate, represents the brand in U.S. and Finland. Saskia, their oldest daughter, took over as the owner in 2017.
They produce many still and sparkling wines, from dry to sweet Rieslings to Rose of Pinot Noir, Pinot Noir, and sparkling wines. I had the opportunity to try most and had a hard time not finishing every sample that was offered. And though other places in the world make Riesling, Raimund said that the “character of the wine is different here” which began over 2,000 years ago by the Romans. (Many Roman pressing stations have been found along the Mosel.)
Weingut Eifel-Pfeiffer / Photo credit: Ed Bushman
During the days we visited we had many opportunities to talk, but at our appointed time for our interview Raimund took us on a drive to the top of one of his vineyards, and it happened to be the oldest one that also is famous for its sundial. His tallest vineyards are 336 meters high, and the Mosel River is at 136. The ground is a combination of lush earth, wildflowers, and different types of slate rock – the rock in particular adds to the minerality found in the wines.
Mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen from award-winning Weingut Eifel-Pfeiffer. Photo credit: Ed Bushman
Eifel-Pfieffer: Did you know that award-winning Weingut Eifel-Pfeiffer has been in the same family since 1642, and is currently worked by three generations? We had a fabulous tour and tasting with mother and daughter Tanja Gorgen-Eifel and Mia-Katharina Gorgen.
We also learned that they only produce Riesling wines, have the coveted 1A rating which means that some of their vineyards are considered the best in the area, motivated Romanians work the steep vineyards, rainfall can’t always be counted on as it changes from year to year, and they have a total of 10 hectares over 30 kilometers in the Middle Mosel.
Their low-alcohol, not-overly-sweet, fresh, and mildly acidic wines are made from single vineyards – and also a blend of different vineyards that are only from the same area. Riesling “show character of each vineyard that you can really taste in the wine…the structure, minerality and acid” according to mother and daughter.
There are less winemakers now than there used to be: several of the smaller wineries have been absorbed by the larger ones as it’s been noted over time that it’s too cost prohibitive to run a small one-hectare winery.
2021 Mia from Trittenheimer Altarchen / Photo credit: Ed Bushman
These Rieslings pair well with all types of food – German, Indian, Chinese to name a few – and China just might be the largest importer of Eifel-Pfieffer wines. I was super impressed with all of their wines, from dry to sweet, but must give a special nod to a 1990 vintage from Trittenheimer Apotheke and the 2021 Mia (made by Mia while she finishes up winemaking school)from Trittenheimer Altarchen.
Immich Batterieberg wine roster / photo credit: Ed Bushamn
Immich-Batterieberg: This time we had the opportunity to sit down and taste with winemaker Gernot Kollmann while learning all about Immich Batterieberg. Let me just start by saying we liked every wine that Gernot opened for us. Most were very dry, all are organic, and 96% of the wines that they make are Rieslings.
Immich-Batterieberg where we were able to sit down with winemaker Gernot Kollmann / photo credit: Ed Bushman
What makes them special: they are the largest owner of old and ungrafted vineyards in the Mosel, all rocky and steep, and the winery dates back to 1425.
Seventy-eight percent of the 80k bottles they produce a year is exported to Japan, Italy, U.S., Switzerland, and the U.K. They receive top scores from Suckling and Parker, and those top-scoring wines sell out quickly.
The wines are a perfect example of the trend toward dry white wines (which means not sweet) and the continual production of lower alcohol wines.
Pic credit: Ed Bushman
Villa Huesgen: If you are looking for a grand tasting experience, Villa Huesgen is it. Of course, if you have the opportunity to be charmed by Adolph Huesgen VIII himself, then it’s even more special. Adolph’s wine curriculum vitae is almost as interesting as the winery alone! He regaled us in stories of his many collaborations (from Australia to South Africa), work in wineries in California (he started his career at Robert Mondavi as the European sales director with Michael Mondavi) and what he and his family have currently achieved (sparkling, still, rose in the original blue bottles Riesling were first made in) at Villa Huesgen.
Adolph Huesgen VIII / Photo credit: Ed Bushman
The Huesgen family established the vineyard nine generations before, in 1735. The art nouveau-styled estate was built in 1904. They grow Riesling and Burgundy grapes, currently have their first block of Chardonnay in barrels and make more dry than sweet wines. They import to 35 countries.
Dr. Pauly-Bergweiler: This estate is right in the popular part of Bernkastel-Kues, and just adds to the beautiful Mosel landscape. We were greeted by Stefan Pauly, who led us on a tour of the building and the many tasting areas for their guests. As this was the last tour of our trip, we “drank it up” for the history, and of course, the wines. We tasted many Rieslings, and even a beautifully made Eiswein, and were thrilled to discover that our local Total Wine stores has the exclusive label, Dr. Heidemanns-Bergweiler, and it’s very reasonably priced though it sells out every year. (Made a mental note to go there as soon as we get home!)
Dr. Heidemanns-Bergweiler // Photo credit: Ed Bushman
We learned that the winery was founded in 1556, they own 22 kilometers of vineyard along the Mosel, and they even offer an alcohol-free wine. One of the tasting areas we saw had a slight walkable ramp and was large enough to “seat a whole boat” of tourists that preferred not to climb up or down ancient steps for a wine tasting.
Stefan Pauly for Dr. Pauly Bergweiler wine estate / Photo credit: Ed Bushman
When to Visit
We happened to be in Bernkastel-Kues area of the Middle Mosel during Open Wine Cellar Days, which this year began on Germany’s Father’s Day. The holiday and the multi-day event brought many German tourists to the area, which added to the trip for us to “pick up some local color” so to speak. The event shows off many wineries not just during the day for tastings but also for night for tastings, meals, and live music. We chose to stay at the guest house at one winery, S.A. Preum, which made it even more convenient to walk over each night. We have been told that there are always wine festivals, so I highly recommend that you look at the calendar for these before planning your trip.
