Wine Expert Jay Buchsbaum Reveals 2024’s Top Passover Wines for Passover 2024
Passover starts Monday April 22 at sundown and ends April 30th. But today’s conversation is about the flavors of Seder dinner.
Jay Buchsbaum
Royal Wine and Kosher.com’s Jay Buchsbaum visits to talk about flavor, tradition, tastes for every family member and what’s exciting in the wine world for 2024.
This conversation has been edited for length and clarity. For the full, unedited conversation, visit our FlavRReport YouTube channel.
Joe Winger: Jay, welcome back. I appreciate that you’re returning. Last time was great and we learned alot.
Jay Buchsbaum: Thank you for having me. Wow. This is great. So getting invited back for a second date, that’s really cool.
Joe Winger: Passover is just around the corner and we want to talk about different over wines to enjoy during the celebration and some great wine pairings.
I wanted to start off with what might be one of the popular new bottles – Carmel Black Cabernet Sauvignon.
Jay Buchsbaum: It’s very hot and the reason it’s very hot is because people want something that’s rich and flavorful, especially the American palate, what we call the New World style.
Opulence, fruit forward, but they don’t want to spend a fortune like you’d have to from some fancy vineyard in Napa or from Judean Hills. When it comes to Israel or the Golan Heights, and this is one of those wines where they’ve put together this at the beginning of opulence, lots of fruit forwardness, 14 months in oak and about $25.
So it’s really one of those really wonderful wines. What I noticed, and they say they forgot to do it, but I noticed that it does not have an appellation specific, except for Israel. The reason I believe the winemaker did that – I don’t know for sure – he talks about it on the back [of the bottle] that they brought the grapes from some of the finest vineyards. He chose small amounts [of grapes] from the best vineyards from different places and put them all together, carefully crafting it so that it’s big and rich and flavorful and still under $30 bucks.
Joe Winger: That sounds amazing. What are some good food pairings that you’d recommend with it?
Jay Buchsbaum: A roast would be great. On the first and second night of Passover, we don’t officially roast anything because we don’t want people to think that it was a sacrificial lamb that was done in Egypt because we don’t have it today yet.
Until the reestablishment of the temple on the Temple Mount at some future time.
So people cook a roast in the oven, it’s not barbecued. That’s what they’re talking about from a historical, spiritual sense – but a delicious roast, maybe chicken marsala, where you have mushrooms and caramelized onions, you have a really rich flavor to go with that.
A lot of the Sephardic foods are like that too. We talked about traditional foods. Traditional foods from where? Sometimes it’s Eastern Europe, sometimes it’s Middle Eastern, and sometimes it’s Sephardic.
Lots of seders have a mix of all [cuisines] because you have melded families.
Joe Winger: Royal Wine currently has a wide roster of wine suggestions for Passover Something for every adult at the table, from Grandpa to 25 year old Grand-daughter and her boyfriend.
Jay Buchsbaum: That’s a great point. I’m going to give you the last one first only because I thought this was so much fun when I thought about it and I actually might do it.
Let’s say the boyfriend is coming over. He wants to bring you something and he doesn’t know what to get you because, he’s not that observant..
So I thought, why don’t you end the meal with something Sparkling. The Momentous Rosé. That might be fun. You go out with a pop, so to speak. There’s Vera Wang’s Prosecco Rose that’s also wonderful. Both around $20.
But if you want to go really high end, why not go with the Rothschild Brut Rosé from Champagne, which is magnificent. It’s 100% Pinot Noir, and about $100 a bottle.
So you have great diversity and accessible and quite delicious sparkling wines.
Grandpa, or if you have a real fine wine guy. You have beautiful wines from the Rothschild vineyards, the Haute Medoc. which is in the upper $30s, and then you even have Grand Cru’s LesCombes, Grand Cru Margaux as an example, and some amazing wines from the Herzog Winery in California like the Alexander Valley Herzog Reserve, or the Napa Valley Herzog Reserve.
