Author

About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.com

Taste the Secret to Oregon Wine with Winemaker Aaron Lieberman from Iris Vineyards

Taste the Secret to Oregon Wine with Winemaker Aaron Lieberman from Iris Vineyards.

Sure, Oregon Wine is world-famous for its Pinot Noir.  And rightly so, as the area produces incredible expressions of the varietal.  But that’s not all they can do. 

Award-winning winemaker Aaron Lieberman wants the world to taste and discover all of the incredible wines from the area including Iris Vineyards’s new Pinot Gris which has won acclaim several years in a row.

Oregon Wine

 

Today, Winemaker Aaron Lieberman from Iris Vineyards sits down over zoom to talk about his inspirations, his favorite wines, food pairings and what’s next for Oregon Wine.

 

The conversation has been edited for length and clarity.  Find the whole conversation on our YouTube channel.

 

There’s so much to go over with you because you’re in a great area of Oregon.

Last year we had the privilege of covering the 2022 McMinnville Wine Classic, your Pinot Gris won Best in Show and Best White varietal.

 

According to press announcements it’s the first time ever for a Pinot Gris. What was it about that bottle and that year that brought you so much acclaim?

 

The vintage we won that on was the 2020, and I think our Pinot Gris is fairly consistent. So I actually personally felt that the 2021 vintage was better than the 2020. What I think is going on there is that in our growing area Southwest of Eugene we have our vineyard in what’s called the Lorane Valley. We’re a relatively high elevation vineyard compared to the rest of the Willamette Valley. We get a lot more hang time on our Pinot Gris, which allows more flavor development and preservation of acidity, as well as slower and lower accumulation of sugar.

So we ended up with a higher acid, lower alcohol wine that’s very expressive in terms of fruit flavors.

 

I wanna let our audience know a little bit about your background and what brought you to where you are today. Your education in soil and winemaking, but I hope you’ll touch on your Peace Corps time, and your work in Guatemala with soil education.

 

As I was finishing up my Bachelor’s Degree at Oregon State University, I became involved with a couple of different grad students, helping them with their research projects, basically. At the beginning of my junior year [I had already] switched my major from Pre-Vet to Crop and Soil Science.

So the projects I was working on with these grad students involved soil research. One of these grad students had been in the Peace Corps and talked about it frequently and also had a professor who had been in the Peace Corps. They both inspired me to look into it and do it.

I ended up going to Guatemala. The project I worked on was called Corn and Bean Seed Improvement and Post Harvest Management. We were trying to counteract the invasion of commercial corn seed into Guatemala and Latin America. It’s replacing the land raise varietals or the traditional varietals of corn. We were working with those traditional varietals to improve their performance in the field by selecting the plants that were growing well and were the most disease resistant.

The program started four years before I got to Guatemala, so I was the third volunteer and we were really showing some really good results.

 

Something I love about winemaking is such a mix of science and magic, or science and artistry. And it sounds like science is very strong with your background and the magic that you bring to the bottle.

 

Yes, I would agree with that.

 

 

So let’s switch back from Guatemala. You’ve got some great soil types. Let’s talk about how you use the soils in your region to bring such delicious flavor, characteristics and aromas.

 

In our vineyard, we do have some Jory soils, and I think most people who know about the Willamette Valley know that Jory is the preferred soil in the region particularly for Pinot Noir.

Our vineyard is dominated by Bellpine soil. Bellpine is kind of an analog of Jory, but it’s formed in sedimentary rock rather than basaltic rock or volcanic rock. So there’s some significant differences in the chemical makeup of the soil that contributes to the flavor difference in our Pinot Gris compared to some others.

 

The last time I visited, what I heard overwhelmingly from the winemakers is you have to be okay with inconsistency year after year.

 

I want my wines to represent the area that they’re from and the varietal from which they’re made and different weather during each growing season as part of that representation.

So based on the weather and the level of ripeness of the fruit and what we’re tasting in the grapes before we bring them in, we will make some adjustments to how we do the vinification to try to push it in one direction or another, to be at least somewhat consistent.

 

 

Let’s talk about the wines themselves. 

 

Let’s start with the Pinot Gris. The comment I hear the most is white peach. That’s new. I usually hear pear, red apple peel, quite a bit of citrus.

iris vineyards

 

Commonly I get stone fruit comments on our Chardonnay. Whether it’s our still Chardonnay or our Blanc de Blanc.

 

Then there’s the Brut Rose, the Pinot Noir 2021, the House Red Blend. A lot of people will remember 2020 and how that vintage went for us. I refer to that year as the worst year of my life.

 

Let’s talk a little bit about what made it such a bad year.

 

We had beautiful weather during bloom. I started to feel like it was going to be a really great vintage. We’re seeing a really modest crop load and smallish berries, which leads to more fruit forward. Right around Labor Day, the major fires started. Smoke came into the valley for about two weeks which was extremely disheartening.

 

In the Willamette Valley that was really our first experience with that level of damage to the fruit. So a lot of people were scrambling, worried, and ultimately didn’t produce Pinot Noir in 2020.

We made less than we had planned. We applied some techniques to mitigate the smoke effect.

 

Can we talk about what you did to mitigate?

 

Well, there are two things that helped the most. One, we sent some grapes to California to go through a process called flash.  It’s a kind of thermovinification method where the must is heated to 80 degrees celsius and then pumped into a vacuum chamber that boils at a much lower temperature. The water and the skins of the grapes “flashes” to steam in the the vacuum chamber. That steam carries away a lot of bad things. Those things are responsible for the bulk of the smoke effect that you might find in a wine.

 

Then following vintage and some aging, we did some reverse osmosis to remove the smoke effect from the rest of our wine.

 

At the tail end of vintage, I had surgery for appendicitis. As I was about recovered from that, I got covid right at the end of 2020.

 

Fortunately ’21 and ’22 were very similar to 2020 and how the vintage started and ended up, we had some really beautiful fruit and beautiful wines. I’m really excited about ’22 based on what we have in barrel right now.

 

Some people approach wine from a food and wine pairing point of view. I’m not sure if you are a chef or a home cook, but do you have any suggestions for great food pairings for some of your bottles?

I think with our Pinot Gris, I really enjoy seafood.

It’s really good with salad. Brut Rose, I always say if you’re making a dinner and you’re not quite sure what wine to serve with your dinners sparkling wine is always a a crowd pleaser. It’ll go with dishes from salad to steak or pizza. The acidity of sparkling wines makes them really versatile in any kind of food. Fatty foods in particular pair well with more acidic wines, kind of a palette cleansing.

For our Pinot Noir, traditional pairings like salmon and chicken.

 

When you’re going through a year, from growth to harvest, what are the traits or elements that get you excited saying it’s gonna be a good year?

 

Last spring we had a couple of fairly severe frosts after bud break and it was an interesting year because of that. We ended up, to everyone’s surprise, with a vintage that was quite nice and yields that were not really affected by the frost. The vines bounced back with their secondary and tertiary buds set fruit, set a really good crop. We got a nice batch of wine out of it.

If we get into harvest in the rainy season, sometimes your hand is forced and the grapes start to get ripe, the skin softens an they become more susceptible to botrytis and other bad things that you don’t want.

 

But ’22 was nice. We weren’t really forced right up until the end. Around October 20, we had the first big rainstorm come in. 20% of our fruit still hanging. We brought most of it in before that big rain.

But I think we had really good ripeness even at that point.

You’ve been doing in-person and zoom wine tastings, do you have a favorite part of that wine tasting process?

 

My favorite part, without a doubt, is just when I see somebody tasting my wine and the look on their face shows me that they’re really enjoying it. That’s a big reason why I’m in this industry, what we do makes people happy.

 

Do you have a certain memory of including either your wine or someone else’s wine in a great celebration?

 

Several memories. My father and I had a wine business of our own from 2002 to 2015. [A few years in] we had a celebration at a steakhouse in Portland. I ordered a Puligny Montrachet off the menu. I still remember that wine quite vividly and how impressive it was. That changed my mind about chardonnay in some ways.

