Manhattan’s La Grande Boucherie Executive Chef Maxime Kien explains the World’s Culinary Scene and ranks NYC.
Chef Maxime Kien is the new Executive Chef of NYC’s The Group, responsible for La Grande Boucherie, Boucherie Union Square, Boucherie West Village, Petite Boucherie and more.
And by the end of 2023, they’re launching even more restaurants throughout the United States.
Born and raised in the South of France and with 20+ years of fine dining experience in Europe and the United States, today’s conversation is about the world’s culinary scene and where New York City fits on the list among the best.
What do you think of New York City’s culinary scene? Where does it fit within the world’s best?
I’m new in town. I’ve been here for three months. I was fortunate [that] I’ve been in America since 1999, so I was able to come to New York a few times before and I like the vibe of it. I like the atmosphere, I like the speed of it. There’s always something happening. Everybody’s always hustling, people are always in a rush. I lived in London for five years, so it kind of reminds me of that time. I’m really enjoying my time here.
There are few cities around the world like the Big Apple, the mix of everything, the mix of culture.
When you walk down the street, around the corner, all the food, it smells awesome.
[In New York City, ] you have the opportunity to be able to see so many different cultures, so many different foods in just one small area. Then you get on the subway and you can be in Chinatown, you can be in Koreatown, you can go anywhere and taste everything. That’s what I’m enjoying so far.
New York City cuisine can be everything and anything. You can walk home and pass by a little Korean restaurant and the aroma is gonna take you in. Or you can pass by a food stand on the street and the guy’s just doing his job making it smell great and you’re like, ‘I need to try that for lunch.’
[You can find] a shop that makes a beautiful sandwich, [and think] I need to do that. They do ketchup fresh every day. And they slice the prosciutto and the pastrami and that, and you’re like, I need to go and try that.
France for a long time was the culinary center of the world. I’m sure that some of my French colleagues and French chefs might not agree with what I’m going to say, but it’s like, it’s a mix of everything.
Then Spain came up with a lot of tapas and a lot of influences. Asian food has always been there. Even if a lot of Asian chefs, especially in Japan, actually went to Europe to train with famous French chefs to learn techniques. They were introduced to those techniques and used that to develop the culinary scene in Japan, Bangkok, Singapore, Hong Kong. Being able to use the French technique and mix it with some flavors from their own country.
But New York is easily in the top 10 culinary destinations in the world.
Tell us about the next steps of NYC’s The Group launching several restaurants throughout the United States
The company [The Group NYC] started about 11 years ago with the vision of Emil Stefkov, the owner. He opened the first restaurant and the company grew pretty quickly after that.
The company almost quadrupled its size within a few years. Then because of Covid, everything was touch and go. But now we have a few projects coming up. We have Miami, Washington DC and Chicago. We’re gonna add another eight restaurants to the portfolio. We’re gonna double the size of the company within a short amount of time.
Well, there’s a lot of moving parts between developing the kitchen and having a look at the plans — we need to do this, this is where the pantry needs to be here. You know, and they’re talking about many developments and research and the staffing. There’s so many components. It’s not only like ‘We’re gonna open the restaurant.’ There is so much work behind that. You’re looking at the location. You have to think back to seasonal and local [ingredients and menu].
It’s all different food scenes. Even if you have core items from the menu, because they’re your identity, you have to look at every single location as an almost separate entity and be able to say, ‘This dish might not work over there, but it’s gonna work right here.’ So develop all of that and being thoughtful about everything.
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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.
Hailee Steinfeld falls in love with flavor
Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.
This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.
Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail
To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.
Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail,
so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”
Hailee Steinfeld
co-founder
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.
To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.
Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita
100% Tequila, 100% Angel Margarita.
Angel Margarita stands out with its high standards of craftsmanship and tradition:
- Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
- Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
- Each 12 oz can is 6% ABV and is gluten-free
- Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
- Retail = $14.99 / 4-pack, $28.99 / 8-pack variety
About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.
About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.
About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.
Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.
Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.
The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.
The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.
