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Honey's Health Power is getting Rediscovered and Mellody Food's Darko Mandich is leading the way
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Honey’s Health Power is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way

By Joe Winger — 2 years ago

The magic and power of honey is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way

Honey has been a staple in my people diets for their whole.  As a result, many of us take it for granted.  But that’s changing thanks now.

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

Why honey? Was it a personal passion or where did the interest come from for you?

Honestly, at that time, it was a great opportunity and a very interesting company that had many different divisions all related to food and agriculture.

It’s my grandma’s fault that I got into the food industry because I remember when I was a kid, my grandma and my mom and dad, they were running a tiny tavern in the Mediterranean coastline.

Seeing people gathered around the food, seeing people running around prepping the food. In my family, whenever we would have guests visiting our home, there’s always gonna be like plenty of food. And I think that subliminally inserted in my brain. Even though I pursued business and entrepreneurship, that’s something that excites me. In the background of all of that was food. I don’t mind that because I’m a foodie myself.

 

Honey is being Re-Discovered. Why did honey become so important to us today?

 

There’s so many angles to that. If you ask consumers in the US their preferred sweetener is honey. Why? Because people understand that honey has the sugar part that gives you a kick, gives you energy; but honey also has a very exciting non sugary part to it, which makes it a better for you. I would say [it’s] the best sweetener out there.

Also, there’s something about the mythology of honey.

There’s this Greek goddess of honey. Honey has been presented as a divine product across many religious books in different religious and history is telling so many interesting stories about honey.

Around 200 years ago, they unsealed Egyptian pyramids, got inside, found a bunch of things, and amongst others there was honey in a pot. And you know what? That honey was edible. And no food in the world would actually stand against that shelf life because, [of honey’s ] special combinations of sugar acidity, pH. Now I’m nerding up.

 

But the thing is, honey is very special. It will never go bad. There’s kind of official shelf life to honey, but honey will actually never go bad.

And I think if you connect all these things and consumers looking for better solutions, looking for something that can satisfy them, not only on a taste, but on a nutritious level, honey [has] become so popular. I had a chance to witness this across my decade old career in the US and before that in Europe.

And look, I was very excited about honey. I didn’t know much about it when I joined that [first] company, but when I started learning about it, I was like, ‘Wow, this product is really amazing.’

 

Is the honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

Partnering with NYC 3 Star Michelin Restaurant Eleven Madison Park? How'd This start-up do it?
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Partnering with NYC 3 Star Michelin Restaurant Eleven Madison Park? How’d This start-up do it?

By Joe Winger — 2 years ago

How’d a Start-up Partnerswith NYC 3 Star Michelin Restaurant Eleven Madison Park?

For most foodies, it’s a dream to even have dinner at a 3 Star Michelin restaurant like Eleven Madison Park.  But how do you go a step further?  Imagine being a food start-up company who gets to partner with a legendary New York 3 Star Michelin restaurant.  How’d they do it?

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

Eleven Madison Park is a 3 Star Michelin restaurant, one of New York’s most esteemed fine dining venues. How did you start that relationship?

 

Yeah, thank you for asking that question, because this is an opportunity to tell the story. It started at the beginning of 2022. We were busy with our process of making this honey. Still not having the final product and bringing it to the market, but we’re getting there. I was really excited with what our team was delivering at that time. And I started thinking, okay, at some point sometime soon we’re gonna have a sample, and who should test that sample?

The reason why this sample was important is because it was a one ounce jar, like a very tiny jar, but the cost of that sample was $300,000.

 

I was thinking who should open this? Who should be the person to taste this? And that week I came across this podcast featuring Chef Daniel Humm, leading one of the most well-known restaurants in the world, Eleven Madison Park.

 

[On the podcast he explained…] When covid kicked in, it taught him a lesson about the importance of the interaction of foods and the world around us, and how the stories around if the virus came from an animal. That inspired him to think more about the interaction between animals and people. And he took this responsibility as a chef to really think about what he wants to do next. And what he wanted to do was one of the boldest moves in the world. To transform a well-known restaurant that serves all kinds of products, including meat to a fully plant-based restaurant.

 

So this Chef from Eleven Madison Park, the finest French cuisine. [Food and fine dining] experts were very skeptical about that decision. But what I really cared [about as a person] at that time is that there was someone who took responsibility to reflect on his own role in the food industry. And that immediately connected me with my story of being part of the honey industry before working with bees, and now taking the responsibility to build the future that’s kinder and sustainable.

I said to myself, we have to get to this person. He should be the one to taste [our] $300,000 one ounce of honey made without bees.

 

So, I reached out to my network to [find ways to] send them a sample.

In that process, I got to learn a lot about high-end, Michelin Star restaurants and how they operate. It wasn’t going to be easy or straight-forward to do.

So my co-founder and I, we decided to book a dinner at the restaurant. They just re-opened and [so even booking a reservation was hard.] We flew from San Francisco to New York, show up as regular guests for dinner. We loved the dinner, we loved the food. And then we asked if someone from their team would talk to us, that was just the beginning of it.