We have a beautiful Lake County Reserve Cabernet from California. Big, opulent, delicious, mouth filling.
I start my Seder usually with a rosé. The reason for that is because you’re starting your Seder, having eaten nothing pretty much since the morning. So you’re on an empty stomach and the tradition is to finish at least the first glass. So I try to start with a rosé. It’s a little lighter, a little lower in alcohol, a little lighter in texture and, and I like to start with an Israeli wine first.
Joe Winger: Iis there a hidden gem as far as just high quality with amazing value?
Jay Buchsbaum: There’s a really wonderful wine from New Zealand.
It’s a white wine, not a red wine. It’s made by the Rothschild family, but it’s made in New Zealand, called Rimapere Sauvignon Blanc. Less than $30 for sure. Fresh, sweet lemons, but with enough acidity and structure, almost like a palette cleanser.
Joe Winger: Anything that you’re looking forward to in the next few months that wine lovers should be getting excited for?
Jay Buchsbaum: We were missing rosés from Israel for a whole year because of the sabbatical year. We skipped that vintage of roses, and so they’re back for the first time in 24 months for this Passover.
I love some of the new Italian wines. One of them to take a look at is Cantina Giuliano. it’s a boutique winery. They make 3,000 – 4,000 cases maximum. It’s run by a young couple and I just had them over at my house for Sabbath Shabbat. His wines blew people away.
I think the most exciting thing is our new winemaker and what our new winemakers is doing with our grapes. His selection and his final product over at the Herzog Wine Cellars. And that could be
Our new winemaker, his name is David Galzignato. He’s with us about three years and he has a background that is with some of the finest and smallest, medium sized boutiques.
He was going to be moving to France, going to go for his MW [masters of wine] and they asked him if he’d come and consider working with us and he did. He has been making literally blow your brains out wonderful wines so our Napa Cabernet, our Alexander Valley Cabernet are just up and down the line, the wines, especially the reds are just rich and opulent.
He got Joseph Herzog to buy a visual sorter, they range in cost between a $100,000 – 1 million dollar machine.
What they do is when the grapes come in [during harvest] and there’s something called sorting tables.
Done by hand [vineyard workers literally sorting through the harvested grape bunches, looking for] damaged or a little beat up or whatever, and they only allow the perfect grapes to go through.
This visual sorter does this electronically by computer, so nothing is missed, zero. As a result, the grape quality is much higher
Famously said in The New Yorker Years ago, “There’s only three things that matter in good winemaking. Good grapes. Good grapes. Good grapes.”
So, the fruit that we get and the fruit that we end up making wine out of is literally the most important thing.
By using these kinds of methods, which are not inexpensive. But the quality is through the roof. We’re looking to make a 100 point wine one of these days and I think it might we might get close this year.
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Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell
Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell in Dry Creek Valley, Sonoma County.
The team at Dancing Wines is developing a collection of sensory brands that celebrate life through taste, touch and aroma – inspiring you to find your inner dance and show the world what truly moves you.
Dancing Wines’ red wine trio includes Old Vine, Duo and Estate — three limited-release wines made from hand-picked grapes that showcase the full breadth of the Dancing estate.
Lauren Russell (L) and Cynthia Russell (R) from Dancing Wines Credit: https://instagram.com/DancingSonoma
Today’s conversation with the dynamic Mother / Daughter team Cynthia and Lauren Russell from Dancing Wines ha been edited for length and clarity.
For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: What is the most important message you’d like to share today?
Lauren Russell: I think one of them is dancing is art and art is life.
Another is love needs no explanation. I think really the thread between those is we’re trying to create a product and an experience that brings people together and invites them to find their inner dance, which is something we say a lot.
So we want to encourage people to find their unique rhythms. And wine is also really lovely because it is a vehicle that brings people together to enjoy a moment and diverse people together.
I think my Mom [Cynthia] can speak to this as well, but one of the things we thought about when first exploring wine was just how daunting the whole atmosphere is around the consumption of it and the buying and using all the right adjectives.