Image Courtesy of Freepik
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Searching for Dad’s perfect gift? Adventure, Family and Lessons ‘Near Death Lessons’ Memoir by Chris Jankulovski on sale at Amazon now
Fathers Day is coming up and every family is searching for Dad’s perfect gift. Chris Jankulovski’s book Near Death Lessons offers story of family, adventure, motivation, and life lessons.
Today I had the opportunity to sit down with Chris Jankulovski (via zoom) to talk about his Father’s Day wishes, business success, family, health concerns, empowerment and more.
The conversation has been edited for length and clarity. Watch the full conversation on our Youtube channel.
Congratulations on your new book, Near Death Lessons.
Thank you. Been a journey to get it out there, but I am so honored and privileged to do this work.
It is an inspiring and a motivating book, and I would say equally important is not only is it inspiring and it’s motivating, but for somebody who wants to break-through, you actually give us the lessons that you use to accomplish it so we can follow those lessons as well.
What was the hardest part of writing the book for you?
Friends tell me, Chris, you gotta write a book, man. Seriously, you’ve got some wild stories. It almost killed me when the tumor bursted in my head. I couldn’t walk, couldn’t talk. I was in bed for three months.
I knew that the moment I could stand upright, I wanna write a book for my sons. I want them to know who their father was. Because yet again, I just confronted a serious adversity where 60% of people normally die on the operating table. I somehow survived it. I’m the lucky 40%, and I just had my operation one month before the birth of my second son, Billy. And I wanted my six year old and my new son to know who their father was.
I’ll give you a timeline. We’ll plot it all, and then we’re gonna give it to a ghost writer who’s gonna somehow be able to direct our story. Then we’ll put the muscles in it, and then we’ll build it all up.
And that’s the journey I went on until I gave it to an editor who completely shut it down and it took me about a a year to correct everything. No kidding.
Okay. So how long from the moment you started with your writer through the editing process, what was the timeline from inception to on the shelf?
Oh wow. So the first year after my brain operation, I’m still writing this book. A year later, I’m in the pool, rehabilitating [with the book] still in front of me.
I’ve got this diagnosis of doctors telling me, Chris, you gotta have these cancers removed asap. They’ve taken off. I don’t know if your kidney is gonna survive removing six cancers. You might be on dialysis. Doom and gloom.
I’ve just gone on a journey of learning how to walk and talk for eight months. I’ve got so many defects going on.
My tongue didn’t half work. I couldn’t even talk. It was affecting my speech. So I’m there in this scenario and at the height of my worst moment in life, I’ve got this outlook. That’s a disaster.
I’m trying to run in the pool because I’m learning how to walk properly and I’m about to confront this adversity again.
I’m thinking: Why am I buying a future that no one knows? This is all just estimates, predictions, guesswork. I don’t have to accept this. What if I dare hope that the best is yet to come? Why don’t I look forward to the life ahead of me? That it’s the best?
And that was the most pivotal moment in my life because, I went from a $4 million house to a $16 million house.
Eight months later, I go off to double my business from 8 million to 16 million. I go off to do all these things, and now I’m in America taking it to another level.
I was in the hospital room, that’s year one by the way. I bargained for my life because things were not looking good, that’s when I decided to take my story public.
And since the moment I’ve taken the story public. I wrote the book initially because I didn’t want to give any advice to my sons because I didn’t want them to hate me from the grave. I didn’t wanna just share my story. I wanted to share the lessons.
I wanted to share the things that have transformed my life. So I hired a resilience consultant, and I said to her, can you please read my book? Put a spotlight on how I respond to adversities compared to a more common response because I just keep bouncing back stronger.
She read my book five times. We ended up having 26 zoom sessions, and then from that we unearthed 11 distinctions. We gave those to instructional designers which then they came back to me with the five life lessons that I shared in the book.
That’s a heck of a journey. Tell us about some of the diagnoses you’ve had all the way back from your teenage years.
So at the age of 19, we went to a specialist clinic to understand what was causing tumors in my eyes. The doctor was puzzled. There was this new genetic testing going on. So I had the genetic test done. I [was diagnosed] with Von hippel-lindau syndrome. A hereditary condition, means maybe your mom and dad have got it. I go, no one’s got it, okay?
