KosherPalooza 2023 Delivers Big on Flavor, Family and Foodie Fun.
Nearly 4,000 foodies filled New Jersey’s Meadowlands Expo Center June 28, for flavor discoveries, tasting the best kosher foods, wines, spirits, desserts from around the world.
In addition to incredible food, the full-day extravaganza was packed with events. Crowds formed to watch cooking competitions, learn from mixology demonstrations, wine tasting classes. People who love discovering flavors learning from Kosher experts.
But that’s not it!
Fans of Kosher influencers and authors, Chanie Apfelbaum and Dani Klein, got meet and greets, autographs and selfies; learn food and drinks tricks in-person.
A yummy experience for sure!

Trade panel discussions with industry experts like Gabe Geller at Kosher Palooza
Trade panel discussions with industry experts like Gabe Geller. After the spirited conversation, lines formed to hobnob with some of the top kosher creatives from across globe.
More than 100 booths including…
The Cheese Guy, Prairie St. Prime, Jacks Gourmet, Holy Wagyu Meats, Kosher Valet, Bethel Creamery, Royal Wine Corp., Pizza Biza, Bread and Batter, The Nuttery, Pelleh and so much more.
There were big crowds around most of the food tables. The good news is, they moved fast. At even the most crowded spot, the wait was less than 90 seconds.

Brent Delman, a.k.a. “The Cheese Guy”, serves up flavorful, kosher treats at Kosher Palooza
The Cheese Guy
Brent Delman, a.k.a. “The Cheese Guy,” your cheesemonger, producer and purveyor of rich, flavorful small-batch cheeses that are also kosher, vegetarian and 100% free of artificial preservatives or flavorings.
As they explain, while most specialty and many commercial brands are made with animal rennet and other animal enzymes, you can count on The Cheese Guy to use only plant-based or microbial non-animal enzymes.
Learn more at www.thecheeseguy.com

Sharing nature-inspired granola is Granola Chik’s passion at Kosher Palooza
Granola Chik
Sharing nature-inspired granola is her passion. They are committed to making wholesome granola with premium ingredients, in small, hand-made batches to ensure its freshness. Try their new Granola Chik Bark!
Find more at www.granolachik.com
Royal Wine Corp
Royal Wine strives to be the premier manufacturer, importer and distributor of specialty wines, spirits and liqueurs from around the world. Their commitment to perfection and family tradition spans over eight generations.
Find more at: RoyalWine.com
Eden Wok
25 years in business as a fast-paced Kosher restaurant, we’ve perfected a menu of over 60 Chinese dishes and 100 sushi items.
Find more at: EdenWok.com
“We wanted this site to be about people having a positive kosher experience…
Shlomo Klein
co-publisher Fleishigs Magazine, Kosher Palooza event host
…to come and have fun, walk around taste foods, enjoy great entertainment around food and enjoy and we did just that.
The vibe was electric all day and everyone just had a great time – consumers, vendors and everyone in between.”
“At Fleishigs we are all about making kosher fun and exciting
this show was the next step actually bringing fleishigs to the people
and we are so happy with the way the show turned out and the overwhelming positive response,”
Shifra Klein
Editor in Chief,
FLEISHIGS Magazine.
More than just the authority on kosher cooking, Fleishigs Magazine
More than just the authority on kosher cooking, Fleishigs Magazine serves up kosher like never before. Each of its eleven annual issues is a jewel box of triple-tested recipes, entertaining tips, food trends, Shabbat and holiday entertaining guides, in-depth chef spotlights, luxe travel features and more.
A feast for the eyes dedicated to the best modern cuisine, Fleishigs takes kosher to unexpected heights to reach and inspire the discerning chef, the food obsessed and budding gourmand in us all.
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NYC’s Newest Margarita: Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Hailee Steinfeld Launches Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail with Premium Beers Group
Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld, in partnership with Premium Beers Group, a leader within the alcohol industry in Mexico, proudly announces the launch of Angel Margarita.
Hailee Steinfeld falls in love with flavor
Hailee Steinfeld has openly expressed her love for margaritas, often sharing glimpses of her favorite citrusy cocktail on social media. Whether enjoying a classic lime margarita or experimenting with fun flavors like spicy or strawberry, she appreciates the drink’s refreshing and vibrant appeal. Her enthusiasm for margaritas perfectly complements her fun-loving personality, making it a go-to choice for celebrations and casual outings alike.
This premium ready-to-drink margarita cocktail is made with 100% Agave Tequila from the rich soil of Jalisco, Mexico.

Angel Margarita: A Premium Ready-to-Drink Margarita Cocktail
To ensure that each can offers an authentic and refreshing taste experience, Angel Margarita is then fully crafted just moments from the Agave fields.