Especially for my generation I feel like there’s a bit of a learning curve. So I think one thing we really want people to take away from the brand is just like, just enjoy it. Love needs no explanation and you can’t drink wine when your mouth is full of adjectives. We’ve created a great wine just for you to be able to enjoy and to describe however you want and enjoy whenever you want.
Source: WeAreDancing.com
Cynthia: Yeah, I think the measures we created we have a beautiful heritage property that the soil and the climate create this great wine. And me being of an older generation where wine was very intimidating, even though I know a lot about it.
And drinking it for a very long time. I’ve lived in France. I’ve lived in California. It’s still when you order in a restaurant, you’re scared. Do I know enough? I’m going to be embarrassed. Is this the right pairing? And what the good news is that wine making in the world has become so sophisticated that if you are buying wine from a place that is special, including all.
Sonoma or France or Italy, the wines are good, they’re really good and all you have to do is be comfortable with yourself and enjoying it. And so that’s what we’re trying to do is take a product that has thousands of years of history as being a part of our culture and make you comfortable with just having fun, enjoying it and celebrating what wine can do to bring people together.
Source: WeAreDancing.com
Joe Winger: You have a really unique story that you restored a vineyard up in Dry Creek. Can you talk about experience and what you learned from the restoration?
Cynthia: We lucked out. It was a Covid purchase. We spent a lot of time as a family together in very small confined spaces drinking a lot of wine.
We [thought we] might end up needing a place where we have more outdoor space and can be together. So we bought this property more as a farm and then discovered that it was a unique part of the world.
Zinfandel grapes have been growing in this small region for over 150 years.
It was called America’s grape back in the time I think [the] 1850s. Okay, we have these vineyards. They’re really old.
There was one owner at this property for 60 years, an older Italian gentleman. And a lot of the area is multi generation, fourth generation Italian families who came over and cultivated this grape.
We never intended to make wine and yet we were scared to let this history and heritage die.
So we took classes and tried to figure out, can we make wine?
It’d be such a shame to let this history go in this special place.
We made a great discovery, which was that you don’t have to be an expert on wine. You just have to have great soil and a great climate.
Then we launched from there.
Source: WeAreDancing.com
Lauren: We’re always towing the line between the respective tradition and traditional winemaking and the land and all of the old vines and creating something new.
She [Mom, Cynthia] always brings a lens of respect for the older generation and ways of life and what wine has meant to her throughout her life.
I’m always pushing the other direction. We always land somewhere in the middle.
You’ll see that in the brands, it has really playful branding and packaging. But, our winemaking is a bit more traditional. We’re a sustainable vineyard but we have old vines and we respect what the land has to offer and what it’s been offering in that region for a long time.
It creates a better product and brand for us because we get to cater to both audiences.
Credit: https://instagram.com/DancingSonoma
Joe Winger: You have a collection of sensory brands. Can you talk about what that collection is, what inspired the idea, and what we should be looking for?
Lauren: All of the products have been and will be inspired by the backdrop of the vineyard.
When we talk about wine, we talk about this kind of multi sensory experience, whether that’s aroma or where you’re having it, who you’re enjoying it with.
We came into wine knowing that it was going to be not just about taste or smell, but about the holistic experience of what wine could do for someone.
Sort of the thread between all of our products are taste, touch and smell. Again, like finding your inner dance and allowing you to express your personality.
We’re launching a trio of fragrances, which are loosely inspired by the terroir and the vineyard.
Cynthia: We have a fresh perspective on Sonoma. Every time we arrive, we have this nose full of these incredible senses:, the smell of moss, crushed grapes, barrel, fire and oak.
Yeah. So we’re like, wow. Every time we arrive, we’re like, wow, this is really cool.
This is so distinct and unique and just elevates your experience of being there.
We are going to bring more experiences to the brand when we can, like having an artist in residence, creating visually beautiful contributions.
