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Craft Beer News: CBMAS first-ever Best Tattoo category to help raise money for MJF Scholarships

CBMAS first-ever Best Tattoo category to help raise money for MJF Scholarships

All proceeds of “Show Us Your Favorite Tattoo” category go to The Michael James Jackson Foundation to help fund technical education, and career advancement for black, indigenous, and people of color in the brewing and distilling industries

The Craft Beer Marketing Awards (CBMAS) announced the extension of their “Show Us Your Favorite Tattoo” charity category until May 1, 2023. This category is open at TheCrushies.com to anyone age 21+ who wants to enter their favorite tattoo for a chance to win a Global Crushie Trophy for themselves, and their tattoo artist.

Craft Beer News: CBMAS first-ever Best Tattoo category

Craft Beer News: CBMAS first-ever Best Tattoo category

Only $50 to enter your favorite tattoo with all proceeds donated to The Michael James Jackson Foundation (MJF Scholarships).

“We are helping literally change the face of American brewing,” said Garrett Oliver, Founder & Chair of MJF, and Brewmaster of The Brooklyn Brewery. “We sent more people of color to Siebel Institute of Technology than had attended the entire previous decade – the MJF is about genuine and lasting change.

“Over our long history, Siebel Institute is proud to play a positive role in the growth of brewing culture, and we feel privileged to be a part of the work of the Michael James Jackson Foundation towards making brewing education available to those who are traditionally under-represented in the brewing community,” said John Hannafan, Siebel Institute Vice President & Director of Education, located in Chicago, Illinois. “The contributions of the scholarship winners who have chosen Siebel/WBA education have truly enriched and enlivened the dynamics of our classrooms as well.”

The first 250 to enter their tattoo will automatically receive Post Malone’s WORLD PONG LEAGUE for free ($25 value) compliments of Spin Master Games.

“Post Malone’s WORLD PONG LEAGUE and CBMAS together makes a lot of sense, they go hand in hand!” Jason Gagnon EP/ Head of Creative Marketing for Spin Master Games

The winner and their tattoo artist will be awarded a complimentary, personalized Global Crushie Trophy and gift bag. All tattoos will be displayed in a special thank you Winner’s Gallery and be promoted with a media tour.

“Tattoos are empowering, they look awesome, and they just make life cooler!” said CBMAS Co-founder Jim McCune. “Tattoos and craft beer are synonymous. Here’s your chance to show off your ink to the world to support a great cause and help impact the life of these upcoming beer industry professionals.”

The awards ceremony will be on May 8th at the 2023 Craft Brewers Conference. For additional information, visit craftbeermarketingawards.com.

About the The Michael James Jackson Foundation (MJF Scholarships)

The Michael James Jackson Foundation for Brewing and Distilling (MJF) began its scholarship program in 2021 to help counteract barriers for people trying to join the bev-alc workforce. Over the past two years, the Sir Geoff Palmer Scholarship Award for Brewing and the Nearest Green Scholarship Award for Distilling has been awarded to 29 individuals. It most recently awarded eight scholarships to beer industry professionals in its latest round of grants aimed to help Black, Indigenous, and people of color advance in the brewing and distilling industries.

The latest scholarship recipients of the Sir Geoff Palmer Scholarship Award for Brewing include:

Deshawn Agbonze, head brewer at Mastry’s Brewing Co. in St. Pete Beach, Florida,

Sofia Betanzos from Other Half Brewing in Brooklyn, New York,

Tony Jaquez from Outsider Brewing Company in Asheville, North Carolina,

Jamaar Julal director of fermentation at Honeysuckle Provisions and co-founder of JamBrü Ferments, a Philadelphia-based hard kombucha company,

Kevin Limon lead brewer at Angry Horse Brewing in Montebello, California,

Isabella Perez shift lead at Hood River, Oregon-based pFriem Family Brewers, as well as a part-time production employee at Goldendale, Washington-based Dwinell Country Ales and an online teaching assistant at the UC Davis extension program for courses in beer quality,

Eric Pham head brewer and innovation brewer at Prison City Brewing in Auburn, New York.

Chantel Starks distiller for Corsair Distillery in Nashville, Tennessee was awarded a Nearest Green Scholarship Award for Distilling.

 

About the CBMAS

The Craft Beer Marketing Awards competition accepts beverage-related marketing and design entries from around the globe (beer, hard seltzer, cider, mead, and RTD cocktails). Breweries, agencies, artists, and marketing partners are all invited to enter their top work.

Founded in 2019, the CBMAs is the first awards program of its kind in the world to focus on excellence in creativity and innovation that breweries employ in their marketing to differentiate their brands in a highly–saturated marketplace.

NEW for 2023

Crushie Trophy Redesigned

The CBMAS Crushie Trophy was reinvented to also be a fully functional tap handle. This innovation was developed in the USA by CBMAS Sponsor Steel City Taps. Winners can now purchase their Crushie Trophies year-round in the CBMAS new Trophy Shop coming soon.

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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group

Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group

Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.

Hailee Steinfeld falls in love with flavor

Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.

This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.

Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail

Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail

To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.

Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.

“Margaritas have always been my go-to cocktail,

so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”

Hailee Steinfeld

co-founder

“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”

In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.

To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.

“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.

Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita

100% Tequila, 100% Angel Margarita.

Angel Margarita stands out with its high standards of craftsmanship and tradition:

  • Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
  • Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
  • Each 12 oz can is 6% ABV and is gluten-free
  • Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
  • Retail = $14.99 / 4-pack, $28.99 / 8-pack variety

About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.

About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.

About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.

Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]

This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche.  As in St Pierre Brioche Thanksgiving Stuffing

No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.

Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.

St Pierre Brioche Thanksgiving Stuffing

By @BrandiMilloy

Ingredients

1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter

1 medium onion, diced

3/4 cup celery, diced

3/4 cup carrots, diced

1 cup mushrooms, diced

2 large eggs

1 tbsp. fresh rosemary, chopped

3 sprigs fresh thyme, just the leaves

1 tbsp. fresh sage, chopped

1 small apple (granny smith works well), peeled and diced

Salt and pepper

Directions

  1. Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.

  2. Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes.  Add mushrooms and cook for 2 minutes longer.  Remove from heat and set aside.

  3. Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.

  4. Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!

As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.

The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing

In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.

Image courtesy of Freepik

The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.

The Rise of Mushroom Coffee

The Rise of Mushroom Coffee, Image Courtesy of Freepik

Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.

The Rise of Mushroom Coffee

The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing

The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.

As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.

Image Courtesy of Freepik

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