Eating & Drinking

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NYC Heartbreak: “Goodbye Pies” for Valentine’s Day with Pizza Hut delivering Spicy News in a Sweet Way

NYC Heartbreak: “Goodbye Pies” for Valentine’s Day with Pizza Hut delivering Spicy News in a Sweet Way

Pizza Hut announces a new Valentine’s Day offering, “Goodbye Pies” with the launch of its new sweet yet spicy Hot Honey pizza.

There’s a misconception that breakups don’t happen around Valentine’s Day, but research shows it’s actually a holiday centered around the most heartbreak with 45% of people agreeing it’s better to do the deed right before the holiday itself*.

There’s even a phenomenon called ‘Red Tuesday’, which is the Tuesday before Valentine’s Day, where people break up most often in the year.**

That’s why starting this Red Tuesday, February 6, through Valentine’s Day, Pizza Hut is launching new, limited-edition Hot Honey “Goodbye Pies” to help deliver spicy news in a sweet way for FREE.

By sending a Goodbye Pie, Pizza Hut will help you break up with your significant other by delivering a personalized, simple message on custom packaging with a sweet and spicy Hot Honey pizza to ease the pain.

The custom Goodbye Pie pizza boxes also leave a space on the top for the break-upper’s name to be added.

To submit for a chance to send a free Goodbye Pie, simply visit GoodbyePies.com starting February 6 to ditch that awkward break-up convo and send a pizza instead.

This offer will be available through February 14 at select locations in the three major U.S. cities notorious for heartbreaks – NYC, Chicago and Miami, while supplies last. Not available in your city?

The website above can also be used to request Pizza Hut instead write a breakup text for you to send, along with a link to a gift card for your future-ex to redeem a free Hot Honey pizza. Limited quantities only available during this limited time.***

“The rising popularity of the sweet-heat flavor profile has led to Hot Honey becoming the most requested test item by our team members and we are thrilled to have it as the newest addition to our menu,” shared Lindsay Morgan, Chief Marketing Officer at Pizza Hut.

“With the launch of Goodbye Pies, we are bringing that perfect blend of sweet and heat experience to real life, delivering spicy news in the sweetest way for Valentine’s Day.”

Pizza Hut’s Hot Honey Pizza and Wings can be found nationwide at participating Pizza Hut locations starting at $11.99 for a medium pizza and $5.99 for 6 count boneless wings. Pricing and participation may vary.

  • Hot Honey Pizza: Featuring a pizza crust topped with marinara sauce, a generous layer of cheese, classic pepperoni, a hot honey drizzle made with real honey infused with chili peppers and crispy cupped pepperoni, balancing the honey’s sweet heat with the savory-salty taste of the pepperoni. The crisp pepperoni cups are ideally shaped to hold the hot honey drizzle.
  • Hot Honey WingsAvailable in both bone-in and boneless versions, these wings are coated in Hot Honey and double-dipped in sensational sweet heat flavors.

This new Hot Honey innovation will be spotlighted in a new Pizza Hut campaign, titled “Pizza wHut!?” which will roll out nationally in February bringing to life Pizza Hut’s commitment to flavor innovation as the brand continues to reinvent and perfect everyone’s favorites with new and craveable flavors.

Visit PizzaHut.com for more information.

*According to YouGov.com poll.
**Described on The-Sun.com.


*** AVAILABLE FIRST-COME, FIRST-SERVED, WHILE SUPPLIES LAST EACH DAY. QUANTITIES ARE LIMITED. Open to legal US residents physically residing in the 50 U.S. and D.C who are 18+ years of age. Offer Recipients must live in select zip codes in New York CityChicago or Miami. Ends at 11:59:59 pm CT on 2/14/24, or when all available Incentives are claimed (whichever comes first). A minimum of 10 Goodbye Pie Incentives and 50 Breakup Text Offers are available each Incentive and Offer Period per Market. Limit one (1) Incentive and Offer per person and per household. Other restrictions apply.

For Incentive and Offer Periods and a list of eligible Zip Codes and full Terms, visit www.goodbyepies.com/terms

Make this Valentines Day Yummy with 10 Unique Food and Beverage Gift Ideas

Make this Valentines Day Yummy with 10 Unique Food and Beverage Gift Ideas

Valentine’s Day is just around the corner, and we all know the drill — flowers, chocolates, candy, rinse and repeat.

Although a lovely sentiment, it’s not exactly the stuff that legends are made of, right?

So, we dove deep into the web and came up with a list of food and beverage items that say “I love you” in an unconventional and out-of-the-box way.

These gems are not your garden-variety tokens of affection; they’re off-beat, they’re fun, and they scream “Be Mine” in the most deliciously distinctive ways.

From quirky snacks to sippable surprises, here’s our list of

10 unique food & beverage gifts for Valentine’s day

Olive & Cocoa Chocolate Heart Pretzels

Imagine a dozen crunchy pretzels, each smothered in a dreamy mix of milk and white chocolate and then dotted with playful pink hearts.

Both salty and sweet, as most relationships are, these tantalizing treats arrive in a chic, handcrafted wooden crate, tied up with a red ribbon, and just in time for Valentine’s Day.

Trust us, they are the yummiest way to say “I heart you!” 

Visit Olive and Cocoa here 

BareOrganics Ashwagandha Root Powder

Ever heard of Ashwagandha Root?

It’s like nature’s own love boosting superfood – the Ayurvedic secret often dubbed as a ‘natural viagra’ for both ladies and gents. And, it’s not just about cranking up your libido and vitality; it’s also great for knocking down stress and anxiety, which are the usual, and unfortunate romance killers.

Sprinkle some of this 100% USDA Certified Organic magic powder into your daily routine and get ready for a more sumptuous and satisfying sex life.

Visit the Ashwaganha Root

Lou’s Heart Shaped Chocolate Chip Cookie & Heart Shaped Pizza

Double the love straight from the Windy City!

We’re talking about Lou Malnati’s heart-shaped deep dish pizza for two, with your pick of cheesy goodness or savory sausage, paired with a giant heart-shaped chocolate chip cookie. And this cookie isn’t just any cookie – it’s the same recipe used in Lou Malnati’s iconic pizzerias.

It’s like a big hug from Chicago, sent straight to your door this Valentine’s Day. Who can resist that?

Click here for Taste of Chicago

Be My Huckleberry Hand Pies

Get ready to fall hard for these delicious hand pies, bursting with juicy Montana huckleberries and blueberries.

Elle’s Belles country kitchen whips up each small-batch bakes with love, making these some of the tastiest treats you’ll ever devour.

