The Legend Returns for NYFW. Ralph Lauren Hosts His First New York Fashion Week Show in 4 Years.
Ralph Lauren is known as a master of style and character; and this year he returns to hosting a runway in Manhattan for New York Fashion Week.
According to Women’s Wear Daily, the 83-yr old American master of style plans to debut a new womenswear line at his show on the evening of September 8.
In 2019, Lauren’s last appearance at NYFW, he held a show in a decadent ballroom on Wall Street rebranded as “Ralph’s Club”. Since then, he’s held off-calendar events in NYC and Los Angeles.
![NYFW: Legend Returns -- Ralph Lauren Hosts His First New York Fashion Week Show in 4 Years](https://nyc.flavrreport.com/wp-content/uploads/2023/08/Screenshot-2023-08-18-at-2.01.16-PM.png)
NYFW: Ralph Lauren Hosts His First New York Fashion Week Show in 4 Years
His shows often attract A-listers such as John Legend, Jennifer Lopez, Diane Keaton, Jessica Chastain.
Lauren’s American return has also ignited his International spotlight. The designer touched down in Milan earlier this summer with “Dolce Vita” his Purple Label collection at magnificent Palazzo Ralph Lauren in Via San Barnaba.
To say the least, anticipation is very high for what he’ll debut this September at NYFW
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Jérôme Peschard Leads Vietnam Art Renaissance, Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City
For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.
![](https://dailyovation.com/wp-content/uploads/2024/06/From-Left-Betty-Qiffe-Pallard-Consul-General-Daniel-Stork-of-the-Netherlands-to-Vietnam-Nykky-Do-and-Milena-Padula-Spouse-of-Consul-General-of-Italy-to-Vietnam-1024x684.jpg)
From Left- Betty Qiffe Pallard, Consul General Daniël Stork of the Netherlands to Vietnam, Nykky Do and Milena Padula- Spouse of Consul General of Italy to Vietnam / photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
![](https://dailyovation.com/wp-content/uploads/2024/06/Painting-1-scaled-e1719530418374-684x1024.jpg)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.
![French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry](https://dailyovation.com/wp-content/uploads/2024/06/French-Pop-Artist-Jerome-Peschard-Portrait-2-683x1024.jpg)
French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry
The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.
![](https://dailyovation.com/wp-content/uploads/2024/06/group-1024x684.jpg)
From Left- Tracie May, Milena Padula- Wife of Consul General of Italy to Vietnam, Sofitel Saigon Plaza Hotel Manager Alistair Minty, Lindsay Nutley, Consul General of Australia to Vietnam Sarah Hooper, Simon Pugh and Michael Hooper // photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.
![](https://dailyovation.com/wp-content/uploads/2024/06/Painting-4-scaled-e1719530504956-684x1024.jpg)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.
![](https://dailyovation.com/wp-content/uploads/2024/06/Painting-2-scaled-e1719530437404-684x1024.jpg)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.
![](https://dailyovation.com/wp-content/uploads/2024/06/Saigon_03-970x1024.png)
photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.
“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard
“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza
ABOUT SOFITEL SAIGON PLAZA:
Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.
ABOUT JÉRÔME PESCHARD:
Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.
Join Us MidTown NYC for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Join Us for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio
Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff.
But despite its huge popularity, most people don’t know much about it.
And there is much more to Prosecco than many people are aware.
”My objective is to
clarify the critical differences
between the original ancient Conegliano Valdobbiadene Prosecco and
the DOC Prosecco that was enacted in 2010.”
Alan Tardi
New York Wine Studio
Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations.
Prosecco DOC
One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.
Conegliano Valdobbiadene Prosecco DOCG
Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.
![New York Wine Studio's Alan Tardi](https://dailyovation.com/wp-content/uploads/2024/06/Screenshot-2024-06-24-at-6.13.37 AM-898x1024.png)
New York Wine Studio’s Alan Tardi
Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).
In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010.
But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.
Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!
Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.
List of Wines
- Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
- Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
- Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI*
- Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
- Superiore di Cartizze Brut DOCG — RUGGERI*
- Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
- Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
- Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
- Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*
*Shipped directly from the winery in Italy
Find more information and buy tickets at New York Wine Studio or at the link below.
https://www.newyorkwinestudio.com/original-prosecco
Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel
Cocktail magic, competition, celebration: Vietnam Cocktail Festival 2024 at iconic Sheraton Saigon Grand Opera Hotel.
MC Petey Majik hosted the 2-day Vietnam Cocktail Festival 2024 June 14-15 celebrating with flavor, masterclasses, magic, competition. Tracie May captured it all.
Photos courtesy of Nick Middleton @glam.foodbev
![Tracie May at Vietnam Cocktail Festival 2024](https://dailyovation.com/wp-content/uploads/2024/06/Dancing-with-DJ-1024x1024.jpeg)
Tracie May at Vietnam Cocktail Festival 2024
A spectacular 2-day summer celebration, welcomed over 1000 cocktail enthusiasts and connoisseurs alike to the iconic Sheraton Saigon Grand Opera Hotel.
The vibrant cocktail carnival featured a dazzling array of over 130 cocktails from 36 premium global spirits, liqueurs and mixer brands.