 

In Oregon, there’s a lot more chardonnay coming out of the Willamette Valley now is a good thing, but it’s still been an uphill battle for producers to get that chardonnay wine passed the gatekeepers, the distributors.

You go to a distributor and they’re like, “Everybody drinks California Chardonnay or white burgundy. They don’t know about Oregon Chardonnay. And when you say Willamette Valley, everybody thinks Pinot Noir, which is great. But we’ve kind of pigeonholed ourselves with that. There are a lot of other nice things that can come out of this valley like Pinot Gris and Chardonnay. So we have some work to do on the marketing and publicity to let people know.

 

Any lessons your winemaking team has learned this past vintage that you can share?

 

 I think that happens every year. Let’s not assume that I know everything because I learn stuff every year as well.

One of the things that I really stress with people who are working for me during harvest, is the importance of fermentation temperature.

 

It’s with white wine, with aromatic whites in particular. You really have to keep the temperature under control. Yeast likes to get hot and ferment fast, so you have to keep those ferments cool, whatever the method is if you’re in stainless with jacketed tanks or if you’re in barrel and you’re taking the barrels outside at night or wetting them down to keep the temperature down. It’s super, super important.

 

With the white wines, you get a temperature or a fermentation that’s too hot and you end up with a wine that’s like generic white wine. It doesn’t have varietal character left in it, that’s something I stress a lot.

 

Then when you talk about red wines, the style of red wine that you’re making is so dependent on a lot of things, but temperature is a big thing. So if you do a cool ferment on a red wine, you’re going to have a red wine that’s fruit forward and aromatic, but it’s not going to be very extracted. It’s not gonna have a big tannic backbone to it. In that way it would be out of balance.

 

Like with our Willamette Valley Pinot Noir, we do a couple of different fermentation methods that end up having different peak fermentation temperatures and then we blend them together to get a wine that is crowd pleasing, easy balanced. So one of my big things is temperature.

 

Are there any topics in winemaking that you wish got more attention? 

 

The fact that I don’t do this alone. If I didn’t have a team behind me doing the right thing and supporting production in the winery, starting with our vineyard and our vineyard manager, who is amazing, grows amazing fruit, all the way through to the marketing team selling the wine or promoting the wine and the sales team selling the wine. I think it’s really important for people to understand that it’s really a team effort. I’m the winemaker, I get the publicity, I get the recognition but there’s no way I could do it by myself.

 

I’m sure you talk to young winemakers all the time. Is there one huge piece of advice you would give a young winemaker from all your experience?

 

A big thing would be, and I’ve made this mistake when I was a young winemaker, if you’re about to do something to a wine and you think you know what you’re doing, but you’ve never done it before, make a phone call.

 

Ask another winemaker that maybe has had the experience and has done that. You’ve got a 5,000 gallon tank of wine and you’re gonna do some kind of adjustment that you’ve never done before. Get some information first.

Building network, building community, reaching out to those with either more experience or more diverse experience.

 

Yes. And in most wine regions, it is a community and people are happy to share their information to help the next guy out. Because ultimately, if we’re all making really good wine in the Willamette Valley, that enhances our reputation as a region. So I think it would be a big mistake for us not to share information.

 

Let’s talk about where people can find more information. 

 

On Iris Vineyards website and social media. Our website is IrisVineyards.com and our handle on every social site is @IrisVineyards.

So thank you again for your time, and it was, it was great to have this conversation. 

Thank you, Joe. I really appreciate your time.

Perfect Wines for Summer, Wine Experts Mike DeSimone, Jeff Jenssen’s new book White Wine Book, available on Amazon now

Perfect Wines for Summer, Wine Pro’s Mike DeSimone and Jeff Jenssen’s new book White Wine Book, available on Amazon now.

Summertime is hot weather, light meals and playing outside.  All of which pair incredibly well with white wines.

That’s why Mike DeSimone and Jeff Jenssen decided to write a book featuring 1000s of white wine grapes that wine lovers should try.  Some are very common, some are very obscure. But they’re all worth a taste – seriously.

Mike DeSimone, Jeff Jenssen's new book White Wine Book

Mike DeSimone, Jeff Jenssen’s new book White Wine Book

 

Today Mike DeSimone and Jeff Jenssen sat down (over zoom) for a conversation about wine, travel, food and more!

Note: the below interview has been edited for length and clarity.  The full interview is available on YouTube, with clips in this article.

We’re talking about your new book “White Wine” today, available now on Amazon and we have a lot of questions. But first, welcome to the conversation and thank you both for being here.

Thank you. Thank you. We’re thrilled to be here.

For anyone who’s new to wine, these two are absolute wine GOATs. They’re the experts. They’ve written some great books in the past, and their new book is absolutely amazing. Over the past week I’ve had the chance to show it to a lot of people in my life and what I’ve loved about it is everybody from the wine geek all the way down to people who are barely wine drinkers, have all found really interesting reasons to love the book.

In the book you mention the word “invitation” several times. You include casual tasting instructions, the food pairing index, the white wine checklist. You do such a good job of making the wine approachable.

 

 

How important was it when you were building this book, the idea of making it approachable?

 

Wine always is very mysterious to people. And it doesn’t have to be. We really believe it. It’s kind of like our mantra. Open up a bottle of wine, sit around a table together, and there’s some conviviality and communal, you know, and, and communality in that bottle. So when you sit down in a circle and you’re having a glass of wine together, all of a sudden, we’re not so different.

So one of the things that we really wanted to speak to is to make wine approachable. One of things I really appreciate what you just said, is that people from all levels, from wine geeks to wine novices, we specifically set out to write this book with enough information that the geek will be really happy and enough information to intrigue the novice to wanna learn more.

We’ve always said this is the kind of book that you would buy for your Dad who happens to like wine, or you would buy it for yourself or buy it for a girlfriend or a buddy that wants to learn more about wine.

But I will tell you that we’ve been honored; our last book, Red Wine (amazon.com), was actually suggested reading list for people who were studying to become Masters of Wine. So we wrote this book with that idea in mind because we’d like this book to be a reference for Master of Wine students.

 

 

I think a lot of people may not realize just how much wine you might taste in an average year.

When we are tasting wine, whether it’s for a book like this and we’re trying to decide what gets include, or when we’re writing our articles, it’s very easy for us to open up 30 bottles in a day.

But there’s also traveling, going to wine regions, and walking into a winery and visiting four wineries a day where people can pour you anywhere between 3 or 4, up to 20 glasses.

One of the things that we have to make a distinction is how much wine do we taste and how much wine do we drink.

Because when we taste wine, we may open 30 bottles, but you just have a sip, you swirl it around your mouth, you get your impression, and then you spit it out. So you can actually taste 30 or 40 wines in one sitting. The alcohol that you actually absorb in your mouth is probably equal to one glass of wine.

We really have to maintain our wits about us when we’re writing books and tasting notes. And then out of those 30 wines, we’ll choose one or two to put in the fridge and drink with dinner.

So the difference between drinking the wine and tasting the wine is a big difference. Our neighbors absolutely love us because we have these bottles with [2 inches] out of it and put the cork back in and give it to them. So they’re very, very happy. But I think one of the things that we had to do for this book is taste.

There’s about 2,000 recommended wines. I’m gonna say we we tasted close to 5,000 [wines]. Not everything made the cut.

 

 

That’s incredible. So speaking of those 5,000, how do we prevent palette fatigue?

 

One thing for both of us is we both drink sparkling water.

Also, we eat very simple things just to clear the palette, wipe some of the tannins from it. We’ll eat sliced baguette or plain water crackers. That kind of thing. Also, try to break it up. Don’t drink the same style of wine over and over, because you’ll stop noticing the subtleties between them.

