Taste of the Podium XIII offers Penin Guide 2023 Tasting at City Winery NYC
It was a proud day for Spain’s Penin Guide as they’re showcasing hundreds of their best wines for NYC’s wine and food elite: sommeliers, wine shop retail and wine critics.
What makes it extra special is their afternoon ‘Taste of the Podium XIII’ tasting where a select group will receive the privilege of a hosted tasting through the Penin Guide 2023 highest rated wines moderated by.
For those who haven’t experienced an A.J. Ojeda – Pons led tasting, it’s incredible and highly-recommended. Try your best to attend his future event.
What is the Penin Guide?
First published in 1990 under the name of Vinos y Bodegas de España, and edited by José Peñín, the current honorary president of the company.
The Peñín Guide to Spanish wines is the most comprehensive Spanish wine guide in the world.
With editions in Spanish, English, German and Chinese, it is the most widely used tool for amateurs and professionals to make purchasing decisions on Spanish wine.
It’s a must-have resource for restaurants, wine shops and critics.
What is Penin Guide’s Taste of the Podium
To make it even clearer, at City Winery NYC we’re tasting through wines that achieved Penin Guide’s highest marks of 2023.
What we’re about to taste with the Taste of the Podium event, is the best of the best. Wines rated 95 points or more in the new edition of the guide, known as “Podium” wines of the Penin Guide.
If your restaurant serves Spanish wines, your shop sells Spanish wines, or you write about Spanish wines, you want to be at this overall event and squeeze in to this afternoon’s Podium tasting.
A.J. Ojeda – Pons Doesn’t Disappoint
From the moment AJ walks in the room, the energy changes. He’s excited. He knows what we’re tasting today and he’s eager to share and get reactions.
Pere Ventura Grand Vintage Paraje Calificada Can Bas 2015 BE GR BR Cava
Creamy smooth palate with lemon and ripe melon flavors balanced by toasty character. Elegant and persistent.
Lalomba Finca Valhonta 2018 Rioja Tempranillo
Deep purple in the glass. On the nose, blueberry, black berry, black currant. A seductive ripe round mouthful, complex and persistent. It fills your heart with young romance. Good structure, good body, medium finish.
Por los Cien 2018 T Bodegas Fos Rioja Tempranillo
Bright medium ruby in the glass with gentle hints of garnet around the rim. An orchestra of blackberry, plums, violet that ”sings” with aroma if you’re listening. Gorgeous. Evolving into spice, cedar, black pepper, balsamic. Complicated and expressive, with body, medium tannin and a lingering finish. Food pairings back for stews, spicy dishes, blue cheese gamey meats.
San Vicente 2018 T BA Senorio de San Vicente Rioja Tempranillo
Inky deep purple in the glass. A powerful gush of blackberry, blueberry, black plum. It fills your mouth with a then velvet layer of liquorice, oak, cherry cola, tobacco, chocolate. Full body with a long, confident finish. Pairs well with manchego, a hefty burger, well-seasoned roasted lamb.
Baron de Chirel 2017 T Bodegas de los Herederos del Marques de Riscol; Rioja Tempranillo
Medium ruby in the glass. Pronounced aromas of black currant, black plum almost reach out and kiss you. In your mouth it’s deep, dense and full. Graphite, minerality, mushroom, earth. Full body. Medium tannin that seems to keep growing. A finish that keeps lingering. Pair with ribeye, bbq.
Grans Muralles 2018 T R Familia Torres Conca De Barbera Garnacha carinena querol monastree garro
Medium ruby in the glass. Black berry, black currant, raspberry on the nose. Black plum, chocolate, tobacco, building to a complex, medium tannin, slight oak, full body.
Victorino 2019 T Teso la Monja Toro Tino de Toro
Deep, inky purple in the glass. Pronounced nose of black currant, black plum, rip fruit, black pepper. The mouth is velvety and full-bodied, medium tannin, raspberry, cloves, chocolate The finish was smooth and lingering.