And here’s the kicker — each pie is handcrafted, ensuring your gift is as unique as it is delicious. But remember, all good things take time, and these handmade beauties need 24 hours to bake and package before heading your way.

Click here to check out Huckleberry Hand Pies

Dora’s Heart-Shaped Ravioli for 2

 

Whisk your taste buds to Italy on Valentine’s Day with Nonna Dora’s heart-shaped ravioli, a beloved staple for 25 years at New York City’s I Trulli!

Handcrafted with special Italian flour, these beauties get their charming stripes from beet puree and are filled with creamy Italian ricotta. Boil them up, sauté with butter and sage, and voilà—a romantic dinner to remember.

Behind these gems is “Nonna Dora” Marzovilla, a pasta-making legend for over 70 years, now delighting NYC with her own spot, Nonna Dora’s Pasta Bar. It’s like getting a squeeze from an Italian nonna in every bite! 

Click here for Dora’s Heart-Shaped Ravioli

Jerky Heart

Why settle for the same old same old chocolates in a heart shaped box when you can gift BEEF JERKY instead!

The Man Crates Exclusive Heart Box includes: 1 Dave’s Pepperoni Pork Stick, 1 Dave’s Wine Pork Stick, 1 Dave’s Orange Habanero Pork Stick, 1 Dave’s Honey Bourbon Formed Beef Bit, 1 Dave’s Honey Root Beer Formed Beef Bit, 

1 Dave’s Sesame Ginger Formed Beef Bit, 3 Cajun Beef Sticks, 2 Teriyaki Beef Sticks, and 3 Habanero BBQ Beef Sticks to highly satisfy your most beloved carnivore. 

And, for that extra touch of testosterone, you can have the box “gift wrapped” in red colored duct tape.

Visit Man Crates

Tipsy Bubbly Rose

Yup!  That’s right folks… a phallus shaped bottle of pink sparkling rosé wine for that very special someone. We’ll just leave it right there…

Click here to visit Tipsy Brand

Candied Bacon Bouquet

What better way to say “I love you” than with an elegant bouquet of long-stemmed candied bacon shaped roses. Perfect for anyone who can’t resist the sweet and salty combo of maple syrup and bacon, each rose shaped flower is topped with a red sugar coating to keep those roses a brightly blooming red. 

Visit Bacon Bouquets

Meat Card

Why settle for a Hallmark card when you can have your love note laser engraved on a 4″ x 9″ sheet of meat? 

Manly Man Co. offers customized greetings of 100 characters at max on a 100% edible sheet of savory beef jerky. 

Made to order and vacuum sealed for freshness, it’s the yummiest way to share your affection.

Visit Manly Man Co

Heart-Shaped Tea Bags

Heart-Shaped Tea Bags

Seeking a little romantic tea time with your honey?

Jacqueline Aliotti’s heart-shaped tea bags are the perfect choice to heat things up. Inspired by her childhood in Lyon, France, surrounded by the warmth of her parents’ tea shop, each boxed set includes 5 English Breakfast, 5 Earl Grey, and 5 White Berry tea bags, perfect for sharing a romantic afternoon with your Valentine. 

Visit UnCommon Goods

RuPaul, World Of Wonder Get ‘Dry and Dirty’ this January with HOUSEOFLOVE Cocktails, Mocktails

RuPaul gets ‘Dry and Dirty’ this January with HOUSEOFLOVE Cocktails,  Canned Mocktails

World Of Wonder and RuPaul Unveil New HOUSEOFLOVE Premium Canned Mocktails AND Cocktails for a ‘Dry and Dirty’ January

World of Wonder and RuPaul, the multiple Emmy-award winning team behind the “RuPaul’s Drag Race” global franchise, are serving up three new flavor additions to the HOUSEOFLOVE premium canned cocktail and mocktail line.

Inspired by RuPaul’s culture-shaping “Drag Race” franchise

Inspired by the culture-shaping “Drag Race” franchise, the new HOUSEOFLOVE cocktails and mocktails are launching this month, January 2024, just in time for Season 16 of RuPaul’s Drag Race.

The new flavors include two low ABV, 100 cal selections alongside a 0% ABV mocktail to serve the growing demands driven by Gen Z and millennial consumers. The non-alcoholic sector is expected to grow to $30 billion in 2025, according to Global Market Insights.

HouseofLove Cocktail Flavors

In true Drag form, the brand is debuting its beverages with a “dry and dirty campaign,” bringing irreverence into the wellness trend with a line up of mouthwatering new flavors.

Vodka Soda Citrus

Vodka Soda Citrus: This perfect vodka soda, bursting with citrusy goodness, is made with premium vodka, lime juice, and natural flavors. (100 cal, 4% ABV)

Passion Fruit Margarita

Passion Fruit Margarita: Made with Authentic Tequila and natural Passion Fruit flavor, this margarita pairs well with tropical vacations, forgetting your ex-boyfriend, and nights out with your best Judys. (100 cal, 4% ABV)

Totally Tropical Mocktail

Totally Tropical Mocktail: This tropical mocktail, featuring natural guava, passion fruit, and citrus flavors, is the one – totally. Best paired with valley girl energy and long walks on the beach. Ru’s new HOUSEOFLOVE fav!

“We are pleased as punch to provide even more delicious offerings from the HOUSEOFLOVE!…”

“…After selling out the product at DragCon LA, we wanted to meet the demand for both mocktails and lower-calorie options. HOUSEOFLOVE pairs best with season 16 of RuPaul’s Drag Race – cheers!” said World of Wonder co-founders Fenton Bailey and Randy Barbato.

HOUSEOFLOVE Cocktail Love

Built on the cult following of the brand, HOUSEOFLOVE  will be debuting and sampling flavors at RuPaul’s Drag Race viewing parties and bars across NY, NJ, LA, Chicago, Vegas, and available for purchase at local retailers.

HOUSEOFLOVE cocktails and mocktails are available for purchase in fine liquor stores in major markets across the US, and direct to consumer at houseoflovecocktails.com.

About World of Wonder

World of Wonder (WOW) has reshaped international pop culture, earning 30 Emmys, inspiring two Oscars, creating global network WOW Presents Plus across 190 territories, and bringing drag culture to the world stage via RuPaul’s Drag Race and DragCon.

WOW’s pioneering television portfolio includes other smash-hit franchises like Million Dollar Listing. Their film division WOW Docs produces groundbreaking documentaries including Mapplethorpe: Look at the Pictures, Party Monster, and The Eyes of Tammy Faye.

WOW also operates YouTube channel WOWPresents, music label World of Wonder Records, the WOW Podcast Network, and year-round international live events. Co-founders Fenton Bailey and Randy Barbato have been profiled in Variety’s Reality TV Impact Report and Hollywood Reporter’s Most Powerful Producers in Unscripted.