It’s training too. I can’t run a marathon tomorrow because I haven’t trained for a marathon, but I can taste 30 wines or 40 wines tomorrow because I’ve trained my palette to discern the differences. So it’s kind of like an athlete, it has to do with training to prevent fatigue.

 

 

So staying on the idea of tasting for a second, how do we talk to a winemaker? Any tips for a less-experienced wine drinker?

 

One of the first, and an easy question to ask, is how much did you make of this wine? Because that actually gives you an indication of how special the wine is, right? If somebody says, ‘Oh, we make a million bottles of this every year.’ Maybe it’s not so special.

If they say, ‘Oh, we only made 2,000 bottles of this and it comes from one special vineyard, that sometimes opens up the question of how special it is.

Another question is, if it’s a blend, if it doesn’t say on the bottle that it’s Chardonnay or Pinot Grigio, and you just know that it’s a white wine, you can ask what grapes are in this.

But people who visit wineries should ask questions. Take that as an opportunity to learn. Read the book White Wine, get some knowledge, and then you go to a winery, go out to California, go to New York State, go wherever you go, and visit a winery and talk to the winemaker and talk to the people who are responsible for making the wine. They’re very generous with their time. They want you to be informed and they want you to enjoy their wine. So do your homework and then learn some more in person, and then go back and read our book again, because you’ll learn a little bit more.

 

Your White Wine book is a mammoth undertaking. There’s a lot of information in there. How did you create all of this?

 

I think actually we were lucky in that we’d already written Red Wine. We worked with our publisher. We actually walked in, knowing that some of our prior books were a little bit text heavy, and said, ‘Hey, we want to do some graphics. For the flavor profile, there might be a picture of a peach and a rose and a lemon. For the food pairing, you’ll see a little plate of pasta and a pig and a steak.’

We worked with the same editor again. We had the structure already so that was a blessing.

When our editor came to us and said we want to publish this book, we were so excited. But then we looked at each other and said, we don’t have a lot of time to write this book. Let’s let, how, how are we gonna do this? You know? So we divided and conquered.

If you love wine, you’re gonna love this book, whether you’re a novice or above.

 

 

My old boss used to tease me because back then I enjoyed white more than red. Why doesn’t white get the respect that red does?

 

You know, you’re very right. We had to fight for this book.

I’m an equal opportunity white wine and red wine drinker and rose, because there are wines for different occasions. Sometimes when you’re having a big heavy steak, you want a red wine, but a lot of times we’re trying to eat lighter, more vegetables, lighter cuisine. It’s summertime now.  Lighter white wines really go with those foods.

 

There’s so many grapes in this book. Is there one lesser-known grape that you want the world to know about because it’s an amazing discovery?

 

We have a holiday coming up this weekend. By the time this is posted, it will just have passed. This coming Sunday is International Pošip Day, and Pošip is a wine from coastal Croatia. It grows in Dalmatia and on some of the islands. It’s this wonderful, delightful, fresh, crisp, citrusy white grape from Croatia that we don’t see a lot of in the US. It’s in more major urban markets. It’d really worthy of attention.

Were there any unexpected surprises as you created this book?

 

When we did Red Wine, we did single varieties and regional blend styles, like Rioja which can have three or four different grapes in a bottle and Bordeaux can be up to six different grapes. That actually includes sparkling wine we covered in Red wine.

We covered only nine regional blend styles and 41 single varieties in White Wine. I just did account. I believe we have 14 regional right grape styles. So things like White Bordeaux, White Rioja fall under a style that’s not necessarily one grape.

Is there a message that you haven’t been asked that you would love to share with a wine loving audience?

 

You can always learn something. Keep learning, keep asking questions.

Sometimes there are some really interesting questions that people come up with.

We are wine experts, we’re authors of six wine books now. We write for different publications. We’re mast head at two different magazines, so we really kind of know what we’re talking about, but we don’t know everything.

So, being able to understand that and admit that, wine is a continuous, ongoing journey and learning about wine is what makes it very exciting. So I’m really happy to have been on the journey so far and I hope have a lot more years on this journey to learn more about wines I’ve never tried.

So thank you so much for your time. Tell us where to find you, where to follow you, your social media websites.

 

We are on Facebook and on Instagram as World Wine Guys. We have a website, www.WorldWineGuys.com for a lot of our articles and videos we’ve done over the last 13 -14 years.

Go to www amazon.com and put in three words, white wine book, it’ll pop up.

And then as you scroll down under, ‘Usually bought together.’ It’s our white wine book and our Red Wine book.

We have some friends that have written some great books, Wine Folly, Jancis Robinson.

We’re not the beginning and the end of wine knowledge. There are so many of our colleagues that we respect deeply. So there’s a lot to learn from everybody.

All I can say is that’s what we’d like for people to learn more, enjoy wine, open a bottle of wine with your family and friends and you know, we kind of drop all of our guards, we drop all of our pretenses and the world will be a lot better place.

The Magic of Italy’s Trentodoc Sparkling Wine, Giacomo Malfer Reveals Their Tasty Secret

Italy’s Trentodoc has a history of producing incredible sparkling wine, Giacomo Malfer reveals their tasty secret.

We had the chance to sit down with Revi Trentodoc’s Giacomo Malfer to talk about the Italian Trentino region, their multi-generational family business, favorite foods, and of course their legendary sparking wines.

 

Listen to the podcast here:

 

 

Giacomo, Can you share some of your favorite memories that include a wonderful sparkling wine celebration?

 

I’m very happy to talk about Revi and my family and my world. One of the best memories that I remember with sparkling wine Trentodoc was my 30th party. I invited a lot of friends. The bottles, one by one [were poured and put] on the floor [lined up] around the house. But, the most important thing was the joy, the happiness, to enjoy that party.

 

 

In history, Trentodoc sparkling wine is the best product for celebrations. So celebrating my birthday or other important things in life is one of the best things that we produce of that kind of product can make because We work our life to produce something people enjoy the best highlights of the life. So what’s better? And one of my best memories is my 30th birthday party.

 

 

You mentioned celebrating with your family. Tell me what it’s like growing up in a winemaking family.

 

Paolo, my father, for me is a common star because when I was young, I never wanted to go on with the winery. It’s funny to know because today it’s my life. Sometimes [I feel like] it is my girlfriend. Francesca is my real girlfriend. So it’s matches perfectly now with my life and with my private life.

Courtesy of http://www.revispumanti.com/

 

Someone said that if you love your work, you’ll never work a day in your life. I think that idea is very important. As I said earlier, there is something very beautiful about making something that people used to celebrate.

I remember when my father Paolo would talk about wine and producing wine, his eyes would shine. That shine was one of the first things that was useful for me to start and work in the wine industry. I remember that Paolo said to us to do what we wanna do, not follow the winery. Because it was his passion, not his first job. He said, ‘this is my passion. I want to work with Revi as a passion.’ In fact for 30 years that was not his job. He started when he was 13 years old.

He was in a classroom with only females.  He found a book with an article on Dom Perignon. He came home and asked my grandfather [for] some white wines because we were an agriculture family. And he said, I wanna make champagne now. And my grandfather laughed, because my Dad was just a young boy. But you know what? He said, okay, you can try a very small batch.

My grandmother made bread each week, so Paulo asked my grandmother for some yeast, and put it inside with the sugar.

And on Christmas of 1963, my family enjoyed the holiday with methodic champagne noir. Because in Italy at that time we could name the methodic champagne, the classic method with the second fermentation in the bottle. And so after that, he studied at school, and then he started with Revi in 1982. And for 30 years it was his hobby.

I believe it was one of the most important things, to grow up with passion, in my father, in my brother Stefano and in me, because he’s never forced us to follow that.

We both studied economics. But I remember many memories about when my grandmother would take the broth to the people who helped my father in the winery. I have some memories that is between the brain and the heart. I believe that premise was the first seed to grow the passion. After that, my brother Stefano, the producer and manager; we followed because we were tasting all the time with my family together. We are looking for a very clean, very fresh identity wine of our region.