Abadia Retuerta Pago Negralada 2016 T BA Abadia Retuerta Pago Abadia Retuerta Tempranillo
Deep ruby in the glass. Pronounced red currant, fresh berry on the nose. Medium body, medium tannin with a balanced ensemble of vanilla, clove, cedar with a slight pastry hint.
Jorge Ordonez & Co No 2 Victoria Dulce (sin fortificar) 2021nB D Jorge Ordonez Malaga Y Sierra de Malaga Moscate
The nose is gorgeous with white peaches, pineapple, gooseberries and green apples, orange peel, honey. A decadent, sensual mouth keeps building with honey, caramel, candied apple, and cantaloupe. Plush, full–bodied, medium acid, hint of bitter altogether brinds balance.
Doc Cortados 20 Anos BF PC S Bodegas Williams & Humbert Jerez Palominno
Medium amber in the glass. Nose of fig, dried fruit. Medium body with churned butter, caramel, toasted almonds, butter, vanilla, baking spice with a medium finish that lingered just long enough.
An excellent showing by Spain’s Penin Guide and truly a showcase of their Taste of the Podium
Speaking of well-balanced, our leader A.J. Ojeda – Pons did an excellent job of sharing knowledge, balancing but never overpowering some formidable flavors, keeping the conversation light, but intriguing and pacing our short time quite well. Not too hurried, but never lagging.
Kudos and cheers to Mr. Ojeda – Pons and the entire Penin team. Thank you Morgan Perry and Sicily Cronin.
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Jérôme Peschard Leads Vietnam Art Renaissance, Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.
On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.
The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.
The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.
Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.
This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.
“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard
“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza
ABOUT SOFITEL SAIGON PLAZA:
Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.
ABOUT JÉRÔME PESCHARD:
Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.
Join Us MidTown NYC for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Join Us for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff.
But despite its huge popularity, most people don’t know much about it.
And there is much more to Prosecco than many people are aware.
”My objective is to
clarify the critical differences
between the original ancient Conegliano Valdobbiadene Prosecco and
the DOC Prosecco that was enacted in 2010.”
Alan Tardi
New York Wine Studio
Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations.
Prosecco DOC
One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.
Conegliano Valdobbiadene Prosecco DOCG
Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.
Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).
In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010.
But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.
Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!
Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.
List of Wines
- Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
- Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
- Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI*
- Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
- Superiore di Cartizze Brut DOCG — RUGGERI*
- Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
- Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
- Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
- Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*
*Shipped directly from the winery in Italy
Find more information and buy tickets at New York Wine Studio or at the link below.
https://www.newyorkwinestudio.com/original-prosecco
Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel
Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel.
MC Petey Majik hosted the 2-day Vietnam Cocktail Festival 2024 June 14-15 celebrating with flavor, masterclasses, magic, competition. Tracie May captured it all.
Photos courtesy of Nick Middleton @glam.foodbev
A spectacular 2-day summer celebration, welcomed over 1000 cocktail enthusiasts and connoisseurs alike to the iconic Sheraton Saigon Grand Opera Hotel.
The vibrant cocktail carnival featured a dazzling array of over 130 cocktails from 36 premium global spirits, liqueurs and mixer brands.
A gathering of Vietnam’s top mixologists, innovative concoctions were expertly mixed by a combination of the country’s most respected bartenders and up-and-coming talents.
Cocktail Carnival part of Vietnam Cocktail Festival 2024
At the heart of the festival was a showcase of Vietnam’s craftsmanship and creativity, where seasoned mixologists flexed their skills to craft tantalizing libations.
From classic cocktails with a Vietnamese twist to avant-garde creations pushing the boundaries of flavor, each drink was a testament to the artistry and innovation within Vietnam’s ever-growing cocktail scene.
For guests inspired to continue the cocktail adventure at home, Mercantile Vietnam provided the option for attendees to purchase a bottle of their favorite brand from the event and have it shipped directly to their door.
