NYC is in Love with “Rich caramel and vanilla”, “Black peppercorn”, “lingering notes of baking spice” Knob Creek Anncs 10 Year Old Rye Whiskey
Knob Creek 10 Year Old Rye Whiskey.
Made pre-Prohibition style, Knob Creek 10 Year Old Rye is carefully crafted and patiently aged for a decade in deeply charred barrels delivering a full-bodied rye whiskey.
Knob Creek 10 Year Old Rye is carefully crafted and patiently aged for a decade
This extra-aged rye whiskey demonstrates Knob Creek’s® unwavering commitment to craftsmanship and bringing whiskey enthusiasts full-flavored whiskey, while expanding its rye portfolio.
Knob Creek’s unwavering commitment to craftsmanship
“Whiskey enthusiasts know when they’re drinking our whiskey,
it’s aged to perfection
and crafted with exceptional full flavor.
We’re excited to bring an extra-aged rye whiskey with even more robust flavors from a decade of aging in our barrels,”
Freddie Noe,
Eighth Generation Master Distiller.
“When my grandfather created Knob Creek® over 30 years ago, he set out with the intention to craft a premium whiskey without shortcuts, and we’re excited to continue his legacy – I know he’d love it, just like our fans will.”
Since the inaugural launch of Knob Creek® Straight Rye Whiskey in 2012, Knob Creek® has consistently been at the forefront of the rye category. Knob Creek® 10 Year Old Rye boasts a bold and complex flavor profile, capturing the essence of Knob Creek’s® traditional rye while delivering deeper notes of rich caramel, creamy vanilla, and robust oak and char notes imparted by additional years spent aging in the barrel.
Knob Creek® 10 Year Old Rye Whiskey is bottled with the following characteristics:
- Proof: 100
- Color: Tawny with waves of copper
- Aroma: Rich caramel and vanilla, deep rye spice, and dried apple
- Taste: Black peppercorn, creamy vanilla and caramel, and hints of deep oak and char
- Finish: Smooth, lingering notes of baking spice
Knob Creek® 10 Year Old Rye is now available nationwide with a suggested retail price of $69.99 for a 750mL bottle. Enjoy Knob Creek® 10 Year Old Rye neat, on the rocks or in a cocktail of your choice.
For more information about Knob Creek® 10 Year Old Rye Whiskey and Knob Creek’s® award-winning* bourbon and rye portfolios,
please visit www.KnobCreek.com or visit us on Instagram @KnobCreek.
About Knob Creek® Bourbon
Knob Creek® has set the standard for super-premium whiskey for three decades by crafting extraordinary full-flavored bourbon with a rich taste. Knob Creek® bourbons and ryes are patiently aged to perfection in new, maximum charred American Oak barrels to impart the biggest and fullest flavor on their whiskey. No matter the expression, Knob Creek® is crafted without shortcuts and embodies the pre-Prohibition style that founding distiller Booker Noe created in 1992. Since then, Knob Creek® has lived up to such standards with the introduction of Knob Creek® Straight Rye Whiskey in 2012, and later on, Knob Creek® Single Barrel Select Rye Whiskey. In recent years, Knob Creek® announced the permanent addition of Knob Creek® 12 Year Old Bourbon to its portfolio, launched two limited releases, Knob Creek® 15 Year Old Bourbon and Knob Creek® 18 Year Old Bourbon, and announced the addition of an age statement to its flagship rye whiskey, Knob Creek® 7 Year Old Rye Whiskey.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life by delivering great consumer experiences through its world-class portfolio of brands. Known for its craftsmanship of premium whiskies, including Jim Beam®, Maker’s Mark®, Basil Hayden® and Knob Creek® bourbons; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading Scotch brands including Teacher’s, Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Courvoisier® cognac, Tres Generaciones®, El Tesoro® and Hornitos® tequila, Roku™ and Sipsmith® gin, Canadian Club® whisky, and is a world leader in ready-to-drink cocktails, with brands like -196 and On The Rocks™ Premium Cocktails.
A global company with approximately 6,000 employees in more than 30 countries, one of Suntory Global Spirits’ core values is Growing for Good and through its Proof Positive sustainability strategy, the company has committed to ambitious goals and investments to promote environmental sustainability in its operations, ensure the company has a positive impact on the communities where employees live and work, and programs to educate and inform consumers to make the right personal choices about drinking. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information on Suntory Global Spirits, its brands, and its commitment to social responsibility, please visit www.suntoryglobalspirits.com and www.drinksmart.com.
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Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.
Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell
Are NYers falling in love with New Wine? Dancing Wines from Cynthia Russell, Lauren Russell in Dry Creek Valley, Sonoma County.
The team at Dancing Wines is developing a collection of sensory brands that celebrate life through taste, touch and aroma – inspiring you to find your inner dance and show the world what truly moves you.
Dancing Wines’ red wine trio includes Old Vine, Duo and Estate — three limited-release wines made from hand-picked grapes that showcase the full breadth of the Dancing estate.
Today’s conversation with the dynamic Mother / Daughter team Cynthia and Lauren Russell from Dancing Wines ha been edited for length and clarity.
For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger: What is the most important message you’d like to share today?
Lauren Russell: I think one of them is dancing is art and art is life.
Another is love needs no explanation. I think really the thread between those is we’re trying to create a product and an experience that brings people together and invites them to find their inner dance, which is something we say a lot.
So we want to encourage people to find their unique rhythms. And wine is also really lovely because it is a vehicle that brings people together to enjoy a moment and diverse people together.
I think my Mom [Cynthia] can speak to this as well, but one of the things we thought about when first exploring wine was just how daunting the whole atmosphere is around the consumption of it and the buying and using all the right adjectives.