The average life expectancy is 30 years, so you’re probably gonna have a short life and you’ve probably got cancers now.
I was like, what? I’m gonna be dead by 30. What do you mean? That was my brutal wake up call and I went to my car and I cried.
I couldn’t relate to anyone with this problem. I told my parents, I told my friends, I couldn’t connect with anyone about this. I just decided to ignore it. I thought if I pretended deep down I never got this, perhaps it would disappear.
So that’s what I did. I ignored it from the ages of 19 to 32 when my first brain tumor finally caught up. And when it did, it almost killed me. It was so big – five centimeters. I had to contour my body to go to the toilet and had these weird electric shocks running down my spine.
When I got the operation, I transformed. I looked at the sky and I said, God, kill me. I’ve had enough of living this victim life. I’ve had enough of being disempowered, always reacting to my circumstances.
I choose to focus on life. I choose whatever happens. I’m gonna choose to make the most of whatever life I have, but I’m not living like that anymore. So that was a pivotal moment.
I’m now 50, so I’ve had a good run for the last six years. At age seven, my appendix burst, almost killing me. Two weeks in hospital. At the age of 21, I almost drowned.
But one of the first times I crossed over, out of body kind of experience and a different time dimension was a few years later, 25, when I woke up [during] an eye surgery, I felt the needles sliding on my eye, like on an egg, and they’re poking in.
I woke up and flatlined. I was looking down at myself. I could see the machine flat-lining until everything went white. And then I felt like I was in a different time dimension. I just felt ‘Whoa. Where am I? Let’s go. Hey, I’m not going anywhere. It’s my sister’s wedding soon. And then I snapped back into life again with the nurses all about to zap me.
So that was at 25 and then at 32 is the brain tumor. And then two months later was the removal of my right kidney because it was occupied by cancers. Some as large as four and a half, five centimeters. Which is way too dangerous. They’re all very aggressive..
The reason why I called that a near death experience as well is because I survived my cancer battle and it didn’t spread. It killed my dad, it didn’t kill me. And then two years later, I had to remove four large cancers from a remaining left kidney.
A decade later, another six cancerous kidneys. Before that one was the second brain operation to remove two tumors in my head, and that was the most serious.
Let’s talk about a deliberate life. You mentioned it in your book, what does a deliberate life mean to you and what are the main steps? How do we get there?
I have nearly died, came back to life, and every time that happens, it’s like a reset button in my heart.
Everything’s up for grab: my values, my behaviors, my patterns. Because I’m back again. You go through many of these experiences.
Everything you’ve been holding true gets re-evaluated, and therefore, all of it – fears, insecurities, all gets washed away. And what remains is what’s most important and true. For me, every time I go through these experiences, I get an onion layer experience. I get more to the core of who I am and who we are.
All of us, including me, are remarkably powerful. I can’t believe the more I get to me and the core of my authentic me, the more energy, the more light, the more vibrancy, the more drive, the more of everything is there.
I’ve always been spending money looking for advice and solutions outside myself. Deep down, the biggest lessons I’ve learned in my life was when I meditated in silence for three weeks in India. Silence. Every time I nearly died, I’d go into this black void. Vibrancy, energy, and I don’t understand why I’m still consciously pressing, but then when I return, now I know I’m gonna say something really taboo, but life and death coexist in my mind because when I close my eyes and I’m in this black void, if I can meditate to a point where I’m outside of my sense of skin, brain patterns, feelings, and just be presently alert of my awareness.
Man, that’s the same space I go to when I’m in a different time dimension. Hence why I believe that life and death coexist and that fuels me. That just fuels me even more because our mortality is what should fuel all of us. Why? Who are we to take our time for granted here?
This drop of time that we have here, how selfish of us to be caught up in our own doubts and fears and insecurities. We are so much more than that.
There is just this magic and energy in us that wants to drive. Follow that drive, follow that energy. Don’t restrict it. It communicates in feelings and glimpses of vision.
