Wine Pro Etti Edri Reveals the Perfect Wines for Passover
Carmel Winery’s Etti Edri had a few minutes to stop by and talk about Passover, her favorite wines and some incredible family meals to pair with those wines.
Carmel Winery has great wines for Passover. Tell us about them
When you are a winery that produces one for 140 years and Rothchild has been so happy and proud about us, we always have to mention him. I always love mentioning the consecutive harvests that we carry.
It’s not an easy thing, especially not in Israel, especially during the Muslim era, especially when, during the Ottoman era, we continue to produce great wine in Israel, which is a great thing.
And I am privileged to work in such a winery that, the first Prime Minister of Israel used to work there. So this is a great thing. It’s not just the history of it all, but it’s also the one-step-after-the-other, it never stops, we’ve been continuously working.
It’s the love of the work, and the love of the land, and the 108 families of growers that have escorted us since day one.
This is not just about wine making, but it’s also to preserve the philosophy that we’ve been making wine for a thousand years and we want to be making wine another 5,000 years. We will keep it going, which is not an easy thing.
So of course I come from Carmel. What’s important for me is to talk about Carmel Winery, that we are able to produce wines from a wide spectrum of wine.
When we sit together for Passover. There are younger people: 18 year old’s, 20 year olds, but it’s people we wanna bring in and invite to the wine world.
Because the wine world in Israel is just since the 1970’s, even though they used to produce wine thousands of years ago. After the Muslim era until the seventh century there was no wine at all. So when Rothchild came, he had to start everything from scratch.
So what he started, we actually sustained. And when we sit together at the table for Passover there are 18 year olds, 23 and 30 year olds, parents, grandparents. That’s a lot of different wine tastes. And we all know how wine involves your palette.
Personally, I mean, I started with semi-dry wines, and today I would go for the Volcano, which is the single vineyard one, you know, the geeky one that goes into oak and large oak. But how long it stayed, and how long it was fermented, and so forth.
As opposed to my 21 year old. She says, “Mom, give me something light and fun”.
So this is what’s so beautiful about Carmel is that you can give them the “Buzz” series, which is the sparkling, a flavored wine and it’s semi-sweet, and they love it. But yet, on the other hand, my father would like the brandy which we also produce. And, me, myself, would go for the high end one. So everybody around the table can enjoy their own glass of wine, and that’s miraculous in a country like ours, it’s an achievement.
Lets do a deeper dive on the wine.
Because I’m at the age of liking these geeky kinds of wines, I want to talk about Carmel Signature. Carmel Signature is all the premium wines under Carmel Winery’s label. It means that while we make regular table wines, you can also drink our Signature series and it has our signature on it, Carmel signature with a symbol of spies.
That symbol means it’s coming from the top vineyards in Israel. So it’s coming up from the Galilee. It’s coming from the Judean Hills. It’s always being picked from single vineyards that are growing up in the north, with really meticulous care.
When it comes into the winery, it’s separated in oak, and then after the fermentation, it’s blended together for a while until it creates a beautiful blend.
So two things I want to talk about, one is we are launching “Single vineyard”, which is a very famous among Kosher drinkers. They love it knowing it’s Single Vineyard from Carmel and they want to taste it because it’s been planted since 2010.
Also, we are launching something today that’s a bit higher. It’s called Volcano, because it comes from a special vineyard that was planted in 2010. Picked from their Cabernet Sauvignon, which Americans love.
So combine the Cabernet grapes, the single vineyard, the signature symbol, the immaculate vineyard work. Combing in all and eventually you get something that’s really really beautiful on the palate, very rich, but yet something you can age and drink 5 – 10 years from now.
Amazing, so tell me more about the Carmel Single Vineyard Cabernet Sauvignon 2019. What meal would you pair with it for dinner?
When we are drinking such a rich and full wine, you would expect to have a matching experience with the food. So usually people would go for roasted meats, fatty meats because the wine is so rich in tannins.
I would actually go for the long-cooked lamb, because I’m Mediterranean, I’m Tunisian.
So I would put all these herbs inside, and yet these herbs would not damage the quality of the wine or the flavors it also pronounces. But long cooked. When you think about a bite of that alongside rice pilaf. You know what that is like? A mixture of the spices should match perfectly to that cabernet. The balance you would get is quite amazing.
Let’s move to a second wine.