![Fernet Branca poured at event](https://dailyovation.com/wp-content/uploads/2024/06/Fernet-Branca-684x1024.jpeg)
Fernet Branca poured at Vietnam Cocktail Festival 2024
A gathering of Vietnam’s top mixologists, innovative concoctions were expertly mixed by a combination of the country’s most respected bartenders and up-and-coming talents.
Cocktail Carnival part of Vietnam Cocktail Festival 2024
At the heart of the festival was a showcase of Vietnam’s craftsmanship and creativity, where seasoned mixologists flexed their skills to craft tantalizing libations.
![The Botanist at Vietnam Cocktail Festival 2024](https://dailyovation.com/wp-content/uploads/2024/06/The-Botanist-684x1024.jpeg)
The Botanist at Vietnam Cocktail Festival 2024
From classic cocktails with a Vietnamese twist to avant-garde creations pushing the boundaries of flavor, each drink was a testament to the artistry and innovation within Vietnam’s ever-growing cocktail scene.
For guests inspired to continue the cocktail adventure at home, Mercantile Vietnam provided the option for attendees to purchase a bottle of their favorite brand from the event and have it shipped directly to their door.
Entertainment Extravaganza
The event’s charismatic MC Petey Majik led the carnival atmosphere and captivated the audience with a spellbinding magic show accompanied by igniting cocktail flaring performances from the talented Chương and Phước.
![Tracie May with Clase Azul at Vietnam Cocktail Festival 2024](https://dailyovation.com/wp-content/uploads/2024/06/ClaseAzul-678x1024.png)
Tracie May with Clase Azul at Vietnam Cocktail Festival 2024
On Friday, the stage was taken over with a charismatic live performance from Vietnam’s premier DJ and saxophone duo Omar and Pierre. The party continued Saturday with the contagious energy of DJ PIA.
Interactive Masterclasses and Exclusive Tasting Room
For spirits connoisseurs the festival also offered a wealth of knowledge with 4 optional interactive masterclasses hosted per day, where industry experts from Lady Triệu, Bruichladdich, Jose Cuervo, Highland Park and Lý Gia Viên shared their craft and insights with eager participants.
![Tracie May with Michelin Star Chef:Owner of Ănăn Saigon Peter Cường Franklin](https://dailyovation.com/wp-content/uploads/2024/06/Tracie-May-with-Michelin-Star-ChefOwner-of-Anan-Saigon-Peter-Cuong-Franklin-677x1024.png)
Tracie May with Michelin Star Chef:Owner of Ănăn Saigon Peter Cường Franklin
Luxury spirits aficionados could enhance their experience further and purchase tickets to enter the event’s Exclusive Room, featuring personalized tastings from 8 of the world’s super and ultra-premium brands, with a combined retail price of over 600 Million VND.
Competitive Spirit
One of the highlights of the festival was the highly anticipated Best Cocktail, Best Bartender and Best Brand Competitions with guests encouraged to vote for their favorites.
Bartenders from across the country battled it out for top honors.
With precision, flair, and a dash of showmanship, contestants dazzled spectators with their signature creations, showcasing the ingenuity and talent within Vietnam’s cocktail community.
![Shanky’s Whip at Vietnam Cocktail 2024](https://dailyovation.com/wp-content/uploads/2024/06/Shankys-Whip-1024x684.jpeg)
Shanky’s Whip at Vietnam Cocktail 2024
On Saturday 15th June, the 2024 winners were announced: Mai Thanh Phong’s “Banh Mi Saigon” cocktail, made with Matusalem Rum, won Best Cocktail.
Nguyen Tuan Cuong, who works at Yugen Bar and is sponsored by Shanky’s Whip, was named Best Bartender. Also, Jägermeister was awarded Best Brand of the event.
Cultural Fusion
Beyond the cocktails themselves, the festival served as a social celebration of cultural fusion, from modern Vietnamese influences to global trends, the event highlighted the diverse tapestry of brands and the pioneering people shaping the country’s dynamic cocktail scene.
Vietnam’s Cocktail Revolution
As the final glasses were raised and the last drops were savored, the Vietnam Cocktail Festival 2024 left an indelible mark on the hearts and palates of all those who attended. With its vibrant energy, innovative spirit, and unwavering passion for mixology, the festival has undoubtedly cemented its place as a must-attend event on the global cocktail calendar, promising even more excitement and inspiration in the years to come.
Cheers to the next chapter of Vietnam’s cultural cocktail revolution!
Awards were announced on Saturday, June 15th, at 8 PM
Best Cocktail of the Event 2024
- Cocktail Name: Bánh Mì Sài Gòn
- Bartender Name: Mai Thanh Phong
- Brand Name: Matusalem Rum
- Bar Name: Madam Kew Bar
Best Bartender of the Event 2024
- Bartender’s Name: Nguyen Tuan Cuong
- Brand Name: Shanky’s Whip
- Bar Name: Yugen Bar
Best Brand of the Event 2024
- Brand Name: Jägermeister
Participating Brands:
- Large Exhibitors: Lady Triệu, Jose Cuervo, Cointreau
- Medium Exhibitors: Bushmills, Naked Malt, Kaibutsu, 1800, Campari, RCR Crystalleria Italiana.