Blending Hailee’s West Coast style with the deep Mexican roots of her co-founders Jordi Zindel and Rodrigo Hernandez, Angel Margarita will lead the category with its commitment to quality. Angel Margarita will launch with four vibrant and refreshing flavors: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry.
“Margaritas have always been my go-to cocktail,
so making a ready-to-drink version with high-quality ingredients that didn’t compromise on taste was important to me,”
Hailee Steinfeld
co-founder
“After visiting the Blue Agave fields in Jalisco with my partners Jordi and Rodrigo, I was inspired by the region. I am so proud of what we have created together and cannot wait for the world to try Angel Margarita.”
In 2023, premixed cocktails were the fastest-growing spirits category in the US, valued at approximately $2.8 billion, marking a 26.8% increase year over year. Tequila was the second fastest-growing category, valued at $6.5 billion, up 7.9% yearly.
To underscore the excitement and potential of this fast-growing category, Angel Margarita has partnered with Philip Button, Founder and CEO of Seven XV Ventures and Geloso Beverage Group, one of the leading alcohol beverage manufacturers and distributors in North America. With their support, Angel Margarita will begin its launch in Southern California.
“Hailee is the perfect partner to help us share an authentic piece of our culture and redefine the ready-to-drink market through Angel Margarita with a more global audience,” said Jordi Zindel and Rodrigo Hernandez, co-founders at Angel Margarita. “We invite consumers to taste our 100% Agave Tequila premium cocktails and to experience an authentic piece of Mexico in every sip.
Stay up to date on Angel Margarita: www.angelmargarita.com / @angelmargarita
100% Tequila, 100% Angel Margarita.
Angel Margarita stands out with its high standards of craftsmanship and tradition:
- Protected Denomination of Origin sourced and manufactured in Jalisco, Mexico
- Expertly crafted high-quality ingredient list featuring 100% Agave Tequila Blanco, a blend of sparkling water, agave syrup, and natural flavors
- Each 12 oz can is 6% ABV and is gluten-free
- Available in four flavors to start: Lime, Grapefruit Paloma, Ranch Water, and Wild Berry
- Retail = $14.99 / 4-pack, $28.99 / 8-pack variety
About Hailee Steinfeld:
Academy Award-nominated actress, multi-platinum recording musician, and producer Hailee Steinfeld remains a force to be reckoned with in the entertainment industry. Her leading performance in the 2016 critically acclaimed film THE EDGE OF SEVENTEEN garnered her two Critics’ Choice Award nominations and a Golden Globe nomination. Her big-screen debut was in 2010 with the Coen Brothers’ film TRUE GRIT, for which she earned an Oscar nomination at only 14 years old. Up next, she will star alongside Michael B. Jordan in Warner Brothers and Ryan Coogler’s latest film, SINNERS. The supernatural action horror-thriller is set to release globally on April 18, 2025.
About Premium Beers Group:
With over 3 decades of experience, Premium Beers Group has innovated and revolutionized the alcohol category in Mexico. PBG was the first company in Mexico to import 100% malt beers from Europe and introduce craft beer and non-alcoholic beer. Premium Beers Group is the benchmark for excellence and a leader within the premium alcohol category.
About Geloso Group:
A leader in the innovation and development of alcoholic and non-alcoholic beverages, Geloso Group manufactures and distributes premium malt beverages, wines, ciders, beers, and spirits. Geloso Group is a valued supplier and trusted partner recognized for its professionalism and commitment to quality, service, and marketing.
Thanksgiving in NYC: the perfect stuffing bread DOES exist – and it’s… [Recipe here]
This Thanksgiving in NYC, the perfect stuffing bread DOES exist – and it’s brioche. As in St Pierre Brioche Thanksgiving Stuffing
No Thanksgiving spread is complete without a hearty stuffing. While add-ins are a matter of preference, choosing the right bread is crucial. One underrated choice is eggy, rich brioche – and with St Pierre Bakery, you don’t need to go to France to get it.
Thanks to its butter and egg content, St Pierre’s Brioche Loaf provides the perfect balance of crisp toastiness while remaining soft and creamy inside, while its lightly sweet flavor adds a decadent quality that can still lean savory. Attached below is an approachable recipe for stuffing allowing for all the craveable crunch for the whole family with minimal effort required.
St Pierre Brioche Thanksgiving Stuffing
By @BrandiMilloy
Ingredients
1 loaf St. Pierre Brioche Bread
1/2 cup unsalted butter
1 medium onion, diced
3/4 cup celery, diced
3/4 cup carrots, diced
1 cup mushrooms, diced
2 large eggs
1 tbsp. fresh rosemary, chopped
3 sprigs fresh thyme, just the leaves
1 tbsp. fresh sage, chopped
1 small apple (granny smith works well), peeled and diced
Salt and pepper
Directions
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Preheat oven to 350 F. Cut brioche bread into 1” cubes and bake for about 10-15 minutes until toasted.
