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High blood pressure has a tastier solution than even before Thanks to Music Producer Ira Antelis — 120/Life to Help Us All Be Healthier

High blood pressure has a tastier solution than even before thanks to Music Producer Ira Antelis — 120/Life to Help Us All Be Healthier

Have high blood pressure? Over 100 million people do.  Music Producer Ira Antelis wanted to do something about it, so he created 120/Life to help himself and others become healthier.

“Your blood pressure’s sky high,” founder Ira Antelis ’s doctor told him. “Get it down in 3 weeks, or it’s surgery.” So Ira went started changing his lifestyle.  But also, investigating health.

It turns out, there’s answers out there.  And he wanted to know more.

Today I sat down with 120/Life’s Ira Antelis for a conversation about music, creativity, getting healthy and Ira’s inspiring message about following your passion and inspirations.

The conversation has been edited for length and clarity.  The full conversation can be found on our YouTube channel.

 

 

So as we just jump right in, Ira, can you give us a little background on you? What did do for a living before 120 life?

 

Sure. Most of my life has been writing and producing music. A lot of television commercials. The famous one is a Michael Jordan like Mike if I could be like Mike, which was just in the close the closing credits of the “Air” movie, and 30 years later.

Songs from McDonald’s for Disney, artists like Christina Aguilera, Regina Bell, Patti LaBelle, have recorded or sung my music. 

The concept of how I got from there to a blood pressure drink is always like mind boggling to many, and including me, because it’s a path I never would have thought would have arisen to be honest, and it came out of a health issue, and it’s funny because you relate to blood pressure and music. There is a relationship because in music, you put things together. So let’s say I create a piece of music on the piano and say, okay, great. So now I’m going to get a, I wrote the music, I’m going to get… The bass player, I’m going to get the drums, I’m going to get the violins, and then I’m going to put it all together. And I’ve been doing that for many years, it’s like putting ingredients together. And a health issue my blood pressure had risen really high, dangerously high. And then we’re like you have to get this fixed.

If not, we’re going to have to do surgery. Because over time, the first thing anybody I think would do is say what if you have high blood pressure. What do you do? What do you eat? What do you drink? And when it came to the drinks, I kept reading about these things that they all have studies.

I was like, wait a minute. Pomegranate juice, I’m reading the studies. You drink it for six weeks. And one day it just struck me. If I take all of these ingredients, I think it’s like mixing a piece of music and putting them all together. I just knew in my mind they would work because I think the music related to the blood pressure and that’s how it all began.

You literally almost produced a beverage in the same way you produce music. 

You brought in several elements together, let’s say drums, a guitar, a vocalist, all the elements of a band. You thought of it like that, but you found these superfood ingredients and said, gosh, these ingredients could all work together.

 

Yes, that’s 100% correct.  Now what I was doing is that I think like I’m going to produce this drink like I’m producing music. No, but I’ve had a recording studio for 30 years of my life and I’m making music every day of my life.

It’s just secondhand nature to do things in combinations for me. So when I thought about it later on, I’m like, Oh yeah, that’s why it works. I saw the ingredients, they look the same. I knew I can mix them together. Just from my process of music. I think that’s what happened. 

 

If you’re doing the music every day, do you think you use creativity to solve a health concern?

 

Yeah, I think on some level that’s what happened. I was looking at things and I saw it, but in a way maybe nobody else saw it. And I think when you’re a creative person, then that tends to be the, where you go first on some level. I’m always thinking of things from a creative standpoint.

 

Is there a life lesson at all in here for people, using creativity and trial and error and the confidence to try new things.

 

Yeah, it’s funny because I did this music project with music from the Holocaust. And we, I wrote the Carnegie Hall and we sold it out,  beyond the most successful thing in my life. And I was sent to somebody, if I had to write a book about my life, I would title the book, “Everybody Says No”. And I think that’s the way, the mission of my life don’t ever let anybody stop your ideas.  Ever. 

If you are passionate about anything, go figure out a way to do it. And I think it’s a life lesson about creativity. What it is, go do it.

 

So from a step by step process, you have a doctor’s meeting, you’re told you have a health concern, can you just walk us through what those next steps were?

 

So the first thing somebody tells you, you have extremely high blood pressure. It has to come down. And most of the people I’ve ever met would say we know what high blood pressure can do.