- Small Exhibitors: Kurayoshi Matsui, Duncan taylor, Lark Distillery, Hangar 1 Vodka, Maestro Dobel, Bruichladdich Distillery Company, Passoa, The Botanist, No3 London Dry Gin, Dictador The Arthouse Spirit Brand, Colombian Gin, Stranger & Sons Gin, Fernet Branca, Espolon Tequila, Michter’s, Shanky’s Whip, Gran Centenario Tequila, Jägermeister, The Kyoto, Drumshanbo Gunpowder Irish Gin, Matusalem, Brookies Byron Gin, Ly Gia Vien, Torani, Fentimans, Mercantile.
Participating Bars (in collaboration with brands):
- Kraken x The Dot Bar
- Sexton x Dram Bar
- Wild Turkey x Lost Birds Bar
- Glenrothes x Firkin Bar
Master Classes: Lady Trieu, Bruichladich, Jose Cuervo, Ly Gia Vien, Highland Park
Photos courtesy of Nick Middleton @glam.foodbev
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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NYCs Tequila Lovers are searching for their Next Drink! Now Madre Mezcal offers a Gateway to a Better Taste
NYCs Tequila Lovers are searching for their Next Drink! Now Madre Mezcal offers a Gateway to a Better Taste
Today’s conversation is with Ryan Fleming from Madre Mezcal. The LA nightlife veteran reveals his time working behind the bar in some of Southern California’s hottest spots, as well as the inspiration that got him to travel to Mexico, discovering Mezcal.
The aroma, flavors, science and food pairings for Mezcal.
Love Tequila? Discover the Gateway to better taste with Madre Mezcal’s Ryan Fleming
This conversation has been edited for length and clarity. For the full, unedited conversation, visit our YouTube Channel.
“…I’ve been a big Mezcal lover before I ever sold it…”
Joe Winger: Can you share the behind the scenes or how the brand itself was created?
Ryan Fleming: I’ve been a big Mezcal lover before I ever even sold it or made a dollar doing that. So I got to actually meet Ron Cooper, who is the legend that started the Del Maguey label back in 2011.
I got to drink rabbit Pachuca with him and all these other amazing things. The reason I bring him up is he’s a kind of one of the people that we look up to, how to sustainably bring a brand and how to create culture that crosses boundaries in a sense.
He has a beautiful book that I recommend anyone to read if you haven’t read Ron Cooper’s book.
But we share a similar story. One of our founding partners, Tony Farfalla and one of my good friends, Stefan Tony’s an artist and he was literally traveling through Oaxaca doing documentaries and embracing the art and culture. He happened to meet Jose Morales, which is the first family we ever worked with.
If you have original bottles of Madre [Mezcal] before the labels have changed, it used to say Jose’s name on the bottle.
So Tony was bringing bottles back to Brooklyn in plastic water bottles and it snowballed. His friends in Brooklyn were like, this stuff’s great. Started out in plastic water bottles in 2014. I think it was 2016 when our first glass bottles actually came by and we became like of a more legit brand and company. But it started with Tony and Stefan; and they brought on our CEO and COO, Chris and Davide.
Chris actually is one of the founding driving forces in the electronic scene in the 90s in Europe. Chris comes from a very artistic, music based background. Then he went on to work for some bigger alcohol brands in the vodka world.
Davide, who is our COO, my direct boss, who I love, is Italian and his whole family built furniture and he got his big break by importing and bringing furniture over [to the United States]. He also works with a beautiful high end apparel line.
“…everyone has a very unique artistic background, which really reflects the brand and the label…”
So everyone has a very unique artistic background, which really reflects the brand and the label. Just not wanting to make a quick buck and actually make something we can stand behind and believe in.
As the families now blossom into four, we use three: the Vasquez family, the Blas family and the Morales family are our three main producers for our red and black label, which most people are familiar with.
We just brought in Moises and he’s actually from Santa Catarina Minas. That’s a little town where all they really make is their production. It’s a town known for nothing but clay pot distillation. So if you actually use a copper pot in, in Manera and Santa Caterina Minas, you’re looked at as what are you doing? That’s not what we do here.
He’s our last and newest producer and he may be the most cowboy of them all, and he’s my favorite.
When you get to Tlaxcala, you have to walk over like a little rope bridge over like a river and stuff into the hills of Minas to see his production, and he’s got his grandfather’s old still, and he’s got his mom’s little kitchen that he wants to reopen, and it’s like a restaurant. But if you and I were to look at it, it just looks like a backyard set of tables and chairs with a cooking center.
No, this is a restaurant for the village. It’s really beautiful down in Minas. I recommend everyone, if you get a chance to go down there, it felt like the jungles in Costa Rica, cause it’s up near the hills and it’s just so green and lush up there.
“…I’ve been working in the alcohol industry for almost 15 years …”
Joe Winger: What got you down there? Was it for a vacation or for Mezcal?
Ryan Fleming:
So I’ve been working in the alcohol industry for almost 15 years and I worked for the Houston Hospitality Group for over a decade, helping run programs and menus. I worked for a couple other restaurants, but I used to work for Stillhouse Whiskey, which many people remember the terrible flavored moonshine in a gas can.
Yeah I actually sold that. I did pretty well, there was always one flavor that someone loved. I had the mint chocolate chip and I would keep it in the freezer to take care of my sweet tooth when I didn’t have ice cream. So that’s how it started.
My buddy, Stefan, who’s one of the founding partners goes, “Hey, we got this Mezcal company.” I was just basically consulting for free lunches.
One day he goes, do you want to go to Oaxaca? And I went, absolutely.