I live a deliberate life because of these adversities, and I keep coming back to life. I wanna optimize. If I’ve got anxiety. If I was to listen to Steve Jobs, live as if it’s your last day of life. I get anxiety. I can’t be strategic, I can’t plan. I’m always challenged every year with my scans.
So the way I play this game is every year when I get a MRI scan for my brain and spine and kidneys and all this stuff. When I get the results of those scans towards the end of the year, I see them as a certificate to go live life to the fullest. So I get this scan results. I go, yes, I’ve got a free run. Then that following year, I’m bolting. I’m a hundred percent, I’ve got one more year to live. I see every year as if it’s another year to live.
What I’ve realized over 30 years of doing this is, I can’t live deliberately, so I can’t live my life to the fullest every year unless I’m living deliberately and I can’t live deliberately unless I have clarity with what I wanna do, because otherwise I’m spending time on all these things that aren’t important.
I linked my goal to an image and I put it on a board because visually I know that the only way my subconscious relates to this is by image and feeling. Now, I know people call it vision boards, but they’ve got it all wrong. You gotta really link an image to a goal. That image needs to excite you. That simple solution allowed me to focus my energy throughout the whole year towards these things.
You offer a ‘free gift’ in your book. Can you give us a sneak peek of what it is?
Since I’m talking about life so much and living life to the fullest I wanted to show people the 10 things that were often affecting me and stopping me from living a life to the fullest.
What does success mean to you? It’s different for everyone and so is living life to the fullest. But, for people who are driven, success-oriented, ambitious people, they would relate mostly to this because that’s who I am.
I wanna spend more time with my family. I wanna smell the roses. I wanna see how far I can go and I wanna see the kind of impact I can make because I don’t wanna just pass and it never even be known that I even existed.
So living life to the fullest means you are embracing your true power. You are embracing and optimizing your most important resource, your time. You are embracing the fact that you’ve got an ability to create.
So if we can do these simple things, we can achieve our dreams. That’s as simple as that. If we’ve got the right mindset, if we stop responding to life as if we have got no control, if we are always victims of it, I’ve been thrown these incredible blows from the universe.
So many battles outside of my control. I refuse to not take responsibility. I actually take responsibility. Look, the tumors happen genetically, but I take responsibility. It’s a game. Okay? It’s just a game. It’s a game of self-empowerment.
Chris Jankulovski’s book, Near Death Lessons on sale at Amazon now.
If we want more from you, where do we find you? What’s your website? Where do we find you on social media?
I’m building ChrisJankulovski.com and then you’ll be able to access other things.
What does the future look like for you? What are you gonna be up to next?
I’m developing my personal brand and what that represents to the world. What that represents to the American people. What I strive to do in terms of impacting..
I’ll be working very heavily on my business, but I’ll also be putting myself out there to meet people, to talk to people and more media of course.
When I said I’m gonna inspire millions, this is the deal. And that deal isn’t just writing a book. That deal is to connect with people. One-on-one or in groups or to speak, and not because I’m looking to become a speaker, but because I’m looking to deliver this incredible energy, this incredible passion, this incredible lessons and distinctions with no bullshit on what gets results and how what you gotta do to optimize your most important time here on Earth.
Chris, I wish you huge success with the book Near Death Lessons. I think there’s so many lessons about either launching a new life or breaking through. It’s a great New Year’s. Gift and a great Father’s Day gift.
Thank you mate.
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Can NYC get Somm-Approved wine from a Can? We Tasted with Kristin Olszewski from Nomadica Wines
Can NYC get Somm-Approved wine from a Can? We Tasted with Kristin Olszewski from Nomadica Wines
Sommelier Businesswoman Kristin Olszewski brings Michelin quality to Canned Wines with Nomadica Wines
Nomadica offers sparkling, rose, white, red and orange options — both canned and bag in a box.
Nomadica Wines ‘s Owner Kristin Olszewski
Nomadica Wines are sourced from vineyards with responsible farming practices and winemakers who engage in low intervention wine making.