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Meanwhile, into a pot over medium high heat add butter until melted. Add onion, celery and carrots and cook until everything starts to soften, about 7 minutes. Add mushrooms and cook for 2 minutes longer. Remove from heat and set aside.
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Into a bowl whisk together the eggs, herbs, apples, mushrooms, and salt and pepper. Add your cooked vegetables and mix to combine.
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Pour mixture on top of toasted bread and stir to combine. Bake stuffing for about 45 minutes. If your stuffing starts to get too brown, cover until finished baking. Enjoy!
As America’s favorite brioche brand, St Pierre’s products are widely available via grocery stores nationwide as well as Walmart.
The Rise of Mushroom Coffee: A New Era in Health-Conscious Brewing
In today’s health-focused culture, where wellness transcends mere goals to become a lifestyle, mushroom coffee is emerging as a leading trend. This innovative beverage combines the classic energizing effects of coffee with components often linked to the reputed benefits of medicinal mushrooms. Such a blend makes mushroom coffee a more mindful, health-oriented option for daily consumption, resonating especially with those who weave wellness into their daily routines.

Image courtesy of Freepik
The uniqueness of mushroom coffee lies in its ability to enhance the usual coffee experience by potentially offering additional benefits. For those who find regular coffee too acidic, mushroom coffee presents a more stomach-friendly option. Additionally, it incorporates adaptogenic mushrooms, which are believed to help the body better manage stress. This attribute makes mushroom coffee especially enticing to wellness enthusiasts and those seeking a natural way to support their body’s stress response.

The Rise of Mushroom Coffee, Image Courtesy of Freepik
Finding a coffee that delivers on both taste and health promises can be a daunting task. Leading the initiative is More.Longevity & Wellbeing with its Coffee Superfood Blends. These products are meticulously developed, selecting each ingredient for its quality and scientific backing, ensuring they contribute effectively to the blend. Flavors such as Salted Caramel Vanilla and Mocha are designed to mask the natural earthiness of mushroom, making the beverage more enjoyable while enhancing its appeal. The addition of adaptogens and essential vitamins in the blends aims to support overall health by boosting immunity, enhancing energy, and improving mental clarity.

The Rise of Mushroom Coffee, Image Courtesy of More.Longevity & Wellbeing
The company’s commitment to radical transparency ensures that consumers receive a product free from unnecessary fillers and additives, affirming a respect for consumer health and environmental sustainability. This level of honesty and ecological consideration is becoming increasingly important to consumers who prefer products that are both healthy and environmentally conscious.
As the trend continues to carve a niche within the beverage market, consumers are presented with expanding choices. It’s no longer just about picking a brand; it involves selecting a philosophy and a level of quality that resonates with personal health values and taste preferences. The coffee not only invites coffee lovers to rethink their daily mug but also serves as a gateway to a more mindful and intentional morning routine.

Image Courtesy of Freepik
About the Author
Joe Wehinger (nicknamed Joe Winger) has written for over 20 years about the business of lifestyle and entertainment. Joe is an entertainment producer, media entrepreneur, public speaker, and C-level consultant who owns businesses in entertainment, lifestyle, tourism and publishing. He is an award-winning filmmaker, published author, member of the Directors Guild of America, International Food Travel Wine Authors Association, WSET Level 2 Wine student, WSET Level 2 Cocktail student, member of the LA Wine Writers. Email to: Joe@FlavRReport.comYou Might also like
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The Future of Food is Getting “Better Better” thanks to WhatIf Foods and Chris Langwallner
The Future of food is getting “Better Better” thanks to WhatIf Foods and Chris Langwallner.
WhatIF Foods believes in a better better.
Tasty, delicious foods that are better for our bodies, better for our taste buds and farmer buds alike. Better for degraded lands, our eco-systems and naturally… better for cows.
Today I had the chance to have a conversation (via zoom) with WhatIF Food’s Chris Langwallner to talk about inspiration, their foods, their flavors and the science and technology making it all happen.
This conversation has been edited for length and clarity. For the full conversation visit our YouTube channel.
Today we are here with Chris Langwallner from What If Foods. Thanks for joining us today.
Absolute pleasure. I cannot thank you enough. It’s fantastic to be here and letting our story get out a little bit. So thank you very much. I’m excited because it’s gonna be a lot of fun.
We’re talking about plant-based foods, we’re talking about planet based foods and for a “better-better” world. I’m hoping you’ll clarify that for us.
I look forward to it. Yes, it’s all about a planet based food company. It’s all about regenerating. It’s all about reconnecting to communities, restoring the greater land, and making sure that we are replenishing the nutrients we need on a day-to-day basis.
What inspired you to get into plant-based food?
To be honest with you, as a planet based company I think what really inspired me to get into a better way of doing things is actually a call out of my grandfather.