I familiar with going down to Mexico city, but I’d never been as far South as Oaxaca. So I jumped at the chance.
[Meanwhile] we all got an email from Stillhouse saying “Hey, I know things are being shaken up right now, but trust me, everything’s fine. Don’t worry about it.”
That weekend, apparently the whole team got laid off, but I didn’t get the email untll I came home Monday. They’re saying, “Ryan, are you going to be okay? Do you need help finding work?”
So I went down to Oaxaca, met the families, broke bread with Jose Morales, got to meet his mother who blessed the roast and cooked us dinner. They offered me a job.
That was started my journey about six years ago with Madre [Mezcal ]and I’ve been with him since.
Fleming motions to tattoos on his arms and hands.
Discovering Madre Mezcal
I have it tattooed on my hand right here. I have it tattooed on my palm right here. And I think I have another one on the inside of my leg too. We do tasting events and we’ll have pop up tattoo artists all the time.
Tequila vs Madre Mezcal
Joe Winger:
You mentioned the tastings and the education. Are there quick lessons that you teach the most often?
Ryan Fleming:
Basic production, culture, financial, environmental and economic sustainability.
I don’t think people understand that Oaxaca is the second poorest state in Mexico. Everyone thinks the Mezcal boom must be bringing so many jobs, but it really only affects about 20 – 40,000 people that live in Oaxaca for the production,
Mezcal is great because it does bring some financial sustainability to the families. Jose started off driving a taxi to pay his bills and now he’s making Mezcal in his family’s tradition. His whole family, his cousin, his uncles, they all make Mezcal for a living now.
There’s so much culture behind it. Even the old argument of did the Spanish bring over copper stills and that started distillation or does it go back to the Aztecs and Mayans? Because they found distillate and pottery from 3000 years ago. It’s those little nuances.
People really like to talk about the environmental, but giving back to the people down there by not just buying product, but giving them some ownership, which Madre does do, so that everyone has a little bit of skin in the game.
So I think Sustainability, whether it’s environmental, economical, cultural, and production. Those are the things I really like to talk about.
Joe Winger: What is the basic difference between mezcal and tequila? Or is it more complicated?
Ryan Fleming:
You could say production techniques, additives, mass production are probably the three biggest differences.
Tequila can only be made with one agave. It’s a blue weber. Mezcal can be made with the other 47-ish varietals, and that number is always fluctuating, based on classification and family genius.
Production is the big one. Tequila is made in massive factories and made with either chemicals or steam for the most part.
Whereas mezcal is actually made by hand, roasted in an earthen oven. The biggest thing that separates Tequila and Mezcal is the 1% additive rule.
Tequila can have up to 1% by volume additives, and they don’t have to tell you. That’s why certain large brands will say 100% Agave, but it’s full of additives, because it doesn’t take much with modern chemistry. Just a couple drops of glycerin or vanilla extract to change the flavor and hide all the nuances.
Mezcal can’t have any additives by law.
Joe Winger: Can we walk through the roles and responsibilities between the families that produce Madre Mezcal?
Ryan Fleming:
Yeah, the four families. Let’s start with Jose Morales. Him and his brother both make mezcal. Now they produce for us in the US exclusively. We encourage all of our families to continue making mezcal to trade. They use it for a local economy.
Every time I go down there, [their operation is growing]. When they started, they had three stills. Now there’s 12 up and running and they have solar power. It’s just so crazy to see how much the transformation has happened.
The original recipe, the blend of cuishe and espadine at 90 proof, that’s his family’s recipe. So we expanded that and we brought on Carlos Blas and the Vasquez family. Unfortunately, Natalio the father passed away a couple of years ago.
His daughters are now producing in the family’s tradition and we take whatever we can from them.
But what we do, that’s a little bit different is, we started out when it was just Jose, he was making the blend himself. Now we have them make the espadine and the cuishe separately.
All three families are part of the process. Sometimes we just get cuiche from Jose. Sometimes Carlos makes all the espadine, but Carlos is like a master blender.
We blend a cold style like Scotch does. Even though it’s not the most traditional way, all the distillation and process is as true as it can be.
But by blending post distillation allows us to keep consistency, which was a huge problem because every batch with your wild fermentation, your wild yeast and all these beautiful nuances, it’ll be inconsistent as you grow as a brand. It was hard for us to keep consistency.
But by blending multiple terroirs and three different families’ production, we can keep a consistent product that tastes the same as well as expanding and bringing on more families to help instead of just going to a large factory house and not making what I would call “traditional Mezcal.”
Joe Winger: So focusing on your background, you mentioned that you’ve been a bartender in the LA nightlife. Any memorable adventures or lessons you can share?
Ryan Fleming:
There are some stories I could tell that I probably don’t want to share publicly. But there are some amazing stories I can tell.
One of the oddest experiences I’ve ever had, I worked at Good Times at Davey Wayne’s, which is one of the most famous bars in the Hollywood nightlife in the past decade.
Paul McCartney showed up at our door.
But because our staff is younger and our door guys are a little bit younger, they thought it was an old weird British man that just showed up and they turned Paul McCartney away from the door.
‘Holy crap, is that Paul McCartney’?
He was like, do you know who I am? The guys [were like] ”We don’t care.” Like straight up, blowing Paul McCartney off. One of our managers came out and was like, ‘Holy crap, is that Paul McCartney’? And they’re like, wait, the guy from the Beatles?!