The best thing that I believe our father gave us is a way to read the wine world. This is the identity. We always want to find in Revi our territory. He was one of the first to produce the zero dosage. We have been producing zero dosage or pas dose, you know, that is the same since 1983. The first harvest of the first vintage of pas dose Revi was 1981. It was very, very uncommon for that period, even just five years ago it was uncommon. But 40 years ago.

I believe inside that particular label is the philosophy of our winery, and we want go on with that. So the second generation, me and my brother Stefano, for sure, we wanna follow that.

 

There’s a lot less magic in economics than there is in sparkling wine. Was there a moment when you realized, ‘I need more magic?’

 

Yes, I remember. When I was 13 or 14 years old, and I was helping my father in the vineyard, I didn’t like it because it was very warm and some activities were very slow. My friends would go to the swimming pool, and I was with my father. So I said, I want my office, with my shirt and air conditioning and not be here.

But at the end, I really love the people and finding magic. Because it all starts from a piece of wood and arrives at the end in a bubble, in the most beautiful moment that you put that wine in a glass and enjoy with your friends and your family.

There was not a very clear moment when I changed my mind and said no economics, but wine making for sure.

I made the commercial part of the winery. So economics is important and now it’s the economics of a winery. I found a very good way to have a little bit economics and stay in the best [wine] world.

I always tell my friends and my girlfriend, we are working for something that others work for the Saturday night or the Friday night. That is super beautiful, because celebrating is the best thing. To enjoy life is to celebrate the big things and the small things. The small things could be simpler, pizza with friends.

 

I think the theme that I’m learning is the magic of celebration. Let’s seque to the magic of your region.

 

Yes, for sure. The [Dolomite] mountains area is one of the important things. And thanks to the mountain region, we can have the freshness, the aromas that come up from the difference in temperature between day and night.

At the same time, we have a region that goes from 200 meters in altitude over to 700 meters. More than 70% is over 1,000 meters in altitude. So it’s a very mountain region. And the valley also is a mountain valley, because the fresh air comes down from the mountains and goes through our vineyards. That’s increases the performance and the structure we find in our glass of trentodoc.

Wine Enthusiast awarded us as one of the best wine areas for Trentodoc because we can have the maturity of the grapes, and at the same time we defend the freshness. So we have a balance between the complexity, the perfumes, the aromas thanks to the mature grapes. We don’t forget and lose the freshness, the acidity freshness, very important to enjoy, because at the end, one bottle, one glass, you have to drink to enjoy it.
Another thing that is important here is the soil, limestone, there are different soils. And that gives us some different shades about Trentodoc. This is one of the most important things not only here in Trentodoc, but in the wine world.

Drinking is a way to take a trip in your life. It’s very nice to drink the same wine, the same grapes in the same area, but at the same time, find something different. Not only because its comes from different wine growers, but because the soil, the terroir.

For example, Albano, the small village where I come from, where Revi was born.
Re Vino [translates to] “king wine”, because it was one of the best areas in Albano, my village, to produce grapes for wine. Albano was named from Veronelli, one of the best and most important, wine journalists in Italy.

Why? Because many private people in the area made their own classic method, sparkling wine. It was an agricultural village, but they didn’t make only still wine. They made sparkling wine. So that is the terroir. That is the the know-how, the idea of one place, not only the type of soil or the wind.

 

Here in Trentino, in our vineyard we have some of the best soil, Cavaliere Nero.
Cavaliere Nero is 100% Pinot Noir, it’s clay and red marble. Now red marble was the motherstone. And we have clay. It is a very important Pinot Noir. It is a very important red pinot noir dressed by the bubbles.

 

Sticking with the region for a moment, tell us about what’s it like living in that area today?

 

It’s a mountain region so we have ski slopes we can enjoy in the winter season. But the mountains are really magic during the summer. On my summer holidays, I want to go to the sea. We have one of the best lakes in Italy, Llago di Garda.

 

 

A few weeks ago there was the Gambero Rosso event, where I tasted your sparklers for the first time. Let’s talk about the bottles.

 

You tasted the classic one, Revi Brut Trentodoc, the Revi Reserve 2012.
Revi Brut Trentodoc has 40 months on lees. Both are Chardonnay and Pinot Noir.
The Chardonnay grown here in Trentodoc gives very good aromas, good acidity, good freshness. Pinot Noir in more in altitude, gives us the body.

Courtesy of http://www.revispumanti.com/

 

In the Pinot Noir of the brut, it’s only for the body. Not for the structure.

With aging, the wine comes out with notes of Pinot Noir. In fact, in the Reserva 2012 or other Revi, when it stays many months on the yeast, you find the perfumes of the Pinot Noir, we have the classic line: Revi Brut, Revi Rose, Revi Dosaggio Fero. They are all made with a cuvee of Chardonnay and Pinot Noir. 20% white and more in the rose, because we have 70%, helps us to give a lot of structure and body.

Chardonnay is a major part of it and that is very important for the Brut as for the Reserva, because it gives us the freshness in the Reserva.

People always ask me which is my favorite, the Brut or the Reserva?

It really depends. It depends on the time of day and my mood. In the summer when it is warm, I like really a glass of fresh Brut classic, because it’s simple. I want to chill out a little.

Then on the same day at dinner we drink a glass or a bottle of Reserva tasting and pairing with some foods.

With the Brut, the tasting notes are apples. One of the classic notes. Toasted nuts. All very light and delicate.

If you ask me what to expect if you taste a glass of Revi Brut, you have to expect some fresh apples, some flowers, a little toast, and freshness and joy on the palate.
For the food pairing, some salami or fromage, very simple aperitivo that you can have in your house.

One of the best pairings that I really love is with pappardelle or a pasta with white ragu and parmesano, because it’s delicate and a little bit salty. Parmesano’s taste is not so aggressive, it’s also delicate. And with the Brut I love a lot.

I love pappardelle, I love pasta for sure. I’m Italian, you know, so… I’m a pasta lover.
Thinking about Reserva, you can really go all over the world with the taste. You can also pair with fusion cuisine, you can have some more taste.

In our Reserva, we have the structure, the body, the complexity at the same time, the very freshness. So you can enjoy that glass with some fatty foods, because it’ll clean up your mouth and have structure. Carpaccio, branzino, fresh fish.

Is there a unique or surprising food that you wouldn’t traditionally think pairs well with your wines and yet it did?

I love surprising myself with pairing foods. As you were talking, I was thinking of risotto with porcini, with gouda.

During the [pandemic] lockdown I stayed with my family and during our Sunday meals, we had a violet rosemary [herb sprig] inside a glass was amazing.

I believe, one of the best important things, if you are in a winery, in a restaurant, you have to taste and try. Be curious.

Something we really aim for with our audience is helping someone who’s curious and eager, helping them understand what they’re trying so they can have more appreciation for the taste and the flavor.

 

 

 

Can you walk us through the process of the classic method?

 

The first part, it’s common, like still wine. You grow the grapes. It’s very important to have high quality raw materials at the start. Then you have harvest after one year. Then you press, you have the first fermentation, that is the vinification.

The very important different thing about sparkling wine and a classic method, for example, in 100% Chardonnay is when you want to have a chardonnay for a base of sparkling wine, you have to have more acidity. So your harvest is a couple of weeks [earlier]. It depends on the velocity of the maturation.

But we can say between one and two weeks before, because you have to preserve the freshness, the acidity.

Then after harvest, you have a different vinification. It depends if you want to, to make a rose or a white wine. In that case, you have a maceration on the skin of the grapes of Pinot Noir. If you want a Blanc de Noir, a white wine from Pinot Noir, you have to separate the skin of the grapes, from the juice.

After the first fermentation we make the cuvee. We sit with my family and taste, and discuss which kind of chardonnay goes inside with some percentage of Pinot Noir.
For example, we talked about the Revi Brut and 80% of Chardonnay, and 20% Pinot Noir. So [a blend of] Chardonnay 1-2, and 7 with 20% of Pinot Noir or a [blend of a] couple of Pinot Noirs, it depends on the vintage of the year.