Entertainment Extravaganza
The event’s charismatic MC Petey Majik led the carnival atmosphere and captivated the audience with a spellbinding magic show accompanied by igniting cocktail flaring performances from the talented Chương and Phước.
On Friday, the stage was taken over with a charismatic live performance from Vietnam’s premier DJ and saxophone duo Omar and Pierre. The party continued Saturday with the contagious energy of DJ PIA.
Interactive Masterclasses and Exclusive Tasting Room
For spirits connoisseurs the festival also offered a wealth of knowledge with 4 optional interactive masterclasses hosted per day, where industry experts from Lady Triệu, Bruichladdich, Jose Cuervo, Highland Park and Lý Gia Viên shared their craft and insights with eager participants.
Luxury spirits aficionados could enhance their experience further and purchase tickets to enter the event’s Exclusive Room, featuring personalized tastings from 8 of the world’s super and ultra-premium brands, with a combined retail price of over 600 Million VND.
Competitive Spirit
One of the highlights of the festival was the highly anticipated Best Cocktail, Best Bartender and Best Brand Competitions with guests encouraged to vote for their favorites.
Bartenders from across the country battled it out for top honors.
With precision, flair, and a dash of showmanship, contestants dazzled spectators with their signature creations, showcasing the ingenuity and talent within Vietnam’s cocktail community.
On Saturday 15th June, the 2024 winners were announced: Mai Thanh Phong’s “Banh Mi Saigon” cocktail, made with Matusalem Rum, won Best Cocktail.
Nguyen Tuan Cuong, who works at Yugen Bar and is sponsored by Shanky’s Whip, was named Best Bartender. Also, Jägermeister was awarded Best Brand of the event.
Cultural Fusion
Beyond the cocktails themselves, the festival served as a social celebration of cultural fusion, from modern Vietnamese influences to global trends, the event highlighted the diverse tapestry of brands and the pioneering people shaping the country’s dynamic cocktail scene.
Vietnam’s Cocktail Revolution
As the final glasses were raised and the last drops were savored, the Vietnam Cocktail Festival 2024 left an indelible mark on the hearts and palates of all those who attended. With its vibrant energy, innovative spirit, and unwavering passion for mixology, the festival has undoubtedly cemented its place as a must-attend event on the global cocktail calendar, promising even more excitement and inspiration in the years to come.
Cheers to the next chapter of Vietnam’s cultural cocktail revolution!
Awards were announced on Saturday, June 15th, at 8 PM
Best Cocktail of the Event 2024
- Cocktail Name: Bánh Mì Sài Gòn
- Bartender Name: Mai Thanh Phong
- Brand Name: Matusalem Rum
- Bar Name: Madam Kew Bar
Best Bartender of the Event 2024
- Bartender’s Name: Nguyen Tuan Cuong
- Brand Name: Shanky’s Whip
- Bar Name: Yugen Bar
Best Brand of the Event 2024
- Brand Name: Jägermeister
Participating Brands:
- Large Exhibitors: Lady Triệu, Jose Cuervo, Cointreau
- Medium Exhibitors: Bushmills, Naked Malt, Kaibutsu, 1800, Campari, RCR Crystalleria Italiana.
- Small Exhibitors: Kurayoshi Matsui, Duncan taylor, Lark Distillery, Hangar 1 Vodka, Maestro Dobel, Bruichladdich Distillery Company, Passoa, The Botanist, No3 London Dry Gin, Dictador The Arthouse Spirit Brand, Colombian Gin, Stranger & Sons Gin, Fernet Branca, Espolon Tequila, Michter’s, Shanky’s Whip, Gran Centenario Tequila, Jägermeister, The Kyoto, Drumshanbo Gunpowder Irish Gin, Matusalem, Brookies Byron Gin, Ly Gia Vien, Torani, Fentimans, Mercantile.