Wine-lovers can be 100% confident you’re drinking serious sommelier-approved wine.
Nomadica Wines ‘s Owner Kristin Olszewski; Source: instagram.com/nomadica
Today’s conversation with Sommelier / Businesswoman Kristin Olszewski from Nomadica Wines has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: We’re here today with Kristin Olszewski from Nomadica Wines.
What’s the most important message you want to share today with our audience?
Kristin Olszewski:
I think the biggest message that I want to get across is that everyone should be drinking more wine. That’s my mission in life to just bring consumers back to the wine category.
Source: instagram.com/nomadica
Joe Winger:
Outstanding. And how how are you trying to get that done?
Kristin Olszewski:
I’ll give a little context on my own history and how I came here.
My undergrad degree is in sustainable agriculture and I ended up dropping out of Harvard Medical School to become a sommelier – typical journey.
I just really fell in love with wine. I worked in restaurants to pay for school and wine was always the thing that captivated my interest.
Source: instagram.com/nomadica
I feel like it’s the intersection of history, agriculture and gastronomy. And then also there’s something so fun and communal and – you’re getting a little tipsy. It’s everything.
But I spent a decade-plus in Michelin restaurants all over the country, everywhere from three Michelin stars, Saison in San Francisco, Husk in Nashville, Osteria Mozza here in LA.
When Nancy Silverton was on a Netflix show called Chef’s Table, I started noticing a different customer coming into the restaurant. Usually as a sommelier, you’re talking to a very specific demographic of people. I would say 45 plus male white wine collector. That’s my demo. And when Nancy was on Chef’s Table, young people started coming into the restaurants, a lot of women, and I noticed they didn’t want to drink wine.
They would drink tequila, beer, cocktails, like anything but wine.
That always felt like such a missed opportunity because wine, it’s the most ancient beverage. Our people have drank wine for millennia. It’s also in an age where we care about what’s natural, what’s minimally processed, what’s better for you.
Great wine is literally just grapes, yeast, water, and time, so I started digging into why aren’t you drinking wine? And I found out a few things.
One, people felt like wine wasn’t a good value. If you weren’t going to spend a lot of money on wine, you couldn’t get a great wine, which is untrue.
The other one is people feel like they needed a PhD or some level of education or knowledge in order to access wine, which, again, is not true.
I want to be people’s guide, hold their hand and walk them into the world of wine. So I started Nomadica to do that on a larger level.
Source: instagram.com/nomadica
Joe Winger:
That’s beautiful.
You mentioned two things. We’re going to go into both. Your background in Michelin restaurants. I’ve heard heavenly amazing stories. I’ve heard horror stories.
Can you share an experience and what you learned from?
Kristin Olszewski:
Everyone always asks me if I watch The Bear or not. And I’m like, no, I can’t.
Some positive stories, Michelin restaurants have changed a lot from when I started working in them. I think work has changed a lot for the positive. I remember one of my first serious jobs in a scary restaurant. You have your hair pulled back because you don’t want it to get in the food.
I had one small piece of hair hanging down above my face and the chef takes a match from the stove, lights a piece of my hair and says don’t ever have a hair hanging down in your face again.
Some of the wonderful stories are having the opportunity, especially at Mozza, you taste each bottle you open there.
Source: instagram.com/nomadica
When I was at Mozza, it was a $5 million dollar all-Italian cellar with 90 pages of the best Barolo, Brunello, Etna Rosso’s, just things that like collector’s dream about tasting.
And I feel so lucky to have tasted things like Conterno Monfortino, which is the type of wine that you want to smell for three hours before you drink it.
When you have a wine like that, it makes you realize why collectors obsessively chase bottles, there’s something so romantic and intangible, and having a wine like that, you realize you’ll never have A wine that tastes the same at any moment in time ever again.
It’s just such a lucky experience.
Source: instagram.com/nomadica
Joe Winger:
I’m curious about how that experience inspired you to open Nomadica.
Kristin Olszewski:
My entry point into wine was always through farming. I majored in sustainable agriculture.