Raimund Pruem from Weingut S.A. Pruem / Photo credit: Ed Bushman
We got to Bernkastel-Kues from the Frankfurt airport, we rented a car and enjoyed the easy freeway routes and arrived just under two hours. We went in May, as we tend to pick times of the year when tourist areas are less crowded with summer travelers.
Bernkastel-Kues area / Photo credit: Ed Bushman
Besides wine tasting many tourists rent bicycles and e-bikes, tour on motorcycles, rowboat, parasail, take a boat tour and hike the vineyards. It’s a very walkable area in town with many wine bars, brew pubs, restaurants, and shops along the cobblestone streets. In other parts of the Mosel River, you can find sandy beaches and even water skiing.
Gastehaus at Prum / Photo credit: Ed Bushman
There are many hotels along the Mosel River, we chose to stay in a suite at the Gastehaus at Prum and we would definitely return. Beautiful accommodations, locally sourced breakfast, and of course wine!
Eve Bushman has a Level Two Intermediate Certification from the Wine and Spirits Education Trust (WSET), a “certification in the first globally-recognized course” as an American Wine Specialist ® from the North American Sommelier Association (NASA), Level 1 Sake Award from WSET, was the subject of a 60-minute Wine Immersion video (over 16k views), authored “Wine Etiquette for Everyone” and has served as a judge for the Proof Awards, Cellarmasters, LA Wine Competition, Long Beach Grand Cru and the Global Wine Awards. You can email Eve@EveWine101.com to ask a question about wine or spirits.
NYC’s Next Flight to Saigon: Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor
Tracie May made a name for herself in Los Angeles for 25 years as a luxury publicist and event planner leading hundreds of Opening Night parties, events and red carpets.
Then in an “Eat, Pray, Love” – inspired move, she decided to take a leap and move across the world.
FlavRReport.com on Youtube
In 2020, she relocated to Ho Chi Minh City, Vietnam and became the Senior Editor of Epicure Vietnam Magazine, the most prestigious culinary and hospitality publication in Asia.
Today we catch up with Tracie to talk about life in Vietnam. The people, the culture, and of course the food.
Tracie May Vietnamese Publicist Foodie Indulges in Delicious at her role with Epicure Vietnam Magazine
Joe Winger:
What’s the most important thing that you want to share during this conversation?
Tracie May:
Don’t be afraid to take the leap of faith. Honestly, I took a massive leap of faith, uprooting my entire life.
I had a big life in LA. I was there for 25 years, and to take that leap of faith to relocate to Vietnam. It was never even on my radar.
People thought that I was insane when I said I was doing this. It was not supposed to be for the long term. But the whole point is, you never know where opportunity is going to come. You don’t know what your future looks like, until you write your own story.
I am proof positive that anything is possible if you just take a risk for yourself and your happiness, because the energy or the universe will provide for you if you’re truthful, connected and really get specific about what you want.
Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine
Joe Winger:
You are now the senior editor of Epicure Vietnam Magazine. Tell me a bit about the magazine and your role.
Tracie May:
It’s a really beautiful, glossy print publication. They also have online and social [media presence].
It’s available in every VIP lounge, every business lounge at every major hotel, airline and club lounge. It has a lot of subscribers.
Focuses on culinary, luxury travel, hospitality, wine, chef profiles. [Food and beverage] business profiles as well as features on certain resort properties.
I was really lucky to [connect with] the publisher. I sent her a bunch of my writing samples. I joined the magazine about 17 months ago.
My main focuses are editing content, making sure the English is perfect, and dealing with editorial and the marketing teams.
But my favorite part is running the news section. [It’s] basically my curation of what’s hot in [food & beverage] in Saigon and all over the world.
I get to eat the best food all the time.
The majority of the restaurants that we cover are very high-end, gorgeous, [food and beverage] in town. So I get to eat a lot of amazing food which is awesome.
The food in Vietnam is extraordinary.
Joe Winger:
As a USA foodie, what’s a lesson you’ve learned about Vietnamese cuisine that you want the world to know about?
Tracie May:
The biggest lesson that I’ve learned, and it is evident in my extreme weight loss of 75 pounds in 2 ½ years, is it’s whole real food.
They are not jacking up their cows and their pigs with hormones. Organic is actually a thing here. The quality of the food, it’s not processed crap in a box that is run by Monsanto.
Because of the climate here, Dalat, which is the region in Vietnam where most of the produce is grown, some of the most unbelievable tasting produce is grown there.
The fruit is unlike anything you’ve ever tasted.
A watermelon is the sweetest, juiciest, delicious thing you’ve ever put in your mouth; and it’s available from every little fruit stand that is on Quốc Hương.
I walk to my local [stores] because I like to support locals here and have my little bag and pull my produce and all of it is grown on their farm,
It’s just that’s how people eat here. There is no Kraft macaroni and cheese. There is no processed, boxed chemicals here.
Because of that, the quality of the flavor profiles is so superior.
So that is the biggest difference.
The reason why there’s such an obesity problem in the U.S. is the abundance of processed food.
[Here in Vietnam], even fast food. We’ve got McDonald’s and Popeye’s and KFC. But the taste of a Big Mac or a Whopper with cheese is far different than anything you can get in the States because of the quality of the meat that they use.
That is the biggest difference of why Vietnam is so globally recognized as such a foodie hub.
Joe Winger:
You’re doing a lot to bring attention to Vietnam as a foodie hub.
Tracie May:
I was the guest judge on Top Chef Vietnam, and I was the guest judge on the finale of this show called Super Cake, Banh Xeo, which was basically, Build a beautiful cake. And these Vietnamese national TV, reality shows which showcase culinary.
So that was fun.