Participating Bars (in collaboration with brands):
- Kraken x The Dot Bar
- Sexton x Dram Bar
- Wild Turkey x Lost Birds Bar
- Glenrothes x Firkin Bar
Master Classes: Lady Trieu, Bruichladich, Jose Cuervo, Ly Gia Vien, Highland Park
Photos courtesy of Nick Middleton @glam.foodbev
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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NYC Needs a healthier option: We tasted Chef Woo Instant Ramen – Packed with Bigger Flavor, Better Health – Food Review
NYC Needs a healthier food options.
Hungry for a Modern, Healthier Ramen? We tasted Chef Woo Instant Ramen – Packed with Bigger Flavor, Better Health
If we’re being honest, Instant Ramen hasn’t had the best reputation. Kinda the opposite. It’s known as the cheapest stuff broke college kids can eat. I ate it, maybe you did too. You get a case at the dollar store for $10 and that could last you a week. From 16 to 22, it’s what you did. It was almost a rite of passage.
Too salty, full of bad stuff, tasted like a potpourri of slimy chunky stuff. But cheap and filling.
Well, it’s time to change that. And Chef Woo wants to do just that. Bring good flavor and bring a much more health-conscious approach?
Did they do it? Keep reading and find out.
Chef Woo’s Inspiration
Chef Woo’s Instant Ramen is inspired by Song Wu Sao, the legendary female chef from ancient China, whose tasty soup became so famous, it lifted her community out of hard times.
Chef Woo Today
Now Chef Woo is trying to change the world too. They’ve created plant-based ramen that’s tasty and nutritious, and puts significantly less strain on our environment.
As their website says:
“Better for our health.
Better for our families.
And for our global future. It’s a lasting change we can make together!”
Chef Woo products are made with the highest standards when it comes to quality and nutrition.
Chef Woo’s Flavors
Roasted Chicken
A hearty classic to warm your soul and fill your tummy. Roasted Chicken flavor made with absolutely no animal products.
Roasted Chicken Ingredients
Organic Wheat Flour, Organic Sunflower Oil, Organic Pea Protein, Seasoning (Cane Sugar, Corn Maltodextrin, Yeast Extract, Autolyzed Yeast, Torula Yeast, Dehydrated Vegetables [Garlic, Onion, Chives], Spices, Natural Flavor), Dried carrot, Salt, Dried Onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Potassium carbonate, Sodium carbonate, Guar gum.
Braised Beef
Home comfort in a bowl. Enjoy the rich and satisfying braised beef flavor, made with absolutely no animal products.
Braised Beef Ingredients
Organic Wheat Flour, Organic Sunflower Oil, Organic Pea Protein, Seasoning (Corn Maltodextrin, Cane Sugar, Salt, Yeast Extract, Autolyzed Yeast, Dehydrated Vegetables [Onion, Garlic, Chives], Spices, Natural Flavors), Dried carrot, Salt, Dried Onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Potassium carbonate, Sodium carbonate, Guar gum.
Thai Lemongrass
Transport your taste buds to south-east Asia with the tangy zest of Chef Woo Thai Lemongrass.
Thai Lemongrass Ingredients
Organic Wheat Flour, High Oleic Sunflower Oil, Organic Pea Protein, Spice (garlic, onion, green onion, brown sugar, salt, soy sauce powder [soy sauce (fermented soybeans, wheat, salt), maltodextrin, salt], turmeric, lime juice powder (lime juice, maltodextrin), citric acid, sesame oil, lemongrass oil, spice extractive, silicon dioxide), Dried Carrot, Dried onions, Dried Red Bell Pepper, Dried Peas, Dried corn, Salt, Potassium carbonate, Sodium carbonate, Guar gum, Sodium Tripolyphosphate.
Sweet Chili Togarashi
Add a little spice to your day with a sumptuous medley of Japanese flavors. Our Sweet Chili Togarashi never disappoints.