He has been always saying, leave this planet a better world than how you found it. When I was a young boy, I couldn’t understand. It was too abstract. I couldn’t really get my head around. But as I was then working in the industry for 20, 25 years you look behind the scenes, and you see how food is being manufactured on large scale and how profitability over shadows a lot of decision making.
And on the other flip side of the coin, there is a community out there, about 2.6 billion people. This planet makes a direct income or an indirect income from farming activities. And the vast majority, more than two thirds of these people are the poorest of the poor. And we are leaving them behind. And that’s not fair to them because what we have on the plates has been harvested by them.
They take care of their land. And if we leave them behind in the current state of affairs We’ll see many tears in their eyes. And it doesn’t have to be that way. It can be totally different. And hence my strife was really to look at the planetary health and its affairs as well as humanity overall.
And thinking about that must be a better way of doing things and how can we improve it, not incrementally, but really make a system change. And here we are basically inspired by my grandfather.
On your website, you take some very science-based heavy content and you make it fun and easy. Talk about that process.
It’s a team effort. Honestly, there’s a huge team behind the scenes that works tirelessly on improving our communication and our style and our tone. But the essence of it all is that we understand that Gen Zs and today’s youth are essentially those consumer groups that are on this planet.
Probably the first sort of generation that is fully educated in sustainability. And they have their ability today by one click of a button to really look behind the scenes and understand whether or not there is BS or whether or not there’s transparency, there’s honesty, and there is a different approach to things.
So that is one aspect of things. So we wanted to really make sure we are speaking to the youth on this planet. The second aspect of it all is that, You open your social media feeds today, or you open a media channel, you switch on your television and you are bombarded with bad news, after bad news.
And quite frankly, I have worked in universities and with students and I have been shocked by the fact that people, young guys, talk to me, ‘Hey, I don’t care about sustainability. I don’t care about our planet because it’s so crappy. Everything is so bad. I might as well just enjoy the time span I have on this planet.’
And I was shocked in contrast to what my grandfather told me. Today’s youth, some of them, not all, a fraction of them think like that. Or in other words I met this young girl and she says, I don’t know if I want to have children. Because I don’t know whether or not I would like to give birth to people that then inherit a planet that is so hot.
And all of that together was just making me restless and I wanted to really change things and and take this finite time span that I have on this planet to try as hard as I possibly can to leave it better than I found it. And that’s what I strive for. Hence we’re speaking with a fun and engaging voice.
We are speaking with colors and we are speaking with cartoons so that we basically get this heavy message across in an uplifting way and saying, Hey, you can be part of something. That actually does the opposite. It’s not grim. Yes. If we change, we can make this. We’re a better place and here we are.
Thanks for the call out. The credit goes to my team.
As we segue into the products themselves, what I wanna highlight is this BamNut Is that the nickname for the Bambara Groundnut?
Yeah, so we came up with Bamnut as a short version, as an acronym for the Bambara Ground Nut, which in reality is a legume, a legume that helps us fix nitrogen organically in soils that are essentially degraded and left behind by intensive agriculture.
The Bamnut word came about in Singapore. We actually did not quite know when we started using it. We didn’t quite know how the Americans would pronounce it. And then we found out, alright, it’s the Bamnut. So it all turned out to be so witty and entertaining and just perfect fit for a “better, better” to be honest.
Because that’s a main ingredient in all of your food. Let’s talk about what is a BamNut. Why is it magical and unique?
I was walking through the world of agro food over the past 20 years, and I’ve always been hugely concerned about the massive speed of land degradation, particularly on arid land.
And that’s getting accelerated because of climate change; and the weather is changing; and the rains and the monsoons are not hitting regularly anymore. So it becomes increasingly more difficult to plant, the planting season to make sure that you are having the seeds in the ground before the rains hit them and so on and so forth.
So it becomes really challenging for folks. So land turpitation has always been a huge concern of mine because another, on the flip side of that, we are losing about 25 soccer fields worth of arid land every minute, while at the very same minute, the same amount of primary forests have been cut down.
So if you compare and contrast these two figures, what it tells me is that in order to make way for the old food industry, we actually cut primary forest and we leave land behind. And that is the wrong thing to do. That is one aspect of things.
The other aspect of things is I had once the fantastic opportunity to have an interview with Dr. Roy Steiner of the Rockefeller Foundation. And he gave a casual shoutout and he said, nowhere in the world do we produce and consume enough legumes. And I was thinking, why does he say that? But then it’s quite obvious if you think it through, because we are depending so much on crops that the land that basically holds the crops is deprived from organic nitrogen fixing crops like the legumes, and in the absence of nitrogen being fixed through the legumes, we throw endless amounts of synthetic fertilizers on the ground in order to make up for it.
