Snoop Dogg’s Iconic Tonics Brings Zero-Proof Functional Cocktails to NYC with The Butcher’s Daughter
Snoop Dogg’s Iconic Tonics is bringing a bold new wave of zero-proof functional cocktails to New York City, partnering with beloved plant-forward restaurant group The Butcher’s Daughter and their acclaimed natural wine and listening bar, Only The Wild Ones.
Launching first in Manhattan and Brooklyn, this collaboration is set to redefine the non-alcoholic nightlife scene with botanical drinks designed to boost mood, reduce stress, and elevate well-being. From sipping a vibrant cocktail before a Broadway show, to enjoying a refreshing drink after a stroll through Central Park, or meeting friends on the Upper West Side, these beverages are crafted to complement NYC’s dynamic lifestyle.
The debut drink, the Grilled Lemon Spritz, combines fresh, seasonal produce with Kanna flower extract, a botanical celebrated for its mood-enhancing and heart-opening qualities. This innovative cocktail experience offers New Yorkers a refreshing alternative to traditional nightlife and celebrates mindful drinking with big-city energy.
NYC’s Drinking Scene Gets a Functional Upgrade
As the demand for non-alcoholic, functional beverages continues to grow, Snoop Dogg’s Iconic Tonics is positioning itself at the forefront of this movement. The partnership with The Butcher’s Daughter blends wellness-driven innovation with the city’s thriving culinary and cultural landscape.
“This is about sipping something that fits the moment, whether that’s unwinding with friends, catching a live set, or finding your own rhythm,”
Evan Eneman
Co-Founder and CEO
Iconic Tonics
“We’re blending flavor, vibe, and plant power in spaces that already know how to set the tone.”
In a city that never sleeps, these cocktails cater to a range of experiences — from casual drinks in Brooklyn loft bars, to chic evenings on the Upper West Side, to weekend brunches before an afternoon in Central Park. Each beverage offers a way to indulge without the downsides of alcohol, reflecting NYC’s growing interest in wellness and intentional living.
Where Music, Plants, and Culture Collide
At the heart of this collaboration is a shared love of music, creativity, and community. The Butcher’s Daughter and Iconic Tonics aim to transform the traditional cocktail experience by making it more purposeful and connected.
Heather Tierney, Founder & Creative Director of The Butcher’s Daughter, explains the synergy:
“The Butcher’s Daughter has always been about creating new rituals and experiences that bring people together. Iconic Tonics shares that ethos and spirit. This new partnership also aligns with the origin story of our brand — the daughter is rebelling against the father. Snoop and his Iconic Tonics definitely feed into that rebellious spirit. We both believe in doing things differently with intention.”
This alignment comes to life at Only The Wild Ones, a venue known for its curated vinyl collection, high-fidelity sound system, and surprise DJ sets. It’s a space where New Yorkers can slow down, connect over music, and experience a sensory journey that pairs perfectly with these zero-proof cocktails.
The Star Drink: Grilled Lemon Spritz
The first signature drink in this collaboration, the Grilled Lemon Spritz, highlights the vibrant flavors of the season while showcasing the partnership’s focus on wellness. It’s made with:
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Grilled and pressed lemons
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Pressed ginger
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Amaro falso
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Soda
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Fresh muddled mint
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Kanna flower extract for a mood-boosting finish
This drink is perfect for sipping before a Broadway matinee, during an al fresco dinner in Brooklyn, or while relaxing on a bench in Central Park.
Alongside the Grilled Lemon Spritz, The Butcher’s Daughter will feature a rotating selection of Iconic Tonics’ products in their NYC market locations, including:
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Death Row Records Do It Fluid
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Klaus
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Love Yer Brain
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Other signature functional beverages
Bringing Functional Drinks to More NYC Neighborhoods
With its initial launch in Manhattan and Brooklyn, the partnership aims to expand across NYC neighborhoods, offering functional cocktails wherever New Yorkers gather. Whether it’s an after-work hangout on the Upper West Side or a weekend gathering in Williamsburg, these drinks are designed to fit seamlessly into the city’s social scene.
Future plans include:
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Limited-edition cocktail menus celebrating NYC’s seasonal produce
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Music-driven events and surprise DJ nights
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Collaborations with local artists and chefs to elevate the dining and drinking experience
As Snoop Dogg’s Iconic Tonics continues to grow, the brand sees NYC as a hub for culture, creativity, and innovation in the non-alcoholic beverage space.
A Toast to Mindful Nightlife in New York
This partnership between Snoop Dogg’s Iconic Tonics and The Butcher’s Daughter offers more than just a new cocktail menu — it’s a movement toward mindful consumption and a celebration of the city’s diverse, vibrant culture.
By blending plant-based mixology with music and artistry, these brands are setting a new standard for what nightlife can look like. Whether you’re pre-gaming before a Broadway show, unwinding after a jog through Central Park, or exploring the Brooklyn foodie scene, these zero-proof cocktails are crafted for connection and intention.
For updates on launch events, menus, and locations, visit The Butcher’s Daughter, Only The Wild Ones, or Iconic Tonics.