What I want to talk about is a wine called Carmel Mediterranean. It’s also on the Carmel Signature which received 96 points by Decanter, which was a big thing for us.
The Americans that came here in 2000, when they tried it they were just blown away.
Mediterranean Carmel is a combination. It’s got Carignan, it’s got Petit Verdot. It’s got Petit Syrah. It’s got single vineyards, separated from all of Israel. It combined later on, after 8 months in oak together, as a blend.
When you taste it it feels like you are tasting some part of the Judean Hills climate, which is limestone and rocky, chalky. When you go out to the Northern Galilee, it’s just a bit wet there, there’s more rain there. So it would feel a lot more earthiness and herbiness into the wines, and combining that, together with also some of the northern shore, Carignan, which is a 100 year old vine. That just gives you a sensation on your palette that you can’t give up.
Then we say, Israel is in one bottle for Carmel Mediterranean and the Carmel Signature.
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Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell
Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell in Dry Creek Valley, Sonoma County.
The team at Dancing Wines is developing a collection of sensory brands that celebrate life through taste, touch and aroma – inspiring you to find your inner dance and show the world what truly moves you.
Dancing Wines’ red wine trio includes Old Vine, Duo and Estate — three limited-release wines made from hand-picked grapes that showcase the full breadth of the Dancing estate.
Lauren Russell (L) and Cynthia Russell (R) from Dancing Wines Credit: https://instagram.com/DancingSonoma
Today’s conversation with the dynamic Mother / Daughter team Cynthia and Lauren Russell from Dancing Wines ha been edited for length and clarity.
For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: What is the most important message you’d like to share today?
Lauren Russell: I think one of them is dancing is art and art is life.
Another is love needs no explanation. I think really the thread between those is we’re trying to create a product and an experience that brings people together and invites them to find their inner dance, which is something we say a lot.
So we want to encourage people to find their unique rhythms. And wine is also really lovely because it is a vehicle that brings people together to enjoy a moment and diverse people together.
I think my Mom [Cynthia] can speak to this as well, but one of the things we thought about when first exploring wine was just how daunting the whole atmosphere is around the consumption of it and the buying and using all the right adjectives.
Especially for my generation I feel like there’s a bit of a learning curve. So I think one thing we really want people to take away from the brand is just like, just enjoy it. Love needs no explanation and you can’t drink wine when your mouth is full of adjectives. We’ve created a great wine just for you to be able to enjoy and to describe however you want and enjoy whenever you want.
Source: WeAreDancing.com
Cynthia: Yeah, I think the measures we created we have a beautiful heritage property that the soil and the climate create this great wine. And me being of an older generation where wine was very intimidating, even though I know a lot about it.
And drinking it for a very long time. I’ve lived in France. I’ve lived in California. It’s still when you order in a restaurant, you’re scared. Do I know enough? I’m going to be embarrassed. Is this the right pairing? And what the good news is that wine making in the world has become so sophisticated that if you are buying wine from a place that is special, including all.
Sonoma or France or Italy, the wines are good, they’re really good and all you have to do is be comfortable with yourself and enjoying it. And so that’s what we’re trying to do is take a product that has thousands of years of history as being a part of our culture and make you comfortable with just having fun, enjoying it and celebrating what wine can do to bring people together.
Source: WeAreDancing.com
Joe Winger: You have a really unique story that you restored a vineyard up in Dry Creek. Can you talk about experience and what you learned from the restoration?
Cynthia: We lucked out. It was a Covid purchase. We spent a lot of time as a family together in very small confined spaces drinking a lot of wine.
We [thought we] might end up needing a place where we have more outdoor space and can be together. So we bought this property more as a farm and then discovered that it was a unique part of the world.
Zinfandel grapes have been growing in this small region for over 150 years.
It was called America’s grape back in the time I think [the] 1850s. Okay, we have these vineyards. They’re really old.
There was one owner at this property for 60 years, an older Italian gentleman. And a lot of the area is multi generation, fourth generation Italian families who came over and cultivated this grape.
We never intended to make wine and yet we were scared to let this history and heritage die.
So we took classes and tried to figure out, can we make wine?
It’d be such a shame to let this history go in this special place.
We made a great discovery, which was that you don’t have to be an expert on wine. You just have to have great soil and a great climate.
Then we launched from there.
Source: WeAreDancing.com
Lauren: We’re always towing the line between the respective tradition and traditional winemaking and the land and all of the old vines and creating something new.