Especially for my generation I feel like there’s a bit of a learning curve. So I think one thing we really want people to take away from the brand is just like, just enjoy it. Love needs no explanation and you can’t drink wine when your mouth is full of adjectives. We’ve created a great wine just for you to be able to enjoy and to describe however you want and enjoy whenever you want.
Cynthia: Yeah, I think the measures we created we have a beautiful heritage property that the soil and the climate create this great wine. And me being of an older generation where wine was very intimidating, even though I know a lot about it.
And drinking it for a very long time. I’ve lived in France. I’ve lived in California. It’s still when you order in a restaurant, you’re scared. Do I know enough? I’m going to be embarrassed. Is this the right pairing? And what the good news is that wine making in the world has become so sophisticated that if you are buying wine from a place that is special, including all.
Sonoma or France or Italy, the wines are good, they’re really good and all you have to do is be comfortable with yourself and enjoying it. And so that’s what we’re trying to do is take a product that has thousands of years of history as being a part of our culture and make you comfortable with just having fun, enjoying it and celebrating what wine can do to bring people together.
Joe Winger: You have a really unique story that you restored a vineyard up in Dry Creek. Can you talk about experience and what you learned from the restoration?
Cynthia: We lucked out. It was a Covid purchase. We spent a lot of time as a family together in very small confined spaces drinking a lot of wine.
We [thought we] might end up needing a place where we have more outdoor space and can be together. So we bought this property more as a farm and then discovered that it was a unique part of the world.
Zinfandel grapes have been growing in this small region for over 150 years.
It was called America’s grape back in the time I think [the] 1850s. Okay, we have these vineyards. They’re really old.
There was one owner at this property for 60 years, an older Italian gentleman. And a lot of the area is multi generation, fourth generation Italian families who came over and cultivated this grape.
We never intended to make wine and yet we were scared to let this history and heritage die.
So we took classes and tried to figure out, can we make wine?
It’d be such a shame to let this history go in this special place.
We made a great discovery, which was that you don’t have to be an expert on wine. You just have to have great soil and a great climate.
Then we launched from there.
Lauren: We’re always towing the line between the respective tradition and traditional winemaking and the land and all of the old vines and creating something new.
She [Mom, Cynthia] always brings a lens of respect for the older generation and ways of life and what wine has meant to her throughout her life.
I’m always pushing the other direction. We always land somewhere in the middle.
You’ll see that in the brands, it has really playful branding and packaging. But, our winemaking is a bit more traditional. We’re a sustainable vineyard but we have old vines and we respect what the land has to offer and what it’s been offering in that region for a long time.
It creates a better product and brand for us because we get to cater to both audiences.
Joe Winger: You have a collection of sensory brands. Can you talk about what that collection is, what inspired the idea, and what we should be looking for?
Lauren: All of the products have been and will be inspired by the backdrop of the vineyard.
When we talk about wine, we talk about this kind of multi sensory experience, whether that’s aroma or where you’re having it, who you’re enjoying it with.
We came into wine knowing that it was going to be not just about taste or smell, but about the holistic experience of what wine could do for someone.
Sort of the thread between all of our products are taste, touch and smell. Again, like finding your inner dance and allowing you to express your personality.
We’re launching a trio of fragrances, which are loosely inspired by the terroir and the vineyard.
Cynthia: We have a fresh perspective on Sonoma. Every time we arrive, we have this nose full of these incredible senses:, the smell of moss, crushed grapes, barrel, fire and oak.
Yeah. So we’re like, wow. Every time we arrive, we’re like, wow, this is really cool.
This is so distinct and unique and just elevates your experience of being there.
We are going to bring more experiences to the brand when we can, like having an artist in residence, creating visually beautiful contributions.
We have an art collection there that inspired us to bring art to the brand. It’s largely from a diverse group of artists from the West Coast who are very colorful and young and also push boundaries. So our idea with the senses is like we’re trying to This is a brand that you enter into our world and you get to experience people and life in a way that’s very unique and bold and
Joe Winger: What are both of your backgrounds outside of wine?
Lauren: I was raised in Connecticut and went to Dartmouth for undergrad, was a creative non-fiction writer, so always had that storytelling bent.
After school, I worked at a lot of businesses in marketing. Uber Eats, Refinery29, right before the pandemic, I worked for AB and Bev that was my first kind of foray into alcohol.
Then during COVID, I got my MBA at Columbia. We all got this massive reset of our priorities. I come from an entrepreneurial family. This opportunity arose
Cynthia: We’re a family who really believes in experiences. I have dabbled in many different areas. I went to Scripps college. I actually was a dance major until I was not. I became an international relations major. I lived in France for a while. Then moved to New York City and worked for JP Morgan trading stock, money market securities.
I didn’t find that was my passion, so I went to Harvard Business School and I got a master’s in business. Then I worked for American Express where I started a weekend travel program. It was a little startup within the travel segment of American Express. I got my “sea legs” of starting a business.
I quit that business because I had kids, then I started my own mail order company then I decided again, that maybe I needed a little more education.
I went back and got a doctorate at Columbia in organizational leadership.
I have a consulting firm on the side where I consult leaders and organizations about how to handle complex challenges in a complex world.
So my daughter [Lauren] gets through business school and we decide to marry all these wonderful experiences together and create something really new and unique.
Joe Winger: Let’s talk about your wines.
Lauren: We launched with our rosé which is really beautiful. It’s an intentional rosé. From our Primitivo grapes and we harvested them early and intentionally for rosé.