We have an art collection there that inspired us to bring art to the brand. It’s largely from a diverse group of artists from the West Coast who are very colorful and young and also push boundaries. So our idea with the senses is like we’re trying to This is a brand that you enter into our world and you get to experience people and life in a way that’s very unique and bold and
Credit: https://instagram.com/DancingSonoma
Joe Winger: What are both of your backgrounds outside of wine?
Lauren: I was raised in Connecticut and went to Dartmouth for undergrad, was a creative non-fiction writer, so always had that storytelling bent.
After school, I worked at a lot of businesses in marketing. Uber Eats, Refinery29, right before the pandemic, I worked for AB and Bev that was my first kind of foray into alcohol.
Then during COVID, I got my MBA at Columbia. We all got this massive reset of our priorities. I come from an entrepreneurial family. This opportunity arose
Cynthia: We’re a family who really believes in experiences. I have dabbled in many different areas. I went to Scripps college. I actually was a dance major until I was not. I became an international relations major. I lived in France for a while. Then moved to New York City and worked for JP Morgan trading stock, money market securities.
I didn’t find that was my passion, so I went to Harvard Business School and I got a master’s in business. Then I worked for American Express where I started a weekend travel program. It was a little startup within the travel segment of American Express. I got my “sea legs” of starting a business.
I quit that business because I had kids, then I started my own mail order company then I decided again, that maybe I needed a little more education.
I went back and got a doctorate at Columbia in organizational leadership.
I have a consulting firm on the side where I consult leaders and organizations about how to handle complex challenges in a complex world.
So my daughter [Lauren] gets through business school and we decide to marry all these wonderful experiences together and create something really new and unique.
Credit: https://instagram.com/DancingSonoma
Joe Winger: Let’s talk about your wines.
Lauren: We launched with our rosé which is really beautiful. It’s an intentional rosé. From our Primitivo grapes and we harvested them early and intentionally for rosé.
It has this really beautiful distinct, watermelon, almost Jolly Rancher aroma, and it’s really playful and full, but also dry. And it’s been a really big hit so that was a fun debut for us.
We just launched our trio of reds, and what makes them unique goes into the story about the restoration of the vineyard.
We’re still learning our land and learning from it.
We chose to harvest from different blocks and treat the wines in a similar fashion and bottle them separately to see what personalities they expressed.
One is the Old Vine Zinfandel, which is from our oldest head trained vines which is the deepest, moodiest, richest wine. It’s really lovely.
Credit: https://instagram.com/DancingSonoma
Then we have an estate wine, which is actually from Primitivo, a different word for Zinfandel. That one is a bit lighter.
Then we have a third, a duo which is a blend of both. And so it’s really helped us to understand. And they are quite different.
They’re obviously all Zinfandels in their expressions, but they’re all quite different.
People say Zinfandel is like a map of the land and I think that’s really true here. Which is super cool.
But we have two forthcoming sparkling wines because I think it really speaks to our ethos about being playful and to my generation.
Cynthia: It’s really fun for us because being on the East coast, Zinfandel is a really unknown varietal and we think it’s underrated. Californians know it’s been around for a long time. It has a lot of possibilities with food. And so what we’re trying to do is bring to light this really good wine and do it in a slightly different way.
We pick ours earlier, trying to have it be less jammy, juicy, heavy; lighter, less alcoholic than some of the more traditional Zinfandels that are on our street.
That’s really trying to address the changes consumer changes.
Our wines are chillable, super easy to eat with most any food, especially ethnic food, spicy food.
2022 was our first vintage. 2023 is already in barrels and we’ll be bottling that in probably in March. But it’s going to be a little different because the climate was different that year.
The rosé was just a fluke. Our winemaker wanted to try a Zinfandel rosé. Most people love it. It’s so distinct and unique.
Our 24 Rosé will come out in March. The reds will come out in the early summer. We’re going to bottle the sparkling in January, but that will be at least a year until you’ll see that. The pétillant naturel will probably be launching at about the same time as the rosé
Credit: https://instagram.com/DancingSonoma
Lauren: What’s fun about having both an early release sparkling and a [second, additional] later release [sparkling wine] one is going to be lighter, more effervescent, maybe geared towards the younger generation and the other will have that toastier champagne flavor.