She [Mom, Cynthia] always brings a lens of respect for the older generation and ways of life and what wine has meant to her throughout her life.
I’m always pushing the other direction. We always land somewhere in the middle.
You’ll see that in the brands, it has really playful branding and packaging. But, our winemaking is a bit more traditional. We’re a sustainable vineyard but we have old vines and we respect what the land has to offer and what it’s been offering in that region for a long time.
It creates a better product and brand for us because we get to cater to both audiences.
Credit: https://instagram.com/DancingSonoma
Joe Winger: You have a collection of sensory brands. Can you talk about what that collection is, what inspired the idea, and what we should be looking for?
Lauren: All of the products have been and will be inspired by the backdrop of the vineyard.
When we talk about wine, we talk about this kind of multi sensory experience, whether that’s aroma or where you’re having it, who you’re enjoying it with.
We came into wine knowing that it was going to be not just about taste or smell, but about the holistic experience of what wine could do for someone.
Sort of the thread between all of our products are taste, touch and smell. Again, like finding your inner dance and allowing you to express your personality.
We’re launching a trio of fragrances, which are loosely inspired by the terroir and the vineyard.
Cynthia: We have a fresh perspective on Sonoma. Every time we arrive, we have this nose full of these incredible senses:, the smell of moss, crushed grapes, barrel, fire and oak.
Yeah. So we’re like, wow. Every time we arrive, we’re like, wow, this is really cool.
This is so distinct and unique and just elevates your experience of being there.
We are going to bring more experiences to the brand when we can, like having an artist in residence, creating visually beautiful contributions.
We have an art collection there that inspired us to bring art to the brand. It’s largely from a diverse group of artists from the West Coast who are very colorful and young and also push boundaries. So our idea with the senses is like we’re trying to This is a brand that you enter into our world and you get to experience people and life in a way that’s very unique and bold and
Credit: https://instagram.com/DancingSonoma
Joe Winger: What are both of your backgrounds outside of wine?
Lauren: I was raised in Connecticut and went to Dartmouth for undergrad, was a creative non-fiction writer, so always had that storytelling bent.
After school, I worked at a lot of businesses in marketing. Uber Eats, Refinery29, right before the pandemic, I worked for AB and Bev that was my first kind of foray into alcohol.
Then during COVID, I got my MBA at Columbia. We all got this massive reset of our priorities. I come from an entrepreneurial family. This opportunity arose
Cynthia: We’re a family who really believes in experiences. I have dabbled in many different areas. I went to Scripps college. I actually was a dance major until I was not. I became an international relations major. I lived in France for a while. Then moved to New York City and worked for JP Morgan trading stock, money market securities.
I didn’t find that was my passion, so I went to Harvard Business School and I got a master’s in business. Then I worked for American Express where I started a weekend travel program. It was a little startup within the travel segment of American Express. I got my “sea legs” of starting a business.
I quit that business because I had kids, then I started my own mail order company then I decided again, that maybe I needed a little more education.
I went back and got a doctorate at Columbia in organizational leadership.
I have a consulting firm on the side where I consult leaders and organizations about how to handle complex challenges in a complex world.
So my daughter [Lauren] gets through business school and we decide to marry all these wonderful experiences together and create something really new and unique.
Credit: https://instagram.com/DancingSonoma
Joe Winger: Let’s talk about your wines.
Lauren: We launched with our rosé which is really beautiful. It’s an intentional rosé. From our Primitivo grapes and we harvested them early and intentionally for rosé.
It has this really beautiful distinct, watermelon, almost Jolly Rancher aroma, and it’s really playful and full, but also dry. And it’s been a really big hit so that was a fun debut for us.
We just launched our trio of reds, and what makes them unique goes into the story about the restoration of the vineyard.
We’re still learning our land and learning from it.
We chose to harvest from different blocks and treat the wines in a similar fashion and bottle them separately to see what personalities they expressed.
One is the Old Vine Zinfandel, which is from our oldest head trained vines which is the deepest, moodiest, richest wine. It’s really lovely.
Credit: https://instagram.com/DancingSonoma
Then we have an estate wine, which is actually from Primitivo, a different word for Zinfandel. That one is a bit lighter.
Then we have a third, a duo which is a blend of both. And so it’s really helped us to understand. And they are quite different.