It has this really beautiful distinct, watermelon, almost Jolly Rancher aroma, and it’s really playful and full, but also dry. And it’s been a really big hit so that was a fun debut for us.
We just launched our trio of reds, and what makes them unique goes into the story about the restoration of the vineyard.
We’re still learning our land and learning from it.
We chose to harvest from different blocks and treat the wines in a similar fashion and bottle them separately to see what personalities they expressed.
One is the Old Vine Zinfandel, which is from our oldest head trained vines which is the deepest, moodiest, richest wine. It’s really lovely.
Then we have an estate wine, which is actually from Primitivo, a different word for Zinfandel. That one is a bit lighter.
Then we have a third, a duo which is a blend of both. And so it’s really helped us to understand. And they are quite different.
They’re obviously all Zinfandels in their expressions, but they’re all quite different.
People say Zinfandel is like a map of the land and I think that’s really true here. Which is super cool.
But we have two forthcoming sparkling wines because I think it really speaks to our ethos about being playful and to my generation.
Cynthia: It’s really fun for us because being on the East coast, Zinfandel is a really unknown varietal and we think it’s underrated. Californians know it’s been around for a long time. It has a lot of possibilities with food. And so what we’re trying to do is bring to light this really good wine and do it in a slightly different way.
We pick ours earlier, trying to have it be less jammy, juicy, heavy; lighter, less alcoholic than some of the more traditional Zinfandels that are on our street.
That’s really trying to address the changes consumer changes.
Our wines are chillable, super easy to eat with most any food, especially ethnic food, spicy food.
2022 was our first vintage. 2023 is already in barrels and we’ll be bottling that in probably in March. But it’s going to be a little different because the climate was different that year.
The rosé was just a fluke. Our winemaker wanted to try a Zinfandel rosé. Most people love it. It’s so distinct and unique.
Our 24 Rosé will come out in March. The reds will come out in the early summer. We’re going to bottle the sparkling in January, but that will be at least a year until you’ll see that. The pétillant naturel will probably be launching at about the same time as the rosé
Lauren: What’s fun about having both an early release sparkling and a [second, additional] later release [sparkling wine] one is going to be lighter, more effervescent, maybe geared towards the younger generation and the other will have that toastier champagne flavor.
Joe Winger: Do you have a favorite wine and food pairing?
Lauren: This one’s so hard. Rosé and oysters or any seafood is just awesome. Sparkling wine and a burger is one of my favorites.
In terms of red, when I think of Zinfandel, it’s Thanksgiving foods. It speaks to the hominess in our story. Bringing everyone around the table. Kind of experiential pairing.
Cynthia: Yeah, that resonates with me.
We have a lot of ethnic food, so it holds up really well to spice, to sweet and sour, salty and sweet. So it’s great with Indian food, Mexican food. Apples in your pork chops.
A burgundy is usually killed instantly by those kinds of flavors. It’s too fragile.
[Ours] is not fragile, but it still has so many nice aromas and flavors to enhance whatever you’re eating.
Lauren: It’s great with pizza. Pizza and a nice glass of Zinfandel
Joe Winger: What’s something magical about Sonoma that you learned through this journey?
Lauren: True of both Zinfandel and Sonoma it always has this underdog energy to Napa. One of the hidden gems, we wake up really early and drive to the Redwood forest to watch the sun rise through the trees.
We eat a burrito because we have terrible burritos in New York.
There’s an amazing food community, 3 Michelin star restaurant, chefs, farm to table.
Cynthia: The distinct part of Sonoma is how important nature is to everyone there. It’s not just about wine. It’s incredible nature.
We both traveled a lot, lived in a lot of places. I’ve never seen such natural beauty in such a small area.
Lauren: That’s what the idea of our products is too. We have to bring people here in some way, differently than just having them taste the wine.
So as many dimensions as we can bring people into that realm to experience [00:29:00] that it’s like definitely the dream.
Joe Winger: Whether it’s social media, website, or other ways, what are the best ways for our audience to find and follow Dancing Wine?
Lauren: We have our website, which is wearedancing.com. We also are on Instagram, which is at DancingSonoma.
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Honey’s Health Power is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way
The magic and power of honey is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way
Honey has been a staple in my people diets for their whole. As a result, many of us take it for granted. But that’s changing thanks now.
Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.
Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.
Recently, I had a chance to talk with Darko.
Why honey? Was it a personal passion or where did the interest come from for you?
Honestly, at that time, it was a great opportunity and a very interesting company that had many different divisions all related to food and agriculture.
It’s my grandma’s fault that I got into the food industry because I remember when I was a kid, my grandma and my mom and dad, they were running a tiny tavern in the Mediterranean coastline.
Seeing people gathered around the food, seeing people running around prepping the food. In my family, whenever we would have guests visiting our home, there’s always gonna be like plenty of food. And I think that subliminally inserted in my brain. Even though I pursued business and entrepreneurship, that’s something that excites me. In the background of all of that was food. I don’t mind that because I’m a foodie myself.
Honey is being Re-Discovered. Why did honey become so important to us today?
There’s so many angles to that. If you ask consumers in the US their preferred sweetener is honey. Why? Because people understand that honey has the sugar part that gives you a kick, gives you energy; but honey also has a very exciting non sugary part to it, which makes it a better for you. I would say [it’s] the best sweetener out there.
Also, there’s something about the mythology of honey.
There’s this Greek goddess of honey. Honey has been presented as a divine product across many religious books in different religious and history is telling so many interesting stories about honey.
Around 200 years ago, they unsealed Egyptian pyramids, got inside, found a bunch of things, and amongst others there was honey in a pot. And you know what? That honey was edible. And no food in the world would actually stand against that shelf life because, [of honey’s ] special combinations of sugar acidity, pH. Now I’m nerding up.