My manager ran out, “Please come back,” and Paul had a great time at the bar. We got him a special little area to sit down. It was a packed Saturday. It’s not a nightclub where we have gated off [areas]. Even if you reserve a table, people are inches away from you where you’re sitting at your table.
Justin Bieber showed up one time and everyone went nuts. He comes in, walks around, does a loop, comes out and goes, “I thought this was a hip hop club.” and just left.
It was a 1970s themed bar and we played nothing but 70s music.
The dichotomy between the two different generations and to see them all melt into one location was one of the coolest things about working at that bar.
Joe Winger:It’s so crowded because it’s so popular. The Houston Brothers always do such a good job.
Ryan Fleming:
Yeah. The cocktails are still really good too. For as much volume as we used to do there, the biggest thing is how can I make a really beautiful cocktail that’s still cost effective and doesn’t take 12 steps. We got really good at batching stuff and figuring out how to infuse things. Luckily our back of house was just the most amazing. Mariano is the best barback I’ve ever had in my whole life. He’s still there.
He is just a workhorse that got all the infusions. He would cook, he would infuse all of our products and he was just great. Even if we just did a jalapeno infusion on our tequila, if it got too spicy, he could break down the ratio and water it down with more products so that we could keep the spice level approachable.
Joe Winger:
What is the secret to high quantity yet high value cocktails?
Ryan Fleming:
Batching is definitely the way to do it. Any of your alcohols that are shelf stable, you want to put all of those in the proper ratios in a bottle.
Instead of grabbing a modifier and your base spirit and another modifier, you’re grabbing one bottle with a special tape at the bottom, so you know which cocktail it goes to and then all your fresh stuff.
You can’t batch the fresh stuff. It has to be separated because you put citrus in something and it goes bad in three days. Now the whole batch is bad. So keeping your fresh stuff separated.
Joe Winger: Back to Madre Mezcal. Obviously the bottles themselves are where all the power is. So let’s talk about labels and taste profiles.
Ryan Fleming:
People love our labels. Our branding is top notch. It’s one of the first compliments we always get. “Oh my God, I love your branding.”
Madre Mezcal Artesanal
Looked at Oaxacan culture and some other like medieval culture and combined the art from the two.
As far as the red label it’s the woman on the bull. It’s a really beautiful message of Mother Earth coming down and starting to share humanity and move across the world to plants and spread love. That’s why she’s on the bull. It’s the combination of animal, Mother Earth, and humans.
Madre Mezcal Espandin
The black label is a beautiful logo of a woman on the ground. She’s planting and spreading the seed of life that gives us agave and flowers and fruit and vegetables and everything else.
Madre Mezcal Ancestral
The ancestral is this beautiful clay bottle with old clay vessels from Greece that carried wine with the fluid coming out and it’s supposed to celebrate the ancestral way of making mezcal and clay pots and clay distillation.
I always love telling the story of people who say mezcal is not supposed to be aged, which is a true-ish statement in my opinion. But back in the day, everything got transferred in barrels. So Mezcal would accidentally get aged in barrels because it would travel from town to town on horseback after the product was made.
So the idea that Mezcal was never aged is it wasn’t aged on purpose.
Mezcal was accidentally aged in wood. The traditional way that people would age Mezcal is in glass and they would hide it underground.
I always tell people, if you have a beautiful bottle of Mezcal, you should open it and take it out and put a wine cork in it, or at least crack the bottle and get some air because it really lets alcohol open up and aerate.
Mezcal benefits from a resting period. Pouring it in a nice open glass, like a snifter or a wine glass, letting it sit for about 5-10 minutes will really open it up.
Madre Mezcal tasting notes
Madre is designed to be less smoky. I really hate the term smoky. I like the word roasted because what you’re tasting is like barbeque.
You’re tasting the roasting of the agave and the charcoaling and the burning of the outside agave which will affect the sugars, the caramelization.
Madre really was designed to be a more approachable mezcal. We call ourselves ”The gateway to the category.”
We want to bring people from tequila over to Mezcal so you can explore what agave spirits also have to offer.
It’s bright, clean, and smooth. I always compare it to a really nice, made tequila.
Our Espadine is actually a close cousin of [tequila’s] Blue Weber. It tastes really bright, clean and smooth. But you’re going to get some of that minerality and smoke in the end.
Like easy drinking with some earthy aromas.
Joe Winger: That night when I met you, what you handed me was my first taste of the night. I love that it was so pure and smooth. It didn’t clog up my mouth for the rest of the night.
Ryan Fleming:
I’m like you. I want to have 2-3 cocktails a night. Not just one and my palette’s done.
Our Espadine to me is a 2-3 second palette. It clears up and you get like a breath and it’s fading. Our Ensemble goes on for 10- 12 seconds. From sweet vanilla to chocolate to mineral and then to smoke. Then the smoke fades and you get just a really beautiful, crisp. It’s viscous. You can feel the oil in your mouth when you swirl it around and it makes the best Negroni.
Joe Winger: Let’s talk about food pairings.
Ryan Fleming:
I want to know if this caught you off guard, but it’s Italian food.
Very rich foods. These beautiful Mezcals are light and almost floral and fragrant, It cuts through the richness and creaminess of food.