But my question was not that. My question is what is causing the high blood pressure? What is it? My dad was a pharmacist; he knew about strokes and heart attacks. I was trying to figure out what it is and how do you stop it? 

And the truth is even though the doctor is a friend of mine that they will basically go figure it out. 

First thing I learned is to cut your salt. That was stop number one. Most studies show if you cut your salt, it will lower your blood. I’m just doing everything I can do, even taking medication. I’m going on a salt free diet for three weeks. So you have fruit, vegetables, but not just salt.  Every cookie that has sodium, I’m not eating.

That was like step number one. 

Then I’m Googling what are the best foods to eat? What are the best things to drink? And that began the process.  Reading about these did lower my blood pressure to the point where they didn’t have to operate. 

But you get stuck or passionate about some things.  So every day I’m on the computer, looking up drinks for high blood pressure.  Many of the same things come up, beet juice or beet powder, lowers your blood pressure. Hibiscus tea lowers your blood pressure. Pomegranate juice 

I’m reading the studies.  Then one day It just dawned on me. Wait a minute if all of these lower your blood pressure a little bit.  Together, maybe it will lower it a lot.

I figured, somebody had done it. Not only was that not there. Even to this day, there was nothing there. Zero. 

There’s 110 million people that have high blood pressure. And there’s nothing, there is not a drink out there with these ingredients. 

Yeah. But that began the journey.

 

So on this journey you had  different levels of support. You have a nutritionist in your life, Susan Schachter, talk about her involvement

 

So as I’m making this drink, [I’m thinking] what’s the best way for people to try it? So I kept thinking, okay, I’m going to make these jugs that contain 112 ounces. And I would give it to people that I knew had high blood pressure and say try it for two weeks.  I’m doing that because one of the people I gave it to is my cousin who at the time was the sole distributor for Keurig the coffee machines and the K cups.  I’m thinking okay I need to get him to distribute this drink.

So I gave it to him and said look if your blood pressure lowers from this drink, you got to promise me you’ll distribute it. He said, ‘Okay’, because he’s very skeptical and he thought there’s no way.

And sure enough, his blood pressure lowered 30 or 40 points. He said, ‘Okay, I’ll distribute it. But, what do you know about this stuff?’ 

My childhood friend Susan Schachter has a Master’s in nutrition. I sent her the drink.  She made some tweaks and that’s how I got her involved. 

 

Can we go through all six natural ingredients?

 

Let me start with beets; the superfood for athletes so I knew I was going to have beets in my drink. 

Hibiscus tea has been around for years and have said a multitude of studies. even in the Middle East about lowering your blood pressure. I think some of the qualities are in medical terms that can act like an ACE inhibitor. 

The third ingredient is pomegranate juice. It can act as a beta blocker. It has a lot of antioxidants. So I think those three were the really big things in the drink. 

Susan added magnesium and potassium.  It relaxes your blood vessels. 

Through the studies, I was reading about cranberry juice and tart cherry juice, which has been used for recovery for athletes for soreness of muscles. 

 

 

I enjoyed the taste.  I’m always worried health products will “taste like science”  Your drink doesn’t.  What does it taste like to you and how do you recommend drinking it?

 

The most important thing is it can probably really help you. Some people really like how it tastes.

I say mix it with cranberry juice or put it in your smoothie, especially now we have a powder. So there are different options. I think the point is that high blood pressure is not something to mess around with. Too many bad things could happen.

Is there anything that you want to talk about? 

We’re in a society where people age out, we become disposable after a certain age in so many industries, so I’m inspired by my own story, 60 years old rather than retiring or doing something I had the wherewithal to say, I’m going to do this, it’s never too late in life if you want to do things.

And I think that’s a message for a lot of people. Most people do not start a business at 60. But my thought is like, you have this passion, you have this dream, go for it. I’m very thrilled to just be a part of it.  I let my CEO run it. 

The second thing is that I, we always say to people, Susan always says, know your numbers. Be responsible with your health.  Drink 120 life. Pomegranate juice.  Beet juice, Hibiscus tea, Cut your salt. That’s my message.

Please tell us how can we help you. Please tell us how to find your website and where to browse your products

Ira: If you want to try 120 life, www.120life.com

If you want to try it for two weeks, purchase it. But if you’re unhappy for any reason, money back guaranteed. 