Joe Winger: Do you have a favorite wine and food pairing?
Lauren: This one’s so hard. Rosé and oysters or any seafood is just awesome. Sparkling wine and a burger is one of my favorites.
In terms of red, when I think of Zinfandel, it’s Thanksgiving foods. It speaks to the hominess in our story. Bringing everyone around the table. Kind of experiential pairing.
Cynthia: Yeah, that resonates with me.
We have a lot of ethnic food, so it holds up really well to spice, to sweet and sour, salty and sweet. So it’s great with Indian food, Mexican food. Apples in your pork chops.
A burgundy is usually killed instantly by those kinds of flavors. It’s too fragile.
[Ours] is not fragile, but it still has so many nice aromas and flavors to enhance whatever you’re eating.
Lauren: It’s great with pizza. Pizza and a nice glass of Zinfandel
Source: WeAreDancing.com
Joe Winger: What’s something magical about Sonoma that you learned through this journey?
Lauren: True of both Zinfandel and Sonoma it always has this underdog energy to Napa. One of the hidden gems, we wake up really early and drive to the Redwood forest to watch the sun rise through the trees.
We eat a burrito because we have terrible burritos in New York.
There’s an amazing food community, 3 Michelin star restaurant, chefs, farm to table.
Cynthia: The distinct part of Sonoma is how important nature is to everyone there. It’s not just about wine. It’s incredible nature.
We both traveled a lot, lived in a lot of places. I’ve never seen such natural beauty in such a small area.
Lauren: That’s what the idea of our products is too. We have to bring people here in some way, differently than just having them taste the wine.
So as many dimensions as we can bring people into that realm to experience [00:29:00] that it’s like definitely the dream.
Joe Winger: Whether it’s social media, website, or other ways, what are the best ways for our audience to find and follow Dancing Wine?
Lauren: We have our website, which is wearedancing.com. We also are on Instagram, which is at DancingSonoma.
Southern sophistication Pours in NYC: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide
Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide
Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.
The RTD embodies Southern sophistication with a twist.
Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.
Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.
- Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
- Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
- Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
- Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.
Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.
Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.
To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.
The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.
Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.
For more information, please visit www.countrycocktails.com.
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NYC: “First Lady of Wine” Heidi Barrett recognized in New Winemaker Series for Gelson’s Markets
“First Lady of Wine” Heidi Barrett recognized in New Winemaker Series for Gelson’s Markets.
Gelson’s wines have always earned high praise from customers and critics alike including notable recognition from Wine Enthusiast for their private brand wine.
The launch of their new “Winemaker Series” is expected to be no different. The first winemaker in this series is renowned “First Lady of Wine” Heidi Barrett.
Barrett is highly regarded for the exceptional finesse and quality of wine she has crafted over the years. She played a pivotal role in the creation of Screaming Eagle wine from 1992, which earned two 100-point scores from prominent wine critics.
Heidi Barrett ‘s new Red Blend
For Gelson’s, she has created a rich, ripe delicious Red Blend that is a carefully balanced combination of Syrah, Petit Sirah, and Cabernet Franc and yields distinctive aromatics as well as dense berry and plum
“When Gelson’s approached me to collaborate with them
for their new Winemaker Series I did not hesitate.
Our shared high standards of excellence and commitment to delivering only the best quality
products are perfectly aligned,”
Heidi Barrett
“We have created a beautiful wine for elegant and enjoyable drinking.”
Find Heidi Barrett new wine at Gelson’s
“We are truly proud of this collaboration with Heidi Barrett reflecting the attention to detail and quality that Gelson’s prides itself on,”
President and CEO John Bagan.
“Working with Heidi is just the beginning. We look forward to expanding the series with other renowned winemakers.”
The select wine will be available in all stores or online on shop.gelsons.com on February 7.