That’s why mezcal and chocolate are consistently paired together, but that was just way too easy. There’s always mezcal chocolate pairings, but like a really nice Italian dish, something creamy and rich, like an Alfredo or a really well done piece of pizza, like a margarita or a white sauce pizza.
“…I want to know if this caught you off guard, but…”
We are working on doing some [pizza] pairings with some places in LA. Do a different slice of pizza with three different cocktails of Madre and then have a tasting at the end.
Chocolate has a big part of Oaxaca too. You can’t not have some chocolate and mezcal at the end of the night.
Espresso martinis are so hot again right now. Try making one with mezcal instead of vodka and just [see] how coffee helps open up the agave and the notes, and you’re going to get so much more going on in your cocktail.
If you pair a nice espresso martini with beautiful, dark chocolate from Oaxaca. That is your final cocktail at the end of the night, it won’t let you down.
Joe Winger: You mentioned replacing Mezcal with vodka in a martini, are there any traditional or more common cocktails we should also try replacing Mezcal in?
Ryan Fleming:
When I tell you this, it may blow your mind. Most gin cocktails are a little bit better with Mezcal.
There are certain times you need botanicals, but a lot of really good classic gin cocktails, if you sub them for Mezcal, are absolutely fantastic.
Joe Winger: I’m shocked because most gins have such unique aromatics.
Ryan Fleming:
Which Mezcal has so many of those same unique terpenes going on that it changes the cocktail, but it works.
So instead of having botanicals, you have all these beautiful vegetal and mineral notes that just come from agaves.
Joe Winger: What are the biggest misconceptions in the world of Mezcal?
Ryan Fleming:
A lot of people have a misconception, especially on the trade side, that we have grown exponentially. It’s been a lot of hard work. People think we have this massive team behind us. There’s less than 20 of us on the whole team. That includes our team down in Oaxaca, who watches over manufacturing and production for us down there.
We don’t have an office. We have a little tiny apartment in Venice for meetings.
A lot of people don’t understand the hard work that goes into creating a small brand. It’s just a lot of people working hard to create beautiful Mezcal, especially the families.
People [unfairly comparing it to] tequila. What do you mean, we can’t get more? Why is it so expensive? We have people going out hand collecting wild agaves and harvesting espadine. All of that is hand cut, hand chopped. I’ve hand cut agaves with the families.
None of this is industrialized or mechanized like tequila.
Appreciate every drop of mezcal you have, because someone put a lot of love and labor into it.
Joe Winger: Ryan, as we wrap up, let’s talk about where can learn more about Madre Mezcal?
Ryan Fleming:
We have a beautiful Instagram. Madremezcal.com is our website.
We also have this Instagram called mezcal. Learning and it’s a little short videos and little blurbs to talk about production, families, history, and culture. It is focused on Madre, but it’s not just Madre, it’s Mezcal as a whole.
If you want to know more about our families who produce, where it’s made, you can find all that information on madremezgal. com.
Our bottles are in most of your nicer bottle shops, liquor stores. In California, we’re lucky enough to be in Trader Joe’s for the Espadine and Whole Foods has our Ensemble.
If you can’t find it, go to madremezcal.com and we ship bottles to almost every state in the U S.
We’re in nine countries, too. Australia. All over Europe, Costa Rica. We’re working on Japan and South Korea as well. So I’m just excited to see the culture of mezcal just expand beyond just America and see how excited because I, when I talk to people that are in London or, people in Australia, and they’re so excited about the idea of being able to get mezcal.
Joe Winger: What is the future for Madre?
Ryan Fleming: I can’t tell you about the big one.
But, [exciting things for] our Ancestral, which is pretty new and every batch of that’s going to be hand numbered and labeled.
We’re going to start doing small batch productions that will be very limited. Then the desert waters, which we have ready for summer.
To learn more about MadreMezcal, visit MadreMezcal.com. Find them on Instagram at MadreMezcal
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Kendrick Lamar, Foo Fighters, The Lumineers, ODESZA and more! Headline Austin City Limits Music Festival 2023
Kendrick Lamar, Foo Fighters, The Lumineers, ODESZA and more! Headline Austin City Limits Music Festival 2023
The legendary Austin City Limits Music Festival returns in 2023 with an incredible lineup featuring headliners
Kendrick Lamar, Foo Fighters, Mumford & Sons, Shania Twain (Weekend One only)
The Lumineers, ODESZA, Alanis Morissette and The 1975 (Weekend Two only)
along with Hozier, Kali Uchis, Yeah Yeah Yeahs, Maggie Rogers, Labrinth, Cigarettes After Sex, Niall Horan, Tove Lo, Thirty Seconds to Mars and many more.
The nine-stage, two-weekend extravaganza will take place October 6-8 and October 13-15, 2023, at Zilker Park.
3-Day Tickets for both weekends will go on sale today at 12pm CT at www.aclfestival.com.
New in 2023: No surprises at checkout – all fees and shipping costs are included upfront. Layaway Plans are available starting at only $25 down.
Kendrick Lamar, Foo Fighters, The Lumineers, ODESZA and more! Headline Austin City Limits Music Festival 2023
nine-stage, two-weekend extravaganza
Austin City Limits Music Festival’s stages are where the next generation of headliners are born, and where music fans can experience an abundance of artist discovery across the diverse and inclusive bill. 2023’s roster features 45% female performers, LGBTQ+ artists, allies and icons, multiple Latin stars including Ivan Cornejo, Kevin Kaarl, Eddie Zuko, and much more.