They’re obviously all Zinfandels in their expressions, but they’re all quite different.
People say Zinfandel is like a map of the land and I think that’s really true here. Which is super cool.
But we have two forthcoming sparkling wines because I think it really speaks to our ethos about being playful and to my generation.
Cynthia: It’s really fun for us because being on the East coast, Zinfandel is a really unknown varietal and we think it’s underrated. Californians know it’s been around for a long time. It has a lot of possibilities with food. And so what we’re trying to do is bring to light this really good wine and do it in a slightly different way.
We pick ours earlier, trying to have it be less jammy, juicy, heavy; lighter, less alcoholic than some of the more traditional Zinfandels that are on our street.
That’s really trying to address the changes consumer changes.
Our wines are chillable, super easy to eat with most any food, especially ethnic food, spicy food.
2022 was our first vintage. 2023 is already in barrels and we’ll be bottling that in probably in March. But it’s going to be a little different because the climate was different that year.
The rosé was just a fluke. Our winemaker wanted to try a Zinfandel rosé. Most people love it. It’s so distinct and unique.
Our 24 Rosé will come out in March. The reds will come out in the early summer. We’re going to bottle the sparkling in January, but that will be at least a year until you’ll see that. The pétillant naturel will probably be launching at about the same time as the rosé
Credit: https://instagram.com/DancingSonoma
Lauren: What’s fun about having both an early release sparkling and a [second, additional] later release [sparkling wine] one is going to be lighter, more effervescent, maybe geared towards the younger generation and the other will have that toastier champagne flavor.
Joe Winger: Do you have a favorite wine and food pairing?
Lauren: This one’s so hard. Rosé and oysters or any seafood is just awesome. Sparkling wine and a burger is one of my favorites.
In terms of red, when I think of Zinfandel, it’s Thanksgiving foods. It speaks to the hominess in our story. Bringing everyone around the table. Kind of experiential pairing.
Cynthia: Yeah, that resonates with me.
We have a lot of ethnic food, so it holds up really well to spice, to sweet and sour, salty and sweet. So it’s great with Indian food, Mexican food. Apples in your pork chops.
A burgundy is usually killed instantly by those kinds of flavors. It’s too fragile.
[Ours] is not fragile, but it still has so many nice aromas and flavors to enhance whatever you’re eating.
Lauren: It’s great with pizza. Pizza and a nice glass of Zinfandel
Source: WeAreDancing.com
Joe Winger: What’s something magical about Sonoma that you learned through this journey?
Lauren: True of both Zinfandel and Sonoma it always has this underdog energy to Napa. One of the hidden gems, we wake up really early and drive to the Redwood forest to watch the sun rise through the trees.
We eat a burrito because we have terrible burritos in New York.
There’s an amazing food community, 3 Michelin star restaurant, chefs, farm to table.
Cynthia: The distinct part of Sonoma is how important nature is to everyone there. It’s not just about wine. It’s incredible nature.
We both traveled a lot, lived in a lot of places. I’ve never seen such natural beauty in such a small area.
Lauren: That’s what the idea of our products is too. We have to bring people here in some way, differently than just having them taste the wine.
So as many dimensions as we can bring people into that realm to experience [00:29:00] that it’s like definitely the dream.
Joe Winger: Whether it’s social media, website, or other ways, what are the best ways for our audience to find and follow Dancing Wine?
Lauren: We have our website, which is wearedancing.com. We also are on Instagram, which is at DancingSonoma.
Southern sophistication Pours in NYC: Jack Daniel’s Country Cocktails RTD Hard Tea Pours Nationwide
Jack Daniel’s Country Cocktails Hard Tea Launches Nationwide
Jack Daniel’s Country Cocktails Hard Tea – a canned ready-to-drink that launched earlier this spring in 13 test markets – is rolling out nationwide this fall.
The RTD embodies Southern sophistication with a twist.
Jack Daniel’s Country Cocktails Hard Tea combines black tea, ripe, true-to-fruit flavor resulting in a balanced and sweet finish. With four classic flavors carefully selected, each can was crafted to please the palates of today’s modern drinker.
Country Cocktails can be found in select retail and convenience stores across the country in a 12oz. can (ABV 5%), 12-can variety pack containing four classic flavors: Original, Peach, Raspberry, and Blackberry; with the Original & Peach offered in 16oz. and 23.5oz. single serve cans that deliver consumers a refreshing and high-quality beverage experience for those who appreciate a good tea.
