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NYC is in Love with “Rich caramel and vanilla”, “Black peppercorn”, “lingering notes of baking spice” Knob Creek Anncs 10 Year Old Rye Whiskey

NYC is in Love with  “Rich caramel and vanilla”, “Black peppercorn”, “lingering notes of baking spice” Knob Creek Anncs 10 Year Old Rye Whiskey

Knob Creek 10 Year Old Rye Whiskey.

Made pre-Prohibition style, Knob Creek 10 Year Old Rye is carefully crafted and patiently aged for a decade in deeply charred barrels delivering a full-bodied rye whiskey.


FlavRReport.com on Youtube

FlavRReport.com on Youtube


Knob Creek 10 Year Old Rye is carefully crafted and patiently aged for a decade

This extra-aged rye whiskey demonstrates Knob Creek’s® unwavering commitment to craftsmanship and bringing whiskey enthusiasts full-flavored whiskey, while expanding its rye portfolio.

Knob Creek’s unwavering commitment to craftsmanship

“Whiskey enthusiasts know when they’re drinking our whiskey,

it’s aged to perfection

and crafted with exceptional full flavor.

We’re excited to bring an extra-aged rye whiskey with even more robust flavors from a decade of aging in our barrels,”

Freddie Noe,

Eighth Generation Master Distiller.

“When my grandfather created Knob Creek® over 30 years ago, he set out with the intention to craft a premium whiskey without shortcuts, and we’re excited to continue his legacy – I know he’d love it, just like our fans will.”



Since the inaugural launch of Knob Creek® Straight Rye Whiskey in 2012, Knob Creek® has consistently been at the forefront of the rye category. Knob Creek® 10 Year Old Rye boasts a bold and complex flavor profile, capturing the essence of Knob Creek’s® traditional rye while delivering deeper notes of rich caramel, creamy vanilla, and robust oak and char notes imparted by additional years spent aging in the barrel.

Knob Creek® 10 Year Old Rye Whiskey is bottled with the following characteristics:

  • Proof: 100
  • Color: Tawny with waves of copper
  • Aroma: Rich caramel and vanilla, deep rye spice, and dried apple
  • Taste: Black peppercorn, creamy vanilla and caramel, and hints of deep oak and char
  • Finish: Smooth, lingering notes of baking spice

Knob Creek® 10 Year Old Rye is now available nationwide with a suggested retail price of $69.99 for a 750mL bottle. Enjoy Knob Creek® 10 Year Old Rye neat, on the rocks or in a cocktail of your choice.

For more information about Knob Creek® 10 Year Old Rye Whiskey and Knob Creek’s® award-winning* bourbon and rye portfolios,

please visit www.KnobCreek.com or visit us on Instagram @KnobCreek.

About Knob Creek® Bourbon
Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon to its portfolio, launched two limited releases, Knob Creek® 15 Year Old Bourbon and Knob Creek® 18 Year Old Bourbon, and announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey.

About Suntory Global Spirits 
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands.  Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.

NYC: When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

When You have a Higher Calling and Need Media Attention, Reach to Publicity For Good, CEO Heather Holmes explains

Publicity for Good is a millennial run communications firm that provides high-level disruptive, publicity and social media services for wide array of purpose driven clients in the food beverage and beauty industry.

In 2016 by Heather Holmes former miss Ohio international celebrated publicist and Forbes 30 under 30 nominee publicity for good has built a reputation as the countries number one PR agency for CPG brands that have social causes built into their DNA.

Publicity For Food CEO Heather Holmes

Publicity For Food CEO Heather Holmes

Today’s conversation with Heather Homes from PublicityForGood.com has been edited for length and clarity.  For the full, un-edited conversation, visit our YouTube channel here.

 

Joe Winger: 

Heather Holmes from PublicityForGood.com.  I’m a big fan because you’ve helped us facilitate a lot of previous conversations about food and drink and nutrition and all the things we like talking about. 

What’s the most important thing that you want to share with the audience today?

Heather Holmes: 

I really want to take away the unknown or worry about getting in the media. I want to make it more accessible to amazing brands and people. 

So I definitely want to share tactical advice that if someone is reading this, they have a good story in business, they have the confidence that their story is good enough and they could absolutely make an impact and grow their business by getting in the media.

Joe Winger: 

Starting with the basics, let’s pretend I have a company, I think I want public attention. I want to reach out to someone like you.

So what should I be thinking about?  What do I present to you as a step one?

Heather Holmes: 

Step one is really the intentionality of why you want to get in the media.  What’s your goal? Are you wanting to reach more people? Are you wanting to get your story out there?

Are you wanting more sales and more people to buy your product? 

You really need to know. Where you’re going first, and if you don’t know where you’re going, or you don’t have a vision, then it’s really hard to help you. 

But if you have clarity there, then we can really pull back and help you identify your story, how you’re different, your why, and why your product and or company, would be really great to be in the media.

The PublicityForGood Team

The PublicityForGood Team

Joe Winger: 

Now, looking at the grand scheme of the campaign, what kind of a campaign should we be looking for: expectations, results?

Heather Holmes: 

After we know our outcome that we’re wanting to get more sales, more backlinks, or name in the media, then what I like to do first is work with every entrepreneur, and even if you have a product, to really reflect in “why your story matters”

Why does your product matter? 

If you’ve never been in the media before, I take people for an exercise where I have them draw on a piece of paper, them as a baby, to where they are now.

I have them write the key pivotal moments that have happened in their life that have made them start that company, because those little components are absolutely a part of your story.

I’ve been in the media 700 plus times: Inside Edition, Fox News, The New York Coast, incredible media, but it hasn’t always been about being a publicist, right?

Yes. I’m the founder of Publicity For Good, but a lot of that has been my story or building a seven figure company from an airstream.

Now I have almost two under two with a third on the way. 

So you need to have your key pivotal moments because those are things you can talk about in the media.

Then we need to look at what’s going on in the news and how we bridge the gap between your product. Relevancy.