At the heart of Austin City Limits Fest is its Texas pride
At the heart of ACL Fest is its Texas pride, and this year the festival is proud to showcase a long list of amazing homegrown artists including Cigarettes After Sex, The Mars Volta, Tanya Tucker, Ben Kweller, d4dv, Jimmy Vaughn, Asleep At The Wheel, Penny & Sparrow, Randall King, Abraham Alexander, Angel White, BigXThaPlug, Katy Kirby and Goodnight, Texas, Calder Allen, Kathryn Legendre, Arya, Grace Sorenson, Sunrose, Blackchyl, We Don’t Ride Llamas, Jane Leo, Ellis Bullard, Rattlesnake Milk, Shooks, QUIN NFN, Caramelo Haze, Die Spitz, Nemegata, Huston-Tillotson Jazz Collective, The Moriah Sisters and The Disciples of Joy.
While taking in all that ACL Fest has to offer, be sure to slip into the shady grove and enter the world of Bonus Tracks, the biggest party on the smallest stage at Zilker Park. Programming at Bonus Tracks creates a hub of culture, connection, and positive vibes between music performances. Past appearances include beloved local Austin favorites Kate Waitzkin, dance parties with Outdoor Voices and DJ Mel, drag shows curated by Extragrams!, and a hilarious and lively swearing session with legends Brett Goldstein and Brené Brown. Stay tuned for the 2023 programming announcing later this summer.
3-Day General Admission Tickets, 3-Day GA+ Tickets, 3-Day VIP and Platinum Tickets and Hotel Packages will go on sale today at 12pm CT at www.aclfestival.com, with all fees and shipping costs included upfront. Layaway Plans are available starting at only $25 down. 1-Day General Admission Tickets, 1-Day GA+ Tickets, 1-Day Tickets will be available at a later date. Music fans ages 8 and under will be admitted free of charge. Austin Kiddie Limits programming information will be announced soon.
GA Ticket Holders will experience a new amenity this year! For the first time, premium cocktails will be available on bar menus throughout ACL Festival, not just in select areas. GA+ will include a full-service bar with preferred pricing for all beer, seltzers, wine and cocktails. VIP guests will enjoy complimentary beer, seltzers, wine and cocktails in two private lounges, which also feature viewing decks offering elevated sightlines of the two main stages. Platinum guests will receive complimentary beer, seltzers, wine and cocktails, as well as the best seats in the house with exclusive viewing at six stages. A full list of GA, GA+, VIP and Platinum amenities can be found at www.aclfestival.com/tickets.
Hulu returns as the Official Streaming Destination of ACL Festival! Catch three days of select live performances, interviews and much more during Weekend One, October 6-8! Full broadcast lineup and schedule to be announced later this summer.
Austin City Limits Music Festival is proud to call Zilker Park home.
Since 2006, ACL Festival, in partnership with Austin Parks Foundation, has generated nearly $55 million towards improvements to Zilker Park and parks across Austin. In 2022, through a percentage of ticket sales, fans of ACL Fest contributed $7.2 million to improving Austin’s public parks, trails, and green spaces.
In the coming year, APF will utilize ACL Fest funds to help design and complete park improvement projects across Austin including projects at Earl J. Pomerleau Pocket Park, Rosewood Neighborhood Park, Onion Creek Metropolitan Park, and McBeth Recreation Center. For more information about Austin Parks Foundation’s work in the Austin community and how fans have contributed to Austin’s parks, please visit https://austinparks.org/acl-music-festival/.
Fans can sign up for the ACL Fest SMS and Email Lists to be the first to get new information at www.aclfestival.com and follow social media to stay in the loop on all festival announcements. Instagram || Facebook || Twitter.
Austin City Limits Music Festival 2023 thanks American Express, Honda, T-Mobile, Miller Lite, Tito’s Handmade Vodka, BMI, Karbach Brewing Co., and Hulu for their generous support.
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This Summer, The Secret to the Perfect Iced Coffee? Steeped Coffee’s Says it’s in the Bag!
This Summer, What’s The Secret to the Perfect Iced Coffee? It’s in the Bag!
When the summer heats up, coffee lovers crave something a little less steamy and a little more refreshing.
Iced coffee fits the bill perfectly.
For some, that means driving to the nearest chain, dropping a bundle, and leaving quality to chance.
But you can save time and money – and the planet – on a superior brew by making it at home, exactly the way you like it.
Steeped Coffee’s pre-portioned, eco-friendly coffee bags
Steeped Coffee’s pre-portioned, eco-friendly coffee bags allow you to steep a farm-to-cup brew nearly anywhere, sans the machine, waste, or harmful chemicals found in powdered coffee. No need to give up high-end coffee. With a Steeped Coffee Bag and a little bit of patience, your great-tasting, ethically-sourced glass of cold summer happiness is just a few minutes away.
Steeped, Inc. is all about premium coffee with a conscious. Its proprietary single-serve brewing system features Steeped Coffee Packs (think tea bags for coffee) to deliver locally-sourced and roasted micro-batch coffee one delicious cup at a time. Nitro-sealed to preserve freshness, Steeped Coffee Packs are made with renewable and compostable materials and presented in recyclable packaging.