Honors for their trailblazing work include the IDA Pioneer Award, Realscreen’s Global 100 list, Banff’s Impact Award, and the OUT 100. In 2022, World of Wonder was ranked #2 among film and TV powerhouses in Fast Company’s World’s 50 Most Innovative Companies.

“Brown sugar, chocolate, raisins, and cinnamon – Big, bold, packed with flavor” – Bourbon Podcast announces 2023 Whiskey of the Year

“Brown sugar, chocolate, raisins, and cinnamon – Big, bold, packed with flavor” – Bourbon Podcast announces 2023 Whiskey of the Year

“Big, bold, packed with flavor” – Bourbon Podcast announces 2023 Whiskey of the Year

After sampling over 100 whiskeys in 2023, Bourbon Podcast announced its 2023 Whiskey of the Year: Garrison Brothers Cowboy Bourbon®.

The highly anticipated 2023 release of Garrison Brothers Cowboy Bourbon® was limited to 9,600 bottles coming in at 140.9 proof.

Cowboy Bourbon® is bottled at cask strength, uncut and unfiltered, providing a unique flavor that is distinctly Garrison Brothers and unapologetically Texas.

“The 2023 release of Cowboy Bourbon® really stood out to us,”

Joe Nassif

co-host of Bourbon Podcast

“It is a big, bold, hazmat bourbon that is packed with flavor. It tastes like a dessert in a glass, with notes of brown sugar, chocolate, raisins, and cinnamon.”

Each barrel of Cowboy Bourbon® was hand-selected by Master Distiller Donnis Todd and stashed away in Garrison Brothers’ barrel barns for at least six years.

The process and high heat in Texas allows the bourbon to soak in even more flavor and texture, resulting in an incredible product. “Cowboy 2013, the first Cowboy ever released, put Garrison Brothers and Texas on the bourbon map,” said Donnis Todd, Master Distiller, Garrison Brothers Distillery. “It’s an honor a decade after the first release having the 2023 Cowboy named as the 2023 Whiskey of the Year,” Todd said.

Founded in 2005, Garrison Brothers Distillery is located in Hye, Texas. In 2006, the distillery was granted the first stiller’s permit for bourbon outside of Kentucky and Tennessee, which makes it the oldest legal bourbon distillery in Texas.

In addition to 2023 Whiskey of the Year, Bourbon Podcast announced the following 2023 Honorable Mention Whiskeys:

2XO Gem of Kentucky, 108 Proof, MSRP $199
Old Forester The President’s Choice, Barrel #30, 117 Proof, MSRP $189
Russell Reserve 13, Batch 4, 114.8 Proof, MSRP $150
Old Fitzgerald Bottled-in-Bond 10 year (Spring 2023), 100 Proof, MSRP $140
Angel’s Envy Cask Strength Rye, 114.4 Proof, MSRP $270
Elijah Craig Barrel Strength (C923), 133 Proof, MSRP $70
Elijah Craig Barrel Strength (B523), 124.2 Proof, MSRP $70
Garrison Brothers Balmorhea, 115 Proof, MSRP $180
Michter’s 10 Year Single Barrel Bourbon, Barrel #23G2651, 94.4 Proof, $185 MSRP 
George T. Stagg, 135 Proof, MSRP: $125

Bourbon Podcast is the premier podcast for whiskey enthusiasts, consistently ranking in the Top 10 of Apple Podcasts in the United States in the hobbies category. Bourbon Podcast has thousands of weekly subscribers made up of whiskey enthusiasts and industry insiders. With over 60,000 followers on social media, Bourbon Podcast has distinguished itself as one of the top sources for news and reviews of whiskey in the United States.

For more information: www.bourbonpodcast.com

Instagram: @bourbonpodcast
Facebook: facebook.com/bourbonpodcast

1,000+ Artisanal Food, Beverage for Fancy Food Show from around the World to Vegas Jan 21-23!

1,000+ Artisanal Food, Beverage Fancy Food Show — around the World are coming to Las Vegas Jan 21-23! Specialty Food Association’s 48th Winter Fancy Food Show

The Specialty Food Association’s 48th Winter Fancy Food Show will showcase thousands of artisanal products from more than 1,200 domestic and global specialty food and beverage makers and manufacturers.

1,000+ Artisanal Food, Beverage from around the World are coming to Las Vegas Jan 21-23! Specialty Food Association's 48th Winter Fancy Food Show

1,000+ Artisanal Food, Beverage from around the World are coming to Las Vegas Jan 21-23! Specialty Food Association’s 48th Winter Fancy Food Show

Taking place across three days (January 21-23) at the Las Vegas Convention Center, the Show also features a variety of networking and educational events.

“The 2024 Winter Fancy Food Show marks the beginning of the food industry’s annual cycle

a pivotal gathering where innovation meets opportunity,”

SFA President Bill Lynch

“This show is not just an event; it’s the epicenter of culinary creativity and business acumen where makers launch and buyers discover the latest products and trends that will shape the new year.”

Show attendees will experience:

  • Artisanal food and beverage products from 1,200+ exhibitors.
  • Product pavilions dedicated to the hottest categories including Plant Based, Deli, Bakery/Confectionery/Snacks & Sweets, Beverage.
  • International Pavilions from CanadaChinaItalyFranceGreeceMoroccoSpain, and partner country, Japan.
  • State and Regional Pavilions including MississippiNew York, WUSATA.
  • Diversity Pavilion, with a nine-company cohort from (included)Barlow’s, Frescos Naturales, Funky Mello, Grumpy Ginger, Krack’d Snacks, Myles Comfort Foods, Sobo, Todo Verde, TUYYO.
  • Pop Up Pavilions including the Confectionery, Snack, and Bakery Pavilion Pop Up: Fancy a Bite?, and the Beverage Pavilion Pop Up: Flights of Fancy.
  • NEW NOW NEXT Pavilion featuring Incubators and Startups.
  • Insight into the hottest trends in specialty food courtesy of the SFA Trendspotter PanelPatsy Ramirez-Arroyo, food and sustainability consultant, PG Consulting Group, LLC; Jenn de la Vega, chef, stylist, cookbook author, trends expert, Randwiches; Jonathan Deutsch, Professor and Director, Drexel Food Lab; Jeanette Donnarumma, producer, cook, recipe developer/tester, food lover, content creator, party-planner; Thomas Joseph, EVP, Culinary, Martha Stewart Living Omnimedia and Sur la Table; Gary FX LaMorte, chef, consultant, and founder, Honest Hospitality; Sarah Lohman, culinary historian, author, and public speaker; Chef Clara Park, claraparkcooks.com, chef, teacher, consultant, and writer; Wendy Robinson, Senior Buyer, Market Hall Foods; Kantha Shelke, Ph.D., CFS, IFT Fellow, Corvus Blue LLC; Cathy Strange, Ambassador of Food Culture, Whole Foods; V. Sheree Williams, Publisher, Cuisine Noir, and Founder, Global Food and Drink Initiative.
  • SFA Junior Trendspotter Panel – UNLV William F. Harrah College of Hospitality under the guidance of Joseph Lema, Ph.D. Professor/Ph.D. Coordinator, Seyhmus Baloglu, Ph.D. Professor/Associate Dean of Research.
  • The Winter Fancy Food Show is open only to qualified members of the specialty food trade, industry affiliates, and media. For more information, please click here.

