NYC Foodies Head to Colorado: Winemaker Ben Parsons from The Ordinary Fellow reveals wine, food and nature
Ben Parsons, Winemaker and Owner of The Ordinary Fellow in Palisade, Colorado
Today’s conversation has been edited for length and clarity. For the full, un-edited conversation, visit our YouTube channel here.
Joe Winger:
Just to touch on background a little bit, you were the winemaker and founder of a very successful urban winery, the Infinite Monkey Theorem.
Then you chose to move on to where you are now at The Ordinary Fellow.
What was that transition like for you?
Ben Parsons:
The Infinite Monkey Theorem was really about disrupting the wine industry and trying to make wine fun and relevant and accessible.
We were the first ones in the U.S. to put wine in the can. We started kegging in 2008.
It was really about creating these urban winery spaces, just a tap room for a craft brewery in a city where everyone could come down and enjoy.
After 11 years of taking that to a 100,000 case production distributed in 42 states, there was a really good opportunity for me to get back to what I wanted to do, which is being in a vineyard.
Even though that might sound like a cliche, there is something quite romantic about farming and being surrounded by nature and really trying to make the very best wine you can from Colorado fruit that you grow and putting it in a bottle versus buying someone else’s wine and putting it in a can, they’re like two very different things.
I had an opportunity to take over a vineyard in southwest Colorado down in the Four Corners just outside of Cortez, where the Four Corners meet.
It was in disrepair and hadn’t been pruned in four years. So I got back in there and now it’s looking really good.
So that’s taken 4 years. Yeah it’s relatively small. It’s 13 acres of Riesling, Chardonnay, Cabernet Sauvignon.
Sits at 6,000 feet elevation. So very high for a commercial vineyard. And it’s beautiful.
It sits on a national monument called the Yucca House, which is an un-excavated ancestral Pueblan ruin from between the 10th and 12th century.
Starts at Mesa Verde, which most people are familiar with for the ancestral cliff dwellings from the Pueblans down there. It’s just a beautiful location.
Yeah, two very different things, but kind of coming full circle almost as to what I got me into the industry in the beginning, back in the late 90s.
And now back there, but doing it on my own.
Palisade Colorado Winemaker Ben Parsons takes a Vineyard Tour
Joe Winger:
Your famous quote in the wine world: “I miss being in the vineyard”
So for our audience, who’s going to go to wine country this weekend or this summer, when they take a vineyard tour, what should they be looking at?
Ben Parsons:
As to how wine gets from a vineyard and a grape to a bottle. Most people think it just ends up on a grocery store shelf and that is not the case.
It’s really the idea that you could grow something from rootstock, farm it, suffer the vagaries of agricultural production, deal with all of those challenges, do it in a sustainable way.
Ben Parsons, Winemaker and Owner of The Ordinary Fellow in Palisade, Colorado
Determine when you’re going to pick that fruit. Take it into the winery. Ferment it. Turn it into wine. Age it in a barrel. Bottle it. Decide on the branding. Decide on the naming. Come up with a label design.
Take it to all of those small awesome restaurants that everyone wants to hang out at because they’re making great food and getting good press.
You see my wine or I see my wine on someone else’s table, drinking it and to think where that came from.
And how many times those grapes got moved from a to b and then back, from b to c and then c to d whether it be like shoveling grapes with a pitchfork for a destemmer.
Or shoveling fermented grapes into a press with a Home Depot bucket.
Or picking that case up and taking it from here to here, that got handled so many times, so much went into that, that I think there’s a huge disconnect amongst most consumers.
Palisade Colorado Winemaker Ben Parsons on the Area’s Natural Beauty
Joe Winger:
You chose to be in Palisade, Colorado making your wine.
Tell us a little bit about the region and why someone should come visit you in Colorado?
Ben Parsons:
Palisade is beautiful. It’s on the Western slope of Colorado. It’s about a 4 hour drive West of Denver over the mountains.
About 4 1/2 hours East of Salt Lake City.
It’s an American Viticultural Area designate called the Grand Valley and it’s pretty stunning.
You come through this Canyon called the Back Canyon on the North side, you have these book cliff mountains that rise above you on the South side, you have the Colorado River, and it’s a very niche microclimate. It’s definitely an agricultural community.
What a lot of people don’t realize, because they just drive straight past on I-70 is it’s proximity to all things good, outdoorsy.
Within 28 minutes I could be at a local ski resort called Powderhorn. It got 32 feet of snow last year
I’m an hour and a half from Aspen.
I’m an hour and 20 minutes from Moab.
I’m a 10 minute drive from Fruita, which has the best mountain biking in the world.
It’s all old Indian territory. There’s wild mustangs up on the book cliffs.
It’s known for its fruit. It’s actually known for its peaches, believe it or not. Some of the best peaches grown anywhere in the United States. Arguably the best.
But it’s a very small microclimate.
Palisade is around 4,500 feet elevation. There’s about 26 wineries you can tour and visit. Take a few days, spend a weekend.
There’s some good local restaurants, growing their own produce and making real good farm to table food.
Grand Junction is a city that in the last 5 years has really exploded.
And Grand Junction is 10 minutes from Palisade. It went through a series of boom and busts during the oil shale boom business back in the day, but now it’s strongly focused on tourism.
Lots of people are leaving the front range of Denver, Colorado Springs and moving to the Western slope for a kind of quality of life.
Also we have a lot of California transplants because it is cheaper to live. You are outdoors all the time. You can travel long distances very quickly. I put 42,000 miles on my car this year delivering wine all over the state of Colorado.
I feel like the state and this particular area has a lot going for it. Definitely more than enough to fill a long weekend or a week’s trip.