Joe Winger: 

People may not know you are a former Miss Ohio International. Can you tell us a lesson you learned from being a former Miss Ohio International that you’re using in today’s work?

Heather Holmes: 

It’s really all about your platform and reaching new audiences. 

When I was building my company I decided I wanted to get into pageants. I wanted to meet a community of like minded people that wanted to make a difference in the world. 

It was a way for me to have a platform because at the time I was talking about why you absolutely can build a profitable business. But also make a difference in your community and make a difference amongst your team. And really just build an incredible legacy. 

So that was why I did the pageants. 

I did a bunch of publicity and again, it made me relevant and timely because that was what got me in the media because I was Miss Ohio and I was only Miss Ohio International for a period of time.

So it gave me that relevancy. So you have to be relevant. 

You have to bridge the gap between what’s happening in the news, or we often use Awareness Days, National Nutrition Month, National Social Media Day, and you have to position your product or yourself as the solution. 

[For example], we were talking about an incredible juice brand, but most pitches I see are very promotional, right?  It needs to be how you or your product simplifies people’s lives. How are you adding value? Or you don’t have a product you need to inspire people.

Joe Winger: 

You’re growing a 7- figure business.   What’s it like growing a huge business while you’re taking care of your kids and for a while you were living out of your Airstream

Heather Holmes: 

We lived out of a 23 foot airstream for 3 1/2 years. I went from dating to engaged, to married to [my first child] Rose, who’s almost two, who lived in our airstream with us. 

The year the pandemic [hit] was our first million dollar year.

I think a lot of the reason why it was that year is because when March hit, everyone was so scared that we lost about 40% of our business, number one. 

Number two, we had to hustle and grit to make it. There was no choice of failing. All the distractions were gone. 

When you’re in an Airstream, all you have is your laptop, but we had no external distractions, and then everything else was closed.

So the only focus we could do was our business and we had to scale out of necessity because we didn’t want to lose what we had put so much time in. 

Fast forward, we now have 22 acres where we live and we have two under two, we have one on the way, we’re a full time team of 40, and it’s not easy.

I say transparently, it’s a hot mess. There are so many miracles that happen every day, but life is one, right?  I can’t turn off my founder hat and publicist hat and then “Oh, I’m a mom”. It’s all one. 

So yes, I might have Rose [my daughter] on a call with me from time to time, but I’ve learned that the more you step in and embrace your life, who you are and the realness, sometimes people opt out and that’s okay.

And this is my legacy.

I like these missions that we’re doing good work to us is way more than a business. We want to grow your brand and mission and we take it so seriously. 

So it’s not perfect. It’s not perfectly scheduled. I’m a full time mom, all the time on the weekends when the kids are sleeping, we’re working.

We know where we want to go, and these clients and ambitions that we’re aligned with and supporting are helping people with their health. 

Joe Winger: 

What an incredible story to share.

Heather Holmes: I have so much to share. Like I was adopted when I was a week old to having two under two and another one on the way and building a business and building a homestead.

It’s so crazy. Austin, who’s my husband, the first week we were dating, we’re all about intentionality.  I have the journal and we mapped everything out. 

This year, we were going to get engaged then married. Austin and I,l we will have been together almost five years.

We’ve had a kid every year. Rose will be two in June.

We want to build a business. We want to impact our clients, brands, and scale their business. We want our team to get better and flourish in their personal lives too.

This is our mission and I’ve seen so many miracles happen from getting in the media on a personal level. 

I was talking to [a business owner client] and her business grew by 40% from getting in the media. 

One of my favorite cookie brands, a mom had an incredible heart story. She went on our local news and she brought in $12,000 worth of sales, just the local people wanting to support her.

On the flip side, when people Google my name, it’s like my social currency, there’s all these articles. So I have so much peace in that.  Our kids will see the good work we’re doing. 

Joe Winger: 

You’re talking to an audience of foodies. What is your favorite meal? 

Heather Holmes: 

We just had Indian food last night that my husband made and it was so good. 

We used to live in San Diego and I think San Diego has the best food. It’s all fresh. We’ve traveled a lot. We’ve been to Bali, their food is pretty incredible too. Where we live [now] we’re right outside of Asheville and Charlotte.  So they have some good restaurants, but like I’m not in the phase right now where I’m the foodie like I used to be. 

[At our house] we have chickens and we have fresh eggs. So I’m obsessed with fresh eggs every morning. You’re living a good life when you can go get your eggs and have them at home with some goat cheese.

And honestly, I love Livermuth. Crazy. So I’d say some Livermuth fried in a cast iron with some eggs and goat cheese. It’s the simple things that I really do love.

Joe Winger: 

Heather Holmes with Publicity for Good. As we wrap up, whether it’s a potential client, a potential vendor, someone wanting your help with publicity, what are the best ways to find, follow you, websites, social media, etc?

Heather Holmes: 

You can go to PublicityForGood.com You can find me on social media as well. 

https://www.linkedin.com/in/heatherdesantis

https://www.instagram.com/heatherdesantis

https://www.instagram.com/publicity.for.good

https://www.facebook.com/heatherdesantis

Sexy Girls Night Out Drinks, but at home? Bark and Barware Shows You How with Cocktail Smoker

Sexy Girls Night Out Drinks, but at home? Bark and Barware Shows You How with Cocktail Smoker

Bark and Barware enters the cocktail market with their premium cocktail smoker, including 6 flavors. 

Bark and Barware’s Harel Levy

Bark and Barware’s Harel Levy

Today, Bark and Barware’s Harel Levy joins us for a conversation about cocktails, creating your long-lasting girls night out, picking the right flavors, the perfect pairings and more!

The below conversation has been edited for length and clarity.  Find the full conversation at our YouTube channel.

 

Joe Winger: Can you tell us a little bit about your story? And what inspired you to create this cocktail smoker kit?

Harel Levy:  I’ve been an entrepreneur for the last seven years. While there are no mistakes, I actually found [the cocktail smoker] by mistake. I was planning to buy something for my Dad. I usually won’t give something if it’s not 100%. So I’d rather not give a gift that I don’t really like.  Because I really care about what the recipient is going to feel. 