    The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $194 billion specialty food industry.

    Representing more than 3,000 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity.

  • SFA owns and operates the Fancy Food Shows—which are the largest specialty food industry events in North America—as well as the sofi™ Awards—which have honored excellence in specialty food and beverage annually since 1972.
  • The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today’s Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on FacebookXInstagramLinkedIn, and TikTok.

Yo Mama Sensitive Marinara : All-natural, Best-selling Handcrafted pasta sauce Launches Sensitive Marinara

All-natural, Best-selling Handcrafted pasta sauce: Yo Mama Sensitive Marinara

Yo Mama’s Foods, the all-natural, best-selling handcrafted pasta sauce company, is adding Sensitive Marinara to their collection of fresh tomato sauces.

This Mama-approved recipe is specially designed for those following low-FODMAP diets or sensitive to alliums and is low-sodium, preservative-free, Paleo-friendly, low-glycemic, and without added sugar.

Yo Mama's Foods Launches Sensitive Marinara

Yo Mama’s Foods Launches Sensitive Marinara

Pure Tomato Sauce Perfect for Sensitive Systems
Amazon’s Favorite Sauce Brand Delivers
a low-FODMAP Marinara packed with Fresh Flavor

Crafted without onions, garlic, and oil yet with all of the fresh flavor Yo Mama’s Marinara is known for, the Sensitive Marinara is a delicious and considerate choice for individuals with dietary sensitivities.

“So many of our customers have requested an onion and garlic-free marinara that we knew he had to develop a fantastic one…”

David Habib

Yo Mama’s Founder.

“…Crafted from fresh tomatoes, fresh carrots, white wine and fresh spices, this allium-free sauce is bright in flavor and a great swap in your favorite recipes,” said David Habib, Yo Mama’s Founder.

Yo Mama’s Foods crafts sauces that recreate the homemade, authentic tastes that would typically take hours over a stove to prepare, making it easy for home cooks to enjoy healthy, quick-to-prepare dishes for their loved ones every night of the week.

In 26-ounce jars with a suggested retail price of $9, Yo Mama’s Sensitive Marinara is available at H-E-B and Amazon, with additional retailers to be announced soon.

Yo Mama’s Foods is on a mission


Yo Mama’s Foods is on a mission to bring the world back to the table through healthy and delicious foods. Yo Mama’s Foods proudly crafts all pasta sauces, salad dressings, and condiments using only ingredients that Mom has in her kitchen. Since our launch on Mother’s Day 2017, Yo Mama’s distribution has grown to more than 24,000 retail stores nationwide.

You can find more information at www.yomamafoods.com and follow them on Instagram @yomamasfoods.

Fiery! Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

Truff expands hot sauce with TRUFF Jalapeño Lime Hot Sauce

TRUFF, the truffle brand known for reimagining and elevating pantry staples, releases TRUFF Jalapeño Lime Hot Sauce, its newest hot sauce variation.

Fiery yet Refreshing! Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

Truff Expands their Hot Sauces with Jalapeño Lime Hot Sauce

This vibrant green sauce boasts an entirely new flavor profile – and color – from the brand’s line of luxurious hot sauces.

It offers a harmonious blend of fiery green jalapeño peppers and refreshing lime with TRUFF’s namesake ingredient, the black winter truffle.

“Our goal with TRUFF has always been to create products

so unique that they offer a flavor experience like no other,”

Nick Ajluni

Co-Founder and Co-CEO at TRUFF

“This time, we are taking inspiration from the rich, vibrant, and colorful culture of Latin cuisine to create a flavor profile that has yet to be explored.”

Truff's Jalapeño Lime Hot Sauce

Truff’s Jalapeño Lime Hot Sauce

TRUFF has brought truffle-infused products to a broad consumer base through its premium condiments line spanning hot sauce, pasta sauce, mayonnaise, oil and salt. TRUFF’s hero product, its hot sauce, is a leading seller in the natural channel and the fastest-growing hot sauce in conventional grocery.

The new Jalapeño Lime Hot Sauce is the brand’s latest addition on its quest to offer unparalleled flavor experiences.

“We dove deep into Latin cuisine, indulging in endless tacos, ceviches, aguachiles and chilaquiles. We noticed that two ingredients – green jalapeño and lime – were commonly used to complement and enhance dishes,” says Nick Guillen, Co-Founder and Co-CEO at TRUFF.

Truff's Jalapeño Lime Hot Sauce

Truff’s Jalapeño Lime Hot Sauce

“We pursued these bold flavors and the result is a sauce that is both elevated and celebratory in nature. Whether drizzled over dishes from your local taco truck or added to a Michelin-starred culinary creation, the TRUFF Jalapeño Lime Hot Sauce is designed to elevate any meal.”

TRUFF’s new Jalapeño Lime Hot Sauce will be available in 6-ounce bottles topped with TRUFF’s distinctive truffle-inspired cap in a captivating green. It will launch exclusively at Whole Foods Market this January and will be available online at TRUFF.com starting January 11, 2024.

TRUFF has experienced groundbreaking company growth since its launch in 2017. The brand’s distinctive flavor, high-quality ingredients, new product innovation, and social following have helped it build a significant base of loyal consumers, an impressive list of collaborators, and accolades.

The brand’s latest partnerships include launches with Popeyes Louisiana Kitchen and The Super Mario Brothers Movie. In November of 2023, it was announced that SKYY Partners— Jay Sammons and Kim Kardashian’s private equity firm focused on high-growth, market-leading consumer brands — had acquired a significant minority stake in TRUFF.

Truff's Jalapeño Lime Hot Sauce

For more information please visit TRUFF.com or @sauce on Instagram.

TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience.

TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017.

