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Partnering with NYC 3 Star Michelin Restaurant Eleven Madison Park? How’d This start-up do it?

How’d a Start-up Partnerswith NYC 3 Star Michelin Restaurant Eleven Madison Park?

For most foodies, it’s a dream to even have dinner at a 3 Star Michelin restaurant like Eleven Madison Park.  But how do you go a step further?  Imagine being a food start-up company who gets to partner with a legendary New York 3 Star Michelin restaurant.  How’d they do it?

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

Eleven Madison Park is a 3 Star Michelin restaurant, one of New York’s most esteemed fine dining venues. How did you start that relationship?

 

Yeah, thank you for asking that question, because this is an opportunity to tell the story. It started at the beginning of 2022. We were busy with our process of making this honey. Still not having the final product and bringing it to the market, but we’re getting there. I was really excited with what our team was delivering at that time. And I started thinking, okay, at some point sometime soon we’re gonna have a sample, and who should test that sample?

The reason why this sample was important is because it was a one ounce jar, like a very tiny jar, but the cost of that sample was $300,000.

 

I was thinking who should open this? Who should be the person to taste this? And that week I came across this podcast featuring Chef Daniel Humm, leading one of the most well-known restaurants in the world, Eleven Madison Park.

 

[On the podcast he explained…] When covid kicked in, it taught him a lesson about the importance of the interaction of foods and the world around us, and how the stories around if the virus came from an animal. That inspired him to think more about the interaction between animals and people. And he took this responsibility as a chef to really think about what he wants to do next. And what he wanted to do was one of the boldest moves in the world. To transform a well-known restaurant that serves all kinds of products, including meat to a fully plant-based restaurant.

 

So this Chef from Eleven Madison Park, the finest French cuisine. [Food and fine dining] experts were very skeptical about that decision. But what I really cared [about as a person] at that time is that there was someone who took responsibility to reflect on his own role in the food industry. And that immediately connected me with my story of being part of the honey industry before working with bees, and now taking the responsibility to build the future that’s kinder and sustainable.

I said to myself, we have to get to this person. He should be the one to taste [our] $300,000 one ounce of honey made without bees.

 

So, I reached out to my network to [find ways to] send them a sample.

In that process, I got to learn a lot about high-end, Michelin Star restaurants and how they operate. It wasn’t going to be easy or straight-forward to do.

So my co-founder and I, we decided to book a dinner at the restaurant. They just re-opened and [so even booking a reservation was hard.] We flew from San Francisco to New York, show up as regular guests for dinner. We loved the dinner, we loved the food. And then we asked if someone from their team would talk to us, that was just the beginning of it.

They were very excited. They quickly assembled a panel of people and they wanted to hear what we had to say. For me, that was really amazing. That was a dream come true.

As a kid growing up in Eastern Europe and thinking about the impact I wanna make in my career, I never thought that I’m gonna be having a company in San Francisco and then pitching to the highest culinary authority of the food industry honey without bees.

That was the beginning of the relationship.

They are very careful around the food that they incorporate. [While] they are a plant-based restaurant, they don’t usually work with mainstream plant-based brands that they don’t believe in the level of their quality. So for us it was a big honor.

Seeing our company brand next to the brand of the best plant-based restaurant in the world is really amazing.

From the time you’re at the restaurant Eleven Madison Park that night to getting the deal, what did that journey look like?

What lessons did you learn from going through that process?

 

From the “cold dinner” to this jar, was hundreds of hours of conversations. And what I learned as a business owner is that conversations are necessary for trust to be built.

 

If there’s a culinary authority with 3 Michelin stars and so many awards, and [then another company] basically a new company, a startup, there’s a big dis-balance in terms of authority and brand equity and the image and reputation.

 

When they asked us how it’s made, let’s go beyond the ingredients list. Let’s show them the photos of the plants that we source. Let’s tell them a story of where these plants are found. Let’s tell them the story of the terroir. Because if you think about all these future of food products, all these companies creating the new industries, these companies are led mostly by amazing scientists who know how to make products in a different way.