“I really love the idea of cocktail smoking kits. […]  It’s another tool to have a great night.

I don’t want to give something cheap, because if you really love someone, you really want to make sure that everything is spot on, right? 

Even on yourself, you will be more forgiven in terms of what you buy than someone else.

I really love the idea of cocktail smoking kits. It’s not that it’s only cool and it’s a great addition to having those nights with friends, with family.  It’s another tool to have a great night.

I went to Amazon and I saw there is no one who actually sells it in a premium, wooden box.  And with many flavors.  I talked with [my company’s] CEO about it, what’s missing here.

Bark & Barware's Smoker Kit

Bark & Barware’s Smoker Kit

We came up with a wooden box. It came from my passion to give something that looks good.

For almost a year, we went back and forth with factories. The smoke.  The flavor.  Details with the box.

When we released it, we were very happy.  We knew my criteria.  If I can give it to my Dad, not being afraid he’s not going to like it.  Then I know that other people are also going to enjoy it because I have high standards for giving a gift to someone that I love. That’s how we came up with the product and the product.

The second thing we are planning is to bring a mixologist,  make it a more holistic experience. 

Extend the journey with our customers, give them cocktails, give them recipes, give them ideas, The journey doesn’t end when the transaction happens for us. We want to continue to build trust and serve our customers.

 

Joe Winger: You have a very comprehensive website.  Can you walk us through your Cocktail Smoker Kit? When we buy it what do we get?

Harel Levy: There are six different chip flavors, the culinary torch, the smoke lid.  Ice tongs, whiskey stones. Unfortunately, we don’t include butane [gas for the torch] because shipping is very heavily regulated, 

“In every smoker kit you get six different chip flavors, the culinary torch, the smoke lid.  Ice tongs, whiskey stones.”

We have six flavors: cherry, oak, pear, maple, hickory and apple. Our plan is to listen to our customers and come up with new flavors based on what they ask for.  It’s not a one-time product release.  We’re going to offer refills, extensions, more.

Each taste is very delicate.  The world of wine, flavor, alcohol is so wide and you can get very specific sometimes. When you do get specific, you get the best results, right? 

 

Joe Winger: Has there been one or two major lessons you’ve learned?

Harel Levy: Initially we had more flavors. After we gave out samples and heard about which flavors were the favorite, we removed some. 

Joe Winger: You mentioned flavor pairing.  What’s your favorite cocktail pairing?

Harel Levy: It’s a tough question because taste is something that is extremely subjective.

We usually put it with scotch. That’s our personal preference.  Our customers get very creative with their ideas. That’s why we initially started with those six flavors. But listening to customer feedback, it’s going to grow and change.

 

Joe Winger: Over a year of research and development, were there any unexpected surprises?

Harel Levy: A lot of people agreed with me on the wooden box.  People started asking for smoke refills.  They’re going through the smoke faster than I thought.  When we launched, I was expecting this to be used for special occasions.  But people are using it every week, all the time.  

 

Joe Winger: In the past few weeks, I’ve been in Los Angeles, Brooklyn, New York, Philadelphia.  All those places have bars where they’re serving smoked drinks.  Now people want to have that experience at home.  

Harel Levy: That’s going to make you the hero of the party.  You’re the one who brings the cool stuff. I always like to do that. 

We really advise [anyone trying this] to taste all of the flavors. Not just one or two.   The spectrum of what flavors someone likes or doesn’t like is very wide.  You’re probably going to really like 1-2 [of the flavors], and less like the others.

Those 1-2 that you really like, we’re going to offer you refills.

When I host friends [at my house], I drink scotch and it goes well with cherry.

But it’s like a game.  You try a lot of things. You find out something that you’re really going to love.

“That’s going to make you the hero of the party.  You’re the one who brings the cool stuff.”

Joe Winger: This first kit is a starter kit or a sampler kit. I get those six flavors and I get to decide, “Oh my gosh, I really like this one. Now I need a refill.”

Harel Levy:  Exactly. It’s exciting me on a personal level because I’m curious […]. What’s going to make people upgrade a scotch that costs hundreds of dollars?

I can play with the flavor. That will upgrade an experience for the end customer cost hundreds of dollars. I did my part, right? And for them, they’re going to be over the moon. They’re going to be super happy. It’s just going to become one of their routine.

“What’s going to make people upgrade a scotch that costs hundreds of dollars?”

Joe Winger: There are smoking kits all over the place. Dozens of competitors on Amazon.  Why should someone choose Bark and Barware?

Harel Levy:  It’s the full experience that we offer. It starts with the package. Then the flavors. Most of our competitors offer four, we offer six. We tasted all of the competitors and our flavor is better.  Otherwise I would not have released the product.

Our post-purchase [experience] the recipes.  We’re working with a mixologist to just create a mini course to go with the kit, go with specific drinks. Customers are going to have access to all of it. How do I mix it? What should I mix it with? 

Joe Winger: What does the future of the brand look like?

Harel Levy: We’re planning to release big packages [re-fills] of each flavor. Second thing is the mini courses. We really want to inspire because that’s fun.  

The process of drinking with friends, the process of smoking. It’s a fun process. You sit on your balcony, with friends, you open a bottle of wine as well.  That’s a fun process. 

Our goal is to inspire. Someone [will realize they] like a specific cocktail.  We will give them all of the information on how to make it,  how to mix it, then we earn a customer for life. 

Joe Winger: You mentioned picking a cocktail is like picking a favorite kid. It’s so hard to do. What is your favorite cocktail to use with your smoker? 

Harel Levy: Yeah, so that’s a great question. I like the combination of the apple and scotch.

Joe Winger: Because you’re a foodie, are there any specific cocktail and food pairings that you really enjoy with any of your specific flavors?

Harel Levy: My favorite is having an apple flavored scotch with a ribeye. Someone I work with loves the hickory flavor.  That’s the beauty of this world, every person has their unique taste.

