Hunted Alba White Truffles — Chilli No. 5 Unveils Limited Great Taste Award-Winning Hot Sauce
Chilli No. 5 launches a new batch of 50 bottles of magnificent White Truffle Hot Sauce to compete with Truff, the industry leader and USA truffle sauce master.
The only difference is Chilli No. 5 uses real white truffles from Alba in the Piemont and has won the Great Taste Award in 23.
Priced at £25/30€/$ per 100ml, it solidifies its position as one of the priciest and fanciest hot sauces in the global market.
Every October, Chilli No. 5 founder Rumble Romagnoli visits Alba in Northern Italy to hunt and handpick white and black truffles that are used to make a yearly batch of the Chilli No. 5 White Truffle Hot sauce.
Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie
The team has a dedicated Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie to find the best truffles in the world. They also benefit from access to the truffle forest that has belonged to Renzo’s family for generations.
“Truffles are like diamonds. They cannot be made.
You have to find them.
Rumble Romagnoli
founder
“…Each one is unique. Close your eyes and bring the forest to life with this uber-umami white truffle sauce unmatched so far in the industry.” – Rumble Romagnoli founder says.
Romagnoli adds “You can understand that no expense was spared in sourcing the finest white truffles, carefully handpicked to ensure their unparalleled quality and aroma. Blended with a mix of fresh mushrooms such as Porcini, Ceps, Chantrelles, Girolles, and Morilles, this creation is a true culinary gem.”
According to the Great Taste Award Judges “It becomes clear very quickly that this sauce has been made with real skill. The truffle is very much present but tamed at all times. The additional mushrooms combine for a really characterful sauce that offers umami in spades but has some acidity, tang and sweetness too. On top of all this artistry, there’s the late and subtle arrival of chilli heat to round it all off. This is a very complex sauce, but very accessible too.”
This unique White Truffle Hot Sauce will be a versatile addition to kitchens, grills, and BBQs all over the world used not only as a condiment, but also as marinade, and a BBQ sauce. Traditionally, truffle is used on plain pasta, risotto, or grilled meats to enhance the complexity of this unique flavour. The intoxicating aroma and robust, earthy flavour of white truffles create a truly sensory experience that will transport you to a world of culinary luxury.
Chilli No. 5’s White Truffle Sauce is a limited-edition offering, available for a limited time as only 50 bottles are produced each season. This new batch left the Chilli No. 5 kitchens today, so don’t miss the opportunity to add this rare delight to your upcoming culinary repertoire.
Chilli No. 5’s White Truffle Sauce is the perfect choice for discerning home cooks, food enthusiasts, and those seeking to impress guests with a touch of decadence. Whether you’re celebrating a special occasion, hosting an intimate dinner party, or simply indulging in a gourmet home-cooked meal, this sauce will leave a lasting impression.
This limited-edition White Truffle Hot sauce goes with everything and is perfect for a chilli sauce gift in its designer sustainable packaging.
To explore the rich flavors of Chilli No. 5’s White Truffle Sauce and elevate your culinary creations, visit Chilli No. 5’s Website.
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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.
Hailee Steinfeld falls in love with flavor
Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.
This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.
Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail
To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.
Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail,
so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”
Hailee Steinfeld
co-founder
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.
To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.
Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita
100% Tequila, 100% Angel Margarita.
Angel Margarita stands out with its high standards of craftsmanship and tradition:
- Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
- Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
- Each 12 oz can is 6% ABV and is gluten-free
- Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
- Retail = $14.99 / 4-pack, $28.99 / 8-pack variety
About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.
About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.
About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.
Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.
Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.
The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.
The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.
Image Courtesy of Freepik
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NYC’s Next Flight to Saigon: Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor
NYC’s Next Flight to Saigon: Tracie May Vietnamese Publicist and Foodie Shines Global Spotlight on Asian Flavor
Tracie May made a name for herself in Los Angeles for 25 years as a luxury publicist and event planner leading hundreds of Opening Night parties, events and red carpets.
Then in an “Eat, Pray, Love” – inspired move, she decided to take a leap and move across the world.
FlavRReport.com on Youtube
In 2020, she relocated to Ho Chi Minh City, Vietnam and became the Senior Editor of Epicure Vietnam Magazine, the most prestigious culinary and hospitality publication in Asia.