Gelson’s is a collection of premium food and beverage markets throughout Southern California
Gelson’s is a collection of premium food and beverage markets with 28 locations throughout Southern California featuring the amenities of a traditional grocer with the personalized service and tailored offerings of a neighborhood shop.
Each store offers a wide range of carefully selected produce, meat, seafood, bakery, floral and chef-crafted recipes from Gelson’s Kitchen, including deli to-go and catering. Shoppers can enjoy the best quality local, specialty, and organic products, along with favorite national brands. Gelson’s has earned recognition for its selection of top-quality private brand products, virtual educational tasting events, and charitable community partnerships.
Founded in 1951 as an extraordinary food shopping experience for discerning consumers, Gelson’s is committed to the highest standards for quality, value, and freshness; unsurpassed service; and attention to detail in a welcoming atmosphere.Find out why Life Tastes Better Here® at https://gelsons.com and follow @gelsonsmarkets on Instagram, Facebook, and TikTok.
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The New York Comedy Festival returns to #MakeNYLaugh on Nov 7 – 13
The New York Comedy Festival returns to #MakeNYLaugh on Nov 7 – 13
Featuring:
Jo Koy, John Mulaney, Bassem Yousef, JB Smoove, Tracy Morgan, Wanda Sykes, Bill Maher and more!
Created in 2004, the New York Comedy Festival is a seven-day festival featuring more than 200 comedians performing in more than 100 shows at venues throughout all five boroughs of New York City.
The festival is produced by Carolines on Broadway.
WHEN IS THE FESTIVAL?
The Festival runs from Monday, November 7 – Sunday, November 13.
WHERE DOES THE NEW YORK COMEDY FESTIVAL TAKE PLACE?
The New York Comedy Festival takes place at venues including the Beacon Theatre, BMCC Tribeca Performing Arts Center, Carolines on Broadway, Hulu Theater at MSG, Madison Square Garden and Town Hall throughout the five boroughs of New York City and at the UBS Arena at Belmont Park in Elmont, New York.
WHEN IS THE SCHEDULE OF EVENTS ANNOUNCED?
Beginning Monday, August 15, shows taking place in the festival will be announced. Additional shows will be announced in the fall, so check the festival website and follow us on Facebook, Instagram and Twitter for schedule updates.
WHEN DO TICKETS GO ON SALE?
There will be a pre-sale for Citi Card Members that will run from Monday, August 15 at 10:00 AM ET – Friday, August 19 at 10:00 AM ET.
Click here for more information on the Citi Pre-Sale.
Tickets will go on sale to the general public on Friday, August 19 at 12:00 NOON ET.
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Partnering with NYC 3 Star Michelin Restaurant Eleven Madison Park? How’d This start-up do it?
How’d a Start-up Partnerswith NYC 3 Star Michelin Restaurant Eleven Madison Park?
For most foodies, it’s a dream to even have dinner at a 3 Star Michelin restaurant like Eleven Madison Park. But how do you go a step further? Imagine being a food start-up company who gets to partner with a legendary New York 3 Star Michelin restaurant. How’d they do it?
Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.
Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.
Mellody Food’s Darko Mandich
Recently, I had a chance to talk with Darko.
Eleven Madison Park is a 3 Star Michelin restaurant, one of New York’s most esteemed fine dining venues. How did you start that relationship?
Yeah, thank you for asking that question, because this is an opportunity to tell the story. It started at the beginning of 2022. We were busy with our process of making this honey. Still not having the final product and bringing it to the market, but we’re getting there. I was really excited with what our team was delivering at that time. And I started thinking, okay, at some point sometime soon we’re gonna have a sample, and who should test that sample?
The reason why this sample was important is because it was a one ounce jar, like a very tiny jar, but the cost of that sample was $300,000.
I was thinking who should open this? Who should be the person to taste this? And that week I came across this podcast featuring Chef Daniel Humm, leading one of the most well-known restaurants in the world, Eleven Madison Park.