Taking a trip to Moab, it’s really pretty. It’s one of the reasons I moved here.
I’d been in the city for a long time. I grew up just South of London in England, but I lived in London for some time and I loved it when I was young. I love Denver as well.
When I started the Infinite Monkey Theorem, that was really when a lot of people were moving to Denver and it was becoming something substantial.
It was one of the fastest growing cities in the country at that time.
I feel like we were a big part of pushing that growth and in tandem with the other food and beverage scene, like craft breweries and good restaurants.
Joe Winger:
You’ve mentioned different restaurants and food and dinner. Our audience primarily are foodies.We’re in Colorado for a wine weekend, we come to the Ordinary Fellow for a wine tasting.
Can you suggest a few places and different cuisines that are a must visit within 20-30 minutes of you?
Ben Parsons:
In Palisade there’s a good restaurant called Pesh. One of the former line cooks at a linear in Chicago started it with his wife, maybe 5-6 years ago. It’s excellent.
In Grand Junction, where most people stay there’s a few good restaurants started by this guy, Josh Nirenberg, who has been nominated for James Beard award several times for best chef and has one called Bin 707, Then he just opened a third called Jojo’s. He also has a kind of trendy taco spot called Taco Party, which is a fun name.
If you like craft cocktails, there’s a new place that opened called Melrose Spirit Company. Guy opened it in a hotel that was recently renovated. Really cute, really excellent cocktails.
Joe Winger:
Let’s get into the wine geek stuff now and talk about your vineyards. You have Colorado Box Bar, Hawks Nest.
So let’s talk through terroir, soil type, elevation.
Ben Parsons:
So Box Bar, It’s in Cortez, sits around between 6,000 feet elevation.
It’s on this weatheral loam that has some clay in it, which has these water retention properties. It is essentially a desert. So you do have to drip irrigate, there’s less than 7 inches of precipitation a year.
So very little rainfall which is good in some ways in that there is very little disease pressure.
You’re not having to spray. There’s no necessity to spray for powdery mildew or anything down at our vineyards.
It’s essentially farmed very minimalistically.
Lagging very sustainably, which I know people appreciate.
Riesling, Cabernet Sauvignon, Chardonnay. We’re just planting some Chenin Blanc and some Charbonneau, which is an italian red varietal as well.
Hawk’s Nest is not my own property, but I work with a grower called Guy Drew who planted four different kinds of Pinot Noir and two different kinds of Chardonnay there.
That vineyard is at 6, 800 feet and that is the highest commercial vineyard in North America.
Similar soil properties as the Box Bar. Making some really good Pinot Noir.
I think what’s interesting about Colorado is we have a very short growing season, 155 – 165 days. Napa has 240 days. That’s frost free days.
So the thing is that we have such high sunlight exposure because of the elevation and the ultraviolet light that we have the same number of degree days as Napa Valley. So we can ripen like Cabernet Sauvignon, but we’re ripening it in a shorter period of time. That’s fairly unique.
The Ordinary Fellow is really focusing on traditional French varietals from Chenin Blanc Chardonnay, Cabernet Sauvignon, Syrah.
Most recently we took over a vineyard in Utah so I’m actually farming a vineyard about 1 ½ hour drive from Moab called Montezuma Canyon Ranch.
That’s this ancient sandstone with a little bit of clay in there that was planted in 2007. 12 acres of Chenin Blanc, Merlot, Riesling Chardonnay. We made an awesome Utah Rosé vineyard last harvest 2023, which we just released.
You don’t see that many wines from Utah so that’s why I’m excited about it.
I think there’s only 6 wineries in Utah and I’m not sure that many of them get their fruit from Utah.
Joe Winger:
You mentioned that you have one of the highest peak elevation commercial vineyards in North America.
What are the benefits and the disadvantages to such a high elevation?
Ben Parsons:
If you think about spending any time on a mountain, it can be really warm, but as soon as the sun goes down, it gets very cold.
So having high elevation vineyards, even though you might be in a quite a hot growing region as soon as the sun goes down, the temperature does drop.
You have a large diurnal temperature shift.
So in Cortez, in the growth, during the growing season or during ripening, say late September, mid September, late September. We could be 85 to 90 in the day, but 45 to 50 at night, which is a really big temperature swing.
It basically means that the vine has a kind of chance to just shut down and rest.
From an enology perspective, you can retain more natural acidity in the fruit because it’s not being metabolized by having a lot of sunlight constantly and higher temperature. So we don’t have to make any artificial acid additions or anything like that you may have to do in more established wine regions in the United States.
Our wines all have really great balance to them and really good acidity. None of them are overdone. They’re not big, jammy, overly alcoholic.
They’re all well balanced between acids, tannin, alcohol, sugar, but they’re all bone dry.
There is no fermentable sugar in any of them, which leads to palate weight and mouthfeel, but but they’re not sweet per se.
Even my Riesling is bone dry.
Joe Winger:
During the Infinite Monkey Theorem days you led the canned wines movement.
How does it feel seeing it become so incredibly popular and any big lessons you learned from that experience?
Ben Parsons:
I genuinely believe that [we led with canned wines]. In 2009 we entered into a R and D project with Ball Corporation, the largest supply of aluminum cans in the world.
To figure out how to can wine and everyone thought it was stupid and everyone just turned their noses up at it and thought that RTD wine and RTD drinks were stupid.
It’s a tough question because I think that canned wine is good because of its use application, primarily. Where you can take it and where you can drink it.
Now, very rarely do I see people putting the best wine they’ve ever made in a can. So I think it’s all about where you want to drink it, who you want to drink it with. There’s definitely this kind of utility aspect to it.