I was an avid farmer. I ran our community garden in college and was focused on permaculture. I lived in India and farmed for a while there.
Source: instagram.com/nomadica
And I always say great wine is made by great farmers, great wines made in the vineyard, not the cellar.
So when I was looking at starting Nomadica, that sustainability ethos, it was always my starting point, but I was really shocked when I found out how bad glass bottles are for the environment.
30% of glass is recycled in the US. The rest just goes into a landfill. It’s highly energy intensive to make, to ship, because it’s so heavy.
The fact is, most wine does not need to be in a glass bottle.
Yes, that Barolo I mentioned absolutely needs to be in a glass bottle. That needs to be aged for years before it even comes into its own.
But for a $20 – 30 bottle of wine that you’re going to pop open and drink it on a weeknight or on a not special weekend does not need to be in glass.
So that’s how we started.
Cans at 70 % reduction in carbon footprint. Our newly launched bag and box wine is almost a 90% reduction in carbon footprint.
Source: instagram.com/nomadica
Joe Winger:
I sampled your sparkling white, your white, your red and your rose, they were dangerously drinkable.
Can we talk about where the fruit is sourced from?
Kristin Olszewski:
Absolutely.
The name Nomadica is really a fun double entendre because you can take it wherever you want to go. Of course, cans and boxes can be found in places that bottles can’t.
We source our fruit from all over.
We’re truly a nomadic winery.
Our head winemaker spent time at some of the best wineries in California, like Eric Kent Cellars, which makes award winning Chardonnay and Pinot Noir, and also Kosta Brown.
Before that he spent 10 years doing vineyard management in California. So through Corey, we’ve really got a handle on some of the best fruit. A lot of our wine comes from Mendocino. A lot of our grapes come from Mendocino or Lodi. I’m such a Sonoma girly. Our winery is located in Sonoma, and so I always find myself drawn back to that region.
Source: instagram.com/nomadica
Joe Winger:
Are there any vineyards you’d recommend us touring when we come to Northern California?
Kristin Olszewski:
I think the Sonoma Coast is the best wine region in California. They’ve fought very hard to become designated as their own AVA, which is very important in terms of quality.
The oceanic influence, what we call a diurnal shift, the extreme temperature change between night and day, like Hirsch and Littorai.
I think if anyone ever wants to see proof in the pudding of what great farming can do, you need to go see Littorai.
Ted Lemon was one of the first Americans to ever be a winemaker in Burgundy and he brought all of his practices back, was one of the first people to practice biodynamic agriculture in California and really brought that style of farming onto a larger scale.
When you go visit his vineyards, it’s like teeming with life. You look next door at a conventionally farmed plot, which is just like dead and sad looking. And then you taste the wines and you’re just knocked on your butt because they’re so good.
Source: instagram.com/nomadica
Joe Winger:
Nomadica Wines has several varieties. White, Sparkling white, Rose, Red, Orange.
Can you walk us through the taste profiles of any of your favorites – what’s the aromas, what are the profiles?
Kristin Olszewski:
Something really cool about our wines is everything’s practicing organic. No pesticides, no synthetic fertilizers, all of our wines are fermented dry. Naturally zero grams of sugar per serving. They have nice fruit notes, but none of the wines are sweet.
Crushable bright flavor.
Across the gamut, our entire portfolio has a brightness and a freshness to it. All of our wines are like slightly aromatic because I love an aromatic variety, but part of the thought that we put behind the brand is that I wanted to take that sommelier curation and put it in the restaurant, on the retail shelf so that when you’re serving Nomadica at your home, at parties and the beach, 99% percent of people will love it.
I’m doing the work on the back end on blending, sourcing, creating these flavor profiles that’s really taking that wine experience, that decade plus of developing my own palette and giving it back to the consumer.
Source: instagram.com/nomadica
Joe Winger:
Are there any favorite wine and food pairings for you with your wines?
Kristin Olszewski:
I love an aperitif. Our sparkling rosé is definitely my favorite wine in our gamut. In a can you always have the perfect pour because sometimes you don’t want to open up an entire bottle of wine.