Sweet Chili Togarashi Ingredients
Organic Wheat Flour, High Oleic Sunflower Oil, Organic Pea Protein, Seasoning (Spices, sea salt, dehydrated orange peel, sesame seeds, poppy seeds, brown sugar, dehydrated garlic, and silicon dioxide), Dried Carrot, Dried onions, Dried Red Bell Pepper, Dried Peas, Dried Corn, Salt, Potassium carbonate, Sodium carbonate, Guar gum, Sodium Tripolyphosphate.
Chef Woo’s Ramen Conclusion
How does it taste:
It has way better flavor. I loved the chicken and braised beef. Frankly, some of the others have too much flavor for me. But maybe it’s perfect for you. I don’t like spicy. If you do, you’ll probably love all of them.
Is it healthy?
First, easily they are all more health-conscious then the previous generation. Second, yes again, they are healthy in general.
Would I recommend Chef Woo’s Ramen?
Yeah, I’d buy the chicken and the beef. For me, not the spicier ones.
Browse more at Chef Woo’s website
Find Chef Woo’s Facebook and Instagram.
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High blood pressure has a tastier solution than even before Thanks to Music Producer Ira Antelis — 120/Life to Help Us All Be Healthier
High blood pressure has a tastier solution than even before thanks to Music Producer Ira Antelis — 120/Life to Help Us All Be Healthier
Have high blood pressure? Over 100 million people do. Music Producer Ira Antelis wanted to do something about it, so he created 120/Life to help himself and others become healthier.
“Your blood pressure’s sky high,” founder Ira Antelis ’s doctor told him. “Get it down in 3 weeks, or it’s surgery.” So Ira went started changing his lifestyle. But also, investigating health.
It turns out, there’s answers out there. And he wanted to know more.
Today I sat down with 120/Life’s Ira Antelis for a conversation about music, creativity, getting healthy and Ira’s inspiring message about following your passion and inspirations.
The conversation has been edited for length and clarity. The full conversation can be found on our YouTube channel.
So as we just jump right in, Ira, can you give us a little background on you? What did do for a living before 120 life?
Sure. Most of my life has been writing and producing music. A lot of television commercials. The famous one is a Michael Jordan like Mike if I could be like Mike, which was just in the close the closing credits of the “Air” movie, and 30 years later.
Songs from McDonald’s for Disney, artists like Christina Aguilera, Regina Bell, Patti LaBelle, have recorded or sung my music.
The concept of how I got from there to a blood pressure drink is always like mind boggling to many, and including me, because it’s a path I never would have thought would have arisen to be honest, and it came out of a health issue, and it’s funny because you relate to blood pressure and music. There is a relationship because in music, you put things together. So let’s say I create a piece of music on the piano and say, okay, great. So now I’m going to get a, I wrote the music, I’m going to get… The bass player, I’m going to get the drums, I’m going to get the violins, and then I’m going to put it all together. And I’ve been doing that for many years, it’s like putting ingredients together. And a health issue my blood pressure had risen really high, dangerously high. And then we’re like you have to get this fixed.
If not, we’re going to have to do surgery. Because over time, the first thing anybody I think would do is say what if you have high blood pressure. What do you do? What do you eat? What do you drink? And when it came to the drinks, I kept reading about these things that they all have studies.
I was like, wait a minute. Pomegranate juice, I’m reading the studies. You drink it for six weeks. And one day it just struck me. If I take all of these ingredients, I think it’s like mixing a piece of music and putting them all together. I just knew in my mind they would work because I think the music related to the blood pressure and that’s how it all began.
You literally almost produced a beverage in the same way you produce music.
You brought in several elements together, let’s say drums, a guitar, a vocalist, all the elements of a band. You thought of it like that, but you found these superfood ingredients and said, gosh, these ingredients could all work together.