Joe Winger:
If somebody from the United States comes to Vietnam for a few days, from a food point of view, what must we try?
Tracie May:
Saigon is incredibly vibrant and there’s too much to do. For the best Vietnamese food hands down It is in district one, which is basically the city.
It’s gorgeous. A restaurant with Vietnamese cuisine that focuses on historical dishes from the imperial city of Huế to the north and in Hanoi to the Mekong Delta and is visually stunning.
The flavors are unbelievable. For sure if you want to eat an extraordinary Vietnamese meal, that’s a place, hands down, highly recommended.
In the last 3 months I was introduced to Malaysian cuisine. Spicy, sambal based, chili based. The chef / owner is a fine dining chef, who’s a celebrity chef here. He wanted to get back to his roots and he opened this restaurant that’s very reasonably priced. Fine dining, but in a casual setting, not expensive and truly authentic Malaysian cuisine. All of his grandmother’s recipes and it’s home cooking at its best. That is a must go.
If you love sushi, Noriboi is an extraordinary omakase restaurant in Thảo Điền, in the town where I live. 12 to 18 tastings of caviar, and the best uni flown in from Japan, and extraordinary toro, and you can’t imagine how good, it’s insane.
Joe Winger:
You took a very dramatic pivot a few years ago and it turned out so well.
Tracie May:
I knew that I had to make a change. I knew that I was unhappy. Even though I had great friends and a great life and did really cool stuff in LA, I felt like I was just trapped in a hamster wheel.
I was bit by the “Eat Pray Love” bug.
Decided that, life’s too short to be unhappy.
There is a big, wide, beautiful world out there. Why not explore it while I have the chance?
I happen to have family who live in Saigon, and we conspired together.
I sold my car, put everything in storage, all the paperwork, packed my two dogs and three suitcases and got on a plane.
The original plan was to hang out in Southeast Asia for three months.
Leave my stuff with my family, get a backpack and travel throughout Southeast Asia and go pray with some Buddhist monks. Have my Tomb Raider moment in Angkor Wat in Cambodia and go do a lot of scuba diving. Then three months later, go home [to the United States] and face the music.
But COVID happened, my life shifted. So I stayed.
I couldn’t have imagined a more incredible life that I’ve been able to curate for myself than I have been able to in Saigon.
Tracie May at Tet Lunar New Year 2024 party
Joe Winger:
Your background is a world class publicist in North America. Because of the pandemic, you went from a publicist to a “stay at home mom” figure.
Tracie May:
I did, but I still had to pay my bills, right?
So I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months.
Suddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.
It was all about pivoting.
At the time I had hot pink hair. All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or…[some huge company]
There’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.
The [expat Moms are] like, who and what is this?
Originally I became the talk of the town.
I live in a bubble, a little enclave within the city, it’s expat land.
I really think in the beginning I made friends out of total pity. Suddenly they were like, “Let’s take you to lunch.” So there were several luncheons introducing me to society and I created my clan.
The one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.
If you work at the consulate, you’ve got a 2-3 year contract.
Once the contract is done, you’re back home. I don’t want to leave.
So one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.
I have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.
Joe Winger:
A minute ago, you used the phrase “talk of the town.” Let’s dive deeper.
You’re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere.
What’s it like living your life, when someone sees your face, name and recognizes you?
Tracie May:
It is bizarre.
I have no idea how it happened, especially in Vietnam. Local Vietnamese don’t speak a word of English.
There’ve been so many times that I’m walking my dogs up my street or [I’m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:
“Sorry, Madame. Are you Madam Tracy?”
And show me a picture of myself.
I’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.
It’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.
Suddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful.
Joe Winger:
How has publicity changed from LA to Vietnam?
Tracie May:
I wear a lot of hats here [in Vietnam]. I’ve become the “go to” event producer.
I was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.
There’s tons of talent in Vietnam. So now I’m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.
I’m actually about to produce another event with Sofitel for one of my clients. One of the most talented people I’ve ever met in my entire life, Jerome Peschard.
He’s a French artist with the same story as me, except he got here, fell in love with Saigon and just never left . He met his wife and has a bunch of kids. He has become the most collected artist in Asia globally, for specifically pop art related to historic, historic Vietnamese French and machine and pop art and he does it all. Composite art.
I brokered a deal with Sofitel on June 21 in celebration of the 60 year anniversary of the Sofitel Hotels and Resorts global brand, their Diamond Jubilee.
We are doing a two month installation, exclusive installation of his works being some are 2.6 meters x 1. 5 meters – large scale, which are going to be in the lobby as an installation in collaboration with the hotel.
It’s a massive thing, and they called me, so I’m really honored.
I get to work with him every day and he’s a total rock star.
Tracie May living her best life in Vietnam
Joe Winger:
What’s the theme at this point in your life?
Tracie May:
The moral of the story is “Don’t be afraid to take the leap of faith.”
Joe Winger:
It sounds like you crossed your fingers, closed your eyes and took the jump.
Was there a big concern before taking that jump? How did that big concern work out for you?
Tracie May:
It’s very personal.
The concern wasn’t about work. I knew that I could work internationally. I knew I could do PR online and still service clients abroad. No matter where you are in the world, the cream rises to the top and you will figure it out.
On a personal level in the sense that I have always been a serial monogamist. I had a really petrified, paralyzing fear of being alone.
The idea of being 50 and alone again, scared me. Having to start over again, scared me.
What I’ve learned from that is, I have no problems dating. I have no issue being alone. I actually revel in it because my life is so public now. When I get to be in my underpants, watching Netflix with my two dogs, eating a ham and cheese on freshly baked sourdough baguette with some tomatoes and lettuce; and some truffle aioli from my friend’s company. That’s my happy place.
That has been the biggest lesson that being alone is okay. Being alone is actually a good thing.