Shop for Bark and Barware’s Cocktail smoker hit on amazon here: https://amzn.to/3P5c42g 

Learn more at: https://www.barkandbarware.com

St Patricks Day NYC-style: Cocktail Collab as “A Taste of Green’ as Bailey’s Partners with Ian Charms

St Patricks Day NYC-style: Cocktail Collab as “A Taste of Green’ as Bailey’s Partners with Ian Charms

St. Patrick’s Day is now only a short leap away as we gear up to celebrate the Emerald Isle.

With the turn of the season comes an invitation to swap out your drab winter wardrobe for brighter spring hues because this just in – green is the new black.

St Patricks Day Cocktail Collab Brings Combines Flavor and Jewelry

This St. Patrick’s DayBaileys Original Irish Cream Liqueur is partnering with celebrity-loved jewelry brand Ian Charms to release an exclusive charm collaboration that will make the ultimate fashion statement for the holiday.

The two iconic brands are celebrating their Irish roots with a limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set to make sure both you and your cocktail have the perfect touch of green for your celebrations.

“Baileys has been a beloved treat in my family for generations

and it’s exciting to finally be partnering with a brand that lets me celebrate my Irish heritage,”

Lisa Sahakian

Founder and CEO of Ian Charms

“Designing this charm set was incredibly fun and we’re thrilled to be offering our customers something truly unique to celebrate St. Patrick’s Day with.”

St Patricks Day Cocktail Collab is Necklace & Cocktail Charms Set

The Baileys x Ian Charms Necklace & Cocktail Charms Set includes two distinct pieces – a necklace to complement any outfit and a cocktail charm to adorn onto the stem or rim of your cocktail glass.

The design features an eccentric combination of handmade charms, beads and pearls inspired by Baileys Original Irish Cream Liqueur’s unapologetically delicious ingredients and cocktails.

The one-of-a-kind charm set also pulls elements from the limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur as well as quintessential Irish emblems, making this set the perfect accessory for your St. Patrick’s Day celebrations.

“We are delighted to be releasing this limited-edition collaboration

with a beloved brand like Ian Charms

to give adults a new way to indulge in St. Patrick’s Day celebrations,”

Camille Hemming

Senior Brand Manager of Baileys & Liqueurs, DIAGEO North America

“Between the classic Baileys Original Irish Cream Liqueur or the green-themed Baileys Vanilla Mint Shake that’s making a return for the holiday, we hope to offer more ways than one to toast to our brands’ Irish roots.”

“This exclusive drop marks Baileys’ second piece of Treat Couture, fashion-forward collaborations that inspire adults to indulge in unique wearable creations.

To celebrate the indulgence of fashion in the lead up to St. Patrick’s Day, treat yourself to a signature cocktail featuring beloved Baileys Original Irish Cream Liqueur and minty green limited-time-offering Baileys Vanilla Mint Shake Irish Cream Liqueur.”

BAILEYS ESPRESSO MARTINI
Ingredients:

  • 1.5 oz Baileys Original Irish Cream
  • 0.75 oz espresso
  • 0.75oz Ketel One Vodka
  • Coffee Beans, to garnish

Method:

  • Fill shaker with ice
  • Add all ingredients and shake
  • Strain into a cocktail glass
  • Garnish with coffee beans

VANILLA MINT MARTINI 
Ingredients:

  • 2 oz Vanilla Mint Shake
  • 0.5 oz Fernet Branca Menta
  • 3-4 dashes Absinthe

Method:

  • Shake with 1 ice cube for dilution
  • Strain into cocktail glass
  • Garnish with grated chocolate + mint sprig

The limited-edition Baileys x Ian Charms Necklace & Cocktail Charms Set is available exclusively on IanCharms.com while supplies last. Ian Charms is a female-owned, handmade jewelry company based in LA that has amassed a loyal fan base of celebrities and consumers alike. Ian Charms will donate all proceeds from the charm set sales to CurePSP, and Baileys will match the amount with a donation to the National Association of Women Business Owners (NAWBO), a non-profit educational foundation supporting emerging and established women entrepreneurs.

Baileys encourages consumers of legal drinking age to treat themselves responsibly this season.

For more information, please visit www.BAILEYS.com.

Ian Charms is a female owned, handmade jewelry company


Ian Charms is a female owned, handmade jewelry company based in LA. Named “Ian” charms because the creator’s last name (Lisa Sahakian), like many Armenian names, ends in those three letters. For those who like to adorn their necks and wrists with a more personal flair, Ian Charms will work with you to craft a custom piece, just start the process by ordering the type of custom jewelry you’d like.

Notable fans of the brand include Justin BieberDua LipaJulia Fox & Doja Cat, among others.
IanCharms.com
@iancharms

NAWBO is the unified voice of America’s more than 14 million women-owned businesses


Founded in 1975, NAWBO is the unified voice of America’s more than 14 million women-owned businesses representing the fastest growing segment of the economy. NAWBO is the only dues-based organization representing the interests of all women entrepreneurs across all industries.

NAWBO develops programs that help navigate women entrepreneurs through the various stages of their business growth. To learn more about NAWBO, please visit www.nawbo.org.

To learn more about NAWBO’s non-profit educational foundation, the NAWBO Institute, please visit www.nawbo.org/university.

BAILEYS Irish Cream Liqueur

BAILEYS launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world.

Owned by Diageo plc, BAILEYS is currently ranked 7th among all distilled spirits sold worldwide. It’s the signature delicious balance of Irish Cream, whisky and fine spirits that makes BAILEYS Original Irish Cream the perfect little indulgence when you need a break from your daily routine.

The BAILEYS portfolio includes Original Irish Cream, Chocolate, Salted Caramel, Vanilla Cinnamon, Espresso Crème, Strawberries & Cream and Almande.

For more information on BAILEYS Original Irish Cream, please visit us at www.BAILEYS.com.