Today we catch up with Tracie to talk about life in Vietnam. The people, the culture, and of course the food.
Tracie May Vietnamese Publicist Foodie Indulges in Delicious at her role with Epicure Vietnam Magazine
Joe Winger:
What’s the most important thing that you want to share during this conversation?
Tracie May:
Don’t be afraid to take the leap of faith. Honestly, I took a massive leap of faith, uprooting my entire life.
I had a big life in LA. I was there for 25 years, and to take that leap of faith to relocate to Vietnam. It was never even on my radar.
People thought that I was insane when I said I was doing this. It was not supposed to be for the long term. But the whole point is, you never know where opportunity is going to come. You don’t know what your future looks like, until you write your own story.
I am proof positive that anything is possible if you just take a risk for yourself and your happiness, because the energy or the universe will provide for you if you’re truthful, connected and really get specific about what you want.
Tracie May with Chef Eden Daus of Lesung, holding Epicure Vietnam Magazine
Joe Winger:
You are now the senior editor of Epicure Vietnam Magazine. Tell me a bit about the magazine and your role.
Tracie May:
It’s a really beautiful, glossy print publication. They also have online and social [media presence].
It’s available in every VIP lounge, every business lounge at every major hotel, airline and club lounge. It has a lot of subscribers.
Focuses on culinary, luxury travel, hospitality, wine, chef profiles. [Food and beverage] business profiles as well as features on certain resort properties.
I was really lucky to [connect with] the publisher. I sent her a bunch of my writing samples. I joined the magazine about 17 months ago.
My main focuses are editing content, making sure the English is perfect, and dealing with editorial and the marketing teams.
But my favorite part is running the news section. [It’s] basically my curation of what’s hot in [food & beverage] in Saigon and all over the world.
I get to eat the best food all the time.
The majority of the restaurants that we cover are very high-end, gorgeous, [food and beverage] in town. So I get to eat a lot of amazing food which is awesome.
The food in Vietnam is extraordinary.
Joe Winger:
As a USA foodie, what’s a lesson you’ve learned about Vietnamese cuisine that you want the world to know about?
Tracie May:
The biggest lesson that I’ve learned, and it is evident in my extreme weight loss of 75 pounds in 2 ½ years, is it’s whole real food.
They are not jacking up their cows and their pigs with hormones. Organic is actually a thing here. The quality of the food, it’s not processed crap in a box that is run by Monsanto.
Because of the climate here, Dalat, which is the region in Vietnam where most of the produce is grown, some of the most unbelievable tasting produce is grown there.
The fruit is unlike anything you’ve ever tasted.
A watermelon is the sweetest, juiciest, delicious thing you’ve ever put in your mouth; and it’s available from every little fruit stand that is on Quốc Hương.
I walk to my local [stores] because I like to support locals here and have my little bag and pull my produce and all of it is grown on their farm,
It’s just that’s how people eat here. There is no Kraft macaroni and cheese. There is no processed, boxed chemicals here.
Because of that, the quality of the flavor profiles is so superior.
So that is the biggest difference.
The reason why there’s such an obesity problem in the U.S. is the abundance of processed food.
[Here in Vietnam], even fast food. We’ve got McDonald’s and Popeye’s and KFC. But the taste of a Big Mac or a Whopper with cheese is far different than anything you can get in the States because of the quality of the meat that they use.
That is the biggest difference of why Vietnam is so globally recognized as such a foodie hub.
Joe Winger:
You’re doing a lot to bring attention to Vietnam as a foodie hub.
Tracie May:
I was the guest judge on Top Chef Vietnam, and I was the guest judge on the finale of this show called Super Cake, Banh Xeo, which was basically, Build a beautiful cake. And these Vietnamese national TV, reality shows which showcase culinary.
So that was fun.
Joe Winger:
If somebody from the United States comes to Vietnam for a few days, from a food point of view, what must we try?
Tracie May:
Saigon is incredibly vibrant and there’s too much to do. For the best Vietnamese food hands down It is in district one, which is basically the city.
Mạ Quán
It’s gorgeous. A restaurant with Vietnamese cuisine that focuses on historical dishes from the imperial city of Huế to the north and in Hanoi to the Mekong Delta and is visually stunning.