But the thing is, honey is very special. It will never go bad. There’s kind of official shelf life to honey, but honey will actually never go bad.
And I think if you connect all these things and consumers looking for better solutions, looking for something that can satisfy them, not only on a taste, but on a nutritious level, honey [has] become so popular. I had a chance to witness this across my decade old career in the US and before that in Europe.
And look, I was very excited about honey. I didn’t know much about it when I joined that [first] company, but when I started learning about it, I was like, ‘Wow, this product is really amazing.’
Is the honey currently available at Eleven Madison Home?
This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.
Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.
It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now
Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.
Tell us again what’s available, how to find it; and how to follow you and support you.
Yeah, follow us on Instagram and TikTok at MellodyFoods
In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.
Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.
And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.
We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.
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Legendary Restauranteur Joseph Costanzo Jr. Reveals all in Fine Dining Memoir “On The Rocks”
Legendary Pittsburgh Restauranteur Joseph Costanzo Jr. Reveals all in his Tasty Memoir with “On The Rocks”
On the Rocks chronicles the real-life journey of restaurateur Joseph Costanzo Jr., from his rise to success in the 1990s as a owner of the highly acclaimed Primadonna Restaurant, radio host, columnist, and aspiring politician to his sharp fall in the early 2000s, ending in an investigation and a stint in federal prison.
Costanzo is a complex character, whom readers will admire for his confidence and rebuke for his arrogance, will love for his generosity and despise for his egotism, and will learn from in both his attention to detail and lack thereof.
This driven, not-your-average-Joe is an unforgettable character who achieves the seemingly impossible but can’t help getting in his own way. Come along with Joe for a bumpy ride on the rocks
On the Rocks: The Primadonna Story, co-written by Maria C. Palmer and Ruthie Robbins is available now on Amazon, BarnesandNoble.com, Walmart, Target. Signed copies at the Heinz History Center. Also follow them on Facebook and Instagram.
Today, we’re having a conversation with all three: Joseph Costanzo Jr., co-writers Maria C. Palmer and Ruthie Robbins.
The conversation has been edited for clarity and length. Find the un-edited conversation on our FlavRReport YouTube channel.
Something that I find amazing, this book has been 17 years in the process. Is that an accurate piece of trivia?
Maria C. Palmer: 100%. Yes, that is a very accurate piece of trivia.
So way back 17 years ago, what sparked this for you?
Maria C. Palmer: A couple of things. I think that because the restaurant was such a significant part of our lives, and it was always the highlight of my father’s life. Once it went away, the spark kind of went away, too. And I wanted to bring that back in my Dad. So I started asking him lots of questions about his life. Specifically for a family history. At the time, being a writer myself, in addition to grant writing, I’m also a writer and I can really spot a good story that has commercial value.
There were just so many wonderful elements to his story. So I started recording some vignettes of different things that had happened throughout his life. But not really knowing and or intending at the time that it would be a book.
But as we went on, I saw that the potential was there and I was lucky enough to still be in contact with my former teacher, Ruthie Dines Robbins and brought the project to her and asked her if she would be willing to work on it with me.
It was really from there that we decided it would become a book and that we would work together diligently for probably 10 years together.
Ruthie Robbins: I’m only 7 years.
Joseph Costanzo Jr.: They had it in Maria’s voice originally. Ruthie was in a book club and they said, “Put it in Joe’s voice and they had to go back and change the whole book.” I watched 11, 000 emails back and forth.
Ruthie Robbins: We were not primarily emailing. We were mostly talking and texting, and that year was the pandemic year. So I was off teaching that winter and the following fall.
Before we get into the restaurant itself, what was the writing process like?
Maria C. Palmer: I can speak to the family history and just the overall process of it. It was really challenging. Because whenever you’re writing a memoir or a biography, You’re not writing a Wikipedia page. So it’s not from the time somebody is born until the time that they pass away.
You’re picking the most poignant time in their lives. Not only cherry picking all the good things that happened during that time period, but you’re picking some of the challenges too, because that’s what makes a good story.
It was challenging to figure out what the storyline was going to be and sometimes to tell those hard parts of the story.
What was even more challenging, was just the nebulous nature of the publishing industry. I just thought you wrote a book, it’s on Amazon and then people buy it. And that could not be further from the truth. Query letters. Polished one page, a 90,000 word manuscript. A whole book proposal. An entire business plan of why we’re writing the book and why it’s going to sell into the market. Requiring that much to not even get a thanks,, but just no response whatsoever.
Ruthie Robbins: Totally agree. The writing was not arduous part because Maria and I get along so well.. We’re real partners, but this publishing thing. We really didn’t understand the process, so it is difficult, and especially in this genre, [competing with] the celebrities and athletes and reality stars who wrote memoirs. They want a name on the shelf that someone will pick up in a bookstore.
Mr. Costanzo, one of my favorite parts of this book is the wine mentions. Tell us your “Pin on the wall” story.
Joseph Costanzo Jr.: Yeah we’re in a tough neighborhood, but we brought in a lot of people outside the area and upscale people, limos, what have you.
I had a bus boy and he was a really good worker. He became a server and he came to me after he got the drink order and said, ”what’s a pin on the wall?”
I never heard of a “Pin on the Wall”. So we went to the bartender. He didn’t know either. We looked it up, nothing.
So I went out there to ask the customers, so we could make it for them – and one of the most mortal sins at the Primadonna was making Joe Costanzo look bad – I said, excuse me what’s in a Pin on a Wall and they all started laughing. The guy said, “Pinot Noir.”