So thank you so much for your time. Thank you for discovering this health idea.

Thank you. You have a great day. 

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Nén Danang Awarded 2024 MICHELIN Green Star for Sustainability

Nén Danang Awarded 2024 MICHELIN Green Star for Sustainability

At the prestigious MICHELIN Awards Ceremony held at the InterContinental Hotel Saigon, a notable achievement was celebrated within the realm of sustainable gastronomy: Nén Danang, a pioneer in Vietnam’s fine dining scene, was honored with the 2024 MICHELIN Green Star for Excellence in Sustainability. As the first Vietnamese restaurant in the world to be recognized, as well as the first in Vietnam, this accolade underscores Nén’s commitment to innovative and environmentally conscious practices that set a benchmark for the industry.

The Michelin Green Star, a prestigious annual award, celebrates restaurants leading the industry in sustainability. Highlighting establishments that uphold rigorous ethical and environmental standards, this accolade recognizes those who collaborate with sustainable producers and suppliers to minimize waste and reduce or eliminate plastics and other non-recyclable materials. To date, only 540 restaurants worldwide have earned this honor, offering dining experiences that not only exemplify culinary excellence but also demonstrate exceptional eco-friendly practices. These restaurants serve as beacons of inspiration for both enthusiastic foodies and the broader hospitality industry.

Nén Danang, under the visionary leadership of Chef Summer Le and her partner Leon Le, has been instrumental in redefining what it means to dine sustainably. With a culinary philosophy deeply rooted in the principles of ethical and environmental stewardship, Nén sources 99% of its ingredients locally, including from its own farms, thereby supporting Vietnam’s local economies and artisans while minimizing environmental impact. This approach not only ensures the freshest ingredients but also fosters a strong connection with the community and the natural world.

The restaurant’s Sto:ry Menus exemplify this ethos, merging rich Vietnamese traditions with inventive dining experiences. Each dish is a celebration of nature and a narrative of culture, crafted to offer a multi-sensory delight that evokes emotions ranging from joy to nostalgia. Notably, their Sto:ry Menu #5 is a zero-waste venture that transforms everyday ingredients, such as eggshells into noodles, showcasing an innovative approach to sustainability.

The core of Nén’s culinary identity lies in its commitment to ‘Conscious Vietnamese cuisine.’ The restaurant’s ethos—origin, aesthetic, intention, balance, emotion, and presence—guides its culinary choices. Each aspect, from the sourcing of ingredients to the final presentation, is thoughtfully curated to enhance the dining experience, making every meal an event of conscious consumption and enjoyment.

Nén’s unique approach to cuisine also reflects in its name, derived from a humble but flavorful ingredient found in Central Vietnam’s kitchens. This reflects the restaurant’s philosophy: finding potential in the overlooked and elevating it to something extraordinary. It’s about transforming simplicity into splendor, turning each meal into an exploration of the hidden depths of Vietnamese culinary traditions.

Located next to Nén Farm in Da Nang, the restaurant serves as the flagship for a brand that is deeply invested in research and sustainability. Despite challenges like a temporary closure during the Covid-19 pandemic, Nén Danang reopened in 2023 with renewed vigor and a continued focus on its sustainable mission. This commitment culminated in receiving Vietnam’s first and only MICHELIN Green Star in 2024, a testament to its leadership in promoting a sustainable and ethically aware dining culture.

Through Nén Danang, diners are invited not just to eat, but to experience stories through flavors, where each dish serves as a dialogue between the chef and the earth, a narrative that continues to inspire both food enthusiasts and culinary peers around the world.

 

Jérôme Peschard Leads Vietnam Art Renaissance, Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City

Jérôme Peschard Launches Art Exhibition at the Sofitel Saigon Plaza in Ho Chi Minh City

For the past 60 years, Sofitel Hotels & Resorts has epitomised the essence of French art de vivre across the globe. As 2024 heralds its Diamond Jubilee, commemorated with a series of exclusive events at Sofitel properties worldwide, Sofitel Saigon Plaza, the paragon of French hospitality in Ho Chi Minh City, proudly inaugurated an extraordinary celebration of art.