The brand quickly became the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF has expanded its family of products to include other popular favorites like Pasta Sauce, Mayonnaise, Oil and Salt.

You can find TRUFF’s variety of products in stores nationwide and around the world in the UK, AustraliaKuwait, and South Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com for more information and recipes.

Niagara Wine Country Kicks off Icewine Season January 12 through 28

Wine Lovers: Niagara Wine Country Kicks off Icewine Season January 12 through 28

January temperatures may be cold, but excitement is heating up across Niagara as the region prepares to celebrate its annual Icewine harvest season in style.

From January 12 through 28, Niagara wine country raises a glass to Canada’s liquid gold with glitzy galas, a wine and culinary touring program at 32 different wineries, a sparkling Niagara-on-the-Lake street festival, and more.

Niagara Icewine Festival fun kicks off on Friday January 12

Niagara Icewine Festival fun kicks off on Friday, January 12, with the return of the popular Discovery Pass Touring Program, sponsored by CAA Travel.

Niagara Wine Country Kicks off Icewine Season

Niagara Wine Country Kicks off Icewine Season

For one low price, passport holders can visit their choice of three or six Niagara wineries on Fridays, Saturdays and Sundays in January to enjoy delicious wine and food pairings that simply can’t be found anywhere else on the planet. A new optional shuttle service offered this year makes it easier than ever for wine lovers to spend a January day sipping and savouring their way around Niagara wine country.

This year’s 32 winery partners are providing Discovery Pass guests with an extensive range of choices, including red, white and sparkling wines, Icewines, and non-alcoholic beverages, as well as vegan, vegetarian, gluten-free, and dairy-free food pairings. Purchase Discovery Pass Touring Passports.

Wine lovers looking for an experience that embraces Icewine’s luxurious nature won’t want to miss the all-inclusive Cool As Ice Gala at the Niagara Parks Power Station on January 13. Presented by Fallsview Casino Resort, the dazzling evening event will showcase twenty-five of Niagara’s top wineries as they pour a diverse array of fine wines, cocktails, and mocktails.

Niagara Wine Country Kicks off Icewine Season

Niagara Wine Country Kicks off Icewine Season

Eight of wine country’s most buzzed-about restaurants will showcase their skills through bold culinary experiences that will include everything from Indian street food to a decadent oyster bar and Icewine-kissed culinary delights like smoked salmon, pork belly, and wood-fired mushrooms. As Cool As Ice Gala guests savour these flavours, they will enjoy exclusive access to the Niagara Parks Power Station, which will ignite additional Icewine excitement with live music, art installations, show-stopping circus-style performances, and the opportunity to descend 180 feet in a glass-panelled elevator and walk a 2,200-foot-long tunnel for the ultimate sub-zero selfie at the edge of Niagara Falls. Browse the Cool As Ice Gala food pairings.

Last year’s Cool As Ice Gala guests were so wowed by the wine, food, and fun at the Niagara Park Power Station that ticket sales for this year’s event have been brisk. Cool As Ice Gala Tickets are already 85% sold, so those wanting to secure a spot on the guest list for January 13 should act quickly to avoid disappointment. Purchase Cool As Ice Gala tickets.

According to Niagara Wine Festival Executive Director Dorian Anderson, “There is no such thing as post-holiday hibernation in Niagara wine country! With 32 winery partners, three weekends of Discovery Pass touring and one unforgettable Cool As Ice Gala, the Niagara Icewine Festival offers wine lovers countless ways to experience the excitement of the Icewine harvest.”

The Niagara Icewine Festival

The Niagara Icewine Festival is part of the Niagara Grape & Wine Festival and takes place January 12 through 28 across Niagara. This year’s Niagara Icewine Festival includes a weekend Discovery Pass self-guided touring program, the Cool As Ice immersive experience on January 13 and the Niagara-on-the-Lake Icewine Festival on January 13, 14, 20, 21, 26, 27 and 28.

The Niagara Grape and Wine Festival is celebrating its 74th year with support from generous sponsors, including VQA Wines of Ontario, the Wine Marketing Association of Ontario, The Grape Growers of Ontario, the City of St. Catharines, Fallsview Casino Resort, Niagara Falls Tourism, Niagara College, CAA Travel, The Province of Ontario and the Tourism Partnership of Niagara.

 

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

Wine Pro Alan Tardi Returns to NYC for Beyond Bubbles Class December 13

Alan Tardi has worked as a chef, a restaurateur, a sommelier, a consultant to some of New York City’s biggest and best fine dining restaurants.  He’s also written for magazines and publications, such as Wine Spectator, Wine and Spirits, Decanter, of course, the New York Times.

This past fall, Alan Tardi taught his very popular Italian Wine class, The Many Faces of Sangiovese.

Today Wine Expert Alan Tardi returns for a conversation about his new Champagne, Prosecco and Lambrusco sparkling wine class Beyond Bubbles on December 13 at New York Wine Studio.

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

NYC Wine: Wine Pro Alan Tardi Hosts Popular NYC Wine Classes: Beyond Bubbles on December 13

Alan, thank you so much for coming back. You have a new class called Beyond Bubbles.

Can you just give us an idea of Beyond Bubbles about the class itself?

Alan Tardi:  The class is going to take place on December 13th. That’s a Wednesday from 6 – 7:30pm. And the venue is  the New York Wine Studio located at 126 East 38th Street between Park and Lexington, so a couple blocks away from Grand Central Station in New York City.

It’s going to be called Beyond Bubbles. I’m really focusing on three archetypal sparkling wines. Champagne, Lambrusco, Prosecco.

And I have to say Prosecco from the original growing area, Cornigliano Valdiviadene, not the extended one right now.

These are the sparkling wines that, to me, took their own path and they can, in the case of Lambrusco and Prosecco they’re really ancient grape varieties that have been going on for a very long time. 

Champagne, they’ve been making wine for a very long time. But as we’ll talk about, which is really fascinating, they’re adjacent to Burgundy and they’re both in close proximity to Paris where the King and the royal kingdom was. They were very competitive with their wine.

The counts in Champagne and the Dukes in Burgundy. They were really vying for their wine for the favor of the King. But Champagne, like Burgundy, began making it for a long time, hundreds of years, still wines. And when, and that was what they made for a long time.

 

Pouring sparkling wine

In your class Beyond bubbles, can you give us an idea of how many bottles are going to be tasting from and learning about, and maybe one or two that are extra special to you?

Alan Tardi: We’re going to be tasting 10 wines. Three from Lambrusco, a very misunderstood wine.  The grapes for Lambrusco are wild. Prosecco and Champagne.

The class is Beyond Bubbles. Wednesday, December 13th, tickets are on sale. Now it’s coming up very quickly. 