They’re laughing at me. That’s bad. So I went in and I really did a job on this kid. My wife grabbed me by my tie and pushed me downstairs to my office.
I was in this kid’s face because he really wasn’t real serious about the situation. If you’re going to be the best at what you’re doing, you can’t be messing up like that.
He ended up being great. Chris, who was the server, became a maitre’d and a great employee of mine. He was very loyal. I really went overboard with him and I did feel bad about it.
Reviews are incredibly important. The amount of work and effort you put in to get your Four Forks Review. Tell us a little bit about what happened.
Joseph Costanzo Jr.: Because the area was an old steel town which had a reputation of a lot of fighting, a lot of drinking, a lot of drugs, nobody would come into that area to eat.
I knew I needed credibility, and the only way I would get credibility was through the Pittsburgh Post, because the dining critic, Mike Kalina, who was a syndicated columnist, had tremendous credibility. KDKA TV, Post Gazette, New York Daily News.
For two and a half years, I kept reaching out to him. This is in a time before cell phones and emails.
But I knew if he comes down and gives us a good review, people from outside the area, from the upscale areas of the city are going to come in. That’s what happened.
But he did say to me, “You deserve four, but I’ll only give you three because you’ll never handle the business.”
That Friday night, June 3rd 1988, he was 100 percent right. People were lined up at the door. I was used to doing 10-15 dinners a night. We did over 200 dinners that night and it was a total joke. People waited two and a half hours. When food came out of the kitchen, people actually applauded. People were begging me to get him a bottle of vodka because they couldn’t get a drink at the bar.
We were short of service. We were short of bartenders. I made it all work in the next couple of weeks and I hired people.
I don’t want to ruin the upcoming movie or TV series, but when you trimmed it down, how much heartbreak was there in cutting out so many stories?
Joseph Costanzo Jr.: It was very tough. We had a book signing in August. I kept telling people they were in the book, and they were in the draft I read. But there were final touches that I didn’t see and we lost a lot of names and alot of stories. So I really felt bad. I found the actual early draft and sent copies to those people. This should be in a book, but it will be in the movie, I guarantee you.
Ruthie Robbins: It was so hard. We did a lot of fact checking when we wrote, because memories are so unreliable. We talked to people who were in the original book [draft] and they expected to be more. And on top of that, you try to end the chapter on a cliffhanger. When you take out a story that changes the number of pages in the chapter, it changes the pace of the book. That was a terrible editing challenge.
Maria, what was that like for you as the author and the daughter?
Maria C. Palmer: Originally the book was written partially in my voice and partially in my Dad’s voice. It started chronologically for me in my twenties and [had] flashbacks because the story starts in 1986 and I was very young at that time. It was confusing and it didn’t work. Everything that I wrote and all that I put my heart and soul into was all cut from the book. So now I have another book project that I’m working on.
But I will echo what my father and Ruthie said. It was hard because everybody did have a significant piece to the Primadonna story.
Mr. Costanza, it would be an easy assumption to say you’ve lived a big life. Are there one or two things you would have done differently in the stories of the book now looking back on them?
Joseph Costanzo Jr.: Sure. When you are hitting all home runs, you tend to believe that everything that you do is gonna be a home run. I had the most popular restaurant in Western Pennsylvania. Maybe I’m going to do something else, maybe I’ll go into politics.
I spent about $300,000 of my own money to put my name out there. Most people loved Joe Costanzo, but now when you get into politics it’s not that way. So that was probably my biggest regret.
My wife begged me not to do it. She said, Joe, we have a miracle here and you’re going to try for another miracle. And she was right. You may or may not like Joe Costanzo when you read the book, but you will love Donna Costanzo.
Joseph Costanzo Jr.: And that’s bottom line. Everybody says the same thing. Joe, it was great. What he did is impossible, but his wife was a saint for putting up with all this stuff that a restaurateur has to go through.
The theme of hospitality comes out in the book, but you so clearly love people. What has it been like getting all these people’s responses to this story?
Joseph Costanzo Jr.: This has been unbelievable for me. People are very happy that this all happened this way. I treated people really well and people wanted to reciprocate. So exhilarating to me. My life has been very boring, but now it’s really gotten to the point where it’s been great thanks to Maria and Ruthie.
Ruthie Robbins: It’s heartwarming. Especially from former students, the outpouring has brought me to tears sometimes. It’s reconnecting with people over the book. That has really been so wonderful
Maria C. Palmer: This has been such a 17 year journey. I always believed that there was something special about this story. Seeing that exactly what I felt in my gut for 17 years is actually playing out in real life.
Whenever we’re in Pittsburgh, it is almost surreal because people are talking about “On The Rocks and it’s really cool and crazy to know that something that you created means so much for people.
Joseph Costanzo Jr.: The big thing which is amazing to me is that the book came out August 8th, 2023. For two weeks, the book was the number one bestselling ebook on Amazon for culinary memoirs. Ahead of Anthony Bourdain’s, Kitchen Confidential and Stanley Tucci’s Taste “On the Rocks” for over two weeks was the number one overall best-selling ebook. Now that’s hard to believe because this was just a Western Pennsylvania thing and Bourdain and Tucci are worldwide known authors and entertainers.
Tell us where we can find the book and all the ways we can keep in touch with this story.
Maria C. Palmer: So the book is really wherever books are sold. We’re on Amazon, BarnesandNoble.com, Walmart, Target. We’re also at most bookstores. Also on Facebook and Instagram.
Ruthie Robbins: There’s also signed copies at the Heinz History Center.