That’s an aspect of things that also worried me. But today the input costs have gone through the roof is it unravels all over the world and it has gotten more and more expensive to do so the degrading of land in one pocket, I was basically going through my work with that sort of lens.
Then there’s this whole water issue. We are big time irrigating crops, but what does that do? It just slows down the loss of water tables because the moment we take water out of the ground, the water tables are collapsing. I have numbers for that. I had a business in India a long time ago, and it used to be 30 meters, and today it’s probably 90 to 120 meters.
So water is basically a huge issue. There was another lens through which I looked at, and then I was at a conference in Jakarta, and I happened to run into a scientist. He said to me that he works on the Bambara groundnut. It’s a complete crop. I thought, “Oh, that’s interesting. So what does that mean?”
And I started to really explore that much more deeper. And a complete crop turns out to be essentially a crop that has all micronutrients in the sort of right balance that we need. On top of it, it has all nine essential amino acids that we need. It has rich fatty acids, quality fatty acids, as well as car complex carbohydrates. So fiber.
You remember the forgotten macronutrient fibers for our microbiomes? So I got really inspired. So I looked up the amino acid profile and I saw it is rich in plutonic acid or spartic acid. So these are very cool amino acids in terms of generating nice flavors. And off I was; I organized the first couple of five kilos and the trial started, and that’s years and years ago.
In the meantime, the Bambara groundnut actually taught us a few lessons because it’s a very hearty nut and it really takes an effort to make cool products outta it.
It’s called a complete product, is that correct?
A complete food. A complete crop or complete food crop.
Right now all of the products on your website are based from BamNut. I see Bam Nut milk. I see noodles with seasonings, and then there’s bundles and swag and all kinds of delicious things.
In the future, are we expanding that beyond or what’s the scope?
We would love to explore new categories as we build our business. There are so many occasions throughout the day where we can actually incorporate the bambara ground in exciting products, and we look forward to doing that.
Our focus right now is definitely our milk portfolio. It’s a wonderful product. I encourage everybody to have a little taste and Judge for yourself. We have a client in Los Angeles, a coffee roaster, who said ‘This is the closest thing to cow milk that I’ve ever seen in plant-based milk.’
We call it planet based milk. I have to say again, shout out to my team in the R&D side of things because they have established a wonderful product essentially with just three ingredients: that’s water, the bambara groundnut, not coconut oil. The rest is essentially technology behind the scenes that actually makes it foam nicely, very stable foam, small bubbles. So you can do latte art.
Our Airy [flavor] is essentially the one that I would use for a nice drink, like a shake.
In between there is the Every Day [flavor] that goes essentially into my cereal in the morning.
What are the flavors?
Today we are in the market with three different products.
The first one in a slightly black sort of packaging is the Barista. It has the richest mouthfeel. It is the creamiest. We have designed it to perform fantastic or be able to perform fantastic latte art. So it really goes into the cappuccino sort of an experience rather nicely.
I personally take it also for Boba tea. I might as well use the bambara groundnut and foam it up.
I have my little trick with the barista. I actually froth it in the frother and I put my espresso shot into the frother with the barista together. So I froth it together. But that is just me. I just like it that way.
Then we have the purple package, which is our Everyday. My wife uses it in baking. We do make cakes, like traditional Austria style, and we totally use only the Everyday [flavor] for that.
Friends of mine [pour] it into their cereals in the morning. It’s a little bit richer, earthy, nutty in character because we do tend to roast the nuts a little bit stronger in the process of making it.
Last but not least, we have our Airy [flavor], which is the lightest one of it all. It is the mint colored package. It is the one that people take into milkshakes and protein shakes.
Let’s move on to Noodles
We wanted to create technologies that help us regenerate what’s broken. And today a large portion of all ramen that is being consumed on a day-to-day basis globally is deep fried in palm oil. Palm oil leaves huge banks of land degraded behind, particularly after the third cycle of palm plantations being grown.
We see the aftermath of the palm plantation industry essentially now in Southeast Asia. Therefore we were alerted when we started this project to basically say no to frying and no to deep frying and no, to essentially dehydrating instant noodles or ramen using that sort of process.
So we invented a technology that actually took that sort of challenge away. We invented an industrial scale air frying technology. Once you actually don’t fry anymore, you save about 20% of the space because 20% of palm oil is [based] in the noodle product of classic ramen. That’s what it absorbs in the frying process.
So if you don’t deep fry, you save 20%. Now nutrients will survive. Now colors may survive. Then we replaced all the palm oil with the Bambara.
We started to actually say, how can we bring color and different flavors and textures on the plates of consumers? And we created these four different products with the four different colors, which is essentially the black one, which is charcoal driven, moringa is green, pumpkin is orange and the original is yellow.
So four different options, all the same philosophy.