I don’t need to have a partner or a marriage to justify and qualify who I am. I’m just fine on my own.
Joe Winger:
What are the ways to find you and follow you online? How do you want people to find you?
Ordering Chinese food in NYC? HungryPanda want to Help
Leveraging their industry-leading delivery services, the HungryPanda app seamlessly connects food, people and culture.
HungryPanda goes further with Asian food culture
The ‘Golden Panda Award’ is a symbol of excellence in the global overseas Chinese food industry, setting the highest standard for culinary achievement.
It stands as the world’s exclusive international honor specifically dedicated to recognizing restaurant businesses in the food delivery sector. This prestigious award embodies commitment to promoting and celebrating outstanding achievements in the realm of international Chinese cuisine.
HungryPanda serves a niche market for Asian communities. We were established in 2017, founded in the UK when our CEO and the founding team were studying in Nottingham University.
The platform was born from a very simple, but compelling need experienced first hand, by the founders as international students, struggling to find authentic Chinese food in the UK.
From that outset, HungryPanda started to really focus sharply on that particular niche market, tailoring our user experience with Chinese interfaces to overcome culture and language barriers.
That’s how our app got started. We are very lucky enough to be growing really fast within the past six years.
Now we expanded into 10 different countries, including: US, Canada, UK, France, Italy, Australia, New Zealand, Japan, Korea, and Singapore.
Joe Winger:
Different cultures, maybe different ways people use their phones, different apps.
What challenges has HungryPanda faced as you enter the very competitive North America market?
Kitty Lu:
Local regulatory requirements that we need to meet. Every country, every region has different regulations, and especially with food delivery.
The U.S. is actually coming out with all the new regulations lately, therefore that’s one of the challenges as well.
Also intense competition from established local and global brands.
When we entered the North American market, Door Dash, Uber, the giants, had already occupied the mass market. In the Asian food delivery market, we also have competitors like, Chow Bus and others.
Obviously we were the new brand going to the market.
Therefore, that’s the main challenge that we faced. But, we were actually quite confident and, lucky enough because we have a very good team structure. All of our team members have experience opening markets in different countries.
So unlike Uber or DoorDash, when they are opening a new market, for example, North American market and Australian market is very different. People have different consumer behavior. But for us the good thing is, although we are in different countries, we are serving the same type of people, which is the overseas Asian customers, therefore the consumer behavior is rather similar.
Although we have the challenge, it’s easier for us to actually dive in and then adapt in a rapid rhythm.
HungryPanda
Joe Winger:
Is North America the toughest audience when it comes to regulations?
Kitty Lu:
With regulations, we’re talking more towards the drivers, how do we protect them?
Obviously there are minimum standards. Because what we call the “gig economy” is still considered a new industry, no matter what part of the world.
North America, Australia, the UK, all the countries are coming out with new regulations to actually protect this particular industry.
We are all at the same stage, growing from a new industry to a more mature industry.
Joe Winger:
Your company released a food trends report from 2023. What’s the biggest takeaway?
Kitty Lu:
Consumer interest in the authenticity and quality in food.
When you talk about Chinese food in North America or the UK, the first thing you think of is actually Cantonese food because [it] arrived first.
Now we can see all the hot Sichuan hot pots and malatang, all these are more modern and, trendy or more northern cuisine start to really get in the picture. popularity.
This is something that’s blowing our mind as well.
It’s a strong signal to the food industry to really focus on the authenticity, offering high quality ingredients. This is something I think is actually quite interesting.
Joe Winger:
Talking about trends, anything was surprising?
Kitty Lu:
The most popular category is definitely Boba tea. Now, as.
As we can see the hot pot, stuff actually, coming on top of, all this fried chicken, bubble tea and stuff. That suggests our local consumers start to really adapt into a more authentic flavor Chinese food instead of people always ordering honey chicken, spring side pork.
They learn to really understand, oh, that’s you know, Chinese people eat in China, they really start to learn and understand and admire about the spice actually in the food.
This is something actually I find quite interesting.
Joe Winger:
That’s really a big change.
Based on your 2023 report, any predictions for 2024?
Kitty Lu:
The rise in the family demands, so AOV ( average order value) keeps growing. Food delivery is not growing accommodating only for one person, two person, but it’s starting to expand, for more towards a family’s demands.
We can anticipate the age group that actually accepting or keep using the food delivery services actually start to grow and expand as well.
Also predicting new services for delivery companies. We can actually see the trend that many people start to order.
Pick up orders from the app and you can go straight to the restaurant to pick it up without waiting. It’s helps you jump the queue.
When you order a pickup it’s actually cheaper than ordering at the shop itself.
Therefore, this is actually one of the trends that we can see. It’s actually start to grow.
Joe Winger:
How do your users want the experience to go for them?
Kitty Lu:
During the pandemic, everything had to be contactless. Therefore the pickup feature was actually created during that period and blossomed afterwards.
Joe Winger:
Now you just mentioned the pandemic. Your company learned a lot from that experience, like how much packaging matters.
Can you talk a little bit more about what you learned about packaging?
Kitty Lu:
First thing we need to discuss is the difference between Asian food and Western food.
When it comes to Chinese food, generally it’s very heavy on sauces. Therefore, restaurants have to elevate the packaging standards to ensure the food quality can remain consistent.
When you order Chinese food, you expect it to still be hot, to have the best of flavor. Iit often [comes] with soup and if the packaging is not good, it actually leaks.
That has always been a challenge that Asian food delivery faces.
China created a new trendwith laminate packaging to make sure all the packaging is sealed and kept warm. That helped the whole industry globally to maintain higher standards.
Joe Winger:
There’s nothing worse than when you get the package to your house and it’s broken, ripped, it’s spilled.
The superior packaging isn’t about looking pretty necessarily. It’s about keeping your food secure.