Yes, that’s 100% correct. Now what I was doing is that I think like I’m going to produce this drink like I’m producing music. No, but I’ve had a recording studio for 30 years of my life and I’m making music every day of my life.
It’s just secondhand nature to do things in combinations for me. So when I thought about it later on, I’m like, Oh yeah, that’s why it works. I saw the ingredients, they look the same. I knew I can mix them together. Just from my process of music. I think that’s what happened.
If you’re doing the music every day, do you think you use creativity to solve a health concern?
Yeah, I think on some level that’s what happened. I was looking at things and I saw it, but in a way maybe nobody else saw it. And I think when you’re a creative person, then that tends to be the, where you go first on some level. I’m always thinking of things from a creative standpoint.
Is there a life lesson at all in here for people, using creativity and trial and error and the confidence to try new things.
Yeah, it’s funny because I did this music project with music from the Holocaust. And we, I wrote the Carnegie Hall and we sold it out, beyond the most successful thing in my life. And I was sent to somebody, if I had to write a book about my life, I would title the book, “Everybody Says No”. And I think that’s the way, the mission of my life don’t ever let anybody stop your ideas. Ever.
If you are passionate about anything, go figure out a way to do it. And I think it’s a life lesson about creativity. What it is, go do it.
So from a step by step process, you have a doctor’s meeting, you’re told you have a health concern, can you just walk us through what those next steps were?
So the first thing somebody tells you, you have extremely high blood pressure. It has to come down. And most of the people I’ve ever met would say we know what high blood pressure can do.
But my question was not that. My question is what is causing the high blood pressure? What is it? My dad was a pharmacist; he knew about strokes and heart attacks. I was trying to figure out what it is and how do you stop it?
And the truth is even though the doctor is a friend of mine that they will basically go figure it out.
First thing I learned is to cut your salt. That was stop number one. Most studies show if you cut your salt, it will lower your blood. I’m just doing everything I can do, even taking medication. I’m going on a salt free diet for three weeks. So you have fruit, vegetables, but not just salt. Every cookie that has sodium, I’m not eating.
That was like step number one.
Then I’m Googling what are the best foods to eat? What are the best things to drink? And that began the process. Reading about these did lower my blood pressure to the point where they didn’t have to operate.
But you get stuck or passionate about some things. So every day I’m on the computer, looking up drinks for high blood pressure. Many of the same things come up, beet juice or beet powder, lowers your blood pressure. Hibiscus tea lowers your blood pressure. Pomegranate juice
I’m reading the studies. Then one day It just dawned on me. Wait a minute if all of these lower your blood pressure a little bit. Together, maybe it will lower it a lot.
I figured, somebody had done it. Not only was that not there. Even to this day, there was nothing there. Zero.
There’s 110 million people that have high blood pressure. And there’s nothing, there is not a drink out there with these ingredients.
Yeah. But that began the journey.
So on this journey you had different levels of support. You have a nutritionist in your life, Susan Schachter, talk about her involvement
So as I’m making this drink, [I’m thinking] what’s the best way for people to try it? So I kept thinking, okay, I’m going to make these jugs that contain 112 ounces. And I would give it to people that I knew had high blood pressure and say try it for two weeks. I’m doing that because one of the people I gave it to is my cousin who at the time was the sole distributor for Keurig the coffee machines and the K cups. I’m thinking okay I need to get him to distribute this drink.
So I gave it to him and said look if your blood pressure lowers from this drink, you got to promise me you’ll distribute it. He said, ‘Okay’, because he’s very skeptical and he thought there’s no way.
And sure enough, his blood pressure lowered 30 or 40 points. He said, ‘Okay, I’ll distribute it. But, what do you know about this stuff?’
My childhood friend Susan Schachter has a Master’s in nutrition. I sent her the drink. She made some tweaks and that’s how I got her involved.
Can we go through all six natural ingredients?
Let me start with beets; the superfood for athletes so I knew I was going to have beets in my drink.