Also price point wise, you don’t see that many canned wine, four packs above $16,
I would say so. Yeah, price wise, it’s fairly economical from a sustainability perspective. It makes a lot of sense.
But from an absolute quality perspective, you’re probably still going to be buying bottled wine over canned wine.
It’s all about where you’re going to consume it.
Sometimes when I see it I think about when you start any category, there’s always those people that are out there doing it way before anyone else is doing it. It’s those people that usually don’t reap the benefits of it because they put all of the effort into it.
I look at LinkedIn occasionally and I’m just baffled by people that think that it’s a new thing. It just blows my mind.
Joe Winger:
You have an excellent sparkling wine and you’ve mentioned England’s excitement about the sparkling.
Why is England falling in love with sparkling wine? And why should all of us be falling in love with sparkling wine?
Ben Parsons:
Historically, England has consumed a lot of sparkling wine.
But in terms of actually growing grapes and making their own sparkling wine, that’s happened in the last 20 years.
That’s one of those unfortunate advantages of global warming in a kind of isolated geographical area that previously, you wouldn’t have been able to ripen Chardonnay, Pinot Noir, Pinot Meunier.
It would have been a challenge making really good sparkling wine in Kent and Sussex and Southeast England where a lot of it is made.
But with a few degrees temperature rise, that’s now possible. And it’s the same chalk escarpment as champagne. They’re very close to each other.
They’re just separated by 24 miles of the English Channel, right?
So they’re actually geographically very close to each other a little further than 24 miles, but climatically very similar.
So actually, a lot of French champagne houses have bought up land in Kent and Sussex over the last 20 years and have been planting that, and now some of the bubbles are coming out.
Joe Winger:
When I have an opportunity to speak with an Oregon winemaker, we often talk about the challenges based on their region. Do you feel like you are also in a region [Colorado] that’s more problematic?
Can you share a lesson you’ve learned from solving some of those problems?
Ben Parsons:
The whole industry because of the shortness of the growing season, it’s always on a knife edge because you can have late spring frosts that can come through a bud break and just wipe you out.
But you can also have these freak-like early winter freezes in October where there’s there’s still fruit hanging or maybe it’s just come off and it goes from 70 degrees in the day to 8 degrees suddenly, and the sap still flowing in the vines and then all of the vines, the trunks split, the cordon split.
That’s what happened in Palisade maybe 3 or 4 years ago now.
Then in Cortez where Box Bar is, last year we had a hailstorm come through just after the bud break. So our Chardonnay was out and got wiped out. Then the secondary buds pushed and we went from a crop of 36 tons to 10 tons overnight.
That’s just agriculture anywhere. Unfortunately that’s just one of the risks.
Joe Winger:
Let’s talk about wine. Their flavor profiles. The different bottles you offer.
When we come visit your tasting room in Palisade, Colorado any hints about what they should be excited to taste?
Ben Parsons:
Blanc de Noir
Yeah the sparkling wine, that’s Blanc de Noir, so that’s 100% Pinot Noir. That’s about as geeky as it gets, because that’s single vineyard, single grower, single clone of Pinot Noir. only 8 months in barrel. The base wine was barrel aged for about 6 months, and then it was entourage, lying on its utilise in a bottle for six months.
Then it’s put on a riddling rack and hand riddled one bottle at a time. Then disgorged by hand, just take the top off, put your thumb over the top of it so nothing comes out and then no dosage.
So again, just super geeky, like really bone dry, like really crisp, great acid. So that is that wine is super hands on.
It’s delicious. It still gets those more developed, brioche-y notes. Texturally it’s very pleasing on the palate. I think we make really good method champignons, bottle fermented sparkling wine.
Chardonnay
A lot of people these days think it’s trendy to not like chardonnay, because they heard somewhere about that, but there are actually some really good Chardonnays out there, which aren’t all aged in new French oak and haven’t all gone through like a creamy buttery secondary fermentation. And I think mine is one of them. It was aged in 8 year old barrels. So there’s really no influence on it at all.
It’s all hand harvested or whole cluster pressed. I think that wine has a really pretty texture, like this palette coating texture but it has really good acidity and it smells like a ripe peach or a dried apricot. It’s really pretty.
Pinot Noir
Our red pinot noir. Again that spent just 9 months in neutral barrels so I think there was a trend like 20 years ago to put everything in a brand new barrel and every winemakers thought it was cool, but you know in the last 5 – 6 years, I think that has changed
Winemakers are really trying to let the soil and let their vineyards speak for themselves.
Minimal kind of intervention to a certain extent. It is the trend.
Our Pinot Noir has done really well. It’s on the much lighter side. I would say it’s more like a German style Pinot Noir, like lighter with really good acidity, firm tannin. Beautiful aroma.
I think all of our wines are just very well balanced. Very food friendly, very clean. They’re not funky. I’m very proud of that.
Joe Winger:
I’m assuming balance and the clean is a style choice by you?
Ben Parsons:
Balance is easy because it’s done in the vineyard because of the elevation and the retention of acidity. It’s just about when you pick it. So you’re tasting [the grapes] for flavor and like phenolic ripeness and the seeds being brown, et cetera, but you’re also testing a few for your pH, your titratable acidity and your sugar levels. Then you make an informed decision as to when you’re picking it.
The cleanliness part of it really just comes down to the fact that I feel like winemakers, even though this doesn’t sound very romantic, you’re almost just like an insurance manager in that you don’t want to mess it up.
So you make informed decisions, preemptively. You top your barrels, like every 2-3 weeks, you do things to make sure the wine, does not end up flawed through a secondary characteristic developing.