Kitty Lu:
That’s right. Another thing we have to consider is [being] environmental friendly.
The Chinese food industry has been blamed for using too much plastic to begin with. Therefore, the new packaging uses aluminum.
Joe Winger:
So your HungryPanda app itself has a lot of features. Can you let’s talk through some of the most popular features?
Kitty Lu:
Comparing with other apps, one thing we find quite convenient is that on the front page we have a very full restaurant list with tabs: by distance, by popularity, by discounts, by reviews, by delivery times. So it’s very easy for you to access.
Other apps have the categories but limited restaurants.
Joe Winger:
What’s the best way for an Asian restaurant to make the most of this opportunity of this new food trend?
Kitty Lu:
I think In the age of technology leveraging online platforms for visibility, working with a food delivery platform is definitely one of the ways to help them really engage with consumers.
When we talk about foodies, they are young, they’re always on social media. They’re always online. Therefore, promoting yourself in front of them is very important.
We use our channels to really promote different restaurants to help them to expand their reach within their comfort zone.
Joe Winger:
What’s your favorite food? What would you order on your app?
Kitty Lu:
My favorite food is [the same as] the trend report. Sichuan malatang.
So that shows the report’s authenticity. The audience like the food like a real Chinese person.
The reason why I like the malatang is because not only is it delicious, but it’s actually quite healthy as well.
It’s a hot spicy soup, but you put in fresh vegetables, fresh meat, it’s like you’re cooking your own hot pot
And it’s a very balanced and nutritious meal. Flavorful when you put all these different ingredients into one pot of soup. Brings you more flavors and it’s very fast [to make].
Joe Winger:
What is HungryPanda’s user coverage look like?
Kitty Lu:
We have about 30 cities covered in the U. S. Obviously, New York, L.A., all major cities itself. I would be more than happy to provide you with the full on city list. We’re in Canada as well and just over 80 cities all around the globe.
Joe Winger:
For the audience who’s watching and listening right now, what’s the best next step? How can they enjoy this app?
Kitty Lu:
If they haven’t downloaded it yet, give it a try.
For new users, we actually have new user vouchers available for them to have a few free deliveries.
You can order to deliver, you can order to pick up it’s very convenient to use, very simple. Obviously we have a much wider supply for Asian food.
Therefore, if you are a Asian food lover, you should have HungryPanda on your phone.
NYC Foodies Head to Colorado: Winemaker Ben Parsons from The Ordinary Fellow reveals wine, food and nature
Ben Parsons, Winemaker and Owner of The Ordinary Fellow in Palisade, Colorado
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Just to touch on background a little bit, you were the winemaker and founder of a very successful urban winery, the Infinite Monkey Theorem.
Then you chose to move on to where you are now at The Ordinary Fellow.
What was that transition like for you?
Ben Parsons:
The Infinite Monkey Theorem was really about disrupting the wine industry and trying to make wine fun and relevant and accessible.
We were the first ones in the U.S. to put wine in the can. We started kegging in 2008.
It was really about creating these urban winery spaces, just a tap room for a craft brewery in a city where everyone could come down and enjoy.
After 11 years of taking that to a 100,000 case production distributed in 42 states, there was a really good opportunity for me to get back to what I wanted to do, which is being in a vineyard.
Even though that might sound like a cliche, there is something quite romantic about farming and being surrounded by nature and really trying to make the very best wine you can from Colorado fruit that you grow and putting it in a bottle versus buying someone else’s wine and putting it in a can, they’re like two very different things.
I had an opportunity to take over a vineyard in southwest Colorado down in the Four Corners just outside of Cortez, where the Four Corners meet.
It was in disrepair and hadn’t been pruned in four years. So I got back in there and now it’s looking really good.
So that’s taken 4 years. Yeah it’s relatively small. It’s 13 acres of Riesling, Chardonnay, Cabernet Sauvignon.
Sits at 6,000 feet elevation. So very high for a commercial vineyard. And it’s beautiful.
It sits on a national monument called the Yucca House, which is an un-excavated ancestral Pueblan ruin from between the 10th and 12th century.
Starts at Mesa Verde, which most people are familiar with for the ancestral cliff dwellings from the Pueblans down there. It’s just a beautiful location.
Yeah, two very different things, but kind of coming full circle almost as to what I got me into the industry in the beginning, back in the late 90s.
And now back there, but doing it on my own.
Palisade Colorado Winemaker Ben Parsons takes a Vineyard Tour
Joe Winger:
Your famous quote in the wine world: “I miss being in the vineyard”
So for our audience, who’s going to go to wine country this weekend or this summer, when they take a vineyard tour, what should they be looking at?
Ben Parsons:
As to how wine gets from a vineyard and a grape to a bottle. Most people think it just ends up on a grocery store shelf and that is not the case.
It’s really the idea that you could grow something from rootstock, farm it, suffer the vagaries of agricultural production, deal with all of those challenges, do it in a sustainable way.
Ben Parsons, Winemaker and Owner of The Ordinary Fellow in Palisade, Colorado
Determine when you’re going to pick that fruit. Take it into the winery. Ferment it. Turn it into wine. Age it in a barrel. Bottle it. Decide on the branding. Decide on the naming. Come up with a label design.
Take it to all of those small awesome restaurants that everyone wants to hang out at because they’re making great food and getting good press.
You see my wine or I see my wine on someone else’s table, drinking it and to think where that came from.
And how many times those grapes got moved from a to b and then back, from b to c and then c to d whether it be like shoveling grapes with a pitchfork for a destemmer.
Or shoveling fermented grapes into a press with a Home Depot bucket.
Or picking that case up and taking it from here to here, that got handled so many times, so much went into that, that I think there’s a huge disconnect amongst most consumers.