When we do that in my house, it usually gets drank. It doesn’t go back in the fridge.
Sometimes you just want a glass of sparkling. And I love that.
I love that with a charcuterie board and cheese. I also love Rose with green salads.
I think one of the best things about living where we live [Los Angeles] is we have the best produce on the planet.
I still run some wine programs in Los Angeles and I’m actually opening up a restaurant in Silver Lake next year, an Italian restaurant. Orange Wine is like the hottest trend.
I was doing the wine list at a restaurant in Hollywood called Gigi’s and I noticed I was selling more orange wine by the glass than all other colors combined, which was just mind blowing to me.
Source: instagram.com/nomadica
We made what I think is the best orange wine coming out of California.
There’s a lot of talk about natural wine, orange wine. They’re not all created equal. My winemaker and I tasted through my favorite Italian skin contact wines and decided on a really concrete flavor profile source.
My mother in law in Orange County is drinking her orange wine with her friends. So I really feel like I’ve achieved something. That with sushi is a mind blowing pairing.
Then our red. We found Teroldego growing in Northern California, which is a grape that’s indigenous to Northern Italy from the Alto Adige.
It’s really Alpine, like dark fruit, like a Zinfandel, but really refreshing and bright acidity and a little bit more tannin than a Zin [Zinfandel] has.
There’s a perception that we had to overcome about can and boxed wine. People think that it’s low quality.
Whenever I pour our red for somebody, the response is always, “Wow, oh my god, that’s so good.”
No matter your level of wine knowledge, you can see what I’m trying to do when you taste our red wines.
Source: instagram.com/nomadica
Joe Winger:
What’s next for you and Nomadica?
Kristin Olszewski:
Right now we’re in hardcore expansion mode. We were the first people to do fine wine and can, and I grew really slowly at my own pace.
I wanted to build the brand.
A lot of people just run to retail shelves and they want to be in every grocery store on the planet. I didn’t want that. I wanted to be, at the Four Seasons, at the Ritz Carlton, at music venues.
I wanted to be in places where people don’t typically expect to see wine in cans and boxes.
We are one of the highest velocity items at Whole Foods in our category.
We just launched all of our box wines at Total Wine in California, Texas, Florida, Colorado, and New York and got some really big plans for next year.
So keep your eyes peeled. People are about to see me everywhere.
That’s my goal.
Source: instagram.com/nomadica
Joe Winger:
Having a canned wine at some of these nicer hotels is a challenge.
What lesson did you learn by accomplishing that rather large challenge?
Kristin Olszewski:
That’s the best thing about how we’re positioned. Not only am I a sommelier, my VP of sales is a sommelier. My winemaker has an incredible reputation. Every person on my team comes from the wine industry and we have the best product.
When we’re sitting down and tasting with these buyers, these people that are in our industry. They recognize it. I always say taste out of a wine glass. Everything tastes better out of a wine glass. The second that they taste it, these are people who taste wine all the time and they taste a lot of bad wine.
So that has been amazing.
We’ve always had the industry behind us. It’s a huge differentiator for us. So I think it was slow build. Everything takes a lot more time than you think it will, which is I think the biggest lesson that I’ve taken away from this business over the last seven years.
But you got to build your brand first.
Joe Winger:
You seem like a deep-souled individual. Whether it’s wine or otherwise, is there an overall message that you want to share to inspire the audience?
Kristin Olszewski:
We are in a time where sustainability is more important than it ever has been. You can’t base your entire brand about it, but I think it’s an absolutely necessary component to any consumer product that’s coming out today.
One of my missions in life is to have that conversation about sustainability and have it with other brands because it needs to be convenient.
Otherwise, consumers will not buy it, care or participate or choose a sustainable option. That’s my big thing.
Joe Winger:
What are the best ways to follow your journey and to learn more about you?
Kristin Olszewski:
You can buy Nomadica online and our new rosé yuzu spritz, which is delicious at ExploreNomadica.com. And then our socials are at Nomadica on Instagram.
And if you want to follow me. I’m at Kristin__O.