Sometimes that’s a flavor enhancer and sometimes that’s good, but when it’s overdone… I believe there are a lot of wines that they get away with it these days. To me it’s just bad winemaking.
I’m definitely kind of a minimal interventionist
Joe Winger:
I always feel like white wine doesn’t get enough love and respect. People love talking about the complexities of reds. You make a phenomenal Riesling.
Ben Parsons:
Interestingly I really don’t drink red wine anymore. Occasionally I’ll drink some Pinot Noir, but I much prefer drinking white wines. I think a lot of people in the industry crave acidity, and yeah, my reasoning is a good example.
The general consumer in the U. S. still thinks that all raisins are sweet. I think that’s just a common misconception, that’s purely a stylistic choice from the winemaker, and my choice is to allow the yeast to ferment all of the sugar until there is no residual sugar.
To have a wine with high natural acidity that pairs well with food. That’s my choice as a winemaker. Those are the wines that I enjoy most that kind of just leave your palate just like this rasping acidity. Take the enamel off your teeth, and but have beautiful aroma.
Our Riesling is starting to show some characteristics from being in the bottle for 18 months. Where it gets those kind of, it’s tough to say about making it sound bad, but those more kerosene-y , kind of petroleum, kind of eraser like notes, which are very typical of Riesling, intertwined with really nice citrus and green apple.
Yeah, and like really just good structure. That benefits from growing at elevation here for sure.
Joe Winger:
Petit Verdot is probably lesser known, less popular, but it deserves all the love anyway.
Ben Parsons:
Petit Verdot, interesting, like one of the six red Bordeaux grape varieties. Bordeaux is maritime climate. It’s much cooler than Colorado.
It doesn’t really get the chance to ripen as well as it does here. So when it can ripen, it doesn’t just need to get blended into Cabernet Sauvignon or something to just give it more tannin and more structure.
Here it can stand alone as a single varietal.
The greenness is gone. The tannin is not like just rip your face off tannin. It’s well developed. Like silky, velvety, firm, but not like really dry and like Petit Verdot can be. Aromatics are very lifted on it, and it’s not a massive red wine by any means.
That’s grown at a vineyard about half an hour from Box Bar called Canyon of the Ancients and that vineyard was planted in 2006.
Unfortunately we only made about 99 cases of that wine. It’s fun to introduce people to wines that they probably haven’t heard of, but wines that that can stand up to any good red wines that you may have heard of.
Palisade Colorado Winemaker Ben Parsons reveals his Favorite Food
Joe Winger:
Do you identify yourself as a foodie? Can you pick 1-2 of your bottles and your favorite dish for dinner tonight?
Ben Parsons:
Yeah I would definitely pair my Riesling with a Thai curry or even a panang curry. I think it does really well with oriental food that has some level of heat to it. But also I think it does really well with a charcuterie plate, some almonds and some cheese. I think you can’t go wrong with that.
Then my Petit Verdot, for example I think there is more tannin in there. For those of us that like the light grilling you couldn’t go wrong with serving that with a ribeye. It’s delicious. Or if you’re cooking a little heartier food in the winter, maybe a lasagna. Something that can really work with that tannin.
I think my wines do well with a lot of different food just because of the balance that they have, they’re not going to overpower the food and vice versa, which is what it’s all about.
But I also enjoy them, just having a glass on its own, to be honest. When I get home from work, sometimes I love that.
Joe Winger:
I’m watching your Instagram videos quite a bit, and it seems like you’re having a lot of fun sharing knowledge, showing your vineyard, showing what it’s like day to day.
Ben Parsons:
The one time that I do enjoy social media is when you’re in the vineyard or you’re doing something that seems that other people might never have seen before.
I’m in awe of where I am because I feel like it comes across in those videos. It’s pretty down here today, and those are beautiful vineyard sites.
Or if you’re filtering a wine or racking a wine or, trying or shoveling grapes.
Just the imagery comes across and really shows how much work is involved in it. I always struggle when it’s like go take a photo of a bottle of wine in front of a restaurant. I don’t know how you make that look cool.
Big Papi’s New York Debut: David Ortiz’s Dominican Ozama Rum Lands in Manhattan With Bold Flavor and Cultural Swagger
In a city that appreciates craftsmanship, culture, and a killer cocktail, there’s a new player on the scene ready to disrupt bar menus from Brooklyn rooftops to Central Park South. Hall-of-Fame legend David “Big Papi” Ortiz—yes, that David Ortiz—is officially entering the world of fine spirits with the launch of Ozama Rum, a 100% Dominican-made, ultra-premium rum that’s already turning heads in the five boroughs.
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Ozama Rum: Where Craft Meets Culture in a Bottle
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A New Spirit for a City of Tastemakers
New York is no stranger to premium spirits. But Ozama enters the market at a moment when consumer interest in rum is booming. According to Global View Research, the global rum market was valued at $11.77 billion in 2022 and is projected to grow 5.6% annually through 2030. That growth is driven by a shift toward artisanal, culturally rooted spirits—just the kind of origin story Manhattan drinkers crave.
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Giving Back, the Dominican Way
Ozama Rum’s purpose doesn’t stop at the bottle. Two percent of the brand’s profits will go toward cleaning up the Ozama River and supporting underserved communities along its banks. It’s a gesture that feels at home in a city that values global citizenship and local impact.
Where to Find Ozama in New York City
Available now online at drinkozama.com, Ozama is rolling out this summer at select retailers, bars, and restaurants across Manhattan and Brooklyn. Early interest from high-end mixologists in Tribeca, Williamsburg, and the Upper West Side suggests Ozama will quickly find a place among New York’s finest pours.