- Original: Known for its full-bodied refreshing take on a Southern classic. Combining the rich taste of black tea with a sweet, true-to-fruit finish, captures the essence of Southern sweet tea. It’s the perfect drink for relaxing on the porch and enjoying good conversation.
- Peach: A floral flavor that brings the juicy, sun-ripened sweetness to life. This option offers a crisp and refreshing experience, where the delicate honeyed taste comes to the forefront of the palate making it a delightful choice for any day of the year.
- Raspberry: Delivering a vibrant tartness, yet balanced with a subtle sweetness; this flavor presents a bold and smooth drink that’s as satiating as it is refreshing.
- Blackberry: Capturing the rich and juicy essence of blackberries, it offers a slightly tangy and flavorsome experience, making it a perfect choice for consumers who enjoy the bold taste of berries with a hint of Southern charm.
Coinciding with Country Cocktails Hard Tea launch is the RTD’s partnership with ACM and two-time CMT Music Award winner, Lauren Alaina, who has accomplished one of country music’s crowning achievements – becoming the youngest member of the Grand Ole Opry.
Lauren Alaina’s small town Georgia roots, love for comfort and authenticity make her the perfect ambassador for a beverage that prides itself on delivering a taste of the South in every sip. Both Alaina and Jack Daniel’s Country Cocktails symbolize Southern charm, together producing a match made partnership.
To celebrate the collaboration, Country Cocktails has partnered with Southern Living to offer fans across the country a chance to enter their sweepstakes and win a pair of tickets and flights to meet Lauren Alaina at her concert in Las Vegas at the Green Valley Ranch Backyard Amphitheater on October 25, 2024.
The sweepstakes will run from September 13 until October 11, 2024 and contestants can enter for a chance to win by visiting the link.
About Jack Daniel’s
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places.
Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Jack Daniel’s Bonded, Jack Daniel’s Sinatra Select, and Jack Daniel’s RTDs. Today, Jack Daniel’s is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
About Jack Daniel’s Country Cocktails
Jack Daniel’s Country Cocktails are premium malt beverages from the Jack Daniel’s Family of Brands. Jack Daniel’s Country Cocktails was introduced in May 1992.
Jack Daniel’s Country Cocktails and their respective flavor names are registered trademarks. © 2024 Jack Daniel’s. Jack Daniel Beverage Co., Louisville, Ky. Flavored Malt Beverage.
For more information, please visit www.countrycocktails.com.
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Oryx Desert Salt brings Taste, Health and Social Good to Your Gourmet Experience
Oryx Desert salt brings Taste, Health and Social Good to Your Gourmet Experience
Oryx Desert Salt Taste
In the crowded world of salts and condiments, Oryx Desert Salt is working hard to separate itself from the crowd and more and more people are noticing.
Come have a taste and a closer look….
Oryx Desert Salt has a heightened taste, even when compared to other gourmet options. Subtle, yet bold. It adds a zest to the bite while being gentle on your palate. A finishing salt who’s magic is pulling out an extra bit of dimension from most dishes.
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I tried it on poultry, rib eye and salmon. Bringing out the juice and flavor. Each time the taste was noticeably enhanced.
With its distinctive flavor profile using less salt will achieve that enhanced flavor and Oryx is still going, creating more exclusive flavored salts for exciting new taste experiences
So far I’ve only sampled their white salt, but judging by that experience, I’d LOOOVE to try their variety.
“Salt is the smallest ingredient in any meal yet it has the biggest impact”
Oryx Desert Salt’s Flavors
SMOKED SALT – cold smoked over French Oak shavings
WINE SALT – soaked in Shiraz red wine and sundried
BRAAI/ BBQ SALT – free from additives, flavourants, preservatives, wheat or gluten fillers.
Oryx Desert Salt’s Health Benefits
Oryx Desert Salt has all the essential minerals and trace elements that exist naturally in salt, including magnesium, zinc and potassium.
It’s 100% pure, crystal-white, natural desert salt. Sun-dried, unrefined, no additives, no anti-clumping agents, no preservatives. Dried by the hot African desert sun.
Why is this important? To really understand, let’s put on our science lab coats and get into the specifics.
There are two elements of salt – sodium and chloride – and they each play vital roles to your healthy body.