Palisade Colorado Winemaker Ben Parsons on the Area’s Natural Beauty
Joe Winger:
You chose to be in Palisade, Colorado making your wine.
Tell us a little bit about the region and why someone should come visit you in Colorado?
Ben Parsons:
Palisade is beautiful. It’s on the Western slope of Colorado. It’s about a 4 hour drive West of Denver over the mountains.
About 4 1/2 hours East of Salt Lake City.
It’s an American Viticultural Area designate called the Grand Valley and it’s pretty stunning.
You come through this Canyon called the Back Canyon on the North side, you have these book cliff mountains that rise above you on the South side, you have the Colorado River, and it’s a very niche microclimate. It’s definitely an agricultural community.
What a lot of people don’t realize, because they just drive straight past on I-70 is it’s proximity to all things good, outdoorsy.
Within 28 minutes I could be at a local ski resort called Powderhorn. It got 32 feet of snow last year
I’m an hour and a half from Aspen.
I’m an hour and 20 minutes from Moab.
I’m a 10 minute drive from Fruita, which has the best mountain biking in the world.
It’s all old Indian territory. There’s wild mustangs up on the book cliffs.
It’s known for its fruit. It’s actually known for its peaches, believe it or not. Some of the best peaches grown anywhere in the United States. Arguably the best.
But it’s a very small microclimate.
Palisade is around 4,500 feet elevation. There’s about 26 wineries you can tour and visit. Take a few days, spend a weekend.
There’s some good local restaurants, growing their own produce and making real good farm to table food.
Grand Junction is a city that in the last 5 years has really exploded.
And Grand Junction is 10 minutes from Palisade. It went through a series of boom and busts during the oil shale boom business back in the day, but now it’s strongly focused on tourism.
Lots of people are leaving the front range of Denver, Colorado Springs and moving to the Western slope for a kind of quality of life.
Also we have a lot of California transplants because it is cheaper to live. You are outdoors all the time. You can travel long distances very quickly. I put 42,000 miles on my car this year delivering wine all over the state of Colorado.
I feel like the state and this particular area has a lot going for it. Definitely more than enough to fill a long weekend or a week’s trip.
Taking a trip to Moab, it’s really pretty. It’s one of the reasons I moved here.
I’d been in the city for a long time. I grew up just South of London in England, but I lived in London for some time and I loved it when I was young. I love Denver as well.
When I started the Infinite Monkey Theorem, that was really when a lot of people were moving to Denver and it was becoming something substantial.
It was one of the fastest growing cities in the country at that time.
I feel like we were a big part of pushing that growth and in tandem with the other food and beverage scene, like craft breweries and good restaurants.
Joe Winger:
You’ve mentioned different restaurants and food and dinner. Our audience primarily are foodies.We’re in Colorado for a wine weekend, we come to the Ordinary Fellow for a wine tasting.
Can you suggest a few places and different cuisines that are a must visit within 20-30 minutes of you?
Ben Parsons:
In Palisade there’s a good restaurant called Pesh. One of the former line cooks at a linear in Chicago started it with his wife, maybe 5-6 years ago. It’s excellent.
In Grand Junction, where most people stay there’s a few good restaurants started by this guy, Josh Nirenberg, who has been nominated for James Beard award several times for best chef and has one called Bin 707, Then he just opened a third called Jojo’s. He also has a kind of trendy taco spot called Taco Party, which is a fun name.
If you like craft cocktails, there’s a new place that opened called Melrose Spirit Company. Guy opened it in a hotel that was recently renovated. Really cute, really excellent cocktails.
Joe Winger:
Let’s get into the wine geek stuff now and talk about your vineyards. You have Colorado Box Bar, Hawks Nest.
So let’s talk through terroir, soil type, elevation.
Ben Parsons:
So Box Bar, It’s in Cortez, sits around between 6,000 feet elevation.
It’s on this weatheral loam that has some clay in it, which has these water retention properties. It is essentially a desert. So you do have to drip irrigate, there’s less than 7 inches of precipitation a year.
So very little rainfall which is good in some ways in that there is very little disease pressure.
You’re not having to spray. There’s no necessity to spray for powdery mildew or anything down at our vineyards.
It’s essentially farmed very minimalistically.
Lagging very sustainably, which I know people appreciate.
Riesling, Cabernet Sauvignon, Chardonnay. We’re just planting some Chenin Blanc and some Charbonneau, which is an italian red varietal as well.
Hawk’s Nest is not my own property, but I work with a grower called Guy Drew who planted four different kinds of Pinot Noir and two different kinds of Chardonnay there.
That vineyard is at 6, 800 feet and that is the highest commercial vineyard in North America.
Similar soil properties as the Box Bar. Making some really good Pinot Noir.
I think what’s interesting about Colorado is we have a very short growing season, 155 – 165 days. Napa has 240 days. That’s frost free days.
So the thing is that we have such high sunlight exposure because of the elevation and the ultraviolet light that we have the same number of degree days as Napa Valley. So we can ripen like Cabernet Sauvignon, but we’re ripening it in a shorter period of time. That’s fairly unique.
The Ordinary Fellow is really focusing on traditional French varietals from Chenin Blanc Chardonnay, Cabernet Sauvignon, Syrah.
Most recently we took over a vineyard in Utah so I’m actually farming a vineyard about 1 ½ hour drive from Moab called Montezuma Canyon Ranch.
That’s this ancient sandstone with a little bit of clay in there that was planted in 2007. 12 acres of Chenin Blanc, Merlot, Riesling Chardonnay. We made an awesome Utah Rosé vineyard last harvest 2023, which we just released.
You don’t see that many wines from Utah so that’s why I’m excited about it.
I think there’s only 6 wineries in Utah and I’m not sure that many of them get their fruit from Utah.
Joe Winger:
You mentioned that you have one of the highest peak elevation commercial vineyards in North America.