Whether it’s mixed into a refined mojito at Dante, poured neat at Maison Premiere, or offered as a pairing in the city’s growing number of Afro-Caribbean culinary spots, Ozama is a rum built for New York sophistication—with a heartbeat from the Dominican Republic.
Final Pour: The Big Apple Meets Big Papi
In a town where everything is fast, curated, and fueled by narrative, Ozama Rum offers something deeper—a bottle with a backstory, a cultural anchor, and the kind of authenticity that New Yorkers respect.
As Ortiz says, “They say that perfection doesn’t exist, but you can get close to it.”
And here in Manhattan, close to perfect is more than enough reason to raise your glass.
Taraji P. Henson Brings Her Moscato for with Manhattan NYC Magic to the High Seas with Princess Cruises
Broadway lights, Harlem hustle, and now—Taraji P. Henson’s Moscato on the open ocean.
The Emmy-nominated, Oscar-nodded powerhouse and entrepreneur has teamed up with Princess Cruises to bring her celebrated Seven Daughters Moscato to the brand’s exclusive Love Lines Premium Liquors Collection. And while Taraji’s roots are D.C. born, New Yorkers know she’s always brought a Manhattan-level boldness to everything she touches—whether it’s a red carpet or a wine glass.
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Find out more about the Love Lines Premium Liquors Collection and upcoming sailings at www.princess.com.
WWE and Seagrams Just Dropped Boozy, Slam-Worthy Drinks—And Manhattan Is the First Stop
NEW YORK, NY — In a city where everything moves faster, hits harder, and parties louder, WWE is making its boldest off-the-top-rope move yet—launching its first-ever ready-to-drink alcoholic beverage right here in the heart of Manhattan.
WWE and Seagram’s Escapes Spiked just announced a multi-year partnership that’s as wild as a Hell in a Cell match in Madison Square Garden. The result? A brand-new, wrestling-themed lineup of flavored malt beverages, designed for fans who live big and drink bold.
And New York, you’re first in line. From East Village rooftops to uptown bodegas, the Seagram’s Escapes Spiked WWE Series is already popping up across the five boroughs—just in time to raise a can and body slam the summer heat.
The Big Apple Meets the Big Elbow
This isn’t just a licensing deal. It’s a cultural collision between two icons—WWE, the global entertainment empire born in gritty arenas, and Seagram’s, a brand rooted in fun, flavor, and that “no apologies” energy New Yorkers know best.
“Seagram’s has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product,” said Grant Norris-Jones, EVP and Head of Global Partnerships at TKO Group Holdings, WWE’s parent company. “And let’s be honest—there’s no better place to launch than NYC.”
Flavor That Hits Like a Superkick
The new Spiked series isn’t here to sip quietly—it’s here to stand on tables in the Meatpacking District and shout “Let’s get ready to rumble!” at rush hour. The three debut flavors bring serious personality:
Rumble Punch™ – A remix of the fan-favorite Jamaican Me Happy, this tropical knockout blends strawberry, watermelon, lemon, and guava. Perfect for rooftop hangs in SoHo or post-work drinks on the Hudson.
Pineapple Powerhouse™ – With bold pineapple, cherry, and lime, this can packs all the energy of a 2 a.m. dance floor in Hell’s Kitchen.
Slammin’ Blueberry™ – A clean one-two punch of blueberry and lemon, tailor-made for chill park days at Bryant Park or Union Square pre-games.
All three flavors are now stocked across Manhattan—from your corner deli on Lexington to upscale liquor boutiques in the West Village.
WWE Superstars Coming to a Bodega Near You?
This isn’t just about what’s in the can. As an Official Partner of WWE, Seagram’s Escapes Spiked will be front and center at major WWE events—Money in the Bank®, SummerSlam®, and Survivor Series®—and heavily featured in exclusive digital content starring your favorite Superstars.
But NYC gets something even better: in-person appearances from WWE Superstars at select retailers across the city. Think autograph signings, selfie ops, and unexpected encounters with wrestling royalty at your go-to wine shop in the East 60s or downtown bodega.
“Our collaboration with WWE marks an exciting moment for Seagram’s Spiked as we connect with WWE’s global—and very NYC-centric—fanbase,” said Jaime Polisoto, brand director for Seagram’s Escapes. “Our sales team is amped to bring Superstars directly into the city to meet fans where they live.”
From MSG to Madison Ave—This Is New York’s Drink of the Summer
If there was ever a city made for this kind of crossover, it’s NYC. From the gritty legacy of wrestling nights at Madison Square Garden to the rooftop bar culture that defines Manhattan summers, Seagram’s Escapes Spiked WWE Series is built for the urban fight fan, the flavor chaser, and anyone who wants to sip something loud while living larger.
So next time you’re grabbing a six-pack for a rooftop party in Williamsburg, pregaming before a Barclays event, or just need something cold to crush after a subway grind—grab a can and drink like a champion.
Because this summer in NYC, the most electrifying drinks in entertainment have officially entered the ring.
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com
The Legend Returns for NYFW. Ralph Lauren Hosts His First New York Fashion Week Show in 4 Years.
Ralph Lauren is known as a master of style and character; and this year he returns to hosting a runway in Manhattan for New York Fashion Week.
According to Women’s Wear Daily, the 83-yr old American master of style plans to debut a new womenswear line at his show on the evening of September 8.
In 2019, Lauren’s last appearance at NYFW, he held a show in a decadent ballroom on Wall Street rebranded as “Ralph’s Club”. Since then, he’s held off-calendar events in NYC and Los Angeles.