The flavors are unbelievable. For sure if you want to eat an extraordinary Vietnamese meal, that’s a place, hands down, highly recommended.
Lesung
In the last 3 months I was introduced to Malaysian cuisine. Spicy, sambal based, chili based. The chef / owner is a fine dining chef, who’s a celebrity chef here. He wanted to get back to his roots and he opened this restaurant that’s very reasonably priced. Fine dining, but in a casual setting, not expensive and truly authentic Malaysian cuisine. All of his grandmother’s recipes and it’s home cooking at its best. That is a must go.
If you love sushi, Noriboi is an extraordinary omakase restaurant in Thảo Điền, in the town where I live. 12 to 18 tastings of caviar, and the best uni flown in from Japan, and extraordinary toro, and you can’t imagine how good, it’s insane.
Joe Winger:
You took a very dramatic pivot a few years ago and it turned out so well.
Tracie May:
I knew that I had to make a change. I knew that I was unhappy. Even though I had great friends and a great life and did really cool stuff in LA, I felt like I was just trapped in a hamster wheel.
I was bit by the “Eat Pray Love” bug.
Decided that, life’s too short to be unhappy.
There is a big, wide, beautiful world out there. Why not explore it while I have the chance?
I happen to have family who live in Saigon, and we conspired together.
I sold my car, put everything in storage, all the paperwork, packed my two dogs and three suitcases and got on a plane.
The original plan was to hang out in Southeast Asia for three months.
Leave my stuff with my family, get a backpack and travel throughout Southeast Asia and go pray with some Buddhist monks. Have my Tomb Raider moment in Angkor Wat in Cambodia and go do a lot of scuba diving. Then three months later, go home [to the United States] and face the music.
But COVID happened, my life shifted. So I stayed.
I couldn’t have imagined a more incredible life that I’ve been able to curate for myself than I have been able to in Saigon.
Tracie May at Tet Lunar New Year 2024 party
Joe Winger:
Your background is a world class publicist in North America. Because of the pandemic, you went from a publicist to a “stay at home mom” figure.
Tracie May:
I did, but I still had to pay my bills, right?
So I had a free place to stay because my family was paying the rent. When [my family] got stuck in the US during COVID, when Vietnam closed their borders, they got locked out for 10 months.
Suddenly I’m a mother to 2 kids in an international school. I’ve got to take care of their three dogs, my two dogs, their villa, all their stuff, in a country that I didn’t know and a language that I didn’t speak.
It was all about pivoting.
At the time I had hot pink hair. All the expat moms, they’ve got kids and they live in a compound because their husbands run Nike or Adidas or…[some huge company]
There’s me, this newbie from LA with my fuchsia hair riding my family’s electric bike with the kids on the back taking them to school.
The [expat Moms are] like, who and what is this?
Originally I became the talk of the town.
I live in a bubble, a little enclave within the city, it’s expat land.
I really think in the beginning I made friends out of total pity. Suddenly they were like, “Let’s take you to lunch.” So there were several luncheons introducing me to society and I created my clan.
The one thing that’s hard about here is that the expat life is very rotational because a lot of the families are on contract.
If you work at the consulate, you’ve got a 2-3 year contract.
Once the contract is done, you’re back home. I don’t want to leave.
So one of the hardest things about making really close friends here is that they leave. So it’s a lot of continual rotation.
I have friends who’ve been here for 14 years up to 35 years who felt the bug like me and decided no, this is where you want to be right now. This is a good place to be, but yeah, that’s basically how it happened.
Joe Winger:
A minute ago, you used the phrase “talk of the town.” Let’s dive deeper.
You’re getting huge growth on social media. Food and dining, lifestyle, travel in this genre. Your face is everywhere. Your voice is everywhere. Your name is everywhere.
What’s it like living your life, when someone sees your face, name and recognizes you?
Tracie May:
It is bizarre.
I have no idea how it happened, especially in Vietnam. Local Vietnamese don’t speak a word of English.
There’ve been so many times that I’m walking my dogs up my street or [I’m] on the back of a “Grab” bike, which is our version of Uber and they see me, look at my picture before and say:
“Sorry, Madame. Are you Madam Tracy?”
And show me a picture of myself.