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America’s largest documentary festival DOC NYC Annc’s 2022 Awards — ‘Casa Susanna’, ‘How to Save a Dead Friend’, ‘ Fragments of Paradise’ –
America’s largest documentary festival DOC NYC Announces Jury & Audience Awards For 2022 – ‘Casa Susanna’, ‘How to Save a Dead Friend’, ‘ Fragments of Paradise’ among the winners.
DOC NYC, America’s largest documentary festival, revealed the 2022 award winners for its juried U.S. Competition, International Competition, Metropolis, Kaleidoscope, Shorts, Short List: Features, and Short List: Shorts sections, as well as the #MyJustice Film Award. The Festival’s Audience Award winner was also announced.
A complete list is below.
The awards announcement comes after the conclusion of the in-person portion of the festival’s hybrid 13th edition.
DOC NYC’s online screenings run through November 27, with some 90 features available to stream across the United States, including 7 award-winning features; more than 100 of the festival’s short films, including all 5 shorts award winners, are also available online.
For a full schedule of available films, see www.docnyc.net
Ticket and pass information is below. For DOC NYC’s competitive sections, five juries selected films from the festival’s U.S. Competition, International Competition, and Kaleidoscope sections, as well as its long-running Metropolis and Shorts lineups, to recognize for their outstanding achievements in form and content.
The Short List: Features program—a selection of nonfiction films that the festival’s programming team considers to be among the year’s strongest contenders for Oscars and other awards—vied for awards in four categories: Directing, Producing, Cinematography, and Editing, with a Directing prize also awarded in the Short List: Shorts section. The Short List awards were voted on by two juries of filmmaker peers.
JURIED AWARDS, FEATURE FILMS U.S. Competition: The jury selected from among eleven new American nonfiction films in this section.
Grand Jury Prize: Casa Susanna, directed by Sébastien Lifshitz and produced by Muriel Meynard. (U.S. Premiere)
Jurors’ statement: “Casa Susanna is a beautifully crafted film featuring hauntingly exquisite archival footage. Both cinematic and intimate, it offers a unique way into the trans experience by contrasting nostalgic and past stories through contemporary characters. This approach allowed us to understand how laws and perspectives have changed over the years. What’s more, multi-generational characters helped uncover complexity in the stories and surprising nuance. The film’s narrative elegantly captured the subjects’ resilience and ability to overcome adversity. The Casa was a compelling place of safety, warmth, individuality and camaraderie. The film’s archival material puts you into that world and serves as a time capsule to this moment in time.”
Available online through November 27.
Jurors: Jessica Harrop (Filmmaker, Sandbox Films), Justin Lacob (Head of Development, XTR); Tina Nguyen (VP of Programming, HBO Documentary Films)
Films featured in the U.S. Competition section: 1946: The Mistranslation That Shifted a Culture, 26.2 to Life, The 50, Cabin Music, Casa Susanna, Coldwater Kitchen, Dear Thirteen, Dusty & Stones, Loan Wolves, Love in the Time of Fentanyl, Who is Stan Smith?
International Competition: The jury selected from among twelve new international productions in this section.
Grand Jury Prize: How to Save a Dead Friend, directed by Marusya Syroechkovskaya and produced by Ksenia Gapchenko, Mario Adamson. (U.S. Premiere)
Jurors’ statement: “For the International Competition prize, we recognize How to Save a Dead Friend as a truly exceptional film.
Marusya Syroechkovskaya’s first-person tale of punk love in Putin’s Russia shines an urgent spotlight on a forsaken generation condemned to a seemingly endless cycle of drug addiction, mental health crisis, and suicide by the repressive structures of the regime. This fiercely candid and moving portrait of two lost individuals who, caught in a spiral of depression, found themselves in each other, begins as a straightforward memoir of a tragic relationship and soon blossoms into an expansive, archival mosaic of Russia’s restive and stifled youth.” Available online through November 27.
Jurors: Edo Choi (Associate Curator of Film, Museum of the Moving Image), Sarah Colvin (Manager, Acquisitions and Business Affairs, NEON), Jonathan Schaerf (Head of Documentaries & Strategic Partnerships, Propagate).
Films featured in the International Competition section: African Moot, Big Fight in Little Chinatown, Children of Las Brisas, Closed Circuit, Destiny, Fati’s Choice, Girl Gang, The Hamlet Syndrome, The Hermit of Treig, How to Save a Dead Friend, Ithaka, Lazaro and the Shark: Cuba Under the Surface.
Kaleidoscope: The jury selected from among seven films in this section, which showcases essayistic and formally adventurous documentaries.
Grand Jury Prize: White Night, directed by Tania Ximena and Yollotl Gómez Alvarado and produced by Julia Cherrier, Mónica Moreno, Julio Chavezmontes. (U.S. Premiere)
Jurors’ statement: “We’re pleased to award this year’s Kaleidoscope prize to White Night for its patient, yet urgent emphasis on exhuming buried histories. Poetic pacing, resplendent sound, and expressive cinematography underscore the filmmakers’ thoughtful approach to wrestling with the nuances of community healing in the wake of natural disaster. We found ourselves struck by the intimacy of the relationship between the filmmakers and their collaborators.”
Available online through November 27.
Special Mention: Mother Lode, directed by Matteo Tortone and produced by Alexis Taillant, Nadège Labé, Margot Mecca, and Benjamin Poumey. (North American Premiere)
Jurors’ statement: “For its atmospheric clarity and attention to the human costs of extraction, the jury recognizes Mother Lode as a special mention. Stark neorealism blends seamlessly with flashes of the surreal and extra-reality, inviting the viewer to sit with the claustrophobia of capitalist precarity.”
Available online through November 27.