NYFW: Ralph Lauren Hosts His First New York Fashion Week Show in 4 Years
His shows often attract A-listers such as John Legend, Jennifer Lopez, Diane Keaton, Jessica Chastain.
Lauren’s American return has also ignited his International spotlight. The designer touched down in Milan earlier this summer with “Dolce Vita” his Purple Label collection at magnificent Palazzo Ralph Lauren in Via San Barnaba.
To say the least, anticipation is very high for what he’ll debut this September at NYFW
A visitor’s center with a viewing deck is coming to Times Square
Times Square is about to undergo a massive update.
Real estate investment and management firm just announced the $500 million redevelopment of the 118-year-old building One Times Square, which is actually the home of the iconic New Year’s Eve Ball drop celebration.
The revamped building will officially turn into a modern-day visitor center with a new viewing deck and a museum—and it will be open to the public for the very first time in decades.
According to a press release, the new viewing deck will allow visitors to take a close look at the famous New Year’s Eve Ball all the while reveling in elevated views of the neighborhood. The museum, on the other hand, will explore the history of the building and Times Square as a whole, obviously also delving into the importance of the annual midnight celebration.
There’s more: the 26-story building on 42nd Street will also become a destination for branded experiences that will take over 12 floors and, according to the press release, “include digital, virtual and augmented reality integrations.”
The redeveloped building interior is projected to open to the public in the summer of 2024.
“Times Square has served as the crossroads of the world for more than a century, and One Times Square is at the center of that global stage,”
said Michael Phillips, president of Jamestown, in an official statement.
“The building’s next chapter will build on that legacy, creating a new destination in the heart of Times Square for the next generation. With a focus on providing experiences enhanced by technology, the project is representative of the future of real estate and the integration of the physical and virtual worlds. We are reimagining how spaces can be experienced by leveraging the power of AR technology and creative storytelling.”
Lest you think the major update will change the way Times Square looks like for the duration of the 27-month-long construction period, think again: the north facing LED signs on the facade of the building will continue broadcasting advertisements throughout the time and the famous Ball will also stay in place.
Wine Pro Alan Tardi Returns to NYC for Beyond Bubbles Class December 13
Alan Tardi has worked as a chef, a restaurateur, a sommelier, a consultant to some of New York City’s biggest and best fine dining restaurants. He’s also written for magazines and publications, such as Wine Spectator, Wine and Spirits, Decanter, of course, the New York Times.
Today Wine Expert Alan Tardi returns for a conversation about his new Champagne, Prosecco and Lambrusco sparkling wine class Beyond Bubbles on December 13 at New York Wine Studio.
NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13
Alan, thank you so much for coming back. You have a new class called Beyond Bubbles.
Can you just give us an idea of Beyond Bubbles about the class itself?
Alan Tardi: The class is going to take place on December 13th. That’s a Wednesday from 6 – 7:30pm. And the venue is the New York Wine Studio located at 126 East 38th Street between Park and Lexington, so a couple blocks away from Grand Central Station in New York City.
It’s going to be called Beyond Bubbles. I’m really focusing on three archetypal sparkling wines. Champagne, Lambrusco, Prosecco.
And I have to say Prosecco from the original growing area, Cornigliano Valdiviadene, not the extended one right now.
These are the sparkling wines that, to me, took their own path and they can, in the case of Lambrusco and Prosecco they’re really ancient grape varieties that have been going on for a very long time.
Champagne, they’ve been making wine for a very long time. But as we’ll talk about, which is really fascinating, they’re adjacent to Burgundy and they’re both in close proximity to Paris where the King and the royal kingdom was. They were very competitive with their wine.
The counts in Champagne and the Dukes in Burgundy. They were really vying for their wine for the favor of the King. But Champagne, like Burgundy, began making it for a long time, hundreds of years, still wines. And when, and that was what they made for a long time.
In your class Beyond bubbles, can you give us an idea of how many bottles are going to be tasting from and learning about, and maybe one or two that are extra special to you?
Alan Tardi: We’re going to be tasting 10 wines. Three from Lambrusco, a very misunderstood wine. The grapes for Lambrusco are wild. Prosecco and Champagne.
The class is Beyond Bubbles. Wednesday, December 13th, tickets are on sale. Now it’s coming up very quickly.
Let’s really dive deep for a second and just get to know champagne’s history. The whole idea of sparkling wine was an accident.
Alan Tardi: Yes. It was originally considered a flub because they were trying to make still wines to be in competition with Burgundy and they were very good at it. The still wines of Champagne were highly regarded.
So it did happen by accident. What happened is that Champagne is much further North than Burgundy. It’s at the breaking point beyond 45 degrees North where grapes can’t grow anymore. So they had a hard time making wine. it got very cold after harvest. One of the big customers for champagne was England and they shipped a lot of wine in barrel to England.
They were put into barrels once the fermentation stopped, because it got very cold and then they would ship them to England eventually in the springtime..
Because they finished their fermentation too early because it got cold, the fermentation stopped. Once it got warm again, the ferment: the remaining sugar went to work on the remaining yeast and it created bubbles in a closed container.
So when people opened up the barrel, it was fizzy.
When that happened in France, people did not like it because it was considered a flaw. England didn’t have a problem with that.
Eventually the producers said, wow, these people really want to have the bubbly wine. The King of France became very fond of this wine. So it really took off from there, but it happened in England first.
Talk a little bit about who “The Father of Champagne” was and how he tried to prevent this from happening.
Alan Tardi: It’s a really great story. Dom Perignon is considered to be the father of champagne. He was a chef and while he was a monk, he took over as the steward.