Sodium helps your nervous system, controls your taste, smell and touch, helps your muscles (and heart) work and helps your brain talk with the rest of your body.
Chloride is key for digestion and helps keep your blood moving.
Okay, science class is over.
But, yeah, that’s how important salt is to us. And how important Oryx Desert Salt recognises their role.
Some of us, honestly, haven’t put that much thought into what kind of salt we’re using. And now we know we should.
The Oryx Desert Salt Story
Back in the Summer of 2020 inspiration struck CEO / Founder Samantha Skyring when she took a 7 day walk through South Africa’s Namib Desert.
During the journey, she had several up-close encounters with Oryx Gazella (large antelopes) and learned the Oryx go a lifetime without drinking water.
How do they survive it?
The salt plays a big part. The animals get the necessary minerals and trace elements vial by licking native salt.
If you look on Oryx Desert Salt’s packaging, you’ll notice the Oryx, with its striking coloring and presence, because became the symbolic icon for Oryx Desert Salt.
Oryx Desert Salt Cares About Our World
They support small, local businesses, build partnerships and advocate for eco-awareness.
Oryx Desert Salt believes in impact sourcing which is choosing to source locally where possible and supporting small, often women-owned businesses.
They also work to build collaborative relationships (from their chefs, cooking schools and beyond) seeing them as valued ambassadors.
Their cotton bags, aprons and shopper bags are manufactured by a women’s home industry community group.
They partner with organizations like the Ukama Foundation, Macassar Pottery, Khomani San and Mier communities who own !Xaus Lodge in the Kgalagadi Transfrontier Park in the Kalahari Desert.
Where To Buy
Available at Whole Foods throughout the county, on Amazon and on their website here.
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Fiery! Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
Truff expands hot sauce with TRUFF Jalapeño Lime Hot Sauce
TRUFF, the truffle brand known for reimagining and elevating pantry staples, releases TRUFF Jalapeño Lime Hot Sauce, its newest hot sauce variation.
Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce
This vibrant green sauce boasts an entirely new flavor profile – and color – from the brand’s line of luxurious hot sauces.
It offers a harmonious blend of fiery green jalapeño peppers and refreshing lime with TRUFF’s namesake ingredient, the black winter truffle.
“Our goal with TRUFF has always been to create products
so unique that they offer a flavor experience like no other,”
Nick Ajluni
Co-Founder and Co-CEO at TRUFF
“This time, we are taking inspiration from the rich, vibrant, and colorful culture of Latin cuisine to create a flavor profile that has yet to be explored.”
Truff’s Jalapeño Lime Hot Sauce
TRUFF has brought truffle-infused products to a broad consumer base through its premium condiments line spanning hot sauce, pasta sauce, mayonnaise, oil and salt. TRUFF’s hero product, its hot sauce, is a leading seller in the natural channel and the fastest-growing hot sauce in conventional grocery.
The new Jalapeño Lime Hot Sauce is the brand’s latest addition on its quest to offer unparalleled flavor experiences.
“We dove deep into Latin cuisine, indulging in endless tacos, ceviches, aguachiles and chilaquiles. We noticed that two ingredients – green jalapeño and lime – were commonly used to complement and enhance dishes,” says Nick Guillen, Co-Founder and Co-CEO at TRUFF.
Truff’s Jalapeño Lime Hot Sauce
“We pursued these bold flavors and the result is a sauce that is both elevated and celebratory in nature. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, the TRUFF Jalapeño Lime Hot Sauce is designed to elevate any meal.”
TRUFF’s new Jalapeño Lime Hot Sauce will be available in 6-ounce bottles topped with TRUFF’s distinctive truffle-inspired cap in a captivating green. It will launch exclusively at Whole Foods Market this January and will be available online at TRUFF.com starting January 11, 2024.
TRUFF has experienced groundbreaking company growth since its launch in 2017. The brand’s distinctive flavor, high-quality ingredients, new product innovation, and social following have helped it build a significant base of loyal consumers, an impressive list of collaborators, and accolades.
The brand’s latest partnerships include launches with Popeyes Louisiana Kitchen and The Super Mario Brothers Movie. In November of 2023, it was announced that SKYY Partners— Jay Sammons and Kim Kardashian’s private equity firm focused on high-growth, market-leading consumer brands — had acquired a significant minority stake in TRUFF.
For more information please visit TRUFF.com or @sauce on Instagram.
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience.
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017.