Jurors: Sally Berger (film and media curator); Jon Dieringer (founder and editor-in-chief, Screen Slate), Dessane Lopez Cassell (editor, writer, curator).
Films featured in the Kaleidoscope section: Dark Light Voyage, For Your Own Peace of Mind Make Your Own Museum, I’m People I Am Nobody, It Runs in the Family, Mother Lode, Our Movie (Nuestra película), White Night. Metropolis: The jury selected from among five films in this section, which is dedicated to stories about New Yorkers and New York City.
Grand Jury Prize: Fragments of Paradise, directed by KD Davison and produced by KD Davison, Elyse Frenchman, Leanne Cherundolo, and Matthew O. Henderson. (NYC Premiere)
Jurors’ statement: “Fragments of Paradise provides an intimate and intense portrait of an artist whose legacy is intrinsically intertwined with New York. The film offers an immediate and immersive experience of the inner life and history of the late artist Jonas Mekas. Viewers are given a chance to commune with this figure to whom independent cinema is so indebted, and despite covering decades of his life in art, the immediacy of his presence is so rich throughout the film, it almost feels like it’s in the present tense. A poetic film about a poetic artist, Fragments of Paradise twins its subject to great effect.”
Special Mention: In Search of Bengali Harlem, directed by Vivek Bald and Alaudin Ullah. (NYC Premiere)
Jurors’ statement: “Films that reveal hidden histories, especially of a metropolis as well-plumbed as New York City, deserve to be celebrated, and In Search of Bengali Harlem is such a documentary. This film is remarkable in the way it tells the decades-long story of the Bengali community’s integration in Harlem, and the way Black and Brown people found each other, peeling back layer after deeply personal layer of one subject’s life. With a charismatic lead and beautiful musical accompaniment, this film provides a unique perspective of the immigrant experience and honors the singular place New York City has held throughout America’s history. ”
Available online through Sunday, November 27.
Jurors: Opal H. Bennet (Co-Producer and Shorts Producer, POV), Molly O’Brien (Head of Documentary, NBC News Studios), Joseph Patel (filmmaker).
Films featured in the Metropolis section: Fragments of Paradise, In Search of Bengali Harlem, Photographic Justice: The Corky Lee Story, Queen of the Deuce, Roberta.
AUDIENCE AWARD
The Audience Award goes to 1946: The Mistranslation That Shifted a Culture, directed by Sharon “Rocky” Roggio and produced by Roggio and Jena Serbu. (World Premiere)
Available online through November 27.
Runners-Up (in alphabetical order): 26.2 to Life, directed by Christine Yoo and produced by Yoo, Carolyn Mao, Sara Jane Sluke, Hella Winston (available online through November 27); Gumbo Coalition, directed by Barbara Kopple and produced by Kopple, David Cassidy, Williams Cole, and Ray Nowosielski; Lazaro and the Shark: Cuba Under the Surface, directed by William Sabourin O’Reilly and produced by Bryan Bailey (available online through November 27); and Photographic Justice: The Corky Lee Story, directed by Jennifer Takaki and produced by Takaki and Linda Lew Woo (available online through November 27).
SHORT LIST:
FEATURES AWARDS DOC NYC’s Short List for Features puts the spotlight on 15 documentaries representing the best of the year.
Directing Award: Descendant, directed by Margaret Brown.
Jurors’ statement: “Descendant is about finding Clotilda, the last ship that carried Africans to the United States after slavery had been abolished. In Margaret Brown’s hands, this story comes into full fruition. Committed to giving the descendants of the survivors of Clotilda the space not only to tell their story but to ponder and ask questions out loud, you feel their trust in Margaret – and in return, we put our faith in her too. This collaborative spirit between the seer and the seen bears witness to past horrors while connecting it to present injustices. ”
Producing Award:
Retrograde, produced by Matthew Heineman and Caitlin McNally. (NYC Premiere)
Jurors’ statement: “When almost every producing decision has life or death possibilities, when everyone is rushing to leave Afghanistan, and your film crew is rushing in, yet in spite of these dangers the the producers of Retrograde bring us into the war rooms and out onto the battlefield in a way we will never forget.”
Editing Award:
Fire of Love, edited by Erin Casper and Jocelyne Chaput.
Jurors’ statement: “A wealth of archival riches detailing the professional and personal passions of volcanologists Katia and Maurice Kraft is handled with deftness and discipline by editors Erin Casper and Jocelyne Chaput. The awe inspiring footage comes together seamlessly with narration and sound, with a rhythm and pacing that leaves the viewer with the sense of the Krafts in communication and relationship with the volcanoes that were the loves of their lives.”
Available online through November 27.
Cinematography Award:
All That Breathes, cinematography by Ben Bernhard, Riju Das, and Saumyananda Sahi.
Jurors’ statement: “The cinematography in All That Breathes is the foundation for a film that feels both expansive and intimate. It is a bellwether for an impending apocalypse and an intimate exploration of two brothers’ commitment and care for living things amidst an existential climate threat. Through the unflinching and patient lens of cinematographers Ben Bernhard, Riju Das, Saumyananda Sahi, we are called from the very first shot to bear witness and not look away.”
Special Mention:
The Janes, directed by Tia Lessin and Emma Pildes, produced by Emma Pildes, Daniel Arcana, and Jessica Levin
Jurors’ statement: “For exceptional editing in making the historical reach of The Janes connect to and shed light on the present day fight for reproductive rights. In spite of women dying and going to prison fighting to get abortions, The Janes celebrates a culture of resistance that can be a winning strategy for us today.”