After that, we put inside the Liqueur de tirage, so yeast and sugar, like [if you] make bread. You put all inside a bottle and you cork. So, the yeast starts eating the sugar and give us the bubbles.

That activity let’s the yeast work.

One important thing for Trentodoc it it’s made with only grapes of the Trento area: Chardonnay, Pinot Noir, Pinot Meunier and Pinot Blanc.

First of all, we use Chardonnay and Pinot Noir. In Revi we use only Chardonnay and Pinot Noir.

To be Trentodoc, it has to stay on the lees, for a minimum 15 months. To be Vintage Trentodoc, it has to stay for two years, 24 months. We have two years on the grapes of just one harvest.

For example, the 2018, to be Reserva Trentodoc has to stay minimum three years on lees, so 36 months with just one harvest.

After that, we have the bubbles inside the bottle, also the yeast. So we have to make the. [Years ago] we made it all by hand, today is automatic. It’s useful to clean up the wine from the yeast to have at the end of this activity a brilliant sparkling wine. Then we have the disgorgement. The isgorgement is made with glass, so we freeze that part of the yeast.
And with the pressure between six and seven bar with the disgorge. So we open the bottle, the pressure pulls out that cork freeze of yeast, and we have a very brilliant, sparkling wine.

If we don’t add [anything] because, sparkling wine is special wine, because we can add sugar, and with the sugar, we can define the type of Trentodoc sparkling wines who had, for example, de Natura, de Dossagio Ferro, after we have the extra Brut Brut, and go on with more sugar wine.

We can add something to create a very secret recipe of each winery. At the end, a couple of month minimum to recalibrate the sparkling wine, with this liquor disposition. We have the magic done. From some grapes to a glass full of emotional, nice moments and full of bubbles.

Outstanding. The magic and the science involved,.

Our payoff is when magic and technique meet, because that is sparkling wine.

 

As we wrap up, where can we find Revi, browse and shop?

 

I wanna ask your audience to be our ambassador. You have to go and ask [restaurants and shops] about Revi. When you find Revi, you have to try Revi.

When you don’t find Revi, you have to ask for it.

You can find us on Instagram and on our website Revi.com.

KosherPalooza Comes to NJ Meadowlands June 28 – Save Your Appetite for An Unforgettable Kosher Culinary Adventure

KosherPalooza Comes to NJ Meadowlands June28 – Save Your Appetite for An Unforgettable Kosher Culinary Adventure

Get ready to explore every corner of the innovative and ever-expanding kosher universe! You (and your appetite) are invited to a massive celebration of all things kosher with hundreds of food brands, cookbook authors, influencers, and experts, all under one roof.

KOSHERPALOOZA

takes place Wednesday, June 28 at the Meadowlands Expo Center in Secaucus, NJ.

 

KosherPalooza Comes to NJ Meadowlands June28 - Save Your Appetite for An Unforgettable Kosher Culinary Adventure

KosherPalooza Comes to NJ Meadowlands June28 – Save Your Appetite for An Unforgettable Kosher Culinary Adventure

Known as—what else?

KOSHERPALOOZA

this first-of-its-kind festival for foodies, hosted by Fleishigs Magazine and Powwow Events, takes place Wednesday, June 28 at the Meadowlands Expo Center in Secaucus, NJ.

Chanie Apfelbaum

Chanie Apfelbaum will be at Kosherpalooza

 

The full-day extravaganza is packed with events like Chopped-style cooking competitions, cooking and mixology demonstrations, wine tasting classes, exclusive book signings with renowned cookbook authors, and informative panel discussions. Visitors are also welcome to hobnob with some the top kosher creatives and influencers from across globe.

 

Of course, it wouldn’t be KOSHERPALOOZA without bites and sips!

 

With a wide range of exhibitors—from restaurants and visionary startups to the classic brands your grandmother grew up with—expect an endless offering of products from across the kosherverse.

Among the bites and sips are more than 100 booths including

The Cheese Guy, Prairie St. Prime, Jacks Gourmet, Holy Wagyu Meats, Kosher Valet, Bethel Creamery, Royal Wine Corp., Pizza Biza, Bread and Batter, The Nuttery, Pelleh and so much more.

 

Danielle Renov

Danielle Renov will be at Kosherpalooza

So , who’ll be there?

The lineup includes noted kosher cookbook authors and influencers Kim Kushner, Levana, Naomi Ross and Paula Shoyer who will be cooking up a storm and competing a la CHOPPED;

KOSHERPALOOZA Headliners including Chanie Apfelbaum, Danielle Renov, Gabe Geller and Dani Klein hosting and toasting

 

Games including blind taste tests, hot sauce contests, and a wine glass challenge, along with a panel of experts offering wine tastings, mixology demos, as well as People’s Choice for best new product.

 

It’s a full day of fun and food where you can sink your teeth into gourmet treats from featured brands, participate in panel discussions, see live streaming cooking demos, drink from among the finest wines and cocktails, learn from the best kosher talent, catch the latest news in the kosher restaurant scene, win prizes and giveaways, vote for your favorite products and hear from leading organizations including the Orthodox Union (OU) and Masbia, too.

 

Gabe Geller

Gabe Geller will be at Kosherpalooza

More than just the authority on kosher cooking, Fleishigs Magazine

 

More than just the authority on kosher cooking, Fleishigs Magazine serves up kosher like never before. Each of its eleven annual issues is a jewel box of triple-tested recipes, entertaining tips, food trends, Shabbat and holiday entertaining guides, in-depth chef spotlights, luxe travel features and more.

A feast for the eyes dedicated to the best modern cuisine, Fleishigs takes kosher to unexpected heights to reach and inspire the discerning chef, the food obsessed and budding gourmand in us all.

 

For tickets and further information, visit https://www.kosherpalooza.com.

NYC Wine: Vino Nobile di Montepulciano’s “The History Teller” led by Antonio Galloni, hosted by the Consorzio and Marina Nordic of IEEM USA – Wine Review

Vino Nobile di Montepulciano Master Class & Guided Tasting “The History Teller” led by Antonio Galloni, hosted by the Consorzio and Marina Nordic of IEEM USA.

Vino Nobile di Montepulciano has a long history and tradition of producing memorable bottles, so today should be a phenomenal event..

As expected, the room was crowded with curious and distinguished palettes.  Sommeliers, wine educators, wine critics, wine journalists, importers.

Vino Nobile di Montepulciano Region

The event featured Andrea Rossi, President of the Consorzio del Vino Nobile di Montepulcino and Antonio Galloni, Wine Critic & Founder of Vinous, who led the tasting.  

Andrea Rossi, President of the Consorzio del Vino Nobile di Montepulcino

Andrea Rossi, President of the Consorzio del Vino Nobile di Montepulcino

Rossi spoke about the Consorzio and Montepulciano while Galloni explained the Vino Noble di Montepulciano region with intrigue and excitement

The Vino Nobile production zone is positioned between Val di Chiana and Val d’Orcia at altitudes from 820 and 1900 feet. 

Antonio Galloni, Wine Critic & Founder of Vinous, led the tasting.  

Antonio Galloni, Wine Critic & Founder of Vinous, led the tasting.

The climate is influenced by nearby Trasimeno Lake, its soils composed of marine fossils, sandstone, salt rich clay and precious silt deposits.

The Sangiovese grape is locally called Prugnolo Gentile. Within their local Producer community, it’s name is mostly interchangeable. 

Montepulciano in Tuscany is the center for Vino Nobile’s vinification efforts where both vinification and aging takes place and are supervised  in the municipal area.

Vino Nobile is aged for a minimum of two years, including one year  in oak barrels;  and  three years total in order to earn the title Riserva.

Vino Nobile di Montepulciano Tasting

There were 11 wines tasted in total.  