The backbone of making it is the same, but then we add different nutrients to it to have fun, and then we add fancy seasonings to it, which makes just a nice flavor experience as well.
Our audience is passionate, hungry, curious, foodies. What does it actually taste like?
I’m extremely proud of our Noodles because even without the seasonings, you can cook them up and eat them and you will have a wonderful experience.
Try and contrast that with other ramen that you find in the market, and you will come back to our offering immediately because they’re just tasting nice.
So our starting point of then adding the seasonings to it, like hot and spicy, or the mushrooms is an easy undertaking. It is actually an easy sort of concept to work with because if you have a neutral and nice taste to start with from the noodle base, you can build interesting flavor profiles on top.
Rather than having to use heavy flavors to mask off-flavor from a product base, or not so nice processes or even crappy raw materials. We don’t have that challenge.
We also decided very early on to keep the salt at a minimum to stay away from any flavor enhancers. No MSG, we’ve tried to keep it as clean as we possibly can.
We’ve tried to use as much spice as we can access. No flavoring and stuff like that. I’ve been in that industry for over 20 years. We thought let’s stay honest, to the product as well, to the noodles as well. And that has been a fantastic journey.
Our “Original, is a hot and sweet, hot and spicy pairing. In Southeast Asia, it’s based on wok cooking. That’s my personal favorite. I eat it on salads with a little bit of a balsamico dressing
We have with Sesame Garlic, many kids who go for a green one.
Pumpkin with the traditional Indian curry offer a great pairing. Watch out, it comes hot and spicy. Typical Indian flavors.
Last but not least is our charcoal with mushrooms. It’s fantastic for, if you go out to have a beer and come home and wanna have a bite, go for it. It’s a good one.
How did you decide which flavors to choose? Was it a lot of trial and error?
There’s a lot of trial and error. There’s a lot of pairing up with our noodles.
What we have tried to do is really look into what are the best pairings for these sort of flavors.
From that point of view, we also wanted to stay with our seasonings. We wanted to stay essentially planet based. None of our ingredients have any animal derived products in it.
You look at the charcoal, you cook it up, you eat it, you give it to a chef, let him experiment around.
We had a Spanish chef take our charcoal and put it into a paella. All of a sudden there was a totally different sort of recipe.
The way we actually derived the final products has also a lot to do with people that actually use it day-to-day in the kitchen and learn from them.
What’s the future of WhatIf foods?
We are going to enter new categories of food and we are gonna expand our existing categories with new products.
But I probably would love to use the opportunity to take you along on a more philosophical sort of journey for WhatIf foods and what comes hopefully in the next couple of years to come, because I think we have a better opportunity that needs doubling down now.
What I’m talking about is really the cost of the way we are making everything right from originating bambara groundnut, with partnering farming communities in all parts of Ghana. Encouraging them, making the ingredients ourselves, and then making the food applications, making the food, and then basically taking it to retail all the way through to Manhattan and other parts of the US.
So it’s that entire regenerative value chain that we have created and what that actually represents to us is an opportunity to really explore the intersection between soil health and restoring the soil that has been once degraded from intensive agriculture.
It is that intersection of renewable energy because the Bambara groundnut now grows in a shell and hence the shell has energy in there and can be used in order to fire up essentially for power.
If you do that smartly, you generate biochar. With biochar, you then actually sequester carbon from the atmosphere into the soils permanently for hundreds, if not a thousand years to come.
And last but not least, another intersection is wellbeing for consumers. We call them “Better Believers” as well as farming communities because we work with them directly.
We are proud of the fact that we have increased profit, not income; profit of farmers who work with us by 300%.
At 2.5 acres, these farmers are permanently uplifted above the poverty line. That’s the intersection we really wanna double down to. Again, soil health, renewable energy, carbon sequestration.
Well-being for both the better believers as consumers, as well as the farming communities. Its possible and we’re looking forward to doing that on a large scale. If we wanna fulfill the demand that we hopefully can create, then we will probably need about 20,000 farmers to do that in the next five to ten years to come.
And then generate all the energy that we need internally to be there for carbon zero. Even further carbon or maybe even participate in the carbon market through certificates. That’s our next challenge. That’s where we wanna go.
Find more about What If Foods on their website
Follow WhatIf Foods on Tik Tok, Facebook, Twitter, LinkedIn
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DOC NYC launches with incredible Line-up: Maya Wave, Conspiracy, Cirque De Soleil
DOC NYC launches with incredible Line-up: Maya and the Wave, Conspiracy, Cirque De Soleil
DOC NYC, America’s largest documentary festival — running in-person November 9 – 17 and continuing online through November 27 — announced the first four titles of its 13th edition, including the US Premiere of Maya and the Wave as its Opening Night Film.
DOC NYC, America’s largest documentary festival — runs in-person November 9 – 17
Opening Night Film Maya and the Wave, directed by Stephanie Johnes, the film will screen at SVA Theatre on Wednesday, November 9.