Let’s really dive deep for a second and just get to know champagne’s history.  The whole idea of sparkling wine was an accident.

 

Alan Tardi: Yes. It was originally considered a flub because they were trying to make still wines to be in competition with Burgundy and they were very good at it. The still wines of Champagne were highly regarded.

So it did happen by accident.  What happened is that Champagne is much further North than Burgundy. It’s at the breaking point beyond 45 degrees North where grapes can’t grow anymore. So they had a hard time making wine.  it got very cold after harvest. One of the big customers for champagne was England and they shipped a lot of wine in barrel to England.

They were put into barrels once the fermentation stopped, because it got very cold and then they would ship them to England eventually in the springtime..

Because they finished their fermentation too early because it got cold, the fermentation stopped. Once it got warm again, the ferment: the remaining sugar went to work on the remaining yeast and it created bubbles in a closed container. 

So when people opened up the barrel, it was fizzy.

When that happened in France, people did not like it because it was considered a flaw. England didn’t have a problem with that. 

Eventually the producers said, wow, these people really want to have the bubbly wine. The King of France became very fond of this wine.  So it really took off from there, but it happened in England first. 

 

Talk a little bit about who “The Father of Champagne” was and how he tried to prevent this from happening.

 

Alan Tardi: It’s a really great story. Dom Perignon is considered to be the father of champagne. He was a chef and while he was a monk, he took over as the steward.

The convent had a lot of land given to them as dues to the church. He was managing the winery there in order to sell wine to support the monastery. 

He would select different grapes from different places. He created fractional blending and fractional pressing of the grape so it’s very gentle and soft, which is very important for the development of champagne. But this was a still wine.

He was trying to make a still wine. When it spontaneously started sparkling, he considered it a flaw.  He tried to avoid it with everything that he could possibly do. 

It became extremely popular.

Dom Perignon champagne

He said, “Brothers, I see stars in my glass.” And he was supposed to be blind by that point. 

This whole thing of Don Perignon being the the father of champagne and seeing stars was made up as a marketing ploy by Robert de la Vogue, who was the head of a major champagne house.  So they created this story around it.  It’s a great story. I love it.

I wonder if that’s one of the reasons why champagne does swell during the holidays. When there’s decorations out and it really is a celebration.

Alan Tardi: I think it is. Sparkling wines bring something with them. There’s this effervescence, It’s like shooting stars. When they’re in the glass and you’re, you put them in your palate and they’re tingling and that’s all good.

Once the sparkling version was approved around 1725 by the King, it expanded throughout the world, it was a worldwide phenomenon.

 

You’ve mentioned the words method and process, share more about traditional champagne method?

Alan Tardi:  It is a very stable process. You have to make a base wine. So you ferment grapes. They started sourcing different grape varieties from different areas throughout the extensive Champagne area. They would blend them together to make a decent wine.  That’s the first fermentation.  

Then they add a liqueur, called the tirage in French, it consists of primarily sugar, could be beet sugar or cane sugar; and yeast. 

They’re put in individual bottles and then the bottle is sealed with a crown cap to keep the wine in the bottle.  They would sit in a cellar for a period of time to create the secondary fermentation in a closed container. Like the initial fermentation process where the sugar goes to the yeast that is added to it. That creates a combination of sugar and yeast creates alcohol and carbon dioxide.

The carbon dioxide goes up, the alcohol stays in, and that’s how wine is made. But because [in still wine] it’s in an open container, the carbon dioxide goes out. 

In a closed container [like in sparkling wine], in this case, a bottle, the carbon dioxide that was given off from the second fermentation was trapped inside the bottle. So once you open the bottle, the carbon dioxide would come up and out. And that’s where it comes from. That is what gives it the sparkle. 

In Champagne, their method is known as the Method Champenoise

Pouring sparkling wine at Popular NYC Wine Classes Beyond Bubbles

They carry out the secondary fermentation in a closed bottle. Then, in the third part, they make the method Champenoise. It’s removing the sediment from the wine.  There are many different ways to do it. 

The most important common grapes for sparkling wine are Pinot Noir, Pinot Meurnier, Chardonnay.  But your class reveals “lost grape varieties”.  Tell me more about that.  

Alan Tardi: These were grape varieties, typical of the area, that were used initially, but then people just put them by the side. The most important grape varieties were Chardonnay and Pinot Noir.  Meunier was used as a workhorse, a filler, but it didn’t have the same identity that that Chardonnay and Pinot Noir had.  Those are the three principal ones. Then [there was] these other varieties.

There’ve been major changes in the past 10 – 15 years in Champagne.  It was driven by the Maison.  Thousands of growers who supplied grapes to the Maison.  Many times they would actually press the grapes, vinify the wine and then send the wine to the Maison.

They produced it for the houses. They didn’t have their own labels.  That changed. A lot of the grower producers started labeling and selling their wine on their own. They got a lot of attention.

Some of these people were very loyal to the old grape varieties that were left on the side – they like Pinot Blanc, Pinot Gris – not very rare grape varieties, but people are not aware they are part of the grape varieties of Champagne.

Some people are really trying to promote those because it’s part of their culture. It’s part of their history. 

There’s two others, Petit Mellier and Arban. It brings a whole new aspect to Champagne.

So we’re talking with Alan Tardi. On Wednesday, December 13th he hosts his new class Beyond Bubbles.  One of those bubbles we’re going to be talking about is Prosecco. Frizzanti, Spumanti. Help us understand what these words mean, the region, how it all relates 

Alan Tardi: Prosecco is one of the most misunderstood wines out there. There’s a lot more to it than most people are aware of. It’s not just a base for a Bellini or a cocktail, or just a cheap fix. There’s a lot more going on there than often meets the eye.

It’s a very old wine growing area.  The original area is Conigliano Valdobbiadene. Fifiteen towns that make up the area in the hills just at the foot of the Dolomites in Veneto. They’ve been making wine there for a long time.

I have a feeling that the people who originally planted grape vines there were members of this  Celtic Ligurian tribe that were up in Northern Italy, like in the Botellina and over in Liguria. They have this amazing capacity to plant vines in places where it’s very difficult.

Prosecco is very different from Champagne.  I was living in Italy. I was going to Prosecco a lot because I did a story for Wine and Spirits Magazine about the Cartice area in Val di Biadena.

It blew my mind away. At the same time, I was starting to go to Champagne to research my book and I spent a lot of time there. I was finding a lot of similarities between these two very different wines.

Champagne began as a still wine called Coteaux Champenois.  It had another wine in between. A sparkling wine, but a softer, lower amount of pressure called Cremant de Champagne. 