What are the benefits and the disadvantages to such a high elevation?
Ben Parsons:
If you think about spending any time on a mountain, it can be really warm, but as soon as the sun goes down, it gets very cold.
So having high elevation vineyards, even though you might be in a quite a hot growing region as soon as the sun goes down, the temperature does drop.
You have a large diurnal temperature shift.
So in Cortez, in the growth, during the growing season or during ripening, say late September, mid September, late September. We could be 85 to 90 in the day, but 45 to 50 at night, which is a really big temperature swing.
It basically means that the vine has a kind of chance to just shut down and rest.
From an enology perspective, you can retain more natural acidity in the fruit because it’s not being metabolized by having a lot of sunlight constantly and higher temperature. So we don’t have to make any artificial acid additions or anything like that you may have to do in more established wine regions in the United States.
Our wines all have really great balance to them and really good acidity. None of them are overdone. They’re not big, jammy, overly alcoholic.
They’re all well balanced between acids, tannin, alcohol, sugar, but they’re all bone dry.
There is no fermentable sugar in any of them, which leads to palate weight and mouthfeel, but but they’re not sweet per se.
Even my Riesling is bone dry.
Joe Winger:
During the Infinite Monkey Theorem days you led the canned wines movement.
How does it feel seeing it become so incredibly popular and any big lessons you learned from that experience?
Ben Parsons:
I genuinely believe that [we led with canned wines]. In 2009 we entered into a R and D project with Ball Corporation, the largest supply of aluminum cans in the world.
To figure out how to can wine and everyone thought it was stupid and everyone just turned their noses up at it and thought that RTD wine and RTD drinks were stupid.
It’s a tough question because I think that canned wine is good because of its use application, primarily. Where you can take it and where you can drink it.
Now, very rarely do I see people putting the best wine they’ve ever made in a can. So I think it’s all about where you want to drink it, who you want to drink it with. There’s definitely this kind of utility aspect to it.
Also price point wise, you don’t see that many canned wine, four packs above $16,
I would say so. Yeah, price wise, it’s fairly economical from a sustainability perspective. It makes a lot of sense.
But from an absolute quality perspective, you’re probably still going to be buying bottled wine over canned wine.
It’s all about where you’re going to consume it.
Sometimes when I see it I think about when you start any category, there’s always those people that are out there doing it way before anyone else is doing it. It’s those people that usually don’t reap the benefits of it because they put all of the effort into it.
I look at LinkedIn occasionally and I’m just baffled by people that think that it’s a new thing. It just blows my mind.
Joe Winger:
You have an excellent sparkling wine and you’ve mentioned England’s excitement about the sparkling.
Why is England falling in love with sparkling wine? And why should all of us be falling in love with sparkling wine?
Ben Parsons:
Historically, England has consumed a lot of sparkling wine.
But in terms of actually growing grapes and making their own sparkling wine, that’s happened in the last 20 years.
That’s one of those unfortunate advantages of global warming in a kind of isolated geographical area that previously, you wouldn’t have been able to ripen Chardonnay, Pinot Noir, Pinot Meunier.
It would have been a challenge making really good sparkling wine in Kent and Sussex and Southeast England where a lot of it is made.
But with a few degrees temperature rise, that’s now possible. And it’s the same chalk escarpment as champagne. They’re very close to each other.
They’re just separated by 24 miles of the English Channel, right?
So they’re actually geographically very close to each other a little further than 24 miles, but climatically very similar.
So actually, a lot of French champagne houses have bought up land in Kent and Sussex over the last 20 years and have been planting that, and now some of the bubbles are coming out.
Joe Winger:
When I have an opportunity to speak with an Oregon winemaker, we often talk about the challenges based on their region. Do you feel like you are also in a region [Colorado] that’s more problematic?
Can you share a lesson you’ve learned from solving some of those problems?
Ben Parsons:
The whole industry because of the shortness of the growing season, it’s always on a knife edge because you can have late spring frosts that can come through a bud break and just wipe you out.
But you can also have these freak-like early winter freezes in October where there’s there’s still fruit hanging or maybe it’s just come off and it goes from 70 degrees in the day to 8 degrees suddenly, and the sap still flowing in the vines and then all of the vines, the trunks split, the cordon split.
That’s what happened in Palisade maybe 3 or 4 years ago now.
Then in Cortez where Box Bar is, last year we had a hailstorm come through just after the bud break. So our Chardonnay was out and got wiped out. Then the secondary buds pushed and we went from a crop of 36 tons to 10 tons overnight.
That’s just agriculture anywhere. Unfortunately that’s just one of the risks.
Joe Winger:
Let’s talk about wine. Their flavor profiles. The different bottles you offer.
When we come visit your tasting room in Palisade, Colorado any hints about what they should be excited to taste?
Ben Parsons:
Blanc de Noir
Yeah the sparkling wine, that’s Blanc de Noir, so that’s 100% Pinot Noir. That’s about as geeky as it gets, because that’s single vineyard, single grower, single clone of Pinot Noir. only 8 months in barrel. The base wine was barrel aged for about 6 months, and then it was entourage, lying on its utilise in a bottle for six months.
Then it’s put on a riddling rack and hand riddled one bottle at a time. Then disgorged by hand, just take the top off, put your thumb over the top of it so nothing comes out and then no dosage.
So again, just super geeky, like really bone dry, like really crisp, great acid. So that is that wine is super hands on.
It’s delicious. It still gets those more developed, brioche-y notes. Texturally it’s very pleasing on the palate. I think we make really good method champignons, bottle fermented sparkling wine.
Chardonnay
A lot of people these days think it’s trendy to not like chardonnay, because they heard somewhere about that, but there are actually some really good Chardonnays out there, which aren’t all aged in new French oak and haven’t all gone through like a creamy buttery secondary fermentation. And I think mine is one of them. It was aged in 8 year old barrels. So there’s really no influence on it at all.
