Manhattan’s La Grande Boucherie Executive Chef Maxime Kien explains the World’s Culinary Scene and ranks NYC.
Chef Maxime Kien is the new Executive Chef of NYC’s The Group, responsible for La Grande Boucherie, Boucherie Union Square, Boucherie West Village, Petite Boucherie and more.
And by the end of 2023, they’re launching even more restaurants throughout the United States.
Born and raised in the South of France and with 20+ years of fine dining experience in Europe and the United States, today’s conversation is about the world’s culinary scene and where New York City fits on the list among the best.
What do you think of New York City’s culinary scene? Where does it fit within the world’s best?
I’m new in town. I’ve been here for three months. I was fortunate [that] I’ve been in America since 1999, so I was able to come to New York a few times before and I like the vibe of it. I like the atmosphere, I like the speed of it. There’s always something happening. Everybody’s always hustling, people are always in a rush. I lived in London for five years, so it kind of reminds me of that time. I’m really enjoying my time here.
There are few cities around the world like the Big Apple, the mix of everything, the mix of culture.
When you walk down the street, around the corner, all the food, it smells awesome.
[In New York City, ] you have the opportunity to be able to see so many different cultures, so many different foods in just one small area. Then you get on the subway and you can be in Chinatown, you can be in Koreatown, you can go anywhere and taste everything. That’s what I’m enjoying so far.
New York City cuisine can be everything and anything. You can walk home and pass by a little Korean restaurant and the aroma is gonna take you in. Or you can pass by a food stand on the street and the guy’s just doing his job making it smell great and you’re like, ‘I need to try that for lunch.’
[You can find] a shop that makes a beautiful sandwich, [and think] I need to do that. They do ketchup fresh every day. And they slice the prosciutto and the pastrami and that, and you’re like, I need to go and try that.
France for a long time was the culinary center of the world. I’m sure that some of my French colleagues and French chefs might not agree with what I’m going to say, but it’s like, it’s a mix of everything.
Then Spain came up with a lot of tapas and a lot of influences. Asian food has always been there. Even if a lot of Asian chefs, especially in Japan, actually went to Europe to train with famous French chefs to learn techniques. They were introduced to those techniques and used that to develop the culinary scene in Japan, Bangkok, Singapore, Hong Kong. Being able to use the French technique and mix it with some flavors from their own country.
But New York is easily in the top 10 culinary destinations in the world.
Tell us about the next steps of NYC’s The Group launching several restaurants throughout the United States
The company [The Group NYC] started about 11 years ago with the vision of Emil Stefkov, the owner. He opened the first restaurant and the company grew pretty quickly after that.
The company almost quadrupled its size within a few years. Then because of Covid, everything was touch and go. But now we have a few projects coming up. We have Miami, Washington DC and Chicago. We’re gonna add another eight restaurants to the portfolio. We’re gonna double the size of the company within a short amount of time.
Well, there’s a lot of moving parts between developing the kitchen and having a look at the plans — we need to do this, this is where the pantry needs to be here. You know, and they’re talking about many developments and research and the staffing. There’s so many components. It’s not only like ‘We’re gonna open the restaurant.’ There is so much work behind that. You’re looking at the location. You have to think back to seasonal and local [ingredients and menu].
It’s all different food scenes. Even if you have core items from the menu, because they’re your identity, you have to look at every single location as an almost separate entity and be able to say, ‘This dish might not work over there, but it’s gonna work right here.’ So develop all of that and being thoughtful about everything.
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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.
Hailee Steinfeld falls in love with flavor
Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.
This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.
Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail
To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.
Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail,
so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”
Hailee Steinfeld
co-founder
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.
To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.
Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita
100% Tequila, 100% Angel Margarita.
Angel Margarita stands out with its high standards of craftsmanship and tradition:
- Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
- Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
- Each 12 oz can is 6% ABV and is gluten-free
- Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
- Retail = $14.99 / 4-pack, $28.99 / 8-pack variety
About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.
About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.
About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.
Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.
Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.
The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.
The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.
Image Courtesy of Freepik
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Taste Hunted Alba White Truffles — Chilli No. 5 Unveils Limited Award-Winning Hot Sauce
Hunted Alba White Truffles — Chilli No. 5 Unveils Limited Great Taste Award-Winning Hot Sauce
Chilli No. 5 launches a new batch of 50 bottles of magnificent White Truffle Hot Sauce to compete with Truff, the industry leader and USA truffle sauce master.
The only difference is Chilli No. 5 uses real white truffles from Alba in the Piemont and has won the Great Taste Award in 23.
Priced at £25/30€/$ per 100ml, it solidifies its position as one of the priciest and fanciest hot sauces in the global market.
Every October, Chilli No. 5 founder Rumble Romagnoli visits Alba in Northern Italy to hunt and handpick white and black truffles that are used to make a yearly batch of the Chilli No. 5 White Truffle Hot sauce.
Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie
The team has a dedicated Truffle Hunter – Renzo, and Lagotto Romagnolo truffle dog – Charlie to find the best truffles in the world. They also benefit from access to the truffle forest that has belonged to Renzo’s family for generations.
“Truffles are like diamonds. They cannot be made.
You have to find them.
Rumble Romagnoli
founder
“…Each one is unique. Close your eyes and bring the forest to life with this uber-umami white truffle sauce unmatched so far in the industry.” – Rumble Romagnoli founder says.
Romagnoli adds “You can understand that no expense was spared in sourcing the finest white truffles, carefully handpicked to ensure their unparalleled quality and aroma. Blended with a mix of fresh mushrooms such as Porcini, Ceps, Chantrelles, Girolles, and Morilles, this creation is a true culinary gem.”
According to the Great Taste Award Judges “It becomes clear very quickly that this sauce has been made with real skill. The truffle is very much present but tamed at all times. The additional mushrooms combine for a really characterful sauce that offers umami in spades but has some acidity, tang and sweetness too. On top of all this artistry, there’s the late and subtle arrival of chilli heat to round it all off. This is a very complex sauce, but very accessible too.”
This unique White Truffle Hot Sauce will be a versatile addition to kitchens, grills, and BBQs all over the world used not only as a condiment, but also as marinade, and a BBQ sauce. Traditionally, truffle is used on plain pasta, risotto, or grilled meats to enhance the complexity of this unique flavour. The intoxicating aroma and robust, earthy flavour of white truffles create a truly sensory experience that will transport you to a world of culinary luxury.
Chilli No. 5’s White Truffle Sauce is a limited-edition offering, available for a limited time as only 50 bottles are produced each season. This new batch left the Chilli No. 5 kitchens today, so don’t miss the opportunity to add this rare delight to your upcoming culinary repertoire.
Chilli No. 5’s White Truffle Sauce is the perfect choice for discerning home cooks, food enthusiasts, and those seeking to impress guests with a touch of decadence. Whether you’re celebrating a special occasion, hosting an intimate dinner party, or simply indulging in a gourmet home-cooked meal, this sauce will leave a lasting impression.
This limited-edition White Truffle Hot sauce goes with everything and is perfect for a chilli sauce gift in its designer sustainable packaging.
To explore the rich flavors of Chilli No. 5’s White Truffle Sauce and elevate your culinary creations, visit Chilli No. 5’s Website.
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High Line Art Annc’s 2022 High Line Channels Featuring works by Kevin Jerome Everson, Ilana Harris-Babou, Jasmina Cibic, Cheng Ran
High Line Art announces 2022 season of exhibitions for High Line Channels Featuring works by Kevin Jerome Everson, Ilana Harris-Babou, Jasmina Cibic, Cheng Ran
High Line Art announces the 2022 season of exhibitions for High Line Channels—an ongoing series of video projections in the semi-enclosed passageway on the High Line at 14th Street.
High Line Channels is the only video program in a New York City park available 365 days a year, and features emerging and established artists from around the world.
Rotating every two months, this year’s program includes solo presentations by Kevin Jerome Everson, Ilana Harris-Babou, Jasmina Cibic, and Cheng Ran, as well as a thematic group exhibition, Spiritual Technology.
The films and videos presented by these artists explore a broad range of themes:
birds and our relationship to wilderness with Kevin Jerome Everson;
self-improvement and wellness culture with Ilana Harris-Babou;
how governments assert power and values through architecture with Jasmina Cibic;
the poetics of daily life in China with Cheng Ran in a US premiere, and the relationship between techno-utopias and psychic connections to the earth in Spiritual Technology.
In addition to these five exhibitions, a sixth program, the next High Line Originals commissioned film, will be announced in the coming months.
High Line Channels is organized by Melanie Kress, High Line Art associate curator.
Kevin Jerome Everson State Bird January 6–March 16, 2022 Kevin Jerome Everson (b. 1965, Mansfield, Ohio) is an artist based in Charlottesville, Virginia, and Professor of Art at the University of Virginia.
Everson, whose practice encompasses printmaking, photography, sculpture, and film, makes work that reflects gestures or tasks caused by certain conditions in the lives of working class African Americans and other people of African descent. Everson’s sculptures are often casts of everyday objects made in the factories in his Ohio hometown.
For the High Line, Everson presents four films: Brown Thrasher (2020), Mockingbird, (2020), Cardinal (2019); and The Foothills of the Allegheny Plateau (2019). The films begin with a pair of binoculars made in the Mansfield Ohio Westinghouse factory during WWII (where the artist was briefly employed) that Everson cast in bronze and rubber, rendering them useless. Everson staged the films in Georgia, Mississippi, and Ohio (the first three films are named for those places’ state birds), inviting family members to “look” for birds with the props. Everson limits these films to the extreme foreground, denying viewers any clarity as to the exact place of filming. Presented on the High Line from winter into early spring, the exhibition brings brightness to winter days in the park and ushers us into the season when the birds start to sing again in New York and the park comes alive.
Ilana Harris-Babou Help Yourself March 17–May 11, 2022 Ilana Harris-Babou (b. 1991, Brooklyn, New York) is an artist living and working in Brooklyn. Harris-Babou is known for her videos that parody reality television tropes such as cooking and home-improvement shows, and star her and her mother, Sheila Harris. Across her videos and sculptures, she focuses on “self-improvement” and how aspirations for health and wellness become framed as moral decisions in contemporary culture. Especially in Harris-Babou’s most recent work, she shifts her frame to question how inequality in the US is presented as a failure of personal decision-making and commitments to wellness.
For the High Line, Harris-Babou shares four films: In Cooking with the Erotic (2016), the artist and her mother use real food, art materials, and construction materials to offer tutorials for absurd concoctions. Finishing a Raw Basement (2017) is filled with home-improvement buzzwords like “modern,” “transitional,” and “classic” alongside Harris’s calls for reparations. In Fine Lines (2020), Harris performs her beauty routine tutorial for a meeting with a real estate developer who is trying to buy her Brooklyn home. For Leaf of Life (2021) Harris-Babou interviewed her sister about her experience working as a disillusioned health-care professional, as well as diet and wellness practices following the popular health guru, herbalist, and healer Dr. Sebi.
Jasmina Cibic Halls of Power July 7–September 14, 2022 Jasmina Cibic (b. 1979, Slovenia) works in film, sculpture, performance, and installation to explore “soft power” and the ways that governments use state-sanctioned culture—dance, music, painting, and architecture—to communicate certain principles and aspirations. She begins her projects in archives, researching moments in history through what she calls “historical readymades”: speeches, government meeting minutes, architectural plans, or even dances or songs that reflect government values. Her artworks often focus on how Modernist architecture has been used to establish various state identities, particularly during moments of ideological and political crises.
On the High Line, Cibic shares three films. In The Pavilion (2015), five dancers assemble an architectural model that merges two buildings created to house patriarchal desire: the pavilion the Kingdom of Yugoslavia built for the 1929 Barcelona EXPO and the unrealized house for iconic performer Josephine Baker designed by Austrian architect Adolf Loos. Nada: Act II (2017) restages famed Hungarian composer Béla Bartók’s 1924 pantomime ballet The Miraculous Mandarin, as selected by Yugoslavia to represent its new political and aesthetic direction at the 1958 Brussels EXPO. State of Illusion (2018) posits the disappearing act of a nation state— former socialist Yugoslavia—as a magician’s illusion. Taking place on the High Line, a relic of infrastructure that has become a civic monument for industrial reuse, this exhibition invites us to think about the ways that the buildings and structures around us reflect the values of those who build them.
Cheng Ran Chung Kuo (Ck2k2x) September 15–November 9, 2022 Cheng Ran (b. 1981, Inner Mongolia, China) lives and works in Hangzhou, China. He is best known for his poetic films and videos that describe specific places and the experience of living in them. Cheng staged some of his earliest video works in his apartment, on the streets of Amsterdam, on a car ride through Iceland, telling grand truths through the mundane poetry of everyday life. His works have since expanded to immersive multi-channel installations and epic films that contrast historical sagas and rapid modernization. For the High Line, Cheng presents the US premiere of his feature-length film Chung Kuo (Ck2k2k) (2017–2022). The film revisits famed Italian filmmaker Michaelangelo Antonioni’s controversial documentary portrait Chung Kuno—Cina (1972). Anotioni filmed the work at the invitation of the Chinese government, but focused on the people presumed to have been at the edges of his official tour.
The final film sparked outrage among Chinese cultural critics and the general public for its failure to show an accurate portrait of the country. Cheng’s film offers a new portrait of contemporary China, opening with the question “Is this another dream?” The film comprises 100 short documentary-style videos, each ranging from a few seconds to almost one hour. Taking place among skyscrapers, farmland, and wilderness, some of the clips are staged while others are filmed from life. With this work, the artist records the present and imagines future ghosts of modernization. ART Spiritual Technology November 10, 2022–January 4, 2023 Spiritual Technology features three artists exploring how relations between spirituality and technology shift over time, including links between science, myth, belief systems, and our connection to the planet. Science fiction holds up a mirror to our potential futures and to our present. The works in this exhibition tease apart tensions between techno-utopian promises and intuitive connections to the biological world. Cannupa Hanska Luger’s (b. 1979, Standing Rock Reservation, North Dakota) We Live Future Ancestral Technologies Entry Log (2019) is an Indigenous science fiction film wherein two figures perform land-based rituals, wearing regalia that mutes the senses. The film describes a mass exodus from earth by those who destroyed much of it, and those remaining behind to repair it. Ursula Mayer’s (b. 1970, Ried im Innkreis, Austria) Atom Spirit (2016) is also set in the near future, one of increasing biomedical innovation. Made with individuals from the LGBT community in Trinidad and Tobago, the work follows a group of evolutionary geneticists creating a cryogenically frozen arc of DNA from all forms of life on the islands. In Suzanne Treister’s (b. 1958, London, England) HFT The Gardener (2015), Hillel Fisher Traumberg is a stock trader who experiences hallucinogenic states while observing high-frequency trading graph patterns.
Deep research into psychoactive drugs converts Traumberg into a technoshamanic outsider artist, connecting psychoactive plant names with companies in the Financial Times Global 500 in a search for the true nature of consciousness.
ABOUT HIGH LINE ART
Founded in 2009, High Line Art commissions and produces a wide array of artwork, including site-specific commissions, exhibitions, performances, video programs, and a series of billboard interventions. Led by Cecilia Alemani, the Donald R. Mullen, Jr. Director & Chief Curator of High Line Art, and presented by the High Line, the art program invites artists to think of creative ways to engage with the unique architecture, history, and design of the park, and to foster a productive dialogue with the surrounding neighborhood and urban landscape. For more information about High Line Art, please visit thehighline.org/art.
ABOUT THE HIGH LINE
The High Line is both a nonprofit organization and a public park on the West Side of Manhattan. Through our work with communities on and off the High Line, we’re devoted to reimagining public spaces to create connected, healthy neighborhoods and cities. Built on a historic, elevated rail line, the High Line was always intended to be more than a park. You can walk through gardens, view art, experience a performance, enjoy food and beverage, or connect with friends and neighbors—all while enjoying a unique perspective of New York City. Nearly 100% of our annual budget comes through donations. The High Line is owned by the City of New York and we operate under a license agreement with NYC Parks.
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NYC is getting a Coffee and Margarita Upgrade! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023
Yum! Jordan’s Skinny Mixes Reveals Tasty New Flavors in Exclusive Interview for ExpoWest 2023
Say yes if you love coffee. Say yes again if you love cocktails. Say yes a third time if you love ‘em, but wanna be healthier and save some money.
If you said yes to *any* of the above, you’re going to want to listen, because we just had twenty minutes with the woman who makes all those things happen for you.
This week at ExpoWest 2023 Jordan’s Skinny Mixes has a lot to share!
Jordan’s Skinny Mixes Margaritas
Their Naturally Sweetened line of margarita mixes is made with real lime juice and sweetened with agave and contains 75 % less sugar and calories than other leading brands. The four margarita mixes flavors are Classic, Peach, Spicy, and Strawberry Key Lime, and they do not contain any artificial sweeteners, flavors, or colors.
Jordan’s Skinny Mixes natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha
Their natural line of skinny syrups is available in 4 guilt-free flavors, including Vanilla Bean, Salted Caramel, Cinnamon Dolce, and Chocolate Mocha, for your coffee, tea, protein shakes, baking, or just about anything.
Jordan’s Skinny Mixes was founded in 2009 by female entrepreneur Jordan Engelhardt. The beverage brand was created with the simple desire to enjoy a margarita that wasn’t loaded with sugar and empty calories. Now with over 100 products, this female-led team is on a mission to craft beverages that cut the sugar and keep the fun from coffee ‘til cocktails.
Skinny Mixes can now be found in over 13,000 specialty retail locations across the United States, Canada, Australia, and Europe, including Target stores, Skinnymixes.com, and Amazon.
Jordan Engelhardt is an impressive person, so when I had the chance to meet up and have a conversation, it was an easy yes.
Just to give us some background, what were you up to before launching back in 2009?
Back in 2009 I was a recent college graduate working in real estate as an appraiser. I launched this product [Jordan’s Skinny Mixes] right when the recession was basically at its peak. It had just started and the market crashed pretty heavily in Florida where I was living at the time.
So I found myself without work, and this idea that I felt pretty strongly about.
What are some of the biggest changes you’ve navigated in the industry over those 10 years?
Oh, there’s been a lot. The world has evolved much more to natural products, which is why we’re here at Expo West as we just have launched our new natural line so this is pretty big for us.
Also, the customization of flavors over the years have just gotten more and more prevalent.
Millennials, and the population in general, really like the variety of flavors, and being able to customize everything. And then Covid really drove at-home consumption of coffee. So I think all of those trends over the last 10 years have really helped drive this company’s growth.
When Covid forced everyone to stay home, did that become a “lucky opportunity” for the business and boost at-home coffee drinking?
It was certainly fortunate in some ways, but in many other ways [not as much]. We were selling to many grocery accounts. We’re selling to a lot of specialty stores which had no choice but to close their doors. So we lost quite a bit of distribution during that time, but were able to make up for it online [with website e-commerce]. So [with market] penetration and trying to drive consumer growth, in that capacity, yes, it was fortunate. But it was also a little bit scary [for us], like many other businesses at the same time.
What is the biggest misconception in general about skinny mixes?
People don’t necessarily understand the versatility of our syrup and how you can not only use it for coffee, but you can use it for baking and protein shakes, and just anything.
Flavored syrups are great for iced teas. You can simply just add a dash to water and transform your water.
Once we got the samples this week, the amount of random things we’ve tried [the skinny mixes] with just to see how it’d go.
I love it! It’s part of the fun and part of the great relationship we have with our consumers. They
have so much fun experimenting and making these recipes, and then including us on that.
So [experimenting with the syrups on different foods] just became a benefit over the years. It’s certainly something we think about now.
We have this really amazing closed Facebook group that has really active members. It’s called “Skinny mixes. Share your recipe”. You can see the amount of creativity that our users come up with and then they share their recipes.
One person put it with sweet potatoes, they used it on egg sandwiches. Interesting wild things that you would never think about.
Can you share a little bit about the inspiration behind the line and how you develop the flavors?
Yes, of course. We have a great relationship with our consumers, and they asked for it. When they ask, we listen. We do a lot of innovation. We launch a lot of flavors.
So that’s where it came from and it’s really done. We’ve gotten into Target with this line. We take a lot of pride in listening to what our customers want, and this is what they wanted
What’s the development process like for these flavors?
We have several partnerships with different food labs and beverage labs. We start by verbally explaining to them what we’re looking for. We have a big panel at our company and we just do a lot of tasting. It often takes quite a bit of time because we take a lot of pride in making sure it tastes exactly what we were visualizing.
We can come up with anything from “Mermaid” to “Unicorn”. The different food labs across the country are amazing and they make it happen.
It’s a slow, methodical approach. Then we have a larger tasting panel and we keep going until we find just the right mix.
That’s incredible. What’s the timeline from concept to finished product?
It varies widely. It could take a couple of months or it could take over a year. Probably on average, about 4 to 6 months.
Do you ever try to create flavors and they don’t end up working out?
Oh, it happens all the time, especially in the beginning. We’re innovating constantly. Trends change fairly quickly. We’ve been fortunate with a robust website where we can test things quite easily and pivot.
Are there any teases as to what flavors might be next?
Well at the show we’re launching our naturally sweetened flavors. French vanilla, caramel, peppermint, mocha and pumpkin spice. Maybe some new seasonal offerings after that. We’re constantly innovating, constantly looking at new categories.
Switching over to coffee, what inspired you to launch coffee syrups?
12 years ago the company started with cocktail mixes. With the popularity of Starbucks and people going through the drive through and having what they thought was guilt-free drinks but was not necessarily guilt free.
They didn’t realize how many calories they are consuming with their Frappuccino or their latte.
It immediately seemed like another way to really help people not have such a sugar laden beverage every single day.
That’s why the coffee syrup was developed. Since cocktail mixes are so seasonal, coffee syrup is something that consumers consume daily. So it was a natural extension for the product line with the coffee syrup
You have some new coffee flavors launching as well
Listening to the trends and looking at the popularity of the most popular flavors just through our [tasting] panel. and you know, just having a great team that’s out and about, and looking at menus, and using some common sense, if you will, and reading up on trends, it’s then a 3 prong process.
You’re getting a lot of positive attention at ExpoWest. What in your opinion, makes for a successful trade show?
Taking the step to take the risk to be there and have your branding there; and be open to meeting consumers and buyers in the trade. We try to make it fun. So we serve cocktails, and we’re going to be serving espresso Martinis today. Yesterday we served Margaritas, and we had a speakeasy happy hour. It helps people really understand the brand, and come by and see us. I think that’s most important, really put your brand out there and your brand’s personality and just have fun with it.
Can you talk a little bit about the mission behind Jordan’s Skinny Mixes?
Our mission summarized is crafting beverages that cut the sugar and keep the fun for a healthier, more flavorful lifestyle and to make everyday moments simply sweeter.
What is your biggest call to action for the audience?
I’d love the consumers to experiment at home. I’d love for them to make their latte at home. Make that morning coffee at home. So many people will say it’s going to be a better experience.
Try our products. You’re going to save calories. You’re going to save time. You’re going to save money.
Shop Jordan’s Skinny Mixes products online and view recipes at https://www.skinnymixes.com/
Check out Jordan’s Skinny Mixes latest and greatest recipes by following on Instagram – @skinnymixes, Facebook- @skinnymixes, TikTok – TikTok , and Pinterest – @skinnymixes