In Prosecco, the traditional way of making wine was fermenting the wine.  Then, they would put it in a container, either a barrel or a cement tank or in a bottle. The same thing happened. The fermentation would stop prematurely because it got too cold. Then, in the spring, when the temperature rose, the wine would wake up and the sugar would go back to work on whatever yeast was left.

Being in a closed container it would be fizzy. Now, in the bottle. The Italians had no problem with the sediment in the bottle. 

I remember going there in 2013, I heard about this kind of Prosecco where the sediment was left in the bottle and people were a little bit embarrassed to show it. 

This is actually called the Method Ancestral like they did in Limu. 

They left the sediment in the bottle. It was just part of the wine. m In 1895, someone at Vinicultural Research Research Center in Asti named Martinotti, figured out they had a lot of sparkling wines in that area like Moscato.

Martinotti invented a system instead of having to do this process in the bottle, he created a large container with a top under pressure where the second fermentation could take place under pressure and then bottle it from there. It’s called the Martinotti Method that he created and patented in 1895. 

Then 15 years later, in France he applied a sterilizing system.  It’s referred to as the Sharma Method. That is the typical Way to make Prosecco not the traditional way.

Most producers in the area did not advance their methods until after World War II happened.

Mionetto, a very big Prosecco producer, only started using autoclaves in 1987. 

At my tasting in New York on December 13, we’re going to taste three Prosecco’s. One is a still version from a winery called Bortolomeo, one of the most significant wineries of the area

After World War Two, he was very instrumental in creating a small group of producers and protecting their tradition of making wine in the area. 

Now their daughters are running the winery. They’re still making a Prosecco. It’s part of the disciplinary of the rules for Prosecco Cornigliano Valdobbiadene

That used to be the same with Coteau Champenois, the still wine of Champagne. You would not find those around. 

While we’re talking about Prosecco, tell us about their growth —  between the DOCG and the DOC?

Alan Tardi: One thing I want to say is that in the very small area of Corneliano, Corneliano about to be out in a Prosecco, DOCG.  In about 2009, because of the large demand for Prosecco, and because of the fact that people were growing grapes and making wine outside 

That appellation covers the entire region of Friuli and three quarters of the region of Veneto. So it’s a huge area, mostly flat. Higher yields, most of the vineyards can be worked, can be harvested mechanically. It’s a very different wine and that accounts for the vast majority of the 500 million bottles that are being produced.

The little area up in the hills has a much more complex growing area, soil to topography. 

It hasn’t really been touched since the earth rose when that, when the sea and the sea receded on the other side of Cornigliano, there was a glacier that happened up in the north and it came down and just took all the land with it.

If you look at the map, the part is very narrow and the Cornelia part spreads down and is very wide and lower altitudes.  So you have two very different soil makeups and different sections within the area.  So it’s much more complex. 

In 2009, they created the DOC and that’s when the original area, called Prosecco, changed its name to Corneliano Valdobbiadene and they were elevated to a higher level, a DOCG category.

They created subzones within this very small area. 43 different areas within the overall territory. If grapes come from one of those areas, they can have the name of that on the label. 

At Beyond Bubbles on December 13, we’re going to be tasting the Tranquilo Prosecco from Botolomeo.  We’ll taste a Colfondo from a young guy who’s been carrying on his family’s winery.

He always made wine in the cofondo method, and he just also started using the method traditionnel as well.

We’re going to taste his Cofondo, and then we’re going to taste Prosecco, Brut Nature, no sugar added, from the Cornigliano side, different softer, denser soil, lower altitude.

You can taste the difference.

That sounds incredible. We’re celebrating Beyond Bubbles, Alan Tardi’s new class coming up December 13th. One of the bottles, the Lambrusco. Can you talk a little bit about its reputation? 

 

Alan Tardi: I think we should feel very excited.  In the United States people still think about Lambrusco as a sweet, red, bubbly wine.

Lambrusco has really changed and it’s very complex.  Usually wines don’t do well in flat areas, but in the Po Valley, that’s where they come from, they started out as wild vines.

They were cultivated by this old ancient tribe who lived in the area from about 12 to 6  BC, and then they just disappeared  There are 12 different Lambrusco grapes. Three of them are really the most important because they have their own distinct identity and growing area. 

Sorbara comes from the town of Sorbara, takes its name after it, and it has its own appellation. 

Grasparosa di Casavetro, down in the south, it’s flat, but it starts to go up a little bit into the hills. 

And then Salomino, in the north, which is the powerhouse of the three.

It’s really fascinating.  They’re considered to be the most elegant because they’re all red grapes. In Champagne, it’s mostly white grapes.  in Prosecco, the grapes are also predominantly white. There’s Pinot Noir that was one of these international grapes. It was permitted but only as a 

The Sorbara is very light, transparent, elegant.  There’s a lot of finesse to it.

The Graspa Rosa is dark red, juicy, fruity, floral, intense, foamy.

The Salomino is the workhorse, Sorbata is not self pollinating. And Solomino is often the pollinator for Sorbata.

At Beyond Bubbles on December 13, we’re going to be talking about unusual bottles.  Tasting a Salomino wine from a winery called Lini 910,  a wine is made using the method Traditionnelle.  This wine is going to be 2006 vintage, and it’s spent nearly 14 years on the lees.

At our Beyond Bubbles class, I’m going to start with the Lambrusco, the oldest of the wines. Then the Prosecco.  Then the Champagne. So there’s a buildup to that. 

After the champagne, there’ll be a still champagne from the Valley de la Marne from the Mounier grape, and the Philipponat Champagne vintage.

After that, I thought it would be really interesting to look at two wines from made by people who went to the champagne area in the turn of the 20th century and they fell in love with champagne and they were compelled to go back to where they came from and make a wine using the champagne style method in their own way.

A wine from Trentino, Giulio Ferrari.  And the other one is RTOs in in Catalonia in Spain, compare.

Alan Tardi’s class Beyond Bubbles will take place December 13, 2023 at New York Wine Studio.  126 East 38th Street New York, NY 1001. Readily accessible between Park and Lexington Avenue, just minutes from  Grand Central Station.

For tix and more information visit NewYorkWineStudio.com

 

Fresh Victor Saves Your Holiday Cocktail with Fresh, Organic and Full Flavor Mixers

Holidays 2023: Fresh Victor Puts the the drinker in charge with Fresh, Organic and Full Flavor Mixers.

Fresh Victor is how you make fast, delicious craft cocktails and amazing mocktails — Every. Single. Time. 

Fresh Victor is a line of premium mixers for consistently delicious and efficient cocktails (and mocktails too.)