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NYC Heartbreak: “Goodbye Pies” for Valentine’s Day with Pizza Hut delivering Spicy News in a Sweet Way
NYC Heartbreak: “Goodbye Pies” for Valentine’s Day with Pizza Hut delivering Spicy News in a Sweet Way
Pizza Hut announces a new Valentine’s Day offering, “Goodbye Pies” with the launch of its new sweet yet spicy Hot Honey pizza.
There’s a misconception that breakups don’t happen around Valentine’s Day, but research shows it’s actually a holiday centered around the most heartbreak with 45% of people agreeing it’s better to do the deed right before the holiday itself*.
There’s even a phenomenon called ‘Red Tuesday’, which is the Tuesday before Valentine’s Day, where people break up most often in the year.**
That’s why starting this Red Tuesday, February 6, through Valentine’s Day, Pizza Hut is launching new, limited-edition Hot Honey “Goodbye Pies” to help deliver spicy news in a sweet way for FREE.
By sending a Goodbye Pie, Pizza Hut will help you break up with your significant other by delivering a personalized, simple message on custom packaging with a sweet and spicy Hot Honey pizza to ease the pain.
The custom Goodbye Pie pizza boxes also leave a space on the top for the break-upper’s name to be added.
To submit for a chance to send a free Goodbye Pie, simply visit GoodbyePies.com starting February 6 to ditch that awkward break-up convo and send a pizza instead.
This offer will be available through February 14 at select locations in the three major U.S. cities notorious for heartbreaks – NYC, Chicago and Miami, while supplies last. Not available in your city?
The website above can also be used to request Pizza Hut instead write a breakup text for you to send, along with a link to a gift card for your future-ex to redeem a free Hot Honey pizza. Limited quantities only available during this limited time.***
“The rising popularity of the sweet-heat flavor profile has led to Hot Honey becoming the most requested test item by our team members and we are thrilled to have it as the newest addition to our menu,” shared Lindsay Morgan, Chief Marketing Officer at Pizza Hut.
“With the launch of Goodbye Pies, we are bringing that perfect blend of sweet and heat experience to real life, delivering spicy news in the sweetest way for Valentine’s Day.”
Pizza Hut’s Hot Honey Pizza and Wings can be found nationwide at participating Pizza Hut locations starting at $11.99 for a medium pizza and $5.99 for 6 count boneless wings. Pricing and participation may vary.
- Hot Honey Pizza: Featuring a pizza crust topped with marinara sauce, a generous layer of cheese, classic pepperoni, a hot honey drizzle made with real honey infused with chili peppers and crispy cupped pepperoni, balancing the honey’s sweet heat with the savory-salty taste of the pepperoni. The crisp pepperoni cups are ideally shaped to hold the hot honey drizzle.
- Hot Honey Wings: Available in both bone-in and boneless versions, these wings are coated in Hot Honey and double-dipped in sensational sweet heat flavors.
This new Hot Honey innovation will be spotlighted in a new Pizza Hut campaign, titled “Pizza wHut!?” which will roll out nationally in February bringing to life Pizza Hut’s commitment to flavor innovation as the brand continues to reinvent and perfect everyone’s favorites with new and craveable flavors.
Visit PizzaHut.com for more information.
*According to YouGov.com poll.
**Described on The-Sun.com.
*** AVAILABLE FIRST-COME, FIRST-SERVED, WHILE SUPPLIES LAST EACH DAY. QUANTITIES ARE LIMITED. Open to legal US residents physically residing in the 50 U.S. and D.C who are 18+ years of age. Offer Recipients must live in select zip codes in New York City, Chicago or Miami. Ends at 11:59:59 pm CT on 2/14/24, or when all available Incentives are claimed (whichever comes first). A minimum of 10 Goodbye Pie Incentives and 50 Breakup Text Offers are available each Incentive and Offer Period per Market. Limit one (1) Incentive and Offer per person and per household. Other restrictions apply.For Incentive and Offer Periods and a list of eligible Zip Codes and full Terms, visit www.goodbyepies.com/terms