“Alboreto”  Vino Nobile di Montepulciano 2020

“Alboreto”  Vino Nobile di Montepulciano 2020

“Alboreto”  Vino Nobile di Montepulciano 2020

From Fattoria della Talosa made from 100% Sangiovese. 

The vineyard is at 350-400 meters above sea level.  After a careful selection of grapes, from the last week of September to the first week of October, the fermentation time is about 15-20 days. 

Then malolactic fermentation is in stainless steel. The maturation is for 2 years in big barrels and stainless steel for another 2 months. The finished wine continues to be aged in bottle before release. An easy drinking win, hints of plum, blackberries, a kiss of strawberry and pepper. An excellent start to the day.

Vino Nobile di Montepulciano 2020 docg from Dei

Vino Nobile di Montepulciano 2020 docg from Dei

Vino Nobile di Montepulciano 2020 docg from Dei

Made from 90% Sangiovese and 10% Canaiolo. 

The soil is mostly clay with sand (tuff) and the vineyard is at 300 meters above sea level. Soft pressing of the grapes followed by spontaneous fermentation with the use of indigenous yeasts in stainless steel tanks at a controlled temperature. Maturation on the skins for 15 – 25 days with pump over’s. Aging for at least 24 months of which a minimum of 18 months is in wood. The wine remains in-bottle for some time before release. 

On the nose, hints of cherry, plum and violets with a hint of coffee and a touch of vanilla. Pair it with braised beef cheek with mashed potatoes.

“Asinine” Vino Nobile di Montepulciano Selezione 2020

“Asinone” Vino Nobile di Montepulciano Selezione 2020

“Asinone” Vino Nobile di Montepulciano Selezione 2020

Made from 100% Sangiovese.  

The vineyard is at 380 – 400 meters. The soil is clay and silt with embedded fossils. Fermentation is in stainless steel vats for 20 to 25 days with cultured yeasts from the vineyard. Malolactic fermentation in 6,000 to 8,000 French oak vats.

A vibrant wine with hints of red currant, cherry, strawberry, plum, violet.  Pair it with ribeye

“La Braccesca”  Vino Nobile di Montepulciano 2020

“La Braccesca”  Vino Nobile di Montepulciano 2020

Made from 90% Sangiovese and 10% Merlot.

The vineyard is at 290 meters. The soil is sandy loam. Each grape variety was harvested separately, de-stemmed and delicately crushed. Then transferred into stainless steel vats where alcoholic fermentation took place at a controlled temperature to preserve the fruit’s aromatic profile. Maceration on the skins for 10 days.  Malolactic fermentation.  Then the following spring, the bottles were aged approximately 12 months. Then bottled in spring 2020 and aged for one additional year in the bottle. 

Red currant, strawberries, cherries and a subtle hint of spice and vanilla. 

 “Vigna d’Afiero”  Vino Nobile di Montepulciano docg Selezione 2020 from Tenuta Valdipiatta

“Vigna d’Afiero”  Vino Nobile di Montepulciano docg Selezione 2020 from Tenuta Valdipiatta

“Vigna d’Alfiero”  Vino Nobile di Montepulciano docg Selezione 2020 from Tenuta Valdipiatta

Made from 100% Sangiovese. 

Vinification is in steel tanks at controlled temperatures. Maceration on the skins for 20-25 days. Daily pump over and délestage at the beginning and in the middle of fermentation. Spontaneous malolactic fermentation. Fermentation in stainless steel tanks for 20 days. Malolactic fermentation in stainless steel. The wine is aged in French barrels at 20% new oak for 18 months, then aged in bottle before release. 

A delicious and complex flavor.  Black cherry, dark chocolate, balsamic notes and a touch of vanilla   Pair this with duck, roasted and grilled meats.

Vino Nobile di Montepulciano docg 2020 Boscarelli

Vino Nobile di Montepulciano docg 2020 Boscarelli

Vino Nobile di Montepulciano docg 2020 Boscarelli

Made from 85% Sangiovese and 15% Canaiolo. 

Alluvial and sandy lime soil with silt, clay and stony structure. The grapes are picked manually. After de-stemming and soft pressing, they are fermented in oak vats. Indigenous yeast is used in the fermentation process that lasts about a week.  Aged in Slavonian oak casks, where malolactic fermentation occurs. Maturation takes from 18 to 24 months, then aged in the bottle for several more months before the release.  

Strawberry, blueberry and sage notes.  Medium body, medium tannin.  Suggested pairing:  grilled, roasted or braised meat and manchego or other seasoned cheese. 

Luca de Ferrari of Boscarelli shares stories and insight about their wine

Luca de Ferrari of Boscarelli

Vino Nobile di Montepulciano docg 2019 Avignonesi

100% Sangiovese.  

This bottle is even more special, as it employs Pied de Cuve, a process used by winemakers wanting to use wild yeast from the vineyard to ferment their wines. The process aims to build a population of viable (alive yeast) and vital (strong) in the wild yeast culture in a small volume of wine.

20-25 days of maceration.  Pied de cuve used for the first bath of grapes in advance, select yeasts which are naturally present on the skins.  Then these grapes become the basic yeast used for the fermentation.  At least 18 months in Slavonian oak barrels and then at least 6 months aged in bottle.

On the nose, strawberry and red currant with subtle vanilla and spices.  Well-balanced, medium body,  ripe cherries and plum.  Elegant tannin that creates a nice balance against the flavor and mouthfeel.  Surprisingly long finish. 

Would pair well with traditional Italian dishes, prosciutto, pecorino.    

“Tenuta Calimaia” Vino Nobile di Montepulciano docg 2020 Marchesi Frescobaldi

90% Sangiovese (Prugnolo Gentile) and 10% red grape varieties.  

Maturation in oak barrels for 24 months.  Bottle aged for 4 additional months.

Intense ruby red in the glass.  Nose is vibrant with cherry, sage, cardamom.  Dark chocolate.  Body is bold and velvety. Heavy tannin.  Long dry finish.

 

“Silineo” Vino Nobile di Montepulciano docg 2020 from Tenute del Cerro

Fermentation and maceration at controlled temperature with daily pump overs.

Goes through malolactic conversion then 18 months of aging.

Cherry and red currant on the nose.  Earthy, cedar, vegetal.

Pairs well with roasted chicken, and sharp cheddar.

"Messaggero" Vino Nobile de Montepulciano docg 2018

“Messaggero” Vino Nobile de Montepulciano docg 2018

“Messaggero” Vino Nobile de Montepulciano docg 2018

 

95% Sangiovese and 5% Canaiolo Nero.

The grapes are handpicked, fermented in small containers to facilitate extraction of the skins.  Fermentation is made with natural yeast, in full respect of the area, when the wine is still in contact with the skin, for 18-20 days.    Then transferred to Slovenian oak casks for 18 months, then 6 more months in oak.  During this period, they decant to make the wine clear and prepare for bottling.

The nose is pronounced with black currant, blackberry, blueberries, spice and leather.  Full body, medium tannin, long finish.

Would pair well with aged pecorino, ribeye and game

Vino Nobile di Montepulciano docg 2018 from Villa S. Anna

Vino Nobile di Montepulciano docg 2018 from Villa S. Anna

Vino Nobile di Montepulciano docg 2018 from Villa S. Anna

85% Sangiovese, Mammolo Canaiolo, 8% Colorino, 7% Merlot.

Fermented with a 20 day maceration.  Then 24 months in Slavonian oak barrels, French Oak, barriques.  After bottling, kept in bottle for another year.

Ruby in the glass, Dark cherry on the nose with tobacco and licorice.  Light body, medium tannin, dried cherry, raspberry, crushed herb, medium finish.

Pairs well with game meats, venison, seasoned cheese.

 

Honey’s Health Power is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way

The magic and power of honey is getting Rediscovered and Mellody Food’s Darko Mandich is leading the way

Honey has been a staple in my people diets for their whole.  As a result, many of us take it for granted.  But that’s changing thanks now.