I’m sure it’s due to doing TV appearances on Top Chef Vietnam and other major, national primetime TV shows here with millions of Vietnamese watching.
It’s bizarre, especially coming from Hollywood where all my focus has always been the promotion of others and the promotion of brands.
Suddenly I’m the [one being] promoted and I just find it really funny. But I’m grateful.
Joe Winger:
How has publicity changed from LA to Vietnam?
Tracie May:
I wear a lot of hats here [in Vietnam]. I’ve become the “go to” event producer.
I was a pretty major event producer in the States and produced [around] 250 fashion shows in three continents around the world, a bunch of parties in LA, and red carpets.
There’s tons of talent in Vietnam. So now I’m doing it for major Western companies who want a sprinkle of American or they want a real Western perspective for [their event], I’m the girl they call.
One of the events I produced was the 25th anniversary of the Sofitel Saigon Plaza Hotel.
That was a huge event inviting every government official, major CEO, all of their massive VIPs.
Tracie May with Artist Jerome Peschard
I’m actually about to produce another event with Sofitel for one of my clients. One of the most talented people I’ve ever met in my entire life, Jerome Peschard.
He’s a French artist with the same story as me, except he got here, fell in love with Saigon and just never left . He met his wife and has a bunch of kids. He has become the most collected artist in Asia globally, for specifically pop art related to historic, historic Vietnamese French and machine and pop art and he does it all. Composite art.
I brokered a deal with Sofitel on June 21 in celebration of the 60 year anniversary of the Sofitel Hotels and Resorts global brand, their Diamond Jubilee.
We are doing a two month installation, exclusive installation of his works being some are 2.6 meters x 1. 5 meters – large scale, which are going to be in the lobby as an installation in collaboration with the hotel.
It’s a massive thing, and they called me, so I’m really honored.
I get to work with him every day and he’s a total rock star.
Tracie May living her best life in Vietnam
Joe Winger:
What’s the theme at this point in your life?
Tracie May:
The moral of the story is “Don’t be afraid to take the leap of faith.”
Joe Winger:
It sounds like you crossed your fingers, closed your eyes and took the jump.
Was there a big concern before taking that jump? How did that big concern work out for you?
Tracie May:
It’s very personal.
The concern wasn’t about work. I knew that I could work internationally. I knew I could do PR online and still service clients abroad. No matter where you are in the world, the cream rises to the top and you will figure it out.
On a personal level in the sense that I have always been a serial monogamist. I had a really petrified, paralyzing fear of being alone.
The idea of being 50 and alone again, scared me. Having to start over again, scared me.
What I’ve learned from that is, I have no problems dating. I have no issue being alone. I actually revel in it because my life is so public now. When I get to be in my underpants, watching Netflix with my two dogs, eating a ham and cheese on freshly baked sourdough baguette with some tomatoes and lettuce; and some truffle aioli from my friend’s company. That’s my happy place.
That has been the biggest lesson that being alone is okay. Being alone is actually a good thing.
I don’t need to have a partner or a marriage to justify and qualify who I am. I’m just fine on my own.
Joe Winger:
What are the ways to find you and follow you online? How do you want people to find you?
Tracie May:
It’s all about the gram, right? My Instagram is @_TracieMay_
Or you can find me as Tracie May on LinkedIn.
My blog is here, but I rarely update it because I never have time.
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Fresh Victor Saves Your Holiday Cocktail with Fresh, Organic and Full Flavor Mixers
Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.
Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time.
Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)
H. Ehrmann knows his cocktails
H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco. In the industry for 35 years, owned a bar for 20 years.
Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.
Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.
For example, with the Lemon Sour, the base is known as a pretty simple flavor profile. You can add another layer of flavor complexity (like a liqueur). But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added.
Fresh Victor +1 or +2
All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier. How? The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.
+1 is agave and tequila. Lemon Sour and whiskey.
+2 might be carbonation, frothing, aromatics, like: tonic, soda water, champagne, egg white, bitters.
“2-3 pours and a lot of flavor”
– H. Ehrmann
With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks. From classics, to a spin-off of a classics (including mocktails).
Mixing ratios: 1: 1 and 2: 1.
1 1 / 2 oz of spirit to 2 ounces of mixer
2 oz of spirit to 2 ounces of mixer
If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them. If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.