They were very excited. They quickly assembled a panel of people and they wanted to hear what we had to say. For me, that was really amazing. That was a dream come true.

As a kid growing up in Eastern Europe and thinking about the impact I wanna make in my career, I never thought that I’m gonna be having a company in San Francisco and then pitching to the highest culinary authority of the food industry honey without bees.

That was the beginning of the relationship.

They are very careful around the food that they incorporate. [While] they are a plant-based restaurant, they don’t usually work with mainstream plant-based brands that they don’t believe in the level of their quality. So for us it was a big honor.

Seeing our company brand next to the brand of the best plant-based restaurant in the world is really amazing.

From the time you’re at the restaurant Eleven Madison Park that night to getting the deal, what did that journey look like?

What lessons did you learn from going through that process?

 

From the “cold dinner” to this jar, was hundreds of hours of conversations. And what I learned as a business owner is that conversations are necessary for trust to be built.

 

If there’s a culinary authority with 3 Michelin stars and so many awards, and [then another company] basically a new company, a startup, there’s a big dis-balance in terms of authority and brand equity and the image and reputation.

 

When they asked us how it’s made, let’s go beyond the ingredients list. Let’s show them the photos of the plants that we source. Let’s tell them a story of where these plants are found. Let’s tell them the story of the terroir. Because if you think about all these future of food products, all these companies creating the new industries, these companies are led mostly by amazing scientists who know how to make products in a different way.

 

But what’s very often forgotten, this culinary story, the story of terroir, the story of the plants around us. And I think the Eleven Madison Park team was amazed to see the other side. A bunch of experts who are forward thinking, who understand that we wanna advance towards a better process, a better product, but we also don’t forget the nature around us, and we are actually doing this for the nature that’s around us.

 

So I think that level of thoughtfulness, attention to detail, and our ability to go the extra mile for them, I think that paid off.

 

So all of that plus lots of patience because these people take time to move, these are the best culinary minds in the world.

 

When we would be following up, I would be adding more, “Here’s something more on that plan. Here’s the report on the bees. Here’s the video that we did.”

 

Last year in May, there was kind of a mid-step [in the process]. We pitched them this idea to partner for World Bee Day, which is May 20th.

 

So for May 20 2022, we pitched the idea of organizing an event at Eleven Madison Park and invite The Mayor of New York, investors, people from the business community, the United Nations diplomatic core. Invite all these people to taste Michelin star food made with our product, a specialty menu for dinner.

 

Is your honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

NYC wonders how bees are involved? How do they actually make plant-based honey?
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NYC, How do they actually make plant-based honey?

By Joe Winger — 2 years ago

New York City wonders how bees are involved? How do they actually make plant-based honey?

Traditionally bees have a massive role in producing honey.  So, removing their support seems unrealistic, or does it?  And sure, scientists can try to explain it.  But can someone explain it in simple terms, in a way that a curious foodie could understand it?

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

From a science point of view, how are you creating plant-based honey products?

 

The process has to start with philosophy. When people think about science, engineering and process, what comes to their mind is what’s the science? What’s the engineering behind that? What’s the process of making something?

 

But I would argue that every process, every science starts with a philosophy in the first place. So for us, our philosophy was there’s honey made by the bees in the market, the real ones, that product quality-wise is amazing, but has negative baggage in terms of how it’s made. Next to that, there’s fake honey. There’s basically adulterated honey that’s made by people taking fraudulent activities and blending a little bit of real honey and a lot of rice syrup.

That’s done outside of the US by people trying not to get caught. The third group are vegan honey alternatives, made out of tapioca, dates, maple, pure sugar. These products are just not honey. Trying to impersonate honey, but it’s not honey. It’s a legit product. It’s in the market. People can buy it.

What was missing is the fourth group, which is the category that we pioneered.

Honey, the product that has the composition of real honey but that doesn’t have any rice syrups, nothing that doesn’t belong to honey. But, it’s not made by the bees and therefore by default is vegan and plant-based. So that was the category that we started, and we didn’t start it only for vegans. Obviously vegans are our early adopters. They love what we’re doing. I’m vegan myself. But I want this to be an inclusive company and brand, and therefore we launched this for everybody. For everybody who likes delicious and nutritious foods. By choosing this you’re basically voting for those little creatures to survive on this planet.

You asked me about the process.

You wanna make honey only from something that in nature that touches bees and honey, it’s very strict. Our team studied a lot of different honeys, the different anatomy of the bees, the science behind honey production. Bees land on a flower, they suck up nectar. And there’s a couple of things in a bee’s anatomy. We came up with this proprietary process where we interact with the plants, we take different parts of the plants.

 

What’s really exciting and cool is we can take the whole plant, break it into different ingredients, and take parts of the plant that maybe bees don’t have access to, like its roots. So we take different ingredients from different plants. We have more than 30 different plants in our product that we launched and we created this process that is basically mixing all those ingredients in a food facility in a regular culinary approach, and basically create a product that looks, tastes, and behaves like honey.

Is your honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

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