It’s all hand harvested or whole cluster pressed. I think that wine has a really pretty texture, like this palette coating texture but it has really good acidity and it smells like a ripe peach or a dried apricot. It’s really pretty.
Pinot Noir
Our red pinot noir. Again that spent just 9 months in neutral barrels so I think there was a trend like 20 years ago to put everything in a brand new barrel and every winemakers thought it was cool, but you know in the last 5 – 6 years, I think that has changed
Winemakers are really trying to let the soil and let their vineyards speak for themselves.
Minimal kind of intervention to a certain extent. It is the trend.
Our Pinot Noir has done really well. It’s on the much lighter side. I would say it’s more like a German style Pinot Noir, like lighter with really good acidity, firm tannin. Beautiful aroma.
I think all of our wines are just very well balanced. Very food friendly, very clean. They’re not funky. I’m very proud of that.
Joe Winger:
I’m assuming balance and the clean is a style choice by you?
Ben Parsons:
Balance is easy because it’s done in the vineyard because of the elevation and the retention of acidity. It’s just about when you pick it. So you’re tasting [the grapes] for flavor and like phenolic ripeness and the seeds being brown, et cetera, but you’re also testing a few for your pH, your titratable acidity and your sugar levels. Then you make an informed decision as to when you’re picking it.
The cleanliness part of it really just comes down to the fact that I feel like winemakers, even though this doesn’t sound very romantic, you’re almost just like an insurance manager in that you don’t want to mess it up.
So you make informed decisions, preemptively. You top your barrels, like every 2-3 weeks, you do things to make sure the wine, does not end up flawed through a secondary characteristic developing.
Sometimes that’s a flavor enhancer and sometimes that’s good, but when it’s overdone… I believe there are a lot of wines that they get away with it these days. To me it’s just bad winemaking.
I’m definitely kind of a minimal interventionist
Joe Winger:
I always feel like white wine doesn’t get enough love and respect. People love talking about the complexities of reds. You make a phenomenal Riesling.
Ben Parsons:
Interestingly I really don’t drink red wine anymore. Occasionally I’ll drink some Pinot Noir, but I much prefer drinking white wines. I think a lot of people in the industry crave acidity, and yeah, my reasoning is a good example.
The general consumer in the U. S. still thinks that all raisins are sweet. I think that’s just a common misconception, that’s purely a stylistic choice from the winemaker, and my choice is to allow the yeast to ferment all of the sugar until there is no residual sugar.
To have a wine with high natural acidity that pairs well with food. That’s my choice as a winemaker. Those are the wines that I enjoy most that kind of just leave your palate just like this rasping acidity. Take the enamel off your teeth, and but have beautiful aroma.
Our Riesling is starting to show some characteristics from being in the bottle for 18 months. Where it gets those kind of, it’s tough to say about making it sound bad, but those more kerosene-y , kind of petroleum, kind of eraser like notes, which are very typical of Riesling, intertwined with really nice citrus and green apple.
Yeah, and like really just good structure. That benefits from growing at elevation here for sure.
Joe Winger:
Petit Verdot is probably lesser known, less popular, but it deserves all the love anyway.
Ben Parsons:
Petit Verdot, interesting, like one of the six red Bordeaux grape varieties. Bordeaux is maritime climate. It’s much cooler than Colorado.
It doesn’t really get the chance to ripen as well as it does here. So when it can ripen, it doesn’t just need to get blended into Cabernet Sauvignon or something to just give it more tannin and more structure.
Here it can stand alone as a single varietal.
The greenness is gone. The tannin is not like just rip your face off tannin. It’s well developed. Like silky, velvety, firm, but not like really dry and like Petit Verdot can be. Aromatics are very lifted on it, and it’s not a massive red wine by any means.
That’s grown at a vineyard about half an hour from Box Bar called Canyon of the Ancients and that vineyard was planted in 2006.
Unfortunately we only made about 99 cases of that wine. It’s fun to introduce people to wines that they probably haven’t heard of, but wines that that can stand up to any good red wines that you may have heard of.
Palisade Colorado Winemaker Ben Parsons reveals his Favorite Food
Joe Winger:
Do you identify yourself as a foodie? Can you pick 1-2 of your bottles and your favorite dish for dinner tonight?
Ben Parsons:
Yeah I would definitely pair my Riesling with a Thai curry or even a panang curry. I think it does really well with oriental food that has some level of heat to it. But also I think it does really well with a charcuterie plate, some almonds and some cheese. I think you can’t go wrong with that.
Then my Petit Verdot, for example I think there is more tannin in there. For those of us that like the light grilling you couldn’t go wrong with serving that with a ribeye. It’s delicious. Or if you’re cooking a little heartier food in the winter, maybe a lasagna. Something that can really work with that tannin.
I think my wines do well with a lot of different food just because of the balance that they have, they’re not going to overpower the food and vice versa, which is what it’s all about.
But I also enjoy them, just having a glass on its own, to be honest. When I get home from work, sometimes I love that.
Joe Winger:
I’m watching your Instagram videos quite a bit, and it seems like you’re having a lot of fun sharing knowledge, showing your vineyard, showing what it’s like day to day.
Ben Parsons:
The one time that I do enjoy social media is when you’re in the vineyard or you’re doing something that seems that other people might never have seen before.
I’m in awe of where I am because I feel like it comes across in those videos. It’s pretty down here today, and those are beautiful vineyard sites.
Or if you’re filtering a wine or racking a wine or, trying or shoveling grapes.
Just the imagery comes across and really shows how much work is involved in it. I always struggle when it’s like go take a photo of a bottle of wine in front of a restaurant. I don’t know how you make that look cool.