Broadway Hit ‘Kimberly Akimbo’ Tony-Winning Musical Annc’s Spring Closing

Broadway Hit ‘Kimberly Akimbo’ Tony-Winning Musical Annc’s Spring Closing

Kimberly Akimbo, winner of five 2023 Tony Awards including Best Musical, will play its final Broadway performance on Sunday, April 28, producers announced today.

Remarkably for Broadway, the entire original company, which has been performing together since the musical’s Off Broadway world premiere in 2021, has continued, and will continue, with the production through its final performance.

The universally acclaimed musical, which finds humor, heartbreak and hope in the tale of a teenage girl with a rare (and fictional) rapid-aging genetic condition that likely will take her life before she finishes her adolescence, opened on Broadway November 10, 2022, following its world premiere at the Atlantic Theater Company in November 2021.

Upon closing, Kimberly Akimbo will have played 32 previews and 612 performances on Broadway. The musical will kick off a 75-week, 60-city national tour at the Denver Center for the Performing Arts this September. (The touring cast has not been announced.)

Though the production grossed a big $720,330 for the holiday week ending December 31, figures have been up and down in recent months as the show began to lose some of its original Broadway steam: While once routinely filling more than 90% of seats at the Booth Theatre, more recent figures hover in the 70%-80% range.

Among its many accolades, Kimberly Akimbo scored a Best Actress/Musical Tony for star Victoria Clark, who delivers one of the great stage musical performances in recent memory. As Kimberly, Clark, who began playing the 15-year-old character when she was 62, captures, simultaneously, the nuances of both adolescence and middle age in one astonishing achievement.

In addition to the Best Musical and Leading Actress wins, the production also took Tonys for Bonnie Milligan (Featured Actress/Musical), David Lindsay-Abaire and Jeanine Tesori (score) and, for Lindsay-Abaire, Best Book. The show made Tony history with Tesori’s win, the first time a female has won two Tonys for Best Score (she won with Lisa Kron in 2015 for Fun Home).

In addition to Clark and Milligan, the cast includes Tony nominees Justin Cooley and Steven Boyer, Alli Mauzey, Olivia Elease Hardy, Fernell Hogan, Michael Iskander and Nina White.

The musical is produced by David Stone, The Atlantic Theater Company, James L. Nederlander, LaChanze, John Gore, Patrick Catullo, and Aaron Glick.

DOC NYC 2023: WINNER – U.S. Competition Special Mention – ‘HAPPY CAMPERS’ Documentary Feature from director Amy Nicholson

DOC NYC 2023: WINNER – U.S. Competition Special Mention – ‘HAPPY CAMPERS’ Documentary Feature from director Amy Nicholson

Synopsis

Finding your tribe is one of life’s greatest pleasures—and losing it is one of the greatest sorrows. In Amy Nicholson’s beautifully observed film, working-class Americans gather every summer at a seaside trailer park in Chincoteague, Virginia, to enjoy the simple pleasures of a scrappy, no-frills vacationland, and each others’ company. When a developer buys the land and reimagines the property, the inhabitants of this shabby Shangri-La wistfully eke out the joys of one last summer together as a melancholic twilight hangs in the air. – Jaie Laplante 

DOC NYC Continues Online
“Happy Happy” Available
Now Through November 26

About the Filmmaker Amy Nicholson

Amy Nicholson is a documentary filmmaker and commercial director based in New York City. In a previous life, she served as an advertising Creative Director, conceiving campaigns for clients like Got Milk? and Nike. Nicholson’s most recent documentary is a short titled Pickle. After winning audience awards at multiple festivals including Aspen Shorts and Full Frame, Pickle was nominated for an IDA Documentary Award and Cinema Eye Honors, selected for New York Times’ Op Docs and featured on the Criterion Channel. Nicholson has produced and directed two feature projects. Zipper: Coney Island’s Last Wild Ride won a special jury prize at DOC NYC and was held over twice at the IFC Center. Muskrat Lovely premiered at Hamptons International Film Festival and was broadcast on the Emmy Award-winning PBS series Independent Lens. Nicholson’s third feature Happy Campers debuts at DOC NYC in November. Her films have been selected to screen at Sheffield, Hot Docs, Full Frame, DOK Leipzig, BFI London, Florida, Hot Springs, Camden, Montclair, Traverse City, Rooftop Films, and the MOMA.

Fresh Victor Saves Your Holiday Cocktail with Fresh, Organic and Full Flavor Mixers

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.

Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time. 

Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)

H. Ehrmann knows his cocktails

H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco.  In the industry for 35 years, owned a bar for 20 years. 

Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.

Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails

For example, with the Lemon Sour, the base is known as a pretty simple flavor profile.  You can add another layer of flavor complexity (like a liqueur).  But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added. 

Fresh Victor +1 or +2

All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier.  How?  The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.

+1 is agave and tequila.  Lemon Sour and whiskey. 

+2 might be carbonation, frothing, aromatics, like:  tonic, soda water, champagne, egg white, bitters.

Fresh Victor creates Fast, Delicious Craft Cocktails

 

“2-3 pours and a lot of flavor”

H. Ehrmann

With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks.  From classics, to a spin-off of a classics (including mocktails).

Mixing ratios: 1: 1 and 2: 1.  

1 1 / 2  oz of spirit to 2 ounces of mixer

2 oz of spirit to 2 ounces of mixer

If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them.  If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.

Fresh Victor is a mixer, not a juice.  So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense.  Meant to be stirred, shaken, reduced down without watering down the flavor.   It can dilute 15-20% without losing quality. 

Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes.  And it’s not a simple, lame flavor.  It’s complex.

Orchard Bliss Royale

Non-alcoholic.  When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.  

4 oz sparkling cider

2 oz Fresh Victor (Three Citrus and Mint Leaf)

Garnish with dehydrated apple slices

The nose is refreshing. Vibrant apple.  Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange.  Plump, but not overwhelming.  Mint notes that bring a tertiary element.

Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.

Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.

Winter Spice Tonic

“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.