 

But what’s very often forgotten, this culinary story, the story of terroir, the story of the plants around us. And I think the Eleven Madison Park team was amazed to see the other side. A bunch of experts who are forward thinking, who understand that we wanna advance towards a better process, a better product, but we also don’t forget the nature around us, and we are actually doing this for the nature that’s around us.

 

So I think that level of thoughtfulness, attention to detail, and our ability to go the extra mile for them, I think that paid off.

 

So all of that plus lots of patience because these people take time to move, these are the best culinary minds in the world.

 

When we would be following up, I would be adding more, “Here’s something more on that plan. Here’s the report on the bees. Here’s the video that we did.”

 

Last year in May, there was kind of a mid-step [in the process]. We pitched them this idea to partner for World Bee Day, which is May 20th.

 

So for May 20 2022, we pitched the idea of organizing an event at Eleven Madison Park and invite The Mayor of New York, investors, people from the business community, the United Nations diplomatic core. Invite all these people to taste Michelin star food made with our product, a specialty menu for dinner.

 

Is your honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

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Big Papi’s New York Debut: David Ortiz’s Dominican Ozama Rum Lands in Manhattan With Bold Flavor and Cultural Swagger

Big Papi’s New York Debut: David Ortiz’s Dominican Ozama Rum Lands in Manhattan With Bold Flavor and Cultural Swagger

In a city that appreciates craftsmanship, culture, and a killer cocktail, there’s a new player on the scene ready to disrupt bar menus from Brooklyn rooftops to Central Park South. Hall-of-Fame legend David “Big Papi” Ortiz—yes, that David Ortiz—is officially entering the world of fine spirits with the launch of Ozama Rum, a 100% Dominican-made, ultra-premium rum that’s already turning heads in the five boroughs.

Far more than just a celebrity vanity label, Ozama Rum is a deeply personal project rooted in Ortiz’s Dominican heritage, shaped by tradition, and tailored for modern palates. Named after the Ozama River in Santo Domingo, the spirit is crafted from start to finish in the Dominican Republic, earning the prestigious Ron Dominicano designation that certifies its authenticity.

David Ortiz’s Dominican Ozama Rum

“To me, Ozama isn’t just about rum, it’s about identity, pride, and progress,” said Ortiz. “I wanted to build something that celebrates the energy and soul of my people and shows the world what we’re made of. It’s always been important for me to do things the right way, which is why this labor of love has been one of the most rewarding projects of my career. I can’t wait for people to try it! They say that perfection doesn’t exist, but you can get close to it.”

Ozama Rum: Where Craft Meets Culture in a Bottle

Available in three expressions, Ozama Rum brings a polished Dominican sensibility to Manhattan’s world-class cocktail scene—whether you’re sipping at Bemelmans, lounging at Soho House, or unwinding in a Brooklyn brownstone. Each expression is aged for at least a year in oak barrels and bottled on the island, delivering a terroir-driven taste of the Caribbean with unmistakable sophistication.

  • Ozama Blanco: Bright, citrus-forward, and kissed with white pepper, this platinum-hued rum is clean yet complex. Ideal for refreshing cocktails in Greenwich Village patios or summer spritzes on the rooftop at Le Bain.

  • Ozama Añejo: Smooth and refined, this copper-colored beauty delivers layers of vanilla, toffee, and a subtle note of chocolate—perfect for pairing with dessert at Eleven Madison Park or sipping solo in a Chelsea loft.

  • Ozama Gran Añejo: Rich and elegant, with aromas of honey, dates, candied fruits, and fine wood. This is a sipping rum made for slow conversations in the Upper East Side, where the bottle becomes the centerpiece.

Price points are as approachable as the flavor profiles—ranging from $25 to $40 for 700ml—making Ozama accessible luxury in every sense.

A New Spirit for a City of Tastemakers

New York is no stranger to premium spirits. But Ozama enters the market at a moment when consumer interest in rum is booming. According to Global View Research, the global rum market was valued at $11.77 billion in 2022 and is projected to grow 5.6% annually through 2030. That growth is driven by a shift toward artisanal, culturally rooted spirits—just the kind of origin story Manhattan drinkers crave.