From Left- Betty Qiffe Pallard, Consul General Daniël Stork of the Netherlands to Vietnam, Nykky Do and Milena Padula- Spouse of Consul General of Italy to Vietnam / photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

On the evening of June 21st, the Sofitel Saigon Plaza was the scene of a glittering event, marking the launch of a collaboration with the internationally renowned French Pop Artist, Jérôme Peschard.

French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry

French Pop Artist Jérôme Peschard Portrait / photo courtesy of Stephane Thierry

The hotel’s lobby served as an elegant backdrop for an array of Peschard’s stunning oil paintings on recycled corrugated metal, showcasing his inspiration from French Indochina.

From Left- Tracie May, Milena Padula- Wife of Consul General of Italy to Vietnam, Sofitel Saigon Plaza Hotel Manager Alistair Minty, Lindsay Nutley, Consul General of Australia to Vietnam Sarah Hooper, Simon Pugh and Michael Hooper // photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

The event attracted an illustrious group of attendees, including Mrs. Sarah Hooper, Consul General of Australia to Vietnam; Mr. Daniël Stork, Consul General of the Netherlands to Vietnam; Mrs. Milena Padula, spouse of Italian Consul General Enrico Padula; and Mrs. Lê Hạnh, CEO of TVHub Vietnam. Distinguished guests also included Michelin Starred Chef/Owner Peter Cong Franklin of Ănăn Saigon, totalling one hundred and thirty of Ho Chi Minh’s leading tastemakers.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

Guests enjoyed a selection of exquisite canapés, fine wines, and champagne while admiring Peschard’s captivating works. Adding to the allure, music by DJ Edge Pamute filled the space, and trendsetters Tracie May and Nykky Domodelled custom-embroidered Áo Dài, the national costume of Vietnam, designed by Peschard and couturière Giao Basson. A pop-up retail store showcasing Peschard’s merchandise collection also opened to the public, featuring a curated selection of home decor, limited edition numbered and artist-signed lacquer replicas of paintings, and an array of gift items. Both the boutique and the art exhibit will grace the Sofitel Saigon Plaza throughout the summer, concluding in early September.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

This premier event highlighted the vibrant intersection of art, culture, and gastronomy, celebrating a unique fusion that will enchant visitors throughout the season, encapsulating Sofitel Hotel and Resort’s world of prestige and luxury.

photos courtesy of Nick Middleton for the Sofitel Saigon Plaza.

“I’m deeply grateful to Sofitel Saigon Plaza for granting me such a fantastic platform to showcase my art. Although I am French, my heart is Vietnamese, and I’m thrilled to share my homage to Vietnam with their guests and visitors during the 60th Anniversary celebration of Sofitel Hotels and Resorts.” – Jérôme Peschard

“Marking 60 years of exceptional hospitality, we take pride in being a part of a legacy that consistently sets the standard for excellence in Asia, providing a unique experience for all modern travellers to explore Ho Chi Minh City through a French-inspired perspective.” – Mario Mendis, GM, Sofitel Saigon Plaza

ABOUT SOFITEL SAIGON PLAZA:

Sofitel Saigon Plaza harmonises the sophistication of French art de vivre with the vibrancy of local Vietnamese culture, delivering a luxury hospitality experience enriched by genuine heartfelt service. Conveniently located in a tranquil enclave on Le Duan Boulevard, Sofitel Saigon Plaza places you in the heart of Ho Chi Minh City’s business, cultural, and shopping district. The hotel boasts 286 rooms and suites adorned with refined décor and deluxe amenities, a fitness centre featuring advanced exercise equipment, and an outdoor swimming pool with breathtaking city views. Sofitel Saigon Plaza also features five dining establishments serving local and French cuisine, seven polished meeting rooms, and an opulent ballroom equipped with state-of-the-art facilities, making it the ideal destination for business, leisure, meetings, and gatherings.

ABOUT JÉRÔME PESCHARD:

Dubbed the “Gauguin of Vietnam,” Jérôme Peschard is a self-taught artist whose work reflects a life richly lived and creatively charged. His art bridges the past with the present, blending East and West, while drawing profound inspiration from his adopted home of Vietnam. Characterised by the use of oil on rusted corrugated iron sheets salvaged from local construction sites, his pieces reflect the very essence of Saigon – its history, development, people, culture, and vibrant spirit. Peschard’s unique fusion of Western pop art with Asian influences, inspired by comic book legend Jack Kirby and modern art icons like Basquiat and Warhol, continues to evolve as he explores new themes in his storytelling. In the dynamic energy of Vietnam, Peschard not only found his place in the world, but also his distinctive artistic identity.