[On the podcast he explained…] When covid kicked in, it taught him a lesson about the importance of the interaction of foods and the world around us, and how the stories around if the virus came from an animal. That inspired him to think more about the interaction between animals and people. And he took this responsibility as a chef to really think about what he wants to do next. And what he wanted to do was one of the boldest moves in the world. To transform a well-known restaurant that serves all kinds of products, including meat to a fully plant-based restaurant.
So this Chef from Eleven Madison Park, the finest French cuisine. [Food and fine dining] experts were very skeptical about that decision. But what I really cared [about as a person] at that time is that there was someone who took responsibility to reflect on his own role in the food industry. And that immediately connected me with my story of being part of the honey industry before working with bees, and now taking the responsibility to build the future that’s kinder and sustainable.
I said to myself, we have to get to this person. He should be the one to taste [our] $300,000 one ounce of honey made without bees.
So, I reached out to my network to [find ways to] send them a sample.
In that process, I got to learn a lot about high-end, Michelin Star restaurants and how they operate. It wasn’t going to be easy or straight-forward to do.
So my co-founder and I, we decided to book a dinner at the restaurant. They just re-opened and [so even booking a reservation was hard.] We flew from San Francisco to New York, show up as regular guests for dinner. We loved the dinner, we loved the food. And then we asked if someone from their team would talk to us, that was just the beginning of it.
They were very excited. They quickly assembled a panel of people and they wanted to hear what we had to say. For me, that was really amazing. That was a dream come true.
As a kid growing up in Eastern Europe and thinking about the impact I wanna make in my career, I never thought that I’m gonna be having a company in San Francisco and then pitching to the highest culinary authority of the food industry honey without bees.
That was the beginning of the relationship.
They are very careful around the food that they incorporate. [While] they are a plant-based restaurant, they don’t usually work with mainstream plant-based brands that they don’t believe in the level of their quality. So for us it was a big honor.
Seeing our company brand next to the brand of the best plant-based restaurant in the world is really amazing.
From the time you’re at the restaurant Eleven Madison Park that night to getting the deal, what did that journey look like?
What lessons did you learn from going through that process?
From the “cold dinner” to this jar, was hundreds of hours of conversations. And what I learned as a business owner is that conversations are necessary for trust to be built.
If there’s a culinary authority with 3 Michelin stars and so many awards, and [then another company] basically a new company, a startup, there’s a big dis-balance in terms of authority and brand equity and the image and reputation.
When they asked us how it’s made, let’s go beyond the ingredients list. Let’s show them the photos of the plants that we source. Let’s tell them a story of where these plants are found. Let’s tell them the story of the terroir. Because if you think about all these future of food products, all these companies creating the new industries, these companies are led mostly by amazing scientists who know how to make products in a different way.
But what’s very often forgotten, this culinary story, the story of terroir, the story of the plants around us. And I think the Eleven Madison Park team was amazed to see the other side. A bunch of experts who are forward thinking, who understand that we wanna advance towards a better process, a better product, but we also don’t forget the nature around us, and we are actually doing this for the nature that’s around us.
So I think that level of thoughtfulness, attention to detail, and our ability to go the extra mile for them, I think that paid off.
So all of that plus lots of patience because these people take time to move, these are the best culinary minds in the world.
When we would be following up, I would be adding more, “Here’s something more on that plan. Here’s the report on the bees. Here’s the video that we did.”
Last year in May, there was kind of a mid-step [in the process]. We pitched them this idea to partner for World Bee Day, which is May 20th.
So for May 20 2022, we pitched the idea of organizing an event at Eleven Madison Park and invite The Mayor of New York, investors, people from the business community, the United Nations diplomatic core. Invite all these people to taste Michelin star food made with our product, a specialty menu for dinner.
Is your honey currently available at Eleven Madison Home?
This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.
Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey
Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.
It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now
Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.
Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey
Tell us again what’s available, how to find it; and how to follow you and support you.
Yeah, follow us on Instagram and TikTok at MellodyFoods
In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.
Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.
And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.
We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.
great food pairings.
Yes! Hearing about that rose