The convent had a lot of land given to them as dues to the church. He was managing the winery there in order to sell wine to support the monastery.
He would select different grapes from different places. He created fractional blending and fractional pressing of the grape so it’s very gentle and soft, which is very important for the development of champagne. But this was a still wine.
He was trying to make a still wine. When it spontaneously started sparkling, he considered it a flaw. He tried to avoid it with everything that he could possibly do.
It became extremely popular.
He said, “Brothers, I see stars in my glass.” And he was supposed to be blind by that point.
This whole thing of Don Perignon being the the father of champagne and seeing stars was made up as a marketing ploy by Robert de la Vogue, who was the head of a major champagne house. So they created this story around it. It’s a great story. I love it.
I wonder if that’s one of the reasons why champagne does swell during the holidays. When there’s decorations out and it really is a celebration.
Alan Tardi: I think it is. Sparkling wines bring something with them. There’s this effervescence, It’s like shooting stars. When they’re in the glass and you’re, you put them in your palate and they’re tingling and that’s all good.
Once the sparkling version was approved around 1725 by the King, it expanded throughout the world, it was a worldwide phenomenon.
You’ve mentioned the words method and process, share more about traditional champagne method?
Alan Tardi: It is a very stable process. You have to make a base wine. So you ferment grapes. They started sourcing different grape varieties from different areas throughout the extensive Champagne area. They would blend them together to make a decent wine. That’s the first fermentation.
Then they add a liqueur, called the tirage in French, it consists of primarily sugar, could be beet sugar or cane sugar; and yeast.
They’re put in individual bottles and then the bottle is sealed with a crown cap to keep the wine in the bottle. They would sit in a cellar for a period of time to create the secondary fermentation in a closed container. Like the initial fermentation process where the sugar goes to the yeast that is added to it. That creates a combination of sugar and yeast creates alcohol and carbon dioxide.
The carbon dioxide goes up, the alcohol stays in, and that’s how wine is made. But because [in still wine] it’s in an open container, the carbon dioxide goes out.
In a closed container [like in sparkling wine], in this case, a bottle, the carbon dioxide that was given off from the second fermentation was trapped inside the bottle. So once you open the bottle, the carbon dioxide would come up and out. And that’s where it comes from. That is what gives it the sparkle.
In Champagne, their method is known as the Method Champenoise.
They carry out the secondary fermentation in a closed bottle. Then, in the third part, they make the method Champenoise. It’s removing the sediment from the wine. There are many different ways to do it.
The most important common grapes for sparkling wine are Pinot Noir, Pinot Meurnier, Chardonnay. But your class reveals “lost grape varieties”. Tell me more about that.
Alan Tardi: These were grape varieties, typical of the area, that were used initially, but then people just put them by the side. The most important grape varieties were Chardonnay and Pinot Noir. Meunier was used as a workhorse, a filler, but it didn’t have the same identity that that Chardonnay and Pinot Noir had. Those are the three principal ones. Then [there was] these other varieties.
There’ve been major changes in the past 10 – 15 years in Champagne. It was driven by the Maison. Thousands of growers who supplied grapes to the Maison. Many times they would actually press the grapes, vinify the wine and then send the wine to the Maison.
They produced it for the houses. They didn’t have their own labels. That changed. A lot of the grower producers started labeling and selling their wine on their own. They got a lot of attention.
Some of these people were very loyal to the old grape varieties that were left on the side – they like Pinot Blanc, Pinot Gris – not very rare grape varieties, but people are not aware they are part of the grape varieties of Champagne.
Some people are really trying to promote those because it’s part of their culture. It’s part of their history.
There’s two others, Petit Mellier and Arban. It brings a whole new aspect to Champagne.
So we’re talking with Alan Tardi. On Wednesday, December 13th he hosts his new class Beyond Bubbles. One of those bubbles we’re going to be talking about is Prosecco. Frizzanti, Spumanti. Help us understand what these words mean, the region, how it all relates
Alan Tardi: Prosecco is one of the most misunderstood wines out there. There’s a lot more to it than most people are aware of. It’s not just a base for a Bellini or a cocktail, or just a cheap fix. There’s a lot more going on there than often meets the eye.
It’s a very old wine growing area. The original area is Conigliano Valdobbiadene. Fifiteen towns that make up the area in the hills just at the foot of the Dolomites in Veneto. They’ve been making wine there for a long time.
I have a feeling that the people who originally planted grape vines there were members of this Celtic Ligurian tribe that were up in Northern Italy, like in the Botellina and over in Liguria. They have this amazing capacity to plant vines in places where it’s very difficult.
Prosecco is very different from Champagne. I was living in Italy. I was going to Prosecco a lot because I did a story for Wine and Spirits Magazine about the Cartice area in Val di Biadena.
It blew my mind away. At the same time, I was starting to go to Champagne to research my book and I spent a lot of time there. I was finding a lot of similarities between these two very different wines.
Champagne began as a still wine called Coteaux Champenois. It had another wine in between. A sparkling wine, but a softer, lower amount of pressure called Cremant de Champagne.
In Prosecco, the traditional way of making wine was fermenting the wine. Then, they would put it in a container, either a barrel or a cement tank or in a bottle. The same thing happened. The fermentation would stop prematurely because it got too cold. Then, in the spring, when the temperature rose, the wine would wake up and the sugar would go back to work on whatever yeast was left.
Being in a closed container it would be fizzy. Now, in the bottle. The Italians had no problem with the sediment in the bottle.
I remember going there in 2013, I heard about this kind of Prosecco where the sediment was left in the bottle and people were a little bit embarrassed to show it.