H. Ehrmann knows his cocktails

H. Ehrmann is a bartender and drinks industry consultant who runs Elixir, one of the most influential bars in San Francisco.  In the industry for 35 years, owned a bar for 20 years. 

Recently he hosted a virtual mixer walking us through several cocktails using Fresh Victor as the mixer: from non-alcoholic, to low alc, to full alcoholic.

Cold-pressed juice-based cocktail mixers. They have added sugar, either organic cane sugar or agave nectar used to balance out citrus levels to hit the intended brix level for most cocktails.

Holidays 2023: Fresh Victor creates Fast, Delicious Craft Cocktails

For example, with the Lemon Sour, the base is known as a pretty simple flavor profile.  You can add another layer of flavor complexity (like a liqueur).  But the Fresh Victor mixer was designed to have more depth, a bit more bitterness to handle any additional sweetness added. 

Fresh Victor +1 or +2

All of the Fresh Victor bottles are designed to make delicious cocktails, but simply and easier.  How?  The amount of cocktails that can be made by adding just 1 or 2 ingredients plus the Fresh Victor mixer.

+1 is agave and tequila.  Lemon Sour and whiskey. 

+2 might be carbonation, frothing, aromatics, like:  tonic, soda water, champagne, egg white, bitters.

Fresh Victor creates Fast, Delicious Craft Cocktails

 

“2-3 pours and a lot of flavor”

H. Ehrmann

With those 3 elements and Fresh Victor’s 9 flavors, you can end up with dozens of drinks.  From classics, to a spin-off of a classics (including mocktails).

Mixing ratios: 1: 1 and 2: 1.  

1 1 / 2  oz of spirit to 2 ounces of mixer

2 oz of spirit to 2 ounces of mixer

If the drinker likes the taste of the alcohol, they want that taste to “punch” through, then then 2:2 is better for them.  If they want the flavor sweeter, iding behind the mixer, 2:1 is the answer for them.

Fresh Victor is a mixer, not a juice.  So it’s meant to take on dilution as you build your cocktail. Right out of the bottle, it’s a bit more concentrated, more dense.  Meant to be stirred, shaken, reduced down without watering down the flavor.   It can dilute 15-20% without losing quality. 

Using Fresh Victor, you can create a 32 oz, 64 oz or a gallon punch bowl for a holiday party in less than 5 minutes.  And it’s not a simple, lame flavor.  It’s complex.

Orchard Bliss Royale

Non-alcoholic.  When you add Champagne or Sparkling, it’s called “Royale” and today’s drink is adding Sparkling Cider.  

4 oz sparkling cider

2 oz Fresh Victor (Three Citrus and Mint Leaf)

Garnish with dehydrated apple slices

The nose is refreshing. Vibrant apple.  Effervescent on the palate, from the Sparkling. A balance of lemon, lime, orange.  Plump, but not overwhelming.  Mint notes that bring a tertiary element.

Suggestions include playing with adding a shot of vodka, rum or tequila, any of which would work well.

Fresh Victor mixers give a fruit-forward base that makes it easy to play and experiment with.

Winter Spice Tonic

“When mixed well, Gin impacts the overall character of your drink, but doesn’t get in your face”.

1 oz Tanqueray london dry gin

1 Oz Fresh Victor (Cactus Pomegranate)

4 oz Fever Tree Tonic

Aromatic bitters

Garnish with vanilla bean, All-spice berries, Dehydrated Lemon

The nose is immediately the charming, floral aromatics you’d expect from the gin.  Then slowly the baking spices express themselves.  Deep character layers and complexity.  A gush of tonic, then lingering vanilla and lemon.  

Definitely a gin drink for someone who’s not a gin fan as it showcases the best of gin without being overwhelming.

H. Ehrmann with the Fresh Victor Winter Spice Tonic

H. Ehrmann with the Fresh Victor Winter Spice Tonic

Love a standard gin drink?  Try Gin and Tonic with Fresh Victor’s Cucumber and Lime!

H. Ehrmann feels one the the reasons Fresh Victor is so popular is because people want to be able to make easy drinks at home that still have amazing flavor.

“I’ve taught cocktail classes for over ten years.  As much as students love it and geek out over cocktail details at the bar.  When they get home to their kitchen, they still prefer to have something easy.  That’s a huge part of when Fresh Victor is.”

One of the keys to Fresh Victor is adaptability.  The drinks are scalable and easy to experiment with.  Having more guests than expected?  Want stronger drinks?  No alc of low-alc drinks?

“The 2 things that show us down when drinking cocktails, alcoholic strength and bitterness.  Those are things that help us drag a cocktail out 10-20 minutes. Like, intentional speed bumps to keep you from drinking too fast.  So removing the alcohol from a recipe, removes that speed bump.  Adding more bitters, adds it back.  It helps a non-alco drink feel more like a cocktail.”

How did Fresh Victor launch and grow during the struggles of the pandemic?  Luck, hardwork and finding an audience that wants flavor.  H. Ehrmann explains: 

“Just before Covid, we decided to focus Fresh Victor on bars and restaurants.  So Covid hits.  We decided to re-package into a 16 oz bottle.  Within 6 weeks we had these bottles available in 7 states direct to consumer. Within 2 months, we had 48 states direct to consumer.  I shifted to selling cocktail kits from home and Fresh Victor was the perfect partner for me.  Take a liter of tequila and a 64 oz bottle of Mexican lime and agave, you can make 32 margaritas.  I was selling those kits like crazy.  People were re-ordering every other day.”

Figtorious Celebrations

2 oz of Fresh Victor (grapefruit and sea salt)

2 oz VSOP brandy

1 / 2 oz fig syrup

Try thinking of Fresh Victor less as a mixer or a juice and more as an ingredient.  Think of it as an ingredient where you can use as much or as little as you want to make a more complex drink.

Explore from a culinary point of view.  What other flavors mix?

Fresh Victor is all about experimenting.  Trying different flavors.  Adding spirits, garnishes and mixers that might not be traditional.

“All the ways you can use Fresh Vector.  I went through the lexicon of cocktails.  What can I make with lemon sour?  What can I make with Mexican Agave? Then I’d look at more unique flavor profile and ask myself what can I make with that?”

H. Ehrmann with the Fresh Victor Figtorious Celebrations

H. Ehrmann with the Fresh Victor Figtorious Celebrations

 

Fresh Victor Holidays Flavors

H. Ehrmann suggests a twist this cold, holiday season.  Think like a Hot Toddy. Simply warm up your Whiskey Sour, Lemon Drop, even your sangria.  Anything that would normally go with ice, this time heat it up warm and toasty.

 

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