Three films making their World Premieres, all currently seeking U.S. distribution, were also announced for the festival’s Closing Night and Centerpiece Presentations.
Maya and the Wave, directed by Stephanie Johnes, profiles Brazilian athlete Maya Gabeira
DOC NYC’S Opening Night presentation, as she overcomes a brush with death to make history in the male-dominated world of big wave surfing.
The screening will be followed by a conversation on stage with Johnes and Gabeira. Maya and the Wave is produced by Johnes and co-producer Jorge Leal, and has worldwide distribution rights available.
“We are elated to open DOC NYC with Stephanie Johnes’s inspiring testament to self-empowerment and boundary-breaking,
in a visually spectacular arena,”
DOC NYC Artistic Director Jaie Laplante.
This year’s in-person DOC NYC event will close with the World Premiere of The Conspiracy from Maxim Pozdorovkin (Our New President, Pussy Riot: A Punk Prayer), an animated documentary that traces almost 250 years of insidious anti-Semitic ideology by following the fates of three Jewish family dynasties.
World Premiere of The Conspiracy from Maxim Pozdorovkin
The film is produced by Allison Stern, Caroline Hirsch, Joe Bender, and Dan Cogan, and features voice-over artists Liev Schreiber, Jason Alexander, Lake Bell, Ben Shenkman, Mayim Bialik and many others.
features voice-over artists Liev Schreiber, Jason Alexander, Lake Bell, Ben Shenkman, Mayim Bialik and many others.
The Conspiracy will screen at SVA Theatre on Thursday, November 17. The screening will be followed by an on-stage Q&A with the filmmakers.
DOC NYC 2015 Lifetime Achievement Award recipient Barbara Kopple returns with her latest work
The first of the festival’s two Centerpiece presentations will be the World Premiere of two-time Academy Award-winning filmmaker (and DOC NYC 2015 Lifetime Achievement Award recipient) Barbara Kopple’s Gumbo Coalition.
Barbara Kopple’s Gumbo Coalition
The film follows two contemporary civil rights leaders, Marc Morial and Janet Murguía, as they work to empower African American and Latino American communities to achieve a more just and equitable country, while weathering the challenges of a global pandemic, the murder of George Floyd and the 2020 presidential election.
Produced by Kopple, David Cassidy, Williams Cole and Ray Nowosielski, Gumbo Coalition will be presented on Saturday, November 12 at SVA Theatre.
The screening will be followed by an on-stage conversation with Kopple, Morial and Murguía and other members of the film team.
Cirque du Soleil: Without a Net plays Sunday, November 13
Also screening as a festival Centerpiece presentation is Cirque du Soleil: Without a Net, playing Sunday, November 13 at SVA Theatre.
Cirque du Soleil: Without a Net
Director Dawn Porter (John Lewis: Good Trouble and a 2016 DOC NYC Robert and Anne Drew Award for Documentary Excellence recipient) received unprecedented behind-the-scenes access to the world’s greatest circus as it worked toward re-opening its flagship Las Vegas production “O” following more than a year of pandemic shutdown.
Porter captures the uncertainty that both performers and crew members face as they strive to return to their world-class standards in time for the (re)opening night curtain.
The film is produced by Porter, Eli Holzman, Aaron Saidman, Mark Burnett and Barry Poznick.
Performers from Cirque du Soleil will be on-hand and a Q&A with the filmmakers will take place after the screening.
The 2022 DOC NYC festival will take place both in person and online starting on Wednesday, November 9
The 2022 DOC NYC festival will take place both in person and online starting on Wednesday, November 9, with in-person screenings and events held at IFC Center, SVA Theatre and Cinepolis Chelsea through Thursday, November 17.
The festival’s online offerings will continue through Sunday, November 27.
The complete lineup of more than 110 documentary features and 100 short films will be announced in the second week of October.
An All Film Pass, offering access to DOC NYC’s full lineup of in-person and online screenings, can be purchased for $995 ($699 early bird discount available through October 12) at www.docnyc.net.
In addition to screenings, All Film Passholders get complimentary access to the NBC News Studio Lounge at Cinépolis Chelsea, including daily Breakfasts and Happy Hours. Individual screening tickets, including tickets for Opening Night, Closing Night and Centerpiece screenings, will go on sale when the festival’s full lineup is announced in mid-October.
An Online Film Pass, good for all the festival’s online screenings, will also be available in mid-October.