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

Why honey? Was it a personal passion or where did the interest come from for you?

Honestly, at that time, it was a great opportunity and a very interesting company that had many different divisions all related to food and agriculture.

It’s my grandma’s fault that I got into the food industry because I remember when I was a kid, my grandma and my mom and dad, they were running a tiny tavern in the Mediterranean coastline.

Seeing people gathered around the food, seeing people running around prepping the food. In my family, whenever we would have guests visiting our home, there’s always gonna be like plenty of food. And I think that subliminally inserted in my brain. Even though I pursued business and entrepreneurship, that’s something that excites me. In the background of all of that was food. I don’t mind that because I’m a foodie myself.

 

Honey is being Re-Discovered. Why did honey become so important to us today?

 

There’s so many angles to that. If you ask consumers in the US their preferred sweetener is honey. Why? Because people understand that honey has the sugar part that gives you a kick, gives you energy; but honey also has a very exciting non sugary part to it, which makes it a better for you. I would say [it’s] the best sweetener out there.

Also, there’s something about the mythology of honey.

There’s this Greek goddess of honey. Honey has been presented as a divine product across many religious books in different religious and history is telling so many interesting stories about honey.

Around 200 years ago, they unsealed Egyptian pyramids, got inside, found a bunch of things, and amongst others there was honey in a pot. And you know what? That honey was edible. And no food in the world would actually stand against that shelf life because, [of honey’s ] special combinations of sugar acidity, pH. Now I’m nerding up.

 

But the thing is, honey is very special. It will never go bad. There’s kind of official shelf life to honey, but honey will actually never go bad.

And I think if you connect all these things and consumers looking for better solutions, looking for something that can satisfy them, not only on a taste, but on a nutritious level, honey [has] become so popular. I had a chance to witness this across my decade old career in the US and before that in Europe.

And look, I was very excited about honey. I didn’t know much about it when I joined that [first] company, but when I started learning about it, I was like, ‘Wow, this product is really amazing.’

 

Is the honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

Partnering with NYC 3 Star Michelin Restaurant Eleven Madison Park? How’d This start-up do it?

How’d a Start-up Partnerswith NYC 3 Star Michelin Restaurant Eleven Madison Park?

For most foodies, it’s a dream to even have dinner at a 3 Star Michelin restaurant like Eleven Madison Park.  But how do you go a step further?  Imagine being a food start-up company who gets to partner with a legendary New York 3 Star Michelin restaurant.  How’d they do it?

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

Eleven Madison Park is a 3 Star Michelin restaurant, one of New York’s most esteemed fine dining venues. How did you start that relationship?

 

Yeah, thank you for asking that question, because this is an opportunity to tell the story. It started at the beginning of 2022. We were busy with our process of making this honey. Still not having the final product and bringing it to the market, but we’re getting there. I was really excited with what our team was delivering at that time. And I started thinking, okay, at some point sometime soon we’re gonna have a sample, and who should test that sample?

The reason why this sample was important is because it was a one ounce jar, like a very tiny jar, but the cost of that sample was $300,000.

 

I was thinking who should open this? Who should be the person to taste this? And that week I came across this podcast featuring Chef Daniel Humm, leading one of the most well-known restaurants in the world, Eleven Madison Park.

 

[On the podcast he explained…] When covid kicked in, it taught him a lesson about the importance of the interaction of foods and the world around us, and how the stories around if the virus came from an animal. That inspired him to think more about the interaction between animals and people. And he took this responsibility as a chef to really think about what he wants to do next. And what he wanted to do was one of the boldest moves in the world. To transform a well-known restaurant that serves all kinds of products, including meat to a fully plant-based restaurant.

 

So this Chef from Eleven Madison Park, the finest French cuisine. [Food and fine dining] experts were very skeptical about that decision. But what I really cared [about as a person] at that time is that there was someone who took responsibility to reflect on his own role in the food industry. And that immediately connected me with my story of being part of the honey industry before working with bees, and now taking the responsibility to build the future that’s kinder and sustainable.

I said to myself, we have to get to this person. He should be the one to taste [our] $300,000 one ounce of honey made without bees.

 

So, I reached out to my network to [find ways to] send them a sample.

In that process, I got to learn a lot about high-end, Michelin Star restaurants and how they operate. It wasn’t going to be easy or straight-forward to do.

So my co-founder and I, we decided to book a dinner at the restaurant. They just re-opened and [so even booking a reservation was hard.] We flew from San Francisco to New York, show up as regular guests for dinner. We loved the dinner, we loved the food. And then we asked if someone from their team would talk to us, that was just the beginning of it.

They were very excited. They quickly assembled a panel of people and they wanted to hear what we had to say. For me, that was really amazing. That was a dream come true.

As a kid growing up in Eastern Europe and thinking about the impact I wanna make in my career, I never thought that I’m gonna be having a company in San Francisco and then pitching to the highest culinary authority of the food industry honey without bees.

That was the beginning of the relationship.

They are very careful around the food that they incorporate. [While] they are a plant-based restaurant, they don’t usually work with mainstream plant-based brands that they don’t believe in the level of their quality. So for us it was a big honor.

Seeing our company brand next to the brand of the best plant-based restaurant in the world is really amazing.

From the time you’re at the restaurant Eleven Madison Park that night to getting the deal, what did that journey look like?

What lessons did you learn from going through that process?

 

From the “cold dinner” to this jar, was hundreds of hours of conversations. And what I learned as a business owner is that conversations are necessary for trust to be built.

 

If there’s a culinary authority with 3 Michelin stars and so many awards, and [then another company] basically a new company, a startup, there’s a big dis-balance in terms of authority and brand equity and the image and reputation.

 

When they asked us how it’s made, let’s go beyond the ingredients list. Let’s show them the photos of the plants that we source. Let’s tell them a story of where these plants are found. Let’s tell them the story of the terroir. Because if you think about all these future of food products, all these companies creating the new industries, these companies are led mostly by amazing scientists who know how to make products in a different way.

 

But what’s very often forgotten, this culinary story, the story of terroir, the story of the plants around us. And I think the Eleven Madison Park team was amazed to see the other side. A bunch of experts who are forward thinking, who understand that we wanna advance towards a better process, a better product, but we also don’t forget the nature around us, and we are actually doing this for the nature that’s around us.

 

So I think that level of thoughtfulness, attention to detail, and our ability to go the extra mile for them, I think that paid off.

 

So all of that plus lots of patience because these people take time to move, these are the best culinary minds in the world.

 

When we would be following up, I would be adding more, “Here’s something more on that plan. Here’s the report on the bees. Here’s the video that we did.”

 

Last year in May, there was kind of a mid-step [in the process]. We pitched them this idea to partner for World Bee Day, which is May 20th.

 

So for May 20 2022, we pitched the idea of organizing an event at Eleven Madison Park and invite The Mayor of New York, investors, people from the business community, the United Nations diplomatic core. Invite all these people to taste Michelin star food made with our product, a specialty menu for dinner.

 

Is your honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

NYC, How do they actually make plant-based honey?

New York City wonders how bees are involved? How do they actually make plant-based honey?

Traditionally bees have a massive role in producing honey.  So, removing their support seems unrealistic, or does it?  And sure, scientists can try to explain it.  But can someone explain it in simple terms, in a way that a curious foodie could understand it?

Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

From a science point of view, how are you creating plant-based honey products?

 

The process has to start with philosophy. When people think about science, engineering and process, what comes to their mind is what’s the science? What’s the engineering behind that? What’s the process of making something?

 

But I would argue that every process, every science starts with a philosophy in the first place. So for us, our philosophy was there’s honey made by the bees in the market, the real ones, that product quality-wise is amazing, but has negative baggage in terms of how it’s made. Next to that, there’s fake honey. There’s basically adulterated honey that’s made by people taking fraudulent activities and blending a little bit of real honey and a lot of rice syrup.