Fresh Victor is a mixer, not a juice. So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense. Meant to be stirred, shaken, reduced down without watering down the flavor. It can dilute 15-20% without losing quality.
Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes. And it’s not a simple, lame flavor. It’s complex.
Orchard Bliss Royale
Non-alcoholic. When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.
4 oz sparkling cider
2 oz Fresh Victor (Three Citrus and Mint Leaf)
Garnish with dehydrated apple slices
The nose is refreshing. Vibrant apple. Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange. Plump, but not overwhelming. Mint notes that bring a tertiary element.
Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.
Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.
Winter Spice Tonic
“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.
1 oz Tanqueray london dry gin
1 Oz Fresh Victor (Cactus Pomegranate)
4 oz Fever Tree Tonic
Aromatic bitters
Garnish with vanilla bean, All-spice berries, Dehydrated Lemon
The nose is immediately the charming, floral aromatics you’d expect from the gin. Then slowly the baking spices express themselves. Deep character layers and complexity. A gush of tonic, then lingering vanilla and lemon.
Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.
H. Ehrmann with the Fresh Victor Winter Spice Tonic
Love a standard gin drink? Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!
H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.
“I’ve taught cocktail classes for over ten years. As much as students love it and geek out over cocktail details at the bar. When they get home to their kitchen, they still prefer to have something easy. That’s a huge part of when Fresh Victor is.”
One of the keys to Fresh Victor is adaptability. The drinks are scalable and easy to experiment with. Having more guests than expected? Want stronger drinks? No alc of low-alc drinks?
“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness. Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast. So removing the alcohol from a recipe, removes that speed bump. Adding more bitters, adds it back. It helps a non-alco drink feel more like a cocktail.”
How did Fresh Victor launch and grow during the struggles of the pandemic? Luck, hardwork and finding an audience that wants flavor. H. Ehrmann explains:
“Just before Covid, we decided to focus Fresh Victor on bars and restaurants. So Covid hits. We decided to re-package into a 16 oz bottle. Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer. I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me. Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas. I was selling those kits like crazy. People were re-ordering every other day.”
Figtorious Celebrations
2 oz of Fresh Victor (grapefruit and sea salt)
2 oz VSOP brandy
1 / 2 oz fig syrup
Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient. Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.
Explore from a culinary point of view. What other flavors mix?
Fresh Victor is all about experimenting. Trying different flavors. Adding spirits, garnishes and mixers that might not be traditional.
“All the ways you can use Fresh Vector. I went through the lexicon of cocktails. What can I make with lemon sour? What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”
H. Ehrmann with the Fresh Victor Figtorious Celebrations
Fresh Victor Holidays Flavors
H. Ehrmann suggests a twist this cold, holiday season. Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria. Anything that would normally go with ice, this time heat it up warm and toasty.
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‘Evil Dead’ Hero Bruce Campbell Presents: ‘Bruce-O-Rama’ at Patchogue Theater Sat April 15
‘Evil Dead’ Hero Bruce Campbell Presents: ‘Bruce-O-Rama’ at Patchogue Theater Sat April 15
“Evil Dead” Hero Bruce Campbell Hosts Two Events in One Fun Night
PART 1: PLAY A GAME! Hosted by Bruce Campbell, LAST FAN STANDING is not your father’s trivia contest. As the only interactive game show created exclusively for fans of pop culture, LAST FAN STANDING tests your knowledge about the things that really matter: Fantasy, Horror, Sci-Fi, Superheroes, Gaming. Everyone in the audience gets to play. Fans answering the most questions correct in the fastest amount of time will come up on stage with Bruce for the Final Face-Off, and one player will be crowned Last Fan Standing! Followed by a brief break for the crew to clear the stage and for fans to buy more stuff!
PART 2: WATCH A GROOVY BRUCE MOVIE! Bruce will introduce a cult favorite he’s been in and take questions before the screening. It’s a lively half hour of anecdotes, insults and random cash giveaways.
BUT WAIT – NOW HOW MUCH WOULD YOU PAY? In addition to these two events, depending on the type of ticket purchased, fans can also take home a custom, autographed poster of the event and a portrait-grade photo with the man himself! Let the good times roll at Bruce-O-Rama!
Tickets and info and Patchogue Theatre.