DOC NYC SPONSORS
The festival is made possible by: Leading Media Partners: New York Magazine; The WNET Group Major Sponsors: A&E IndieFilms; Netflix; NBC News Studios; Warner Bros. Discovery Supporting Sponsors: discovery+; National Geographic Documentary Films; SHOWTIME® Signature Sponsors: Amazon Studios; Bloomberg Philanthropies; Consulate General of Canada in New York; Frankfurt Kurnit; Hulu; NYC Mayor’s Office of Media & Entertainment; National Geographic; Participant Signature Media Partners: The New Republic; WNYC Event Sponsors: Cinepolis; ESPN; Firelight Media; Fox Rothschild LLP; Impact Partners; JustFilms | Ford Foundation; MTV Documentary Films; Odyssey Impact®, Inc.; Reavis Page Jump LLP; SVA – MFA Social Documentary Film; Telefilm Canada; Wheelhouse Creative Friends of the Festival: Agile Ticketing; CineSend; DCTV; Essentia Water; Kickstarter PBC; Ptex; Shiftboard
DOC NYC is produced and presented by IFC Center, a division of AMC Networks. To inquire about sponsor or partnership opportunities for DOC NYC Executive Director Raphaela Neihausen at raphaela@docnyc.net.
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Harlem’s Uptown Night Market is baaaack! April – Oct …with a Phenomenal Foodie Menu
Harlem’s Uptown Night Market is back with an amazing menu
The massive foodie fest at Uptown Night Market returns to Harlem mid-April and continues monthly into the fall.
Harlem’s Uptown Night Market is baaaack! April – Oct …with a Phenomenal Foodie Menu
What can you taste (and expect) at Harlem’s Uptown Night Market?
More than 60 food, beverage and merch vendors with a majority from local minority-owned businesses.
Uptown Night Market is free to attend
The free-to-attend outdoor event series starts at 4pm on April 13 and runs on the second Thursday of the month through October.
Harlem’s Uptown Night Market is baaaack! April – Oct …with a Phenomenal Foodie Menu
Uptown Night Market is at 133rd and 12th Avenue in West Harlem
Find the all-ages event at 133rd and 12th Avenue in West Harlem.
Food options available for purchase include:
Tacos El Guero’s traditional taco flavors, Perros Locos’ gourmet Mexican-style hot dogs, Nadas’ take on Colombian empanadas, Patok by Rach’s sweet, salty, and sour Filipino essence, Treat YourSelf Jerk’s spicy offerings, La Braza’s popular shish kebabs and La Victoria’s fun pineapple dishes.
Check out live performances by local musicians, artists and entertainers
In addition to the food, also check out live performances by local musicians, artists and entertainers.
Opening day includes performers such as the Harlemites P.U.S.H dance organization, the all-female New Heights Brass Band, Manny’s Boogaloo Crew and a back-to-back set by DJ Cosi and DJ Stormin Norman.
Hospitality group MHG hosts the outdoor pop-up focusing on supporting small businesses, promoting local entrepreneurship, and providing a platform for up-and-coming vendors to showcase their products and services.
“The Uptown Night Market is a celebration of the vibrant community here in West Harlem,”
Marco Shalma
MHG events’ owner, said in a statement.
“We are excited to bring together local small businesses, delicious food, and entertainment, all while supporting our community.”
Here’s the full list of Uptown Night Market vendors
- Perros Locos
- Tacos El Guero
- La Victoria NYC
- Downeast Lobstah
- Menya Jiro
- Patok by Rach
- Mina’s kitchen
- C bao
- Twisted Potato
- Nadas Empanadas
- HangryDog
- Brooklyn Dim Sum
- Memphis Seoul
- Sassy’s Fishcakes!
- Mia’s Cocina
- Healthy As A Motha
- FreaKi Eatz
- Ollin.Nyc
- Rosie’s Empanadas
- Lechonbae
- Nanas A Vegan
- Twister Cake
- Creole Soul
- Nansense
- The Eggroll Queen
- Taiwanese Yummy
- Treat Yourself Jerk
- La Braza
- OnFire Barbecue
- Mr. Chopped Cheese
- Humos USA
- Arnie & EbonyCatering
- Kinky Taco
- Chava’s Empanadas
- Paradise Taqueria and Birrieria Fl
- MOZZAREPAS
- The Fried Kitchen
- Chocolicious NYC
- Cuzin’s Duzin
- SAM’S ICE CREAM
- OMeil NOVado MORgan
- Juicy Fruits & Things
- Common Meadows
- Island Love
- Bang Cookies
- Lovers Rock Sea Moss
- Chictreatz
- Booze Scoops
- Culiraw
- Brazen Flavas
- SOLO BUDIN
- Naturally Sweet Desserts
- Crystal Irie
- Chachi Beauty Co
- Asili’s Ancient Healing
- Harlem Hoopz
- Ariance Jewelry
- Be The People
- Hussain Jewelry
- Bartheory
- Dvrousa inc
- By Nature Beads
- Pop Pins NYC
- Lotus In Violet
- Natural Hydration Skincare
- For The Culture NY
- King Beard Care
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