And Ortiz isn’t just lending his name. The former MLB star partnered closely with a team of Dominican artisans and Abbott Wolfe, CEO of Drink2Success, to bring this vision to life.

“From day one, David had a clear vision to create an ultra-premium rum that feels authentic, vibrant, and undeniably Dominican—it was important to him to spotlight the Dominican Republic and at the same time give back to the community that raised him,” said Wolfe.

Giving Back, the Dominican Way

Ozama Rum’s purpose doesn’t stop at the bottle. Two percent of the brand’s profits will go toward cleaning up the Ozama River and supporting underserved communities along its banks. It’s a gesture that feels at home in a city that values global citizenship and local impact.

Where to Find Ozama in New York City

Available now online at drinkozama.com, Ozama is rolling out this summer at select retailers, bars, and restaurants across Manhattan and Brooklyn. Early interest from high-end mixologists in Tribeca, Williamsburg, and the Upper West Side suggests Ozama will quickly find a place among New York’s finest pours.

Whether it’s mixed into a refined mojito at Dante, poured neat at Maison Premiere, or offered as a pairing in the city’s growing number of Afro-Caribbean culinary spots, Ozama is a rum built for New York sophistication—with a heartbeat from the Dominican Republic.

Final Pour: The Big Apple Meets Big Papi

In a town where everything is fast, curated, and fueled by narrative, Ozama Rum offers something deeper—a bottle with a backstory, a cultural anchor, and the kind of authenticity that New Yorkers respect.

As Ortiz says, “They say that perfection doesn’t exist, but you can get close to it.”

And here in Manhattan, close to perfect is more than enough reason to raise your glass.

Taraji P. Henson Brings Her Seven Daughters Moscato for with Manhattan NYC Magic to the High Seas with Princess Cruises

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Whether you’re a downtown art dealer, an Upper East Side socialite, or a Brooklyn creative looking to unplug, a Princess cruise with a glass of Taraji’s Moscato might be just the blend of luxury and leisure you didn’t know you needed.

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NEW YORK, NY — In a city where everything moves faster, hits harder, and parties louder, WWE is making its boldest off-the-top-rope move yet—launching its first-ever ready-to-drink alcoholic beverage right here in the heart of Manhattan.

WWE and Seagram’s Escapes Spiked just announced a multi-year partnership that’s as wild as a Hell in a Cell match in Madison Square Garden. The result? A brand-new, wrestling-themed lineup of flavored malt beverages, designed for fans who live big and drink bold.

And New York, you’re first in line. From East Village rooftops to uptown bodegas, the Seagram’s Escapes Spiked WWE Series is already popping up across the five boroughs—just in time to raise a can and body slam the summer heat.

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  • Pineapple Powerhouse™ – With bold pineapple, cherry, and lime, this can packs all the energy of a 2 a.m. dance floor in Hell’s Kitchen.

  • Slammin’ Blueberry™ – A clean one-two punch of blueberry and lemon, tailor-made for chill park days at Bryant Park or Union Square pre-games.

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WWE Superstars Coming to a Bodega Near You?

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But NYC gets something even better: in-person appearances from WWE Superstars at select retailers across the city. Think autograph signings, selfie ops, and unexpected encounters with wrestling royalty at your go-to wine shop in the East 60s or downtown bodega.

“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global—and very NYC-centric—fanbase,” said Jaime Polisoto, brand director for Seagram’s Escapes. “Our sales team is amped to bring Superstars directly into the city to meet fans where they live.”

From MSG to Madison Ave—This Is New York’s Drink of the Summer

If there was ever a city made for this kind of crossover, it’s NYC. From the gritty legacy of wrestling nights at Madison Square Garden to the rooftop bar culture that defines Manhattan summers, Seagram’s Escapes Spiked WWE Series is built for the urban fight fan, the flavor chaser, and anyone who wants to sip something loud while living larger.

So next time you’re grabbing a six-pack for a rooftop party in Williamsburg, pregaming before a Barclays event, or just need something cold to crush after a subway grind—grab a can and drink like a champion.

Because this summer in NYC, the most electrifying drinks in entertainment have officially entered the ring.

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

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