‘The Great Gatsby’ Musical With Jeremy Jordan And Eva Noblezada Sets Spring Broadway Opening
A new musical adaptation of The Great Gatsby starring Smash‘s Jeremy Jordan and Hadestown‘s Eva Noblezada will open on Broadway this spring, producers announced today.
The musical begins previews on Friday, March 29, at The Broadway Theatre, with an opening night set for Thursday, April 25. The announcement was made by lead producer Chunsoo Shin.
Direct from a record-breaking, sold-out world premiere at Paper Mill Playhouse last fall, the show features music and lyrics by Tony Award nominees Nathan Tysen (Paradise Square) & Jason Howland (Beautiful: The Carole King Musical), a book by Kait Kerrigan (The Mad Ones), and is staged by award-winning director Marc Bruni (Beautiful: The Carole King Musical) and choreographer Dominique Kelley (Mariah’s Magical Christmas Special).
The Broadway premiere of The Great Gatsby will feature scenic and projection design by Paul Tate de Poo III, costume design by Linda Cho, lighting design by Cory Pattak, sound design by Brian Ronan, hair & wig design by Charles G. LaPointe & Rachael Geier. Arrangements are by Jason Howland, and Orchestrations are by Jason Howland and Kim Scharnberg. The Music Director is Daniel Edmonds and the music producer is Billy Jay Stein for Strike Audio. Mark Shacket of Foresight Theatrical serves as Executive Producer.
The musical’s world premiere engagement was the highest grossing show in Paper Mill Playhouse history. The production, which ran October 12–November 12, 2023, also broke the theater’s record for ticket sales in a single day, and sold out the entire run before its very first performance.
This production is not to be confused with a Gatsby stage musical announced in 2021 with Florence Welch and Thomas Bartlett attached.
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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.
Hailee Steinfeld falls in love with flavor
Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.
This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.
Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail
To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.
Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail,
so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”
Hailee Steinfeld
co-founder
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.
To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.
Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita
100% Tequila, 100% Angel Margarita.
Angel Margarita stands out with its high standards of craftsmanship and tradition:
- Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
- Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
- Each 12 oz can is 6% ABV and is gluten-free
- Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
- Retail = $14.99 / 4-pack, $28.99 / 8-pack variety
About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.
About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.
About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.
Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.
Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.
The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.
The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.
Image Courtesy of Freepik
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NYC: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Publicity For Food CEO Heather Holmes
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
The PublicityForGood Team
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
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Chilli No 5 Wants their Super Health, Super Flavor ‘Sauce of Life’ on your Next Meal
Chilli No 5 Wants their Super Health, Super Flavor ‘Sauce of Life’ on your Next Meal with an unmistakable spicy hit, combined with superfoods & health supplements.
Providing the flavorful gourmet vegan chilli sauces & gift sets using the most natural & healthy ingredients.
Chilli No 5 Brings ‘Superfood Sorcery’ and Big Flavor
Delivering the best range of your favorite international flavors of chilli, marinades and BBQ hot sauces.
Co-founder Rumble Romagnoli joined me for a conversation about food, family, making chilli healthier and bringing their award-winning chilli sauce to the masses.
Chilli No. 5 Co-founder Rumble Romagnoli
The below conversation has been edited for length and clarity. Find the full, un-edited conversation at our YouTube channel.
When you think about hot sauce, can you tell us about a celebration or a memory, something in life that inspired you to get so excited about hot sauce?
Rumble Romagnoli: Yeah when we’re smaller and we’re in the kitchen, it’s such a magical experience, isn’t it?
I had a real Italian Nonna so an Italian grandmother who always had bubbling pots and pastas and, Mules and fish and meat. My mother and my sister; so great moments as a child cooking in the kitchen and then out on the dining table with all the family.
It was great and now I love cooking and it makes me really relaxed. Just zoning out, cooking for the family, growing my own vegetables, chilies and then gathering around tables with friends and family just to enjoy. And that’s really where this all started.
What does day to day life look like for you. How did you decide to split up some of that time with a hot sauce endeavor?
Rumble Romagnoli: You remember COVID wasn’t really a nice time for anyone. We were there in a small apartment with lots of small children. It was chaos.
We couldn’t see our friends. We couldn’t see our family. They were all over the world and it was desperate times. So I suppose setting up Chili No. 5 was all about this kind of wanting to get back together with people enjoying moments and being together, sharing and getting fresh, healthy food and not lining up in the supermarket.
Chilli No 5 Brings ‘Superfood Sorcery’ and Big Flavor
A lot of chefs who I was very friendly with all had lost their jobs. I was like, Hey, can you make sauce? They’re like, yeah, of course I can. So that’s how it all started.
And we started trying out new flavors and we love world cooking. So that’s how Chilli No 5 started.
From your Chilli expert point of view, what should someone look for on a label that lets us know this is a quality chilli sauce?
Rumble Romagnoli: I think you guys are better at it than us to be fair. You’re fanatics; incredible.
I’m not a real expert. I just love creating great food for my family and friends. And we’ve tried to make… The best world hot sauces but they’re not going to blow your head off. It’s not really a hot sauce. They are chilli sauces.