The brand quickly became the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF has expanded its family of products to include other popular favorites like Pasta Sauce, Mayonnaise, Oil and Salt.
You can find TRUFF’s variety of products in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com for more information and recipes.
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8th Wonder Organic Sparkling Superfood Tea Launches in Pop Up Grocer New York City
8th Wonder Organic Sparkling Superfood Tea to Launch in Pop Up Grocer New York City
8th Wonder Tea is excited to announce their launch at Pop Up Grocer New York City for their line of organic sparkling superfood teas.
8th Wonder Organic Sparkling Superfood Tea
A retailer that curates natural and innovative brands from a variety of small businesses, on March 3rd Pop Up Grocer will begin carrying all five of 8th Wonder’s flavors including their newest release – Organic Sparkling Matcha Cherry Blossom Reishi Tea.
“8th Wonder is beyond excited to join the ranks of other game-changing and disruptive brands in the natural products sector by participating in the Pop Up Grocer event starting in March,”
said Reed Rush, CEO and Co-Founder, of 8th Wonder Tea.
Pop Up Grocer showcases the best and the boldest of innovative brands that are pushing natural and organic consumer packaging good trends into mainstream consciousness.
8th Wonder Organic Sparkling Superfood Tea
Just as 8th Wonder is devoted to elevating the timeless ritual of tea drinking into a modern and accessible affair for the masses, Pop Up Grocer is transforming the mundane concept of grocery shopping into a more luxurious and immersive experience for the 21st century.
Containing real fruit juices, 8th Wonder is infused with ancient superfood ingredients like cardamom, ginger, ashwagandha, chai, and apple juice.
8th Wonder Organic Sparkling Superfood Tea
8th Wonder organic sparkling teas contain no added sugar, sugar alcohols, GMOs, or artificial ingredients. Additionally, 8th Wonder is certified organic, Whole30 approved, non-GMO project verified, paleo, vegan and Kosher certified.Offering gut health and immunity in addition to their delicious taste, 8th Wonder is packed with antioxidants, vitamins, minerals, anti-inflammatory properties, and other benefits that may help reduce inflammation throughout the body and the risk of chronic diseases.
On a mission to promote emerging brands from underrepresented vendors while attracting shoppers who are conscious about what they eat, most of Pop Up Grocer’s brands are vegan, women, LGBTQ, and minority owned.
With Pop Up Grocer’s customers enjoying shopping in their out-of-the-box and healthful format, their space offers a retreat from large stores where those following specific, or restrictive, diets have to do a lot of searching to uncover the items they can consume.
According to the Global Organic Tea Markets latest research report in November 2022, the growing consumer preference for safe, chemical-free, and healthy consumables, is one of the most important factors driving market expansion along with a shift in lifestyle and growing demand from the personal care industry.
“As a premium product, 8th Wonder could not be more excited about revamping expectations around how natural products and purveyors like Pop Up Grocer can revolutionize and evolve traditional norms around shopping and consumption,” added Rush.
“Seeking out the first in class, and most intelligent in design, when it comes to our daily choices we can ultimately drive sustainable change in the market while empowering consumers to demand higher standards and better quality from our goods.
As a springboard for brands who are working to bring about these much needed shifts in product development, Pop Up Grocer is the ideal creative outlet.”
Launching on Amazon in November 2022, 8th Wonder has been available at select specialty grocers including Whole Foods in the Rocky Mountain region, and at Mother’s Market and Kitchen and Lassen’s Natural Foods and Vitamins in Southern California, in addition to their direct-to-consumer e-commerce site.
For more information on 8th Wonder Tea, visit: https://8thwondertea.com/.
8th Wonder Tea makes earth-conscious sparkling teas
8th Wonder Tea makes earth-conscious sparkling teas that deliver the enhanced benefits of organic, superfood ingredients to fuel the body and mind. Capitalizing on the popularity of sparkling beverages, 8th Wonder offers the healthy attributes of premium teas by using the finest ingredients.
Containing real fruit juices, 8th Wonder is certified organic, Whole30 approved, non-GMO project verified, paleo, vegan and Kosher certified.
Infused with ancient superfood ingredients, 8th Wonder contains no added sugar, sugar alcohols, GMOs, or artificial ingredients. 8th Wonder comes in five flavors and is available on Amazon. For more information on 8thWonder, visit: https://8thwondertea.com/.