Join Us MidTown NYC for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio

Join Us for An Incredible Prosecco Experience: Taste and Discover with Wine Expert Alan Tardi Wed June 26th at New York Wine Studio

Prosecco has gone from a little known mountain fizz to a vinous superhero, overtaking Champagne (and every other sparkling wine out there) and enjoyed by wine drinkers throughout the world, as the base of a cocktail or an everyday quaff. 

But despite its huge popularity, most people don’t know much about it. 

And there is much more to Prosecco than many people are aware.

”My objective is to

clarify the critical differences

between the original ancient Conegliano Valdobbiadene Prosecco and

the DOC Prosecco that was enacted in 2010.” 

Alan Tardi

New York Wine Studio

 

Prosecco is produced only in Italy, in the Northern regions of Veneto and Friuli, and there are three official Prosecco appellations. 

Prosecco DOC

One of them, Prosecco DOC, was created in 2010. It occupies a huge, mostly flat area encompassing almost two entire regions and accounts for most of the 700+ million bottles of Prosecco produced each year.

Conegliano Valdobbiadene Prosecco DOCG

Conegliano Valdobbiadene Prosecco DOCG is a tiny area in the foothills of the Dolomites consisting of 15 small municipalities in the province of Treviso. This is the ancient winegrowing area where Prosecco was born and made a miraculous comeback in the aftermath of World War II.

New York Wine Studio's Alan Tardi

New York Wine Studio’s Alan Tardi

Besides its pedigree, there are numerous factors of the Conegliano Valdobbiadene enclave that distinguish it from any other winegrowing area in the world: complex and diverse topography, variety of soils, native grape varieties, distinct sub-areas, ancient history, and varied typology—bubbly, fizzy, and still; secondary fermentation in tank or in bottle, leaving sediment in the bottle (known as Ancestral Method) or removing it (Traditional Method).

In this class—which takes place right in the middle of National Prosecco DOC week—we will discuss the origin and evolution of Prosecco in the Conegliano Valdobbiadene area. We will also examine the two additional Prosecco appellations created in 2010. 

But most of the time will be devoted to exploring and tasting Conegliano Valdobbiadene Prosecco through a lineup of 8 exceptional terroir-driven wines, in a variety of styles, that demonstrate the unique characteristics, complexity, and diversity of the original Prosecco.

Participants will also learn how to say “CONEGLIANO VALDOBBIADENE” like an Italian!

Alan Tardi has arranged a fantastic lineup of unusual and exceptional wines (half of them are coming directly from Italy) which demonstrate the various factors that characterize the complexity and uniqueness of Conegliano Valdobbiadene: Different production methods (“Tranquillo” i.e. still, Martinotti, Classico/Traditional, Ancestral); frizzante, spumante; single vineyards, Rive, native grape varieties; diverse, soils, terroirs and topographies.

List of Wines

  1. Prosecco Tranquillo DOCG “Il Canto Antico” — BORTOLOMIOL*
  2. Colli Trevigiani IGT Verdiso Frizzante Sui Lieviti — GREGOLETTO
  3. Progetto 5 Varietà Conegliano Valdobbiadene DOCG Brut — MARCHIORI* 
  4. Conegliano Prosecco Superiore DOCG Rive di Ogliano Extra-Brut — BIANCAVIGNA
  5. Superiore di Cartizze Brut DOCG — RUGGERI* 
  6. Superiore di Cartizze DOCG “Private” Rifermentato in Bottiglia 2014 — BISOL
  7. Conegliano Valdobbiadene Prosecco Superiore DOCG Rive di Carpesica “S.C. 1931” Metodo Classico — BELLENDA*
  8. Valdobbiadene Prosecco Superiore DOCG Asciutto, Rive di Colbertarldo, Vigneto Giardino — ADAMI
  9. Torchiato di Fregona Colli di Conegliano DOCG “Ciàcoe” 2016 — CA’ DI RAJO*

*Shipped directly from the winery in Italy

Find more information and buy tickets at New York Wine Studio or at the link below.

https://www.newyorkwinestudio.com/original-prosecco

 

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