Chilli No 5 variety of flavors
What I think you should be looking for on the bottle is: great ingredients, as many as you can get. No numbers, no coloring, no baddies.
I’m looking for just superfoods and anything that’s gonna make me glow.
In my world, when I think of chili sauce and hot sauces, I don’t always think of superfoods.
Tell me a little bit about where the idea came from to so strongly cross over superfoods with chili.
Rumble Romagnoli: I love spice and tingling on my tongue and that kind of rush you get from that spice and hot. The hot sauce or the flakes or the chili oil. My wife loves to be healthy. Happy wife, happy life they say, so I just combined.
I was doing something more spicy and she says, why don’t you put some good stuff in there? And I’d been reading a lot about Guana ginseng, maca; and all of these are in our sources. These are natural supplements that you buy in the shop. You have some of that and it really picks you up, increases your concentration, which I need for long days. I need more energy. I’m getting older. So I was like, hey let’s just put them in the hot sauce and then you got the best of both worlds. So that’s the superfood sauce or superfood sorcery we like to say.
That was all my wife’s doing to be honest.
I feel like a lot of chilli sauces are just gunk. When I think superfoods, I think health. Is your Chilli No 9 a health food?
Rumble Romagnoli: Absolutely. I’ll pick out one of these bottles.I wouldn’t say a healthy hot sauce. I would say a hot sauce full of healthy ingredients because you never know there are some sugars in here and you never know what people will find healthy or not healthy.
But we’ve got in this Jamaican jerk, which is great on a barbecue chicken as a marinade as a condiment as a barbecue sauce. We’ve got fresh red onions, fresh spring onions. Chilli No 9 chili. Fresh chilies, which are all really healthy for you. There’s ginger. There’s garlic. There’s lemon. There’s lime. There’s agave syrup.
We tried to tone down the sugar but keep it a little bit sweet, apple cider vinegar, we’ve got, extra virgin olive oil. It goes on black garlic, thyme, nutmeg, allspice, black pepper, guarana, maca, Ginseng, l arginine. It doesn’t stop. That is packed to the rims, full of healthy ingredients.
We’ve tried to put the healthiest ingredients we could find and make it as tasty as possible using these ingredients and authentic to Jamaica and their jerk sauce.
It’s a sauce packed full of healthy superfood antioxidant ingredients and that’s maybe why it’s winning all these awards for taste.
Because bottom line is it has to taste nice before being healthy.
Nobody wants a science flavored chili. So I agree with that. Let’s talk about some of your favorite flavors.
Rumble Romagnoli: It’s hard because we have over 15 sources. But one of my favorites which you’d probably love as well is the Mexican Fury. My sister lives in Guadalajara in Mexico. She left the UK and went all around South America and ended up finding a lovely guy and settled down there.
Mexican food is fantastic. It’s just really great. Full of flavors and all sorts of different ingredients that we can’t grow in the UK or in Europe. You guys have got such great weather down there in the South, Miami, Florida. Texas, Mexico between the South of the U. S. and the North of Mexico.
So you’ve got the jalapenos which are just incredible. We’ve got all of these beautiful chilies, the habanero come up with an automatically smoky flavor when mixed with the red peppers, the tomatoes, the red onions. They fuse this on the palate to really pair very well with chicken, prawns, tacos, burritos or even egg for breakfast or pancakes.
The Mexican Fury is a really good one. We won 16 awards for different sauces. I love chipotle, anything smoky in our Louisiana barbecue. We’ve tried to tone down the sugar, add a bit of cognac whiskey, bourbon whiskey. We’ve added the classic American ingredients in there to make a kind of healthy style Louisiana barbecue.
Then the harissa is a great one. It’s really popular. it’s North African full of caraway seeds, cumin seeds, olive oil, lots of of incredible deep ingredients that really sit on the back of the tongue. There’s lots of ingredients there that kind of bring your food to life.
We want to bring life and energy into a barbecue situation, dinner with granny, breakfast before work, sandwich on the bench in Manhattan.
Tell us a little bit about the competitions you’ve entered.
Rumble Romagnoli: We were only a year old and we’d come up with these sauces and we’d thought they were good. The founder Chef Colin and then we had a team of chefs working in our London kitchen and our South of France kitchen and we entered the Great Taste Awards.
These are quite big awards in the UK but it’s international awards where all kind of fine foods, gourmet foods are tested by panels of hundreds of judges. It’s quite a strict competition.
So first year we came in and we won seven stars for 11 products. We’re very happy. It was incredible. The Jamaican jerk really got a good one. The heavenly Harissa came in very well. Our chilli oil called Pizza Pizzazz.
Our chili flakes are all fresh and lovely coming from all sides of the world. Carolina Reaper, the Scorpion, the Habanero, the Ghost, the Number 5 chili from India.
We watched and read all of the judges’ comments and we’re so thankful that they really detailed about acidity, balance, flavor structures.
Then we reworked it. We played around with ingredient quality, we changed vinegars slightly, the cooking process. We started baking the vegetables, the peppers, the onions, the red onions. The tomatoes really started getting more flavor. We put in a bit of olive oil at the start to get the flavors moving around.