How to make the perfect Steeped Iced Coffee
The award-winning coffee experts at Steeped Coffee have some tips on preparing the perfect iced coffee. The secret to a classic iced coffee, says the Steeped team, is a well-crafted coffee concentrate. A good concentrate is also the basis for many other refreshing coffee drinks we associate with summer sipping.
Read on for tantalizing recipes!
How to make the perfect Steeped Iced Coffee Concentrate
For each serving, you’ll need
1 Steeped Coffee Pack
1 10 oz. mug
Filtered water
Directions
- Heat filtered water to 205 degrees, or just below boiling
- Place Steeped Bag at bottom of mug
- Pour hot water over Steeped Bag until the mug is half full
- Use string to dunk Steeped Bag 20 to 30 times over 1 minute
- Leaving the Steeped Bag in, let the coffee steep for 5 to 7 minutes or more to taste
- Remove Steeped Bag
Tips
- To serve a crowd, make multiple batches of Concentrate. Store leftover Concentrate in the fridge.
- Freeze Steeped coffee in ice cube trays. Use coffee cubes instead of regular ice cubes to avoid diluting your beverage.
- Everyone knows the best way to enjoy iced coffee is through a straw. Be kind to the environment – buy reusable, dishwasher-safe metal straws!
Now it’s time to win summer with basic Steeped Iced Coffee and 6 decadent variations.
- Steeped Iced Coffee
For each serving, you’ll need
1 serving of Steeped Iced Coffee Concentrate (see above)
1 10-oz. glass
Ice
Optional: sugar and creamer or dairy substitute such as unsweetened almond milk
Directions
- Fill the glass to the top with ice
- Slowly pour the Steeped Coffee Concentrate into the glass
- Optional: top off with your favorite sweetener, creamer or dairy substitute to taste. Stir and enjoy.
- Steeped Iced Latte
You’ll need
Steeped Iced Coffee Concentrate (see above)
Milk
Cocktail shaker
Ice
Optional: sweetener or flavored coffee syrup to taste
Directions
- Fill cocktail shaker with ice.
- Add 1 part Steeped Ice Coffee Concentrate and 1 part milk.
- Sweeten to taste, or replace sugar with flavored coffee syrup to make Vanilla Latte, Caramel Latte, etc.
- Shake until foamy
- Pour into a glass filled with ice
- Steeped Blended (Frappuccino-Style) Coffee
You’ll need
Steeped Iced Coffee Concentrate (see above)
Milk
Blender
Ice
Whipped cream
Optional: sweetener or flavored coffee syrup to taste (see above)
Directions
- Prepare as for Latte, but whir in a blender instead of a cocktail shaker.
- Top with whipped cream to taste.
- Steeped Iced Mocha
You’ll need
1 serving of Steeped Iced Coffee Concentrate (see above)
Good quality chocolate syrup
Ice
Milk or cream to taste
Whipped cream
Directions
- Prepare basic Steeped Iced Coffee as above
- Pour over ice
- Stir in chocolate syrup and milk or cream to taste
- Top with whipped cream to taste
- Steeped Vietnamese Iced Coffee
You’ll need
1 serving of Steeped Iced Coffee Concentrate
Sweetened condensed milk
Ice
Directions
- Prepare basic Steeped Iced Coffee as above, omitting sugar and creamer.
- Stir in sweetened condensed milk to taste.
- Pour into tall glass over ice.
- Steeped Thai Iced Coffee
You’ll need
Extra-strong Steeped Iced Coffee Concentrate (allow bag to steep a few extra minutes)
Sweetened condensed milk OR evaporated milk OR half-and-half
Ice
Ground cardamom
Directions
- Prepare basic Steeped Iced Coffee as above.
- Pour into tall glass over ice.
- Top with your choice of sweetened condensed milk, evaporated milk, or half-and-half, but DO NOT STIR. Sweeten to taste.
- Sprinkle with ground cardamom
- Steeped Spiked Iced Coffee
You’ll need
Steeped Iced Coffee Concentrate (see above)
Liqueur of your choice: hazelnut, orange, Irish cream, amaretto, etc.
Ice
Sweetener or creamer (optional)
Directions
- Prepare basic Steeped Iced Coffee as above.
- Pour into tall glass over ice.
- Stir in 1 shot of liqueur.
- Sweeten and top with creamer to taste. Stir and enjoy.
Steeped Coffee focuses on every detail from farm-to-cup and beyond
Steeped, Inc. based in Santa Cruz, California, is a Certified B Corp and Benefit Corporation focused on every detail from farm-to-cup and beyond, to bring people the most convenient, quality, ethically sourced, and sustainably packaged products available.
Steeped is the new standard in coffee helping to make quality coffee more accessible through its proprietary technology and Steeped Brewing Method that is licensed to over 450 of the top specialty roasters around the globe. Steeped delivers 100% freshly roasted, precision ground, and nitro-sealed specialty coffee pre-portioned within Steeped Full Immersion Filters.
Steeped Coffee is the simplest way to make a perfect cup of coffee by just adding water, with no machine needed. Welcome to Coffee Simplified.
Steeped Coffee is available through KeHE, as well as on Amazon with Prime Free Delivery, at premium supermarkets, luxury hotels, and offices with craft coffee and at-home services.
For more information, visit steepedcoffee.com.
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