This is actually called the Method Ancestral like they did in Limu.
They left the sediment in the bottle. It was just part of the wine. m In 1895, someone at Vinicultural Research Research Center in Asti named Martinotti, figured out they had a lot of sparkling wines in that area like Moscato.
Martinotti invented a system instead of having to do this process in the bottle, he created a large container with a top under pressure where the second fermentation could take place under pressure and then bottle it from there. It’s called the Martinotti Method that he created and patented in 1895.
Then 15 years later, in France he applied a sterilizing system. It’s referred to as the Sharma Method. That is the typical Way to make Prosecco not the traditional way.
Most producers in the area did not advance their methods until after World War II happened.
Mionetto, a very big Prosecco producer, only started using autoclaves in 1987.
At my tasting in New York on December 13, we’re going to taste three Prosecco’s. One is a still version from a winery called Bortolomeo, one of the most significant wineries of the area
After World War Two, he was very instrumental in creating a small group of producers and protecting their tradition of making wine in the area.
Now their daughters are running the winery. They’re still making a Prosecco. It’s part of the disciplinary of the rules for Prosecco Cornigliano Valdobbiadene.
That used to be the same with Coteau Champenois, the still wine of Champagne. You would not find those around.
While we’re talking about Prosecco, tell us about their growth — between the DOCG and the DOC?
Alan Tardi: One thing I want to say is that in the very small area of Corneliano, Corneliano about to be out in a Prosecco, DOCG. In about 2009, because of the large demand for Prosecco, and because of the fact that people were growing grapes and making wine outside
That appellation covers the entire region of Friuli and three quarters of the region of Veneto. So it’s a huge area, mostly flat. Higher yields, most of the vineyards can be worked, can be harvested mechanically. It’s a very different wine and that accounts for the vast majority of the 500 million bottles that are being produced.
The little area up in the hills has a much more complex growing area, soil to topography.
It hasn’t really been touched since the earth rose when that, when the sea and the sea receded on the other side of Cornigliano, there was a glacier that happened up in the north and it came down and just took all the land with it.
If you look at the map, the part is very narrow and the Cornelia part spreads down and is very wide and lower altitudes. So you have two very different soil makeups and different sections within the area. So it’s much more complex.
In 2009, they created the DOC and that’s when the original area, called Prosecco, changed its name to Corneliano Valdobbiadene and they were elevated to a higher level, a DOCG category.
They created subzones within this very small area. 43 different areas within the overall territory. If grapes come from one of those areas, they can have the name of that on the label.
At Beyond Bubbles on December 13, we’re going to be tasting the Tranquilo Prosecco from Botolomeo. We’ll taste a Colfondo from a young guy who’s been carrying on his family’s winery.
He always made wine in the cofondo method, and he just also started using the method traditionnel as well.
We’re going to taste his Cofondo, and then we’re going to taste Prosecco, Brut Nature, no sugar added, from the Cornigliano side, different softer, denser soil, lower altitude.
You can taste the difference.
That sounds incredible. We’re celebrating Beyond Bubbles, Alan Tardi’s new class coming up December 13th. One of the bottles, the Lambrusco. Can you talk a little bit about its reputation?
Alan Tardi: I think we should feel very excited. In the United States people still think about Lambrusco as a sweet, red, bubbly wine.
Lambrusco has really changed and it’s very complex. Usually wines don’t do well in flat areas, but in the Po Valley, that’s where they come from, they started out as wild vines.
They were cultivated by this old ancient tribe who lived in the area from about 12 to 6 BC, and then they just disappeared There are 12 different Lambrusco grapes. Three of them are really the most important because they have their own distinct identity and growing area.
Sorbara comes from the town of Sorbara, takes its name after it, and it has its own appellation.
Grasparosa di Casavetro, down in the south, it’s flat, but it starts to go up a little bit into the hills.
And then Salomino, in the north, which is the powerhouse of the three.
It’s really fascinating. They’re considered to be the most elegant because they’re all red grapes. In Champagne, it’s mostly white grapes. in Prosecco, the grapes are also predominantly white. There’s Pinot Noir that was one of these international grapes. It was permitted but only as a
The Sorbara is very light, transparent, elegant. There’s a lot of finesse to it.
The Graspa Rosa is dark red, juicy, fruity, floral, intense, foamy.
The Salomino is the workhorse, Sorbata is not self pollinating. And Solomino is often the pollinator for Sorbata.
At Beyond Bubbles on December 13, we’re going to be talking about unusual bottles. Tasting a Salomino wine from a winery called Lini 910, a wine is made using the method Traditionnelle. This wine is going to be 2006 vintage, and it’s spent nearly 14 years on the lees.
At our Beyond Bubbles class, I’m going to start with the Lambrusco, the oldest of the wines. Then the Prosecco. Then the Champagne. So there’s a buildup to that.
After the champagne, there’ll be a still champagne from the Valley de la Marne from the Mounier grape, and the Philipponat Champagne vintage.
After that, I thought it would be really interesting to look at two wines from made by people who went to the champagne area in the turn of the 20th century and they fell in love with champagne and they were compelled to go back to where they came from and make a wine using the champagne style method in their own way.
A wine from Trentino, Giulio Ferrari. And the other one is RTOs in in Catalonia in Spain, compare.
Alan Tardi’s class Beyond Bubbles will take place December 13, 2023 at New York Wine Studio. 126 East 38th Street New York, NY 1001. Readily accessible between Park and Lexington Avenue, just minutes from Grand Central Station.
Inspiring story. Didn’t know about Colorado’s wine scene. And the canned wine? Very interested.