Hibiscus tea has been around for years and have said a multitude of studies. even in the Middle East about lowering your blood pressure. I think some of the qualities are in medical terms that can act like an ACE inhibitor.
The third ingredient is pomegranate juice. It can act as a beta blocker. It has a lot of antioxidants. So I think those three were the really big things in the drink.
Susan added magnesium and potassium. It relaxes your blood vessels.
Through the studies, I was reading about cranberry juice and tart cherry juice, which has been used for recovery for athletes for soreness of muscles.
I enjoyed the taste. I’m always worried health products will “taste like science” Your drink doesn’t. What does it taste like to you and how do you recommend drinking it?
The most important thing is it can probably really help you. Some people really like how it tastes.
I say mix it with cranberry juice or put it in your smoothie, especially now we have a powder. So there are different options. I think the point is that high blood pressure is not something to mess around with. Too many bad things could happen.
Is there anything that you want to talk about?
We’re in a society where people age out, we become disposable after a certain age in so many industries, so I’m inspired by my own story, 60 years old rather than retiring or doing something I had the wherewithal to say, I’m going to do this, it’s never too late in life if you want to do things.
And I think that’s a message for a lot of people. Most people do not start a business at 60. But my thought is like, you have this passion, you have this dream, go for it. I’m very thrilled to just be a part of it. I let my CEO run it.
The second thing is that I, we always say to people, Susan always says, know your numbers. Be responsible with your health. Drink 120 life. Pomegranate juice. Beet juice, Hibiscus tea, Cut your salt. That’s my message.
Please tell us how can we help you. Please tell us how to find your website and where to browse your products
Ira: If you want to try 120 life, www.120life.com
If you want to try it for two weeks, purchase it. But if you’re unhappy for any reason, money back guaranteed.
So thank you so much for your time. Thank you for discovering this health idea.
Thank you. You have a great day.
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NYC: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains
Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.
In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.
Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Heather Holmes from PublicityForGood.com. I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about.
What’s the most important thing that you want to share with the audience today?
Heather Holmes:
I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people.
So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.
Joe Winger:
Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.
So what should I be thinking about? What do I present to you as a step one?
Heather Holmes:
Step one is really the intentionality of why you want to get in the media. What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?
Are you wanting more sales and more people to buy your product?
You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you.
But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.
Joe Winger:
Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?
Heather Holmes:
After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”
Why does your product matter?
If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.
I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.
I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?
Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.
Now I have almost two under two with a third on the way.
So you need to have your key pivotal moments because those are things you can talk about in the media.
Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.
Joe Winger:
People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?
Heather Holmes:
It’s really all about your platform and reaching new audiences.
When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world.
It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy.
So that was why I did the pageants.
I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.
So it gave me that relevancy. So you have to be relevant.
You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution.
[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right? It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.
Joe Winger:
You’re growing a 7- figure business. What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream
Heather Holmes:
We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us.
The year the pandemic [hit] was our first million dollar year.
I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one.
Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone.
When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.
So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in.
Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.
I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right? I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one.
So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.
And this is my legacy.
I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously.
So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.
We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health.
Joe Winger:
What an incredible story to share.
Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.
It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality. I have the journal and we mapped everything out.
This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.
We’ve had a kid every year. Rose will be two in June.
We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.
This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level.
I was talking to [a business owner client] and her business grew by 40% from getting in the media.
One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.
On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that. Our kids will see the good work we’re doing.
Joe Winger:
You’re talking to an audience of foodies. What is your favorite meal?
Heather Holmes:
We just had Indian food last night that my husband made and it was so good.
We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte. So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be.
[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.
And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.
Joe Winger:
Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?
Heather Holmes:
You can go to PublicityForGood.com You can find me on social media as well.
https://www.linkedin.com/in/heatherdesantis
https://www.instagram.com/heatherdesantis
https://www.instagram.com/publicity.for.good
https://www.facebook.com/heatherdesantis
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