1 oz Tanqueray london dry gin

1 Oz Fresh Victor (Cactus Pomegranate)

4 oz Fever Tree Tonic

Aromatic bitters

Garnish with vanilla bean, All-spice berries, Dehydrated Lemon

The nose is immediately the charming, floral aromatics you’d expect from the gin.  Then slowly the baking spices express themselves.  Deep character layers and complexity.  A gush of tonic, then lingering vanilla and lemon.  

Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.

H. Ehrmann with the Fresh Victor Winter Spice Tonic

H. Ehrmann with the Fresh Victor Winter Spice Tonic

Love a standard gin drink?  Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!

H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.

“I’ve taught cocktail classes for over ten years.  As much as students love it and geek out over cocktail details at the bar.  When they get home to their kitchen, they still prefer to have something easy.  That’s a huge part of when Fresh Victor is.”

One of the keys to Fresh Victor is adaptability.  The drinks are scalable and easy to experiment with.  Having more guests than expected?  Want stronger drinks?  No alc of low-alc drinks?

“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness.  Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast.  So removing the alcohol from a recipe, removes that speed bump.  Adding more bitters, adds it back.  It helps a non-alco drink feel more like a cocktail.”

How did Fresh Victor launch and grow during the struggles of the pandemic?  Luck, hardwork and finding an audience that wants flavor.  H. Ehrmann explains: 

“Just before Covid, we decided to focus Fresh Victor on bars and restaurants.  So Covid hits.  We decided to re-package into a 16 oz bottle.  Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer.  I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.  Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas.  I was selling those kits like crazy.  People were re-ordering every other day.”

Figtorious Celebrations

2 oz of Fresh Victor (grapefruit and sea salt)

2 oz VSOP brandy

1 / 2 oz fig syrup

Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient.  Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.

Explore from a culinary point of view.  What other flavors mix?

Fresh Victor is all about experimenting.  Trying different flavors.  Adding spirits, garnishes and mixers that might not be traditional.

“All the ways you can use Fresh Vector.  I went through the lexicon of cocktails.  What can I make with lemon sour?  What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”

H. Ehrmann with the Fresh Victor Figtorious Celebrations

H. Ehrmann with the Fresh Victor Figtorious Celebrations

 

Fresh Victor Holidays Flavors

H. Ehrmann suggests a twist this cold, holiday season.  Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria.  Anything that would normally go with ice, this time heat it up warm and toasty.

 

“Sip For Solidarity” To Support Israeli Wineries and Raise Money For Israeli Relief Efforts

“Sip For Solidarity” To Support Israeli Wineries and Raise Money For Israeli Relief Efforts

The world of wine in Israel, perhaps the oldest wine-producing region in the world, has always represented a sense of peace and goodwill but has become collateral damage of the horrible atrocities that occurred on October 7th.

The world of wine in Israel, perhaps the oldest wine-producing region in the world, has always represented a sense of peace and goodwill but has become collateral damage of the horrible atrocities that occurred on October 7th.

To raise awareness and in support of Israel and Israeli wineries, the Israeli Wine Producers Association (IWPA), a trade organization promoting Israeli wineries through wine education and events, is asking consumers to “Sip For Solidarity.”

“Sip For Solidarity”

The massacre has had an immediate, concrete impact, particularly on picking, sorting and winemaking teams. Harvest had begun shortly before the attacks, which meant that the sorting, crushing and fermentation processes, were, in many cases, done under the constant threat of attack and bombardment.

For many wineries, production teams have been hollowed out as the young men and women who normally would be shepherding the crucial winemaking process have called up to help defend the nation.

“Winemaking has its own schedule, unlike other industries where you can pause production or run with limited staff. Grapes grow and ripen when they do; the winemaking process is very hands-on. Without staff, many wineries face an impending crisis.” said Joshua Greenstein, the Vice President of the IWPA.

“Additionally, wine is usually something enjoyed when you go out to eat or to a party, and people in Israel aren’t feeling particularly celebratory these days. It’s catastrophic not just for this years’ sales, but for the vintages harvesting now that won’t be ready for sale for years to come.”

 “Buy a bottle of Israeli wine.

…we’re donating 10% of every case shipped from November 1, 2023 – December 31, 2023 to Israeli relief efforts.

Joshua Greenstein,

Vice President of the IWPA

Asked what people can do to help, Mr. Greenstein said:

 “Buy a bottle of Israeli wine. Not only will the purchase help the wineries, but we’re donating 10% of every case shipped from November 1, 2023 – December 31, 2023 to Israeli relief efforts.

“…With the wine consuming public’s support, these challenges are surmountable, and wineries will still craft wines that accurately and deliciously reflect the character of the vintage and of Israel, just as they always have.”

#DrinkIsrael

Israel has been able to blend their ancient history with the most modern technology to produce some of the finest wines available and become one of the fastest-growing winemaking regions in the world.

The Israeli Wine Producers Association (IWPA) represents Israeli wines with a unified voice. To communicate, educate, market, and expose US customers and consumers to Israel as a world-class wine region. The IWPA represents 30+ Israeli wineries ranging from boutique to the largest producer. Follow @IsraeliWine for the latest from the IWPA.

Big Apple gets to Celebrate Flavor and Elegance from French Bloom Sparkling – Wine Review

Big Apple gets to celebrate flavor and elegance from French Bloom Sparkling Wine.

You want to celebrate.  You want to “pop the cork”, enjoy the flavor, but you don’t want the after-effects.  The drunkenness.  Certainly not the hangover.  And women?  Of course there needs to be ways to elegantly celebrate even (and especially) during pregnancy.  Imagine a pregnant-friendly wine?

It’s a situation that should have been solved already.  But now it has and with style.  It’s a  subtle, elegant, flavorful answer.

French Bloom Re-Invents the Game 

Now everyone can share “moments of pleasure” as their website mentions.  French Bloom’s organic de-alcoholized chardonnay and pinot noir, alcohol-free French sparkling cuvées combine French tradition with innovation.