Then we came in this year with 13 awards out of 16. With our 7, that makes 16 of our total products have won awards by the Great Taste Awards.
We want to create the best chilli sauces on the planet. That’s my mission.
How is Chilli No 5 going to grow and evolve?
Rumble Romagnoli: It’s happening quite quickly and we have a B2C strategy and service strategy.
We want to have the most delicious sauces in every category. We’re just working on each recipe and we think if we make the best sauce, people are going to love the best sauce, and then they’re going to buy the best sauce.
A bit like Apple, just make the best products and people just keep buying them We’re getting into big stores in the UK, placements in Monaco.
We are in lots of great high end butchers, delicatessens and it’s going really well.
So we’ve got this B2B strategy. We need to impress the professionals. We’ve impressed the people who love healthy lifestyle, love delicious sauce, gourmet. But now we have to impress the industry.
Obviously coming to America is the big move.
Tell us all the ways we can learn more about Chili No. Tell us your website, social media.
Rumble Romagnoli: The website is the big one, Chili No.5. Shop us on Etsy. Follow us on instagram, Facebook, YouTube.
We’re also quite present for hot sauce gift sets. We do five or six incredible hot sauce gift sets which are collections of the sauces. And we’ve got mini little minis and you can make your own you can personalize because we’ve got 15 sauces.
We’re very big at Christmas. Very big at Father’s Day, Thanksgiving and we will send the sauces over to you guys in the states. No problem. If anything breaks, if anything’s damaged, we will refund you and resend you the sauce you ordered because that’s the least we can do.
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Sexy Girls Night Out Drinks, but at home? Bark and Barware Shows You How with Cocktail Smoker
Sexy Girls Night Out Drinks, but at home? Bark and Barware Shows You How with Cocktail Smoker
Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors.
Bark and Barware’s Harel Levy
Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting girls night out, picking the right flavors, the perfect pairings and more!
The below conversation has been edited for length and clarity. Find the full conversation at our YouTube channel.
Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?
Harel Levy: I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like. Because I really care about what the recipient is going to feel.
“I really love the idea of cocktail smoking kits. […] It’s another tool to have a great night.
I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right?
Even on yourself, you will be more forgiven in terms of what you buy than someone else.
I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family. It’s another tool to have a great night.
I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box. And with many flavors. I talked with [my company’s] CEO about it, what’s missing here.
Bark & Barware’s Smoker Kit
We came up with a wooden box. It came from my passion to give something that looks good.
For almost a year, we went back and forth with factories. The smoke. The flavor. Details with the box.
When we released it, we were very happy. We knew my criteria. If I can give it to my Dad, not being afraid he’s not going to like it. Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.
The second thing we are planning is to bring a mixologist, make it a more holistic experience.
Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.
Joe Winger: You have a very comprehensive website. Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?
Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated,
“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid. Ice tongs, whiskey stones.”
We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for. It’s not a one-time product release. We’re going to offer refills, extensions, more.
Each taste is very delicate. The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right?
Joe Winger: Has there been one or two major lessons you’ve learned?
Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some.
Joe Winger: You mentioned flavor pairing. What’s your favorite cocktail pairing?
Harel Levy: It’s a tough question because taste is something that is extremely subjective.
We usually put it with scotch. That’s our personal preference. Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.
Joe Winger: Over a year of research and development, were there any unexpected surprises?
Harel Levy: A lot of people agreed with me on the wooden box. People started asking for smoke refills. They’re going through the smoke faster than I thought. When we launched, I was expecting this to be used for special occasions. But people are using it every week, all the time.
Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia. All those places have bars where they’re serving smoked drinks. Now people want to have that experience at home.
Harel Levy: That’s going to make you the hero of the party. You’re the one who brings the cool stuff. I always like to do that.
We really advise [anyone trying this] to taste all of the flavors. Not just one or two. The spectrum of what flavors someone likes or doesn’t like is very wide. You’re probably going to really like 1-2 [of the flavors], and less like the others.
Those 1-2 that you really like, we’re going to offer you refills.
When I host friends [at my house], I drink scotch and it goes well with cherry.
But it’s like a game. You try a lot of things. You find out something that you’re really going to love.
“That’s going to make you the hero of the party. You’re the one who brings the cool stuff.”
Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”
Harel Levy: Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?
I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.
“What’s going to make people upgrade a scotch that costs hundreds of dollars?”
Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon. Why should someone choose Bark and Barware?
Harel Levy: It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better. Otherwise I would not have released the product.
Our post-purchase [experience] the recipes. We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with?
Joe Winger: What does the future of the brand look like?
Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.
The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well. That’s a fun process.
Our goal is to inspire. Someone [will realize they] like a specific cocktail. We will give them all of the information on how to make it, how to mix it, then we earn a customer for life.
Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker?
Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.
Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?
Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor. That’s the beauty of this world, every person has their unique taste.
Shop for Bark and Barware’s Cocktail smoker hit on amazon here: https://amzn.to/3P5c42g
Learn more at: https://www.barkandbarware.com
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