That’s done outside of the US by people trying not to get caught. The third group are vegan honey alternatives, made out of tapioca, dates, maple, pure sugar. These products are just not honey. Trying to impersonate honey, but it’s not honey. It’s a legit product. It’s in the market. People can buy it.

What was missing is the fourth group, which is the category that we pioneered.

Honey, the product that has the composition of real honey but that doesn’t have any rice syrups, nothing that doesn’t belong to honey. But, it’s not made by the bees and therefore by default is vegan and plant-based. So that was the category that we started, and we didn’t start it only for vegans. Obviously vegans are our early adopters. They love what we’re doing. I’m vegan myself. But I want this to be an inclusive company and brand, and therefore we launched this for everybody. For everybody who likes delicious and nutritious foods. By choosing this you’re basically voting for those little creatures to survive on this planet.

You asked me about the process.

You wanna make honey only from something that in nature that touches bees and honey, it’s very strict. Our team studied a lot of different honeys, the different anatomy of the bees, the science behind honey production. Bees land on a flower, they suck up nectar. And there’s a couple of things in a bee’s anatomy. We came up with this proprietary process where we interact with the plants, we take different parts of the plants.

 

What’s really exciting and cool is we can take the whole plant, break it into different ingredients, and take parts of the plant that maybe bees don’t have access to, like its roots. So we take different ingredients from different plants. We have more than 30 different plants in our product that we launched and we created this process that is basically mixing all those ingredients in a food facility in a regular culinary approach, and basically create a product that looks, tastes, and behaves like honey.

Is your honey currently available at Eleven Madison Home?

 

This is the product from a direct to consumer collaboration. We just launched with three Michelin star, Eleven Madison Park in New York City.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

NYC Foodies want to know, what does Plant-based Honey Pair Well With?

LA Foodies want to know, what does Plant-based Honey Pair Well With?

You keep reading about plant-based honey. The environmental story, the nutrition.  But how does it taste?  What can you pair it with?  Let’s find out in an exclusive interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko.

 

You said you are a foodie. What are some incredible food pairings that you recommend with this honey?

 

When I like to talk about food, I always like to join food and beverage.

What does Plant-based Honey Pair Well With?

What does Plant-based Honey Pair Well With?

 

I’ll start with beverages first. I think this honey is perfect for mocktails and cocktails. It gives just enough of sweetness that someone is looking for in their alcoholic cocktail or non-alcoholic cocktail.

 

Will Plant-based Honey pair well With baklava

Will Plant-based Honey pair well With baklava

 

In terms of food, I would split it into savory and sweet. Sweet applications are my favorite, I just have a sweet tooth. My favorite dessert is Baklava because it comes from the part of the world where I come from. My wife, who’s a home chef, [used our honey to make] baklava and it was amazing.

 

We did an amazing collaboration with an upscale Italian plant-based restaurant in San Francisco Baia. They created this amazing, vegan panna cotta with our honey on top. It was culinary mastery developed by Chef Joshua Yap, who started working with Chef Matthew Kenny, who is also a well-known, plant-based chef.

 

Will plant-based honey pair well with a burger

Will plant-based honey pair well with a burger

In terms of savory applications, that opens a whole new world of opportunities. How we interact with stuff like pizza and honey, burgers and honey. Obviously honey and vinaigrette and olive oil, used as a dressing for salads, honey mustard, just name it.

 

What’s next for Mellody? What are the next steps out there for you?

 

Getting into as many restaurants as possible in this country. People are inquiring about the standalone product [separate from the speciality box] get it very soon at Eleven Madison Home.

Working on getting this product to as many people as possible, and just to invite everybody to participate in this mission of creating the sustainable future of honey.

I’m just excited about every tiny step in this journey until melody becomes the word for honey.

 

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Is the honey currently available at Eleven Madison Home?

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

NYC Foodies curious about Plant-Based Honey Taste? Mellody’s Darko Mandich reveals the Surprise

NYC Foodies curious about Plant-Based Honey Taste? Mellody’s Darko Mandich reveals the Surprise

New York City.  The Big Apple.  One of the top foodie destinations in the world.  Known for its adventurous foodies and curious eaters.  Plenty of people are already in line to try plant-based honey, but what does it actually taste like?

People might worry there’s a “laboratory” flavor?  Has it lost its texture? Vibrancy? Is there a “diet” feel to it?

Exclusive Interview with Mellody Food’s Darko Mandich.

Darko Mandich is a food entrepreneur in San Francisco. After spending almost a decade in the European honey industry as a business executive, Darko committed to reimagining the honey industry to become sustainable. Darko immigrated from Europe to California to launch Mellody, the world’s first plant-based honey brand. Darko is an advocate of saving the bees and wild pollinators.

Mellody Food's Darko Mandich

Mellody Food’s Darko Mandich

 

Recently, I had a chance to talk with Darko for nearly an hour.

 

Let’s talk about the honey. What’s the taste profile?

 

There are three aspects of products that people care about. Number one by far is taste. Number two is price, and number three is nutrition.

In terms of the taste, what we’re really after is the best tasting honeys that are made by bees. 

The taste has to match rare honeys that you would find in parts of Europe; France, Italy. Very high quality Acacia honey, specifically.

If we talk about New Zealand, Australia, that’s Manuka honey; and we’re matching that.

So no compromise there.

Moving to the price, I grew up in poverty and I really want to make sure that everybody has access to this product at some point. But it’ll take us some time. So right now it’s premium quality, but it’s also premium price.

In terms of nutrition, we wanna do better than honey coming from bees. How? First and foremost, honey made by the bees contains a certain bacteria that’s called Clostridium. With our product, without the bees [there’s no Clostridium] bacteria.

I’m really proud to say that our product is allergen free; and that for people with allergies to honey and pollen, this is gonna be neutral.

Finally in terms of super ingredients or superfoods, our honey has more than what’s usually found in some of the honey types made by the bees.

The sugar profile is the same, the calorie content is the same, but the twist is there’s a little bit more of certain powerful active compounds that come from the plants.

 

That’s absolutely incredible. It’s enhanced honey. Is there a better word?

 

I like to call it a plant-based honey. And that category of plant-based honey is already elevated to the level of being enhanced compared to bee-made honey.

 

I’m really happy that Melody is starting this category. We are the world’s first plant-based honey.

There’s exactly one same sentence that we get to hear across 5,000 people that were involved in tasting this before it hit the market.

That sentence is: It’s honey.

People taste it, they’re amazed with it, and they say, “Oh my God, it’s honey.”

There are certain plant-based products that have their heart in best place in terms of mission and impact, but are just not delivering on [flavor] expectations. We just want to make sure that people across different categories of nutrition say that this is honey and that they love it.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Is the honey currently available at Eleven Madison Home?

 

Yeah, the honey is currently available. The Specialty Tea and Honey Box launched for the Mother’s Day collection and Earth Month.

It’s a specially curated box of artisanal teas coming from different parts of the world with honey and also amazing, shortbread cookies. All plant-based, also made with our honey. That’s available right now

Sometime very soon a standalone jar [of honey] will also be available to Eleven Madison Home.

Eleven Madison Home's The Specialty Tea and Honey Box featuring Mellody Honey

Eleven Madison Home’s The Specialty Tea and Honey Box featuring Mellody Honey

 

Tell us again what’s available, how to find it; and how to follow you and support you.

 

Yeah, follow us on Instagram and TikTok at MellodyFoods

In terms of purchasing, head to ElevenMadisonHome.com and you can purchase it there.

Saving the bees is learning more about them. Learning more about pollinators and you can do that on our social media.

And finally, if you’re equally passionate about bees and plants as we are, ask your favorite restaurant to reach out to us to offer Mellody in your favorite restaurant. It can be a vegan restaurant on non-vegan.

We are gonna work with all the restaurants that reach out to us where people ask to see our product offered, either on the menu, either within a meal, or just if you order a cup of tea and you want a side of Mellody.

 

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