French Bloom Co-Founders Maggie Frerejean - Taittinger and Constance Jablonski

French Bloom Co-Founders Maggie Frerejean – Taittinger and Constance Jablonski

The Team Behind French Bloom

 

Maggie Frerejean – Taittinger and Constance Jablonski bring different and complementary skill sets.  Equally important, they bring the desire for the vision and the motivation for innovation. 

Through their innovative and female-founded brand, French Bloom gives an alternative and inviting drink to those wanting to celebrate elegantly and differently, making the most of the precious moments shared with friends and family.

If the names sound familiar, Constance is a globally-working fashion model you’ve seen representing Estée Lauder and countless luxury brands.  

Maggie is director of the Michelin Guide and married to Rodolphe Frerejean-Taittinger, chief executive of Champagne Frerejean Freres. 

Carl Héline, the former head of Champagne Krug, joined French Bloom. 

Let’s Taste French Bloom

Le Rosé 

Pale pink in the glass.  Rose petals, freshly picked red currant, raspberry aromas on the nose.  Indulgent white peach notes on the palate. Elegant. The organic French grapes give a nice acidity.  Well-balanced complexity of minerality and freshness.  Tartness and a rounded balance on the finish.

Certified Vegan- Organic- Halal
0.0% Alcohol
Pregnant-friendly
Low Calorie
Sulfite-Free
No preservatives
No sugar added, 4,2g/ 100ml

A blend of de-alcoholized organic French Chardonnay and Pinot Noir wines, organic grape juice, Gensac spring water and natural organic flavors such as lemon. 

 

French Bloom sparkling Discovery Kit

 

Le Blanc 

Organic French Bubbly, 0.0% Alcohol

Medium golden amber in the glass. Minerality and pear aromas on the nose, that just keep opening and opening.  Pear, banana, melon, white flowers.  An explosion of complexity on the palate.  As the flavors open, Granny Smith apple, spicy citrus.  A full-bodied mouth with a luxurious, zesty finish that keeps going.

De-alcoholized organic wine, organic grape juice, French sparkling Gensac spring water, organic lemon juice, organic natural flavors.

Certified Vegan- Organic- Halal

0.0% Alcohol

Pregnant-friendly

Low Calorie

Sulfite-Free

No preservatives

No sugar added, 5,9g/ 100ml

Learn more: FrenchBloom.com

https://www.facebook.com/frenchbloomsparkling

https://www.instagram.com/french.bloom

 

Chilli No 5 Wants their Super Health, Super Flavor ‘Sauce of Life’ on your Next Meal

Chilli No 5 Wants their Super Health, Super Flavor ‘Sauce of Life’ on your Next Meal with an unmistakable spicy hit, combined with superfoods & health supplements.

Providing the flavorful gourmet vegan chilli sauces & gift sets using the most natural & healthy ingredients.

Chilli No 5 Brings 'Superfood Sorcery' and Big Flavor

Chilli No 5 Brings ‘Superfood Sorcery’ and Big Flavor

Delivering the best range of your favorite international flavors of chilli, marinades and BBQ hot sauces.

Co-founder Rumble Romagnoli joined me for a conversation about food, family, making chilli healthier and bringing their award-winning chilli sauce to the masses.

Chilli No. 5 Co-founder Rumble Romagnoli

Chilli No. 5 Co-founder Rumble Romagnoli

The below conversation has been edited for length and clarity.  Find the full, un-edited conversation at our YouTube channel.

 

When you think about hot sauce, can you tell us about a celebration or a memory, something in life that inspired you to get so excited about hot sauce?

Rumble Romagnoli: Yeah when we’re smaller and we’re in the kitchen, it’s such a magical experience, isn’t it?

I had a real Italian Nonna so an Italian grandmother who always had bubbling pots and pastas and, Mules and fish and meat.  My mother and my sister; so great moments as a child cooking in the kitchen and then out on the dining table with all the family.

It was great and now I love cooking and it makes me really relaxed. Just zoning out, cooking for the family, growing my own vegetables, chilies and then gathering around tables with friends and family just to enjoy. And that’s really where this all started.

 

What does day to day life look like for you.  How did you decide to split up some of that time with a hot sauce endeavor?

Rumble Romagnoli: You remember COVID wasn’t really a nice time for anyone. We were there in a small apartment with lots of small children. It was chaos.

We couldn’t see our friends. We couldn’t see our family. They were all over the world and it was desperate times. So I suppose setting up Chili No. 5 was all about this kind of wanting to get back together with people enjoying moments and being together, sharing and getting fresh, healthy food and not lining up in the supermarket.

Chilli No 5 Brings 'Superfood Sorcery' and Big Flavor

Chilli No 5 Brings ‘Superfood Sorcery’ and Big Flavor

A lot of chefs who I was very friendly with all had lost their jobs. I was like, Hey, can you make sauce? They’re like, yeah, of course I can. So that’s how it all started. 

And we started trying out new flavors and we love world cooking. So that’s how Chilli No 5 started.

From your Chilli expert point of view, what should someone look for on a label that lets us know this is a quality chilli sauce?

Rumble Romagnoli: I think you guys are better at it than us to be fair. You’re fanatics; incredible.

I’m not a real expert. I just love creating great food for my family and friends. And we’ve tried to make… The best world hot sauces but they’re not going to blow your head off. It’s not really a hot sauce. They are chilli sauces. 

Chilli No 5 variety of flavors

Chilli No 5 variety of flavors

What I think you should be looking for on the bottle is: great ingredients, as many as you can get. No numbers, no coloring, no baddies.

I’m looking for just superfoods and anything that’s gonna make me glow.

In my world, when I think of chili sauce and hot sauces, I don’t always think of superfoods.

Tell me a little bit about where the idea came from to so strongly cross over superfoods with chili.

 

Rumble Romagnoli:  I love spice and tingling on my tongue and that kind of rush you get from that spice and hot.  The hot sauce or the flakes or the chili oil. My wife loves to be healthy. Happy wife, happy life they say, so I just combined.

I was doing something more spicy and she says, why don’t you put some good stuff in there? And I’d been reading a lot about Guana ginseng, maca; and all of these are in our sources. These are natural supplements that you buy in the shop.  You have some of that and it really picks you up, increases your concentration, which I need for long days. I need more energy. I’m getting older. So I was like, hey let’s just put them in the hot sauce and then you got the best of both worlds. So that’s the superfood sauce or superfood sorcery we like to say.

That was all my wife’s doing to be honest.

 

I feel like a lot of chilli sauces are just gunk. When I think superfoods, I think health. Is your Chilli No 9 a health food?

Rumble Romagnoli: Absolutely. I’ll pick out one of these bottles.I wouldn’t say a healthy hot sauce. I would say a hot sauce full of healthy ingredients because you never know there are some sugars in here and you never know what people will find healthy or not healthy.

But we’ve got in this Jamaican jerk, which is great on a barbecue chicken as a marinade as a condiment as a barbecue sauce. We’ve got fresh red onions, fresh spring onions. Chilli No 9 chili. Fresh chilies, which are all really healthy for you. There’s ginger. There’s garlic. There’s lemon. There’s lime. There’s agave syrup. 

We tried to tone down the sugar but keep it a little bit sweet, apple cider vinegar, we’ve got, extra virgin olive oil. It goes on black garlic, thyme, nutmeg, allspice, black pepper, guarana, maca, Ginseng, l arginine.  It doesn’t stop.  That is packed to the rims, full of healthy ingredients.

We’ve tried to put the healthiest ingredients we could find and make it as tasty as possible using these ingredients and authentic to Jamaica and their jerk sauce.

It’s a sauce packed full of healthy superfood antioxidant ingredients and that’s maybe why it’s winning all these awards for taste. 

Because bottom line is it has to taste nice before being healthy.

 

Nobody wants a science flavored chili. So I agree with that.   Let’s talk about some of your favorite flavors.

Rumble Romagnoli:  It’s hard because we have over 15 sources. But one of my favorites which you’d probably love as well is the Mexican Fury. My sister lives in Guadalajara in Mexico. She left the UK and went all around South America and ended up finding a lovely guy and settled down there. 

Mexican food is fantastic. It’s just really great.  Full of flavors and all sorts of different ingredients that we can’t grow in the UK or in Europe.  You guys have got such great weather down there in the South, Miami, Florida. Texas, Mexico between the South of the U. S. and the North of Mexico.

So you’ve got the jalapenos which are just incredible. We’ve got all of these beautiful chilies, the habanero come up with an automatically smoky flavor when mixed with the red peppers, the tomatoes, the red onions.  They fuse this on the palate to really pair very well with chicken, prawns, tacos, burritos or even egg for breakfast or pancakes.

The Mexican Fury is a really good one. We won 16 awards for different sauces. I love chipotle, anything smoky in our Louisiana barbecue. We’ve tried to tone down the sugar, add a bit of cognac whiskey, bourbon whiskey.  We’ve added the classic American ingredients in there to make a kind of healthy style Louisiana barbecue. 

Then the harissa is a great one. It’s really popular. it’s North African full of caraway seeds, cumin seeds, olive oil, lots of of incredible deep ingredients that really sit on the back of the tongue. There’s lots of ingredients there that kind of bring your food to life. 

We want to bring life and energy into a barbecue situation, dinner with granny, breakfast before work, sandwich on the bench in Manhattan.

 

Tell us a little bit about the competitions you’ve entered.

Rumble Romagnoli: We were only a year old and we’d come up with these sauces and we’d thought they were good.  The founder Chef Colin and then we had a team of chefs working in our London kitchen and our South of France kitchen and we entered the Great Taste Awards.

These are quite big awards in the UK but it’s international awards where all kind of fine foods, gourmet foods are tested by panels of hundreds of judges. It’s quite a strict competition. 

So first year we came in and we won seven stars for 11 products. We’re very happy. It was incredible. The Jamaican jerk really got a good one. The heavenly Harissa came in very well. Our chilli oil called Pizza Pizzazz.

Our chili flakes are all fresh and lovely coming from all sides of the world. Carolina Reaper, the Scorpion, the Habanero, the Ghost, the Number 5 chili from India. 

We watched and read all of the judges’ comments and we’re so thankful that they really detailed about acidity, balance, flavor structures.

Then we reworked it.  We played around with ingredient quality, we changed vinegars slightly, the cooking process.  We started baking the vegetables, the peppers, the onions, the red onions.  The tomatoes really started getting more flavor.  We put in a bit of olive oil at the start to get the flavors moving around.

Then we came in this year with 13 awards out of 16.  With our 7, that makes 16 of our total products have won awards by the Great Taste Awards.

We want to create the best chilli sauces on the planet. That’s my mission.

 

How is Chilli No 5 going to grow and evolve?

Rumble Romagnoli: It’s happening quite quickly and we have a B2C strategy and service strategy.

We want to have the most delicious sauces in every category.  We’re just working on each recipe and we think  if we make the best sauce, people are going to love the best sauce, and then they’re going to buy the best sauce.

A bit like Apple, just make the best products and people just keep buying them  We’re getting into big stores in the UK, placements in Monaco.

We are in lots of great high end butchers, delicatessens and it’s going really well. 

So we’ve got this B2B strategy. We need to impress the professionals.   We’ve impressed the people who love healthy lifestyle, love delicious sauce, gourmet. But now we have to impress the industry.

Obviously coming to America is the big move. 

Tell us all the ways we can learn more about Chili No. Tell us your website, social media. 

Rumble Romagnoli: The website is the big one, Chili No.5. Shop us on Etsy.  Follow us on instagram, Facebook, YouTube. 

We’re also quite present for hot sauce gift sets. We do five or six incredible hot sauce gift sets which are collections of the sauces. And we’ve got mini little minis and you can make your own you can personalize because we’ve got 15 sauces.

We’re very big at Christmas. Very big at Father’s Day, Thanksgiving and we will send the sauces over to you guys in the states. No problem. If anything breaks, if anything’s damaged, we will refund you and resend you the sauce you ordered because that’s the least we can do.

 

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