Jurors: Traci A. Curry (filmmaker), Ramona Diaz (filmmaker), Pamela Yates (filmmaker).
SHORT FILM AWARDS Shorts Competition:
All new short films playing at the festival were eligible for the Shorts Grand Jury Prize, with the exception of DOC NYC U showcases and Short List: Shorts selections.
Grand Jury Prize: Holy Cowboys, directed by Varun Chopra and produced by Anna Hashmi and Varun Chopra. (NYC Premiere)
Jurors’ statement: “Holy Cowboys stands out in terms of urgency and craft in filmmaking. The documentary brings to the fore how, under the guise of protecting cows and maintaining purity, acts of violence are used to terrorize a minoritized community. The jury commends Varun Chopra for his courage in making a film that is tragically universal.”
Special Mention: Will You Look at Me, directed and produced by Shuli Huang. (NYC Premiere)
Jurors’ statement: “An emotional montage of nostalgic ramblings and parental verbal abuse, the latter sometimes laid over images of happier family memories and beautiful portraits of his mother to devastating and disarming effect.”
Special Mention: Liturgy of Anti-Tank Obstacles, directed by Dmytro Sukholytkyy-Sobchuk and produced by Daniel Lombroso. (NYC Premiere)
Jurors’ statement: “Through liturgy, trauma and the works of mercy, the movie provides a window into the invasion in Ukraine where sculptors build anti-tank defense as the war rages in their country.”
The 2022 winning Short film qualifies for consideration in the Documentary Short Subject category of the annual Academy Awards ® without the standard theatrical run (provided the film otherwise complies with the Academy rules).
Holy Cowboys screens online as part of the Shorts: Animal Farm program; Will You Look at Me and Liturgy of Anti-Tank Obstacles screen online as part of the Shorts:
Process program; all are available through November 27.
Jurors: Jose Hernandez (producer/programmer/curator), Aaron Hunt (VP, dedza films), Poh Si Teng (Executive Editorial Producer, ABC News Studios) Short
Short List: Shorts: DOC NYC’s Short List for Shorts highlights 15 documentary shorts that the festival’s programming team considers the year’s leading awards contenders. Directing Award: As Far As They Can Run, directed by Tanaz Eshaghian, produced by Tanaz Eshaghian and Christoph Jörg. (NYC Premiere)
Jurors’ statement: “The sensitive and nuanced portrayal of the families in this film showed tremendous directorial vision and perseverance. The story gives agency and voice to the participants who have long been marginalized by society. It was also empathetic to the caregivers and the incredible challenges they face. We found the exceptional directing in this film to be deserving of the Grand Jury Prize.”
Available online in the Shortlist Shorts: Our Family Portrait program, through November 27. Special Mention: Anastasia, directed by Sarah McCarthy, produced by Sasha Odynova, and Sarah McCarthy. (NYC Premiere)
Jurors’ statement: “We award special mention for Anastasia’s beautiful and intimate camera work and its observational approach. The film provides a badly needed perspective: the human side of an important political story.”
Available online in the Shortlist Shorts: Migration Stories program, through November 27. Jurors: Julie Cohen (filmmaker), Geeta Gandhbir (filmmaker), Deborah Shaffer (filmmaker).
#MyJustice: DOC NYC partnered with Odyssey Impact® to present the #MyJustice Film Award to Long Line of Ladies (NYC Premiere), directed by Rayka Zehtabchi and Shaandiin Tome, and produced by Garrett Schiff, Zehtabchi, Sam Davis, and Pimm Tripp-Allen. The award comes with a $10,000 cash prize and an Odyssey Impact National Social Impact Campaign, and is made possible with generous support from Paramount/Content for Change Academy.
Odyssey Impact® Statement: “For a female-directed, short documentary giving viewers a rare and stigma-breaking glimpse into a revived indigenous tradition of celebrating and normalizing period conversations of its young women coming of age. This story uplifts the Native American Karuk tribe of Northern California’s multi-generational community and, takes a significant step towards understanding Indigenous Rights and the worldviews of Native and First Nations Peoples. The film shines a much-needed light on the urgency of women’s equality for all.”
Available online in the Shortlist Shorts: Our Family Portrait program, through November 27.
SPONSORS
The festival is made possible by: Leading Media Partners: New York Magazine; The WNET Group Major Sponsors: A&E IndieFilms; HBO Documentary Films; NBC News Studios; Netflix Supporting Sponsors: discovery+; National Geographic Documentary Films;
SHOWTIME® Signature Sponsors: Amazon Studios; Bloomberg Philanthropies; Consulate General of Canada in New York; Frankfurt Kurnit; Hulu; National Geographic; NYC Mayor’s Office of Media & Entertainment; Participant Signature Media Partners: The New Republic; WNYC Event Sponsors: Cinepolis; 30 for 30 / ESPN Films; Firelight Media; Fox Rothschild LLP; Impact Partners; JustFilms | Ford Foundation; MTV Documentary Films; Odyssey Impact® , Inc.; Reavis Page Jump LLP; SVA – MFA Social Documentary Film; Telefilm Canada; Wheelhouse Creative Friends of the Festival: Agile Ticketing; CineSend; Craig Newmark Graduate School of Journalism at CUNY; DCTV; Essentia Water; Fever Content; Kickstarter PBC; Ptex; Shiftboard.
DOC NYC is produced and presented by IFC Center, a division of AMC Networks. To inquire about sponsor or partnership opportunities for DOC NYC, contact Executive Director Raphaela Neihausen at raphaela@docnyc.net.
TICKETS AND PASSES: Festival screenings continue online through November 27.
Tickets and passes may be purchased at docnyc.net/